Living La Pura Vida in Naples

Eric and Jill Salata are the husband and wife team behind Pura Vida Medical Spa located in Naples, Florida. With more than 30 years of combined professional healthcare experience, their concept of creating a medical spa to serve the Naples community in 2015 has grown...

7 Social Media Tips for Salon Professionals

a.k.a. What Every Salon Professional Should Know to Keep Social Media from Becoming a Second Fulltime Job It’s humbling that, as someone with almost fifteen years’ experience in the branding, marketing, and advertising industry, I sometimes find myself saying, “The...

Six Steps for Maximum Exposure on Instagram

It’s no secret that Instagram is a powerful marketing tool. According to a blog post by Hootsuite, Instagram has over 500 million active monthly users. By the end of 2017, 70.7 percent of U.S. companies will use Instagram for marketing. And 75% of Instagram users take...

The Importance of Online Reviews

We have heard the timeless saying, “ A compliment goes a long way”.  So does a positive online review.  Every week when we come back to the office, we ask each other what we did over the weekend.  We either rave about the cool new restaurant we had brunch at or we...

Salons by JC Superstar – Charlotte Wassen

Charlotte Wassen always wanted to work for herself. She just wishes she’d heard about suite rentals a decade ago. When Charlotte Wassen (Nailed it by Charlotte, Salons by JC, Greensboro, NC) was pursuing a college degree in accounting, her professor told her that he...

Salons by JC Superstar – Kelly Ninh

  When you own a suite, it’s easy to control the seasonal nature of the nail business. Like many pros, Kelly Ninh, owner of Kelly Nail Spa in Salons by JC in Winston Salem, NC, moved from commission to rental and back more than once. But her passion was always in...