Living La Pura Vida in Naples

Aug 2, 2017

Eric and Jill Salata are the husband and wife team behind Pura Vida Medical Spa located in Naples, Florida. With more than 30 years of combined professional healthcare experience, their concept of creating a medical spa to serve the Naples community in 2015 has grown to be in the top 1.8% of the entire US for Coolsculpting providers.

Pictured L-R: Eric Salata, Jill Salata & Iliadys Rodriguez

Making the big decision 

With more than 15 years experience as a licensed Family Nurse Practitioner, Jill and her husband Eric, a board certified physician in internal and aesthetic medicine, saw the need for a change from their stressful careers. When thinking of the next big career move, they both agreed that they wanted to run their own business, make more money, and have fun.  Yet they still had to contemplate how they were going to make it work.  “It wasn’t an easy decision. We had to open a business and run it full time and still work elsewhere to make ends meet”, stated Jill Salata.  “Our particular business had a large upstart cost so we have taken a very big financial leap to try and make our dream happen.”

Marketing their way to success

The goal of the business was simple; make people feel as young and beautiful as possible through a combination of non-surgical or minimally invasive treatments.  With that being noted, the concept of the med spa came into action.  Jill and Eric were not an overnight success when they first opened their doors in December of 2015.  “Over the last two years we have tried to diversify our marketing.  We use the local newspaper, social media, TV, radio, eBlasts, internet search engines and retargeting, direct mailers, event marketing (ie: bridal shows, beauty events, etc) and more!”, stated Jill Salata. They worked very hard on not only their business plan ,but also on their marketing plan.  At the very conception of Pura Vida Med Spa, Jill approached The Social Butterfly with a vision and a tight deadline to have her med spa properly represented in the high end med spa industry.  Jill and Eric’s brand was inspired by a recent trip she had taken to Costa Rica.  “Jill and Eric wanted their business to reflect the simple beauty she fell in love with in Costa Rica”, stated Gibrana LaCava, owner of The Social Butterfly.  “In less than a month, the Pura Vida brand was born- new logo, website, google listing, social media sites, business cards, and more.  They were ready to open and on their way to success”, stated LaCava.

Pictured L-R: Erica Current & Iliadys Rodriguez

How has this paid off for them? One and half years later, Jill and Eric agree that starting their own business what the best thing that they could have done for themselves and Salons by JC Naples was the perfect location for them.  “We liked the flexibility to start with one room and add additional rooms as needed as we grew and expanded”, states Salata.  The luxurious common areas, upscale setting of 5th Avenue South, and the ability to have multiple suites made the location ideal for a high end medical practice.   “We like the location of 5th Avenue in Naples very much and the support from other professions at Salons by JC Naples has been great”.

Cool sculpting their way to the “pura vida”

A key point of advice Pura Vida Medical Spa and Jill and Eric Salata want to share with other small business owners is, “ It is a lot of work and you have to dedicate yourself to making it a success. It is also very rewarding to see how all of the hard work pays off”.  That hard work and dedication makes Pura Vida, the number one certified CoolSculpting provider in all of SWFL, and the First practice in SWFL to offer CoolSculpting® CoolAdvantage™ Petite Applicator — the only FDA-Cleared Non-Invasive Treatment for Upper Arm Fat.  The Cool Advantage Petite treatment comes with two interchangeable contours designed to uniquely treat the upper arm area in just 35 minutes.   Over the past one and a half years, they have been awarded 9 honors including, Best Weight Loss Center, Best Med Spa, and Best Physician.  To learn more about Pura Vida Medial Spa visit


Enjoyed the article? Spread the SBJC news by sharing via email or text or on your favorite social media!
Do Not Sell or Share My Personal Information