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Specialist Spotlight

Philip James Salon opens at the Salons by JC Promenade Bolingbrook

With over 20 years of experience, Robyn and Laura are proud to announce their new salon,

PHILIP JAMES SALON. They are located in suite #10 inside Salons by JC at the Promenade

Bolingbrook.

MEET THE OWNERS

Robyn is a Master Colorist and offers the latest in today’s trends, cuts and color. She has

perfected her cutting edge color techniques and works with a vast selection of Wella Hair

products. She specializes in Balayage, color melting, highlights, high to low maintenance

transformations, single process, GK hair therapy and hair restoration.

Laura is a Master Stylist and former educator. Her creative talents includes a wide range of

hair cutting techniques that keeps her on the forefront of all the latest cuts and styles for her

clients. Mizani relaxer, GK hair therapy, special occasion up do’s, blowouts and bridal wedding

parties are additional services offered by Laura.

BECOMING ENTREPRENEURS

For many years they worked as a successful team under a corporate umbrella. Robyn and

Laura wanted to give their guests the best care in a private and professional setting. “Once we

made our decision to start our own business, our vision for the future became clear.”

PHILIP JAMES SALON was named after two very important men in their lives. PHILIP is

Laura’s father and JAMES is Robyn’s grandfather who inspired them during their lives. “It only

seemed right that the salon be named after these two wonderful men in special honor to them

both for the love and support they had given to us through the years.”

THE ULTIMATE PROFESSIONAL EXPERIENCE

“We both enjoy the freedom and flexibility of owning our own business.” Salons by JC offered

them all the right amenities and support to get started. “It is very important that we create an

environment of the highest quality and service to each client that comes into our salon.”

When you come in for an appointment at PHILIP JAMES, our goal is not only to provide you

with excellent service, it is also the comfort in knowing that we are here to listen and achieve

making you look and feel your best. Being that we are departmentalized we are experts in the

services we provide and guarantee that you will love your hair!

PHILIP JAMES SALON is accepting new clients and can be reached at vagaro or by

phone for a free consultation.

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Franchise News

Salons by JC to open High Point location

Updated
INDUSTRIES & TAGS
Retailing

Salons by JC will open a High Point location in September at Oak Hollow Village on Eastchester Drive, announced Garret Bedrin, area developer for the franchise. Other Triad locations are open in Greensboro and Winston-Salem.

Bedrin and his family’s Bedrin Organization owns the retail center. Current tenants occupying some of the space where the new salon will open are Travel Leaders and Elements Hair and Body. The salon also will occupy an open unit, plus another 800 square feet will be added to the rear of the building.

Bedrin said the High Point location will have sliding barn doors and a tile entrance resembling a waterfall. The 26 suites will average 112 square feet with four dedicated to skincare and massage and two to nail care.

Salons by JC, which began franchising in Dallas and has locations in metro Charlotte and Raleigh, leases individual salon spaces to independent beauty operators, who are free to manage and own their own businesses. Suites include mirrors, shampoo bowls, chairs, cabinets for towels, hood dryers and roll carts for other tools and supplies. Walk-in customers are welcome Tuesdays through Saturdays from 9 a.m. to 5 p.m.

“It’s an opportunity for stylists to own their businesses without the troubles of a full-service salon,” Bedrin said. “A lot of these professionals have the talent and the skill to go into business on their own, but they may not have the wherewithal or the business experience to open a large salon. This gives them a real opportunity to get a good start.”

Each Salons by JC features an on-site concierge to welcome clients, 24-hour video surveillance and secure electronic locks to access the building after regular business hours. At the High Point location, the independent beauty operators will rent their spaces in the low $200s range per week, Bedrin said.

Salons By JC opened at Caldwell Court shopping center, 2731 Battleground Ave. in Greensboro, in 2014. The location at St. George Square in Winston-Salem opened in June 2016 with 33 suites and was expanded by 13 more in November 2016. The two locations now have shared suites available day to day, much like a hotel room, starting at $50 per day.

Story appeared in the Triad Business Journal

Article written by John Brasier – Reporter Triad Business Journal

He covers development, commercial and residential real estate, construction and retail.

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Franchise News

Salons by JC Profit Calculator chosen for Bronze American Advertising Award

The American Advertising Awards- San Antonio Chapter, held its ceremony on February 25th at The Aztec Theatre in downtown San Antonio.  Anderson Marketing Group was a top winner with a Bronze Addy for their work in developing the Profit Calculator with direction from Salons by JC, VP of Operations, Drew Johnston.

“Our developers wanted to give Salons by JC tenant prospects a valuable and easy to use tool, but at the same time a contemporary design that looked as sleek the rest of the site, “ said Antonio Garza, Director of AMG Interactive.   

The dynamic behind the creation of the profit calculator was Drew Johnston from Salons by JC.  The popular beauty industry franchise needed a tool that would show the benefits of salon suite ownership.  “What is really significant about the design and function of the profit calculator is that it allows prospective tenants the opportunity to clearly see how much more income they can create by becoming self employed ,” stated Johnston.

The American Advertising Awards- ADDYs

The American Advertising Awards, formerly the ADDYs, is the advertising industry’s largest and most representative competition, attracting over 40,000 entries every year in local AAF Club (Ad Club) competitions. The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising.

The award was won in the Digital category for innovative use of data-driven digital media that delivers a personalized experience to each user. “It’s always an honor to receive recognition from our industry peers,” stated Garza on the award.  

Salons by JC would like to congratulate our partners at Anderson Marketing Group for all of their Addy award wins and wishes them the best of luck at the district and national competitions.

 

Written by Marlene Romo Flores 
Salons by JC – Franchise Marketing
Categories
Franchise News

IDealogic® Brand Lab Named Strategic Agency of Record for Salons by JC

Houston-based Agency is Ideal Partner for Private Salon Suite Franchise

HOUSTON, March 6, 2017 /PRNewswire/ — IDealogic® Brand Lab was named Agency of Record for brand strategy and development for Salons by JC. The Houston-based branding agency will partner with the private salon suites Franchisor to drive the brand strategy development and brand positioning necessary to support the explosive growth the brand has enjoyed over the past two years, and is continuing to project in the future.

Drew Johnston, VP of Operations for Salons by JC, said, “Our partnership with IDealogic is the next evolution in moving our brand forward. We spent a lot of time vetting several agencies from across the country and what set them apart was their historical success with other brands, strategic approach, and passion for brand development. I am really excited for what they will do to support our franchisees and the Salons by JC brand.”

“We are excited to work alongside Salons by JC,” said Principal Ruth Netanel. “It will be an honor to help the company create a solid brand that its growing community of people will enthusiastically rally behind and support.”

IDealogic® Brand Lab is an award-winning, full service visual communications company that specializes in the creation and development of corporate and franchise brands. From brand innovation, brand creation, and brand activation, IDealogic® creates unique brands using its proven branding techniques and proprietary brand development processes.

About Salons by JC

In 1988, founders Jack Griffey and Cecil Miller opened the doors of the first Salons by JC in Dallas, Texas. Their big idea was to help beauty and wellness professionals break free from the traditional salon model. The company began franchising in 2011, and has since grown to over 80 locations in 24 states as well as Canada. The company’s innovative business model now gives over 2,400 salon and spa professionals the ability to be their own boss. In 2016, the company made #497 on Entrepreneur Magazine’s “Fortune 500” list and then leaped to #54 in 2017. For more information, visit Salonsbyjc.com.

About IDealogic® Brand Lab

IDealogic® Brand Lab has developed a proprietary branding method known as Brand to Human®, which focuses on creating strong bonds between a company, its personnel, and its customer audience. These strategies were developed through an approach based on human behavior, culture, lifestyle, and aesthetic appeal. This process revolves around in-depth strategies that facilitate the customer experience and foster brand loyalty. Defining and creating the brand’s architecture, strategy, concept, and visual appeal are only some of the points in the Brand to Human®process that guarantee a company’s significant growth. The agency has proven that building brands is more sophisticated than just focusing on the aesthetics and visual communications alone. These same philosophies have been adopted by the most influential brands of the Fortune 500.

As a full-service visual communications company, the agency’s core focus is in complete brand creation and market implementation, including Brand Analysis, Brand Strategy, Company and Brand Culture, Brand Experience, Brand and Marketing Communications, and more. For additional information, visit idealogicbrandlab.com.

 

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Franchise News Uncategorized

SALONS BY JC OPENS ITS FIRST MARYLAND FRANCHISE WITH A RECORD-BREAKING OCCUPANCY RATE

As Salons by JC opens more of its highly successful salons suites, franchisees are experiencing a record number of lease closings well before their doors are even open. For Jim McGuiness, who opened his Columbia, MD, suite with a whopping 34 of 38 suites spoken for, it all came down to a great location, an accelerated sales cycle and strategic help from the Salons by JC network.

Success starts with a great location, and McGuiness says a pre-market analysis, supplied by Salons by JC, was invaluable. Since he and his brothers already owned a Salons by JC franchise in Connecticut, they knew what to do next.

“I developed lists of cosmetologists within a one, three and five mile radius, using the Maryland Board of Cosmetologists and the Board of Barbers,” says McGuiness. “Because pricing is crucial, I also called over 90 chair rental salons to get a feel for pricing in the market. Even though a Salons by JC suite offers so much more, you have to realize that you are competing against chair rental.”

With a full understanding of the local demographics and salon market, McGuiness applied lessons he had learned during his first franchise opening. Critical, he says, are developing marketing and social media strategies four to five months before opening and starting your sales cycle three months out. How can you get renters to see the possibilities when you barely have a wall up? Turn to technology!

Seeing is Believing

“When I opened my Connecticut location, I’d learned about 3-D virtual tours from another franchisee at the Salons by JC franchisees’ portal on Facebook,” explains McGuiness.
“A virtual 3-D tour allows potential renters to look at a computer screen and see exactly how the suites will look when completed. They can view the entire operation in 360-degrees and walk through the suites just by moving the cursor. It’s extremely effective and can cost as little as $300, depending on the vendor you use.”

Armed with something to show, McGuiness then worked with a marketing group to get his social media strategy underway. In addition to Facebook and Instagram ads and posts, he created a Facebook event for private tours. He also used one of Salons by JC’s vendor partners to send out high-quality, larger-sized postcards that detailed all the unique benefits of a Salons by JC suite, as well as the promotional offer for eight weeks of free rent. Potential tenants started rolling in.
“The private-tour tactic was a huge success because unlike an open house, a private tour protects professionals’ privacy, says McGuiness. “That’s a must because they don’t want anyone to know they may be leaving a salon. Also, I allowed an hour for every tour, so that I could answer all questions and leave time to draw up a lease.”

Early Opportunities

With the build-out barely underway, McGuiness began all tours with a viewing of the 3-D video. The early show-and-tell had a secondary advantage: It allowed him to meet tenant’s needs with extreme customization. For instance, accomplished pro Lindsay Bodner and American Board Certified Haircolorist Lauren Logan came in knowing that they wanted to work together.

“We came in so early that they were able to put two singles together to give us a double suite right where we wanted it,” says Bodner. “We even knew where we wanted a door to connect the two rooms and how we wanted the space to flow. Jim worked with us to get us what we wanted.”

“There weren’t even any walls up but when we saw the video, we knew it was exactly what we wanted,” added Logan. “What sealed the deal was the location, how clean and modern it looked, and the easy parking.”

McGuiness gave his first tour on November 4th, 2016, and by mid-December, he had signed leases for 50% of his suites. When he officially opened on February 9th, 2017, tenants were at various stages of moving in to 90% of his suites.

Other Useful Pointers:

In the beginning, be present to meet potential tenants. “You have to own it,” says McGuiness. “You’re the owner. Give them your card and reply to any follow-up questions within 10 minutes. Later on, the Salons by JC concierge will become a critical sales component.”

Give each person a packet of information on Salons by JC. McGuiness also created a Q and A checklist that covered all the things he discussed during the tour. Include everything potential tenants need to know, such as what licenses are required.

Mention the Salons by JC tenants’ app. “Many tenants don’t know how to market themselves,” says McGuiness. “The app is free to them and it includes everything other stylist’s apps do, including credit card processing at a very fair rate. It adds value to Salons by JC suites and helps manage their anxiety.” (The app also allows tenants to pay rent electronically.)

Be flexible to tenants’ needs. Not only did McGuiness adjust suites based on requests, he made his deposit 100% refundable—pre-opening. “A few will change their minds but they will still tell others,” he says. “Offer confirmed tenants a reward for referrals.”

Now that McGuiness’ second location is nearly full, he’s planning for the future by building a waiting list. Salons by JC gave him everything he needed from construction guidance to marketing ideas, he says. “Much of what I added was common business sense.”