HOUSTON, March 6, 2017 /PRNewswire/ — IDealogic® Brand Lab was named Agency of Record for brand strategy and development for Salons by JC. The Houston-based branding agency will partner with the private salon suites Franchisor to drive the brand strategy development and brand positioning necessary to support the explosive growth the brand has enjoyed over the past two years, and is continuing to project in the future.
Drew Johnston, VP of Operations for Salons by JC, said, “Our partnership with IDealogic is the next evolution in moving our brand forward. We spent a lot of time vetting several agencies from across the country and what set them apart was their historical success with other brands, strategic approach, and passion for brand development. I am really excited for what they will do to support our franchisees and the Salons by JC brand.”
“We are excited to work alongside Salons by JC,” said Principal Ruth Netanel. “It will be an honor to help the company create a solid brand that its growing community of people will enthusiastically rally behind and support.”
IDealogic® Brand Lab is an award-winning, full service visual communications company that specializes in the creation and development of corporate and franchise brands. From brand innovation, brand creation, and brand activation, IDealogic® creates unique brands using its proven branding techniques and proprietary brand development processes.
In 1988, founders Jack Griffey and Cecil Miller opened the doors of the first Salons by JC in Dallas, Texas. Their big idea was to help beauty and wellness professionals break free from the traditional salon model. The company began franchising in 2011, and has since grown to over 80 locations in 24 states as well as Canada. The company’s innovative business model now gives over 2,400 salon and spa professionals the ability to be their own boss. In 2016, the company made #497 on Entrepreneur Magazine’s “Fortune 500” list and then leaped to #54 in 2017. For more information, visit Salonsbyjc.com.
IDealogic® Brand Lab has developed a proprietary branding method known as Brand to Human®, which focuses on creating strong bonds between a company, its personnel, and its customer audience. These strategies were developed through an approach based on human behavior, culture, lifestyle, and aesthetic appeal. This process revolves around in-depth strategies that facilitate the customer experience and foster brand loyalty. Defining and creating the brand’s architecture, strategy, concept, and visual appeal are only some of the points in the Brand to Human®process that guarantee a company’s significant growth. The agency has proven that building brands is more sophisticated than just focusing on the aesthetics and visual communications alone. These same philosophies have been adopted by the most influential brands of the Fortune 500.
As a full-service visual communications company, the agency’s core focus is in complete brand creation and market implementation, including Brand Analysis, Brand Strategy, Company and Brand Culture, Brand Experience, Brand and Marketing Communications, and more. For additional information, visit idealogicbrandlab.com.