It is one of the most unique salons within our salon suite franchise. Salons by JC Uptown, located in the heart of “the mini apple” Minneapolis, Minnesota, brings forth the sleek and modern style of a chic contemporary salon reminiscent of those found in NYC. Welcoming its guests with its whimsical decor one is transported into a salon suite beauty mecca. Making your visit to the salon suite location a VIP experience to indulge in.
View from the staircase at Salons by JC Uptown
Once a Columbia Sportswear store, the 11,268 square foot space is a dream in the heart of the Twin Cities. Owner April Simek had been looking for the perfect space for over 3 years before opening her location in July of 2019. The salon is located in the thriving area of Uptown in Minneapolis giving it a “city vibe” with walking accessibility to other small businesses in the city sector.
Staircase in Uptown
The two-story glass building gives you a breathtaking view of the city. When you arrive at the location you are greeted by our 2019 Salons by JC Concierge of the Year, Miriah Clasen who calls Salons by JC Uptown home. “There are many things that make our location the most unique within the franchise,” states Miriah. “We have an 85” screen TV that plays music videos for our guests’ enjoyment, a lounge area that includes a coffee bar and freestyle coke machine.”
Salons by JC Uptown Concierge, Miriah Clasen
Each suite has 12-foot ceiling glass walls allowing other clients and suite owners to view the talent within Salons by JC Uptown. This location even has a meditation room to allow the suite owners to destress and regroup after a long day. “The meditation room is a place of calmness, an area to unwind,” states Miriah. “It is that quiet space that allows our salon suite owners to refocus.”
The eclectic vibe of the Uptown salon suites
The location offers one and two-year lease options to simplify owning your own business. The salon suites are conveniently located just south of Lake Street on Hennepin Avenue across from Seven Points in the popular area of downtown Minneapolis. The implementation of a vogue-style salon suite designed to further enhance the salon suite owner and guest experience is one of a kind for the Minneapolis area.
Uptown salon suite owner
For more information about suite leasing at Salons by JC Uptown, please contact them at 612-293-0336 or connect with them via email at [email protected] Find out why we have been ranked the #1 salon suite for two years in a row. Check out this week’s Salons by JC podcast featuring Miriah and her enthusiasm for the Uptown location. Click hereto listen!
Blog written by: Marlene Romo Flores Salons by JC Franchise Marketing Manager
Huntington Beach, known for its beautiful beaches in Southern California, is the newest home to Salons by JC. To use one word to describe this location would be, pivot. Owner Moin Hussaini, concierge Donna, and their suite owners have all had to pivot as they have had to adjust to obstacles since the location’s opening in June.
Salons by JC Huntington Beach located at Seacliff Village Plaza
Overcoming the Unknown in Huntington Beach
“I made a drastic decision in March. At that time I faced the prospect of an indefinite shutdown. My construction was stopped and my lease was starting in July. The landlord was completely unresponsive to my inquiries about abatement,” stated Moin Hussaini. “I realized that if I wanted to lease quickly I’d need to provide added assurance to nervous beauty professionals about rent during shutdowns.” Hussaini changed his messaging on his advertising to focus on the benefits of being in a salon suite during this pandemic. He also emphasized being the only salon suites to have a full-time concierge to ensure protocols were followed and proper sanitation of the location.
Huntington Beach owner, Moin Hussaini during the construction phase of his location
Moving away from fewer sales language on his ads helped him in working on his presence in the area. “Messages were more empathetic to the shutdown impact. No beauty professionals were seriously looking at that time given the uncertainty.” Hussaini promoted his involvement in the business and also actively participated in all tours so that the potential suite owners would get acquainted with him. “I heavily promoted my inclusion of a rent abatement clause in case of shutdowns. This was what the industry was already doing, but adding the language to the contracts provided much-needed reassurance to scared prospects,” stated Hussaini.
Beautifully decorated hallways at Salons by JC Huntington Beach
Working in Favor of Salon Suites
The Huntington Beach location along with our other California locations have been some of the hardest hit during this pandemic. The California rules and regulations have been extremely strict. Hussaini found that even with strict rules in California, they worked in favor of salon suites. “Clients in salons had to keep 6 feet apart and effectively impose capacity constraints. Because salon suites are private and 1-on-1, we were automatically socially distanced and the capacity constraints did not apply. Additionally, the clientele was no longer allowed to wait in the lobby. They were summoned by their service provider by cell phone or text. And everyone was required to wear a mask.”
Open breakroom
Masking was a main focus for Salons by JC Huntington Beach in order to keep everyone safe and has proved to be a difficult task at times. “Huntington Beach is a prominent center of resistance to masking mandates. We had to strike a balance between making everyone feel safe, but not being too rigid. The tone I struck in all my communications was one of “convincing” rather than “telling”. I used evidence and reason and empathy in my emails.” Hussaini’s background as a medical device executive at a ventilator company came in clutch as he drew upon personal experiences with victims of this disease.
The front desk at Huntington Beach decorated for the holidays
Creating that Safe Space
Great communication along with an outstanding concierge, Donna Culpepper, enabled the suite owners to feel comfortable in their new environment. “Donna, our incredible concierge, was key to reinforcing the message on masking. She behaves like an owner. She loves to work and is particularly conscientious about creating a safe environment,” stated Hussaini. Donna’s warm and bubbly personality made it easy for the suite owners and prospects to gravitate towards her. “When prospects would visit competitors -where a tenant would show them around- and then come to us, the difference was clear. We had a community, the other spaces were just that -spaces.”
Concierge Donna Culpepper with two suite owners
Picking the Right Business Model
Within the past few months, Hussaini and his location have endured a whirlwind of experiences and have successfully kept moving forward. “I am much more confident now than I was before I started. I successfully launched a business in the hard of possible climates.” Hussaini credits his success to choosing the right business model. “Salons by JC salons suites are uniquely positioned to win. Not only are suites the future of salons, our quality, and the concierge are huge differentiators. If I had to give myself advice when I started, I’d just say don’t be nervous. It is going to work out better than you ever thought it would.”
Salons by JC is the premier salon suite franchise in the U.S with over 120 locations in 26 states and Canada. For more information about the Salons by JC franchise, contact us here.
Blog is written by:
Marlene Romo Flores – Salons by JC Franchise Marketing Manager
The Florida market increased in salon suite franchises by 3 locations in the last few months. Salons by JC opened up Kendall Palm, Brandon, and Orlando in the sunshine state. Franchise veteran Denise Cooke and new franchisee Urjeet Patel were the latest to open their locations. Remaining optimistic during a very stressful time aided both of them with successful location openings.
New Kid on the Block
Urjeet Patel recalls thinking what had he gotten himself into when all salons closed in his area. “When I was still in the permitting phase, Florida went into shut down.” recalls Patel. “I had secured real estate and signed a lease at the time so there were a hundred thoughts running through my head over an uncertain future.” Those thoughts quickly vanished when Patel started his marketing campaigns for his Baldwin Park location in Orlando. The interest from beauty professionals in the area gave him insight into exactly how many beauty professionals were looking for salon suites.
Salons by JC Baldwin Park Owner, Urjeet Patel
Patel kept his intended marketing budget but made changes to his messaging. Communicating that Salons by JC was a safe place to house their business during an uncertain time played a key role. “Our messaging reassured beauty professionals that we would be a one on one experience as opposed to an open salon where many stylists and clients are at close proximity. I believe this was crucial in securing suite owners during our construction phase and during our 1st month of opening,” stated Patel.
Baldwin Park lobby decorated for the holiday season
Retention and Opening The Second Salon
Salon suite franchise owner Denise Cooke of Salons by JC Valrico opened her second location in Brandon, FL with a revamped strategy. “We knew we needed to adapt quickly, communicate confidently and employ a solid safety plan based on the best available date so our suite owners could thrive,” stated Cooke. She used the same strategy for both of her locations to ease the minds of her current salon suite owners and prospects. “I increased organic social media posts and focused the messaging on social distancing, private suites, and how the suite life offers more control along with the ‘Salons by JC Cares’ campaign.”
Salons by JC Valrico and Brandon Owner, Denise Cooke
For the Brandon location, Cooke used storefront window wraps during pre-leasing that focused on safety and leasing in a controlled environment. “Staying current on the ever-changing landscape of COVID was critical to communicating confidence to our prospects. Attitude was key.” The safety protocols employed in Valrico and Brandon were to create the safest environment for the suite owners and their guests. “We implemented daily cleaning of high touch points by the concierge 3 times a day using a hospital-grade disinfectant with a 60 second kill time. We shared the data of this disinfectant with our suite owners and made it available for purchase at our cost to them.” Cooke also installed an air purification system on each HVAC, hand sanitizer stations, and implemented traffic control within the building. These added touches brought peace of mind to her suite owners and their guests.
Salons by JC Brandon location
Effective Virtual Tours
Both Cooke and Patel utilized virtual meeting apps to be able to give tours for their interested leads. “Not being able to take the potential suite owners to see the physical location was tough and we had to be innovative,” stated Patel. “Zoom presentations helped my potential suite owners get a good feel about the salon and give them an idea of what Salons by JC are all about.” Patel also created a power point presentation that he would review when speaking to his interested leads. This allowed them to see the layout of the salon and also the limitless possibilities to help their business bloom.
Salons by JC Baldwin Park in Orlando
Cooke used GoToMeeting for every tour. “I didn’t meet anyone until move-in day, it was unique but it worked. In a lot of ways, this forced us to actually communicate more. It gave us an opportunity to establish relationships before we opened.”
Both franchisees expressed how the key to their success was making their suite owners feel confident about Salons by JC. “I made sure that they were aware of our full-time concierge that not only keeps a watchful eye over who walks in and out of the building but also is responsible for the sanitation of the salon,” stated Patel. At the Brandon location, tours were longer and conversations were lengthier than usual. “This was an opportunity to demonstrate confidence, communicate our strategy and show how we can adapt and thrive,” stated Cooke.
Salons by JC Brandon
Suite Words of Wisdom
We asked Cooke and Patel what words of advice they would give franchisees who are getting ready to open their first location or their next location during this time. As Cooke put it, “Serve the food hot. Be genuine. The number one priority for the first year is building relationships, it is the foundation for success.” With the hot topic of location health safety, Patel added, “stress the point that Salons by JC is the safer working environment over a traditional salon space. Focusing your efforts on addressing all questions and concerns related to COVID in your marketing messaging will help get those leases signed.” A firm understanding of the local competition’s culture and management is also a key strategic piece. As Cooke stated, “it is not just lease pricing and current promotions, it’s knowing your competition in your market.” A vital component to all Salons by JC locations is the concierge. Acquiring the right fit for your location is extremely important. “The concierge is an invaluable resource to our salon suite franchise,” stated Patel. Afterall, Salons by JC is the place to be.
Salons by JC is the premier salon suite franchise in the U.S with over 120 locations in 26 states and Canada. For more information about the Salons by JC franchise, contact us here.
Blog is written by:
Marlene Romo Flores – Salons by JC Franchise Marketing Manager
For Peter and Cyndi Scher opening their Salons by JC Kendall Palms location was going to be like clockwork for these seasoned salon suite veterans. The 2019 Franchisees of the Year did not think that they would be going head to head with a new competitor to their market, COVID-19.
Pivotal Marketing Moves
The Scher’s quickly went to work to make changes to an already successful marketing campaign. “We changed our marketing from no weeks free to 4 weeks free, then 8 weeks free”, stated Cyndi Scher. “Everyone who started with us on our opening day received 8 weeks free”. They didn’t stop there. Cyndi and Peter increased their marketing spend on Google and also began advertising in Spanish to reach their target market. Their Kendale Lakes and Kendall Palm locations are located in the Miami-Dade area which is predominantly Latino markets.
Salons by JC Kendall Palm
Suite Assurance
They made sure suite owners and their guests would feel comfortable and safe while coming to the location. “The suite concept is a blessing during this time of social distancing. The suite owners can be in their suite one on one with their clients, wearing their masks, while having complete control of who they see.” The Scher’s also put up signs in English and Spanish letting everyone know that masks were required at their location. They also removed all seating to prevent anyone from lingering in the hallways. “We also have a thorough cleaning service come to our location several times a week,” stated Peter Scher.
The Concierge
Maribel, the Kendall Palm Concierge, has been a tremendous asset to the leasing success of this location during this pandemic. “Our suite owners immediately feel at ease knowing Maribel is just as concerned about COVID-19 safety as they are,” stated Cyndi. “She was available to help with furniture and product deliveries and leading each and every guest to their suite for services.” Maribel has been working with the Scher’s for over two years. “Her overall knowledge of how the suites are managed, how she genuinely cares for each suite owner’s success, and her professionalism are felt by all of our potential suite owners when they inquire about leasing.”
Concierge, Maribel, and suite owner
Making Successful Adjustments
Peter and Cyndi rolled with the punches of this pandemic and have come out on top. Cyndi has always practiced using FaceTime or WhatsApp Video to connect with her suite owners so it was not a far stretch for her to begin touring via these video apps. “We toured using FaceTime and WhatsApp and also took all the necessary precautions and wear masks to make any potential suite owner feel comfortable when they arrived to tour in person,” stated Cyndi. “We also always sent our tours to our Instagram page to view the suites we had featured.” The Scher’s also stated that they were very patient and took the time to answer all questions presented to them.
One of the many creative suites at the Kendall Palm location
Some Words of Advice
Cyndi and Peter cannot stress enough the important role their concierge played in communicating and being responsive during the early stage of the pandemic. “Your concierge will make or break you. If you have a fabulous concierge, then it will be that much easier to have prospects join your suites, retain suite owners, and referrals. Pay them well, look for property management experience, and show your appreciation for them often!.” Cyndi also added, “be ready to offer more free weeks than you have planned- you never know.”
Peter and Cyndi Scher
Salons by JC is the premier salon suite franchise in the U.S with over 120 locations in 26 states and Canada. For more information about the Salons by JC franchise, contact us here.
Blog is written by:
Marlene Romo Flores – Salons by JC Franchise Marketing Manager
Let’s start by saying Salons By JC Concierges are the BEST! With all that has gone down in the last few months, our concierges have stood the test of time and helped us navigate through some, metaphorically speaking- torrential rains- like the persistent, pestering pandemic of 2020. Nevertheless, this Blog is absolutely NOT about that!
The content you will find here is dedicated to Our Concierges and the service they provide to our external and internal customers. Salons by JC Concierges, you are a huge part of our strong market position strategy and it is you that sets us apart from the competition.
If you are not a concierge, you may be wondering what the hype is about? Well, here is a glimpse of how our illustrious concierges help us fulfill the Vision and Mission of Salons by JC.
Bringing the “A” Game
Our best Concierges stay on top of their game. They ensure that every beauty and wellness professional that visits any of our locations who is looking for a place to start and grow their business feels welcomed and supported.
Our best also have Super Servant leadership characteristics like:
Listening skills: They practice active and mindful listening. They understand their own communication style and that of the people they are working with, while acknowledging their emotions.
They practice empathy: They are able to put aside their own viewpoint when talking to others, while validating and considering other’s perspectives.
They understand the importance of others, well-being: They take steps to help people feel happy and engaged. They are knowledgeable and provide support and resources to promote a healthy working environment.
Awareness: They have taken time to know themselves, which helps them understand how their emotions and behavior impacts others. (i.e. their strengths, weaknesses, and their leadership style, etc.)
Persuasion skills: They are galvanizers! They know how to use positive persuasion rather than authority to encourage others to build consensus and work as a team.
Conceptualization skills: They are strategic thinkers (visionaries) with a long-term focus that looks beyond the day-to-day realities and circumstances.
They have foresight: They analyze and identify key strengths, weaknesses, opportunities and potential challenges, that might impact their Salons by JC community.
Stewardship: They Lead by example and take responsibility for their actions and performance, because they value the people they serve.
This is why we feel so strongly about our concierges. They deserve the kudos and they’ve earned it.
Concierges, we salute you and admire your willingness to serve others and your commitment to the Salons by JC standard of excellence!
Mona Echard, Salons by JC Business Coach, provides concierge certification training for Salons by JC concierges, who want to better their best and shine as a leader!
Traditionally Discovery Days are held at our corporate headquarters where you meet the corporate staff, sit and talk to our President and Vice President, and tour one or more of our facilities. You really get the feel of what Salons by JC salon suites is about and find out if this franchise is the right investment for you. Things are different now. We have had to make proper accommodations to our Discovery Day and keep our interested leads safe due to COVID-19. One thing that hasn’t changed is how Discovery Days are the key to our franchise investment process.
The Virtual Discovery Day
We introduce to you the Salons by JC virtual Discovery Day. We have adapted to the new normal to continue running this business in an efficient manner. Within the last few months, our process of Discovery Day has moved entirely on screen. Drew Johnston, VP of Operations gives us some specifics, “The Salons by JC Discovery Day is the capstone event in a franchise candidate’s journey. Prior to COVID-19, Discovery Days were held at the Salons by JC headquarters in San Antonio Texas. The event allowed the franchise candidate to meet the franchise corporate staff and tour salon suites in the market. Travel restrictions and safety standards stopped that but technology has allowed us to continue the events. Since March of 2020, numerous franchise candidates have discovered Salons by JC and some have gone on to become salon suite franchisees.”
A More Relaxed Conversation
Moving our Discovery Days to a virtual setting has created ease and convenience for our potential franchisors. It has allowed us to connect with anyone anywhere since all our prospects do is log on to their computer. Saving them time on travel, accommodations, and taking time off of their present work schedule. We have embraced our new norm in order to give you the best virtual version of our salon suite concept at Salons by JC.
Tradition and Technology
We look forward to the day we can welcome prospects back in for Discovery Day to visit the house the Jack and Cecil built in 1998. There is no replacing face to face meetings and that connection you get when you walk into one of our locations and meet our staff. “Do we prefer face to face? Of course we do! It’s very important that our prospects are able to hear and connect with the brands founders and executive team prior to signing franchise agreements”, stated President Steve Griffey. With virtual technology we are able to provide each prospect with the same courtesy, education, and information they need to know in order for them to make their decision on joining our salon suite franchise.
Salons by JC looks forward to incorporating both our traditional and new virtual Discovery Days in order to expand our ever evolving salon suite franchise. Making it easier for those interested in the beauty and wellness industry to explore our world and increase our franchise.
The salon industry is a booming industry for the beauty professional. What most beauty professionals may not be aware of is the options they have when looking for the best business opportunity for themselves.
When doing your research, you will discover that you can have more customization options and keep more profits in a salon suite. The beauty industry has their traditional commissioned salon concept and the booth/chair rental model, but the stand-out in the group is the Salon Suite.
Our salon suites are “mini salons”, housed within our beautiful Salons by JC locations. What makes them unique is YOU! You have total control over your suite – colors, decor, and service pricing – you create the space of your dreams catered to your business and your clientele.
The Current Salon Trend
The trend for beauty professionals is steering away from the traditional open salon concept. Beauty professionals are realizing they can have more freedom and make more money running their own business instead of working for someone else. During this time of COVID-19, Salons by JC is ensuring that suite owners and their clients are in a safe and sanitized environment. Limiting exposure to others and giving clients the private one on one service they are looking for is what we will continue to do.
The Salons by JC Concierge
At Salons by JC you are on your own, but never alone. Our Concierge is there every step of the way to help you transition smoothly from your previous salon location. The concierge can assist you in many ways, from helping you increase your client list by acquiring walk-ins, to assisting you with marketing strategies, social media presence, and business operations questions, you will always have someone by your side.
What Will This Cost Me?
Starting your own business is a big deal. Preparation is the key to your salon suite success. Here are what your startup and weekly/monthly costs will entail.
Start-Up Costs:
Security Deposit
State board and business licensing
Extra furniture and personal decor items
Design and/or printing for business cards, menus and websites (include hosting)
Back bar and retail
Tools of the trade
Renters/ liability insurance
Rent
Phone
Bookkeeping systemFREE with SBJC app
Appointment/schedule systemFREE with SBJC app
Internet serviceFREE WiFi
Credit card set-up and feesFREE with SBJC app
Weekly/Monthly Expenses:
Rent
Laundry
Supplies
Credit card fees
Accountant fees
Phone bill
Money set aside for taxes
Check out our Profit Calculator – adjust your earning information and see the difference for yourself. Our profit calculator was created to help you to see how much more you can earn as an independent salon suite owner. Salons by JC was designed to for beauty professionals to reach their dream of salon ownership without the overhead cost. One weekly price for rent gives you all the freedom, flexibility, and convenience you need to not only start and grow your business, but set your own schedule and have the time you need to spend time with family and friends. Not to mention earn more money and feel a sense of accomplishment. Controlling your work volume and schedule gives you peace of mind.
For more information about Salons by JC and to acquire more information, please visit our website here and connect with the location nearest you. We can’t wait to hear from you!
Blog Written By
Marlene Romo Flores, Salons by JC Franchise Marketing Manager
With salon suites closing temporarily across the country alongside traditional salons due to the outbreak of COVID-19, independent owners of the salon suites are doing everything they can to come out positively when the time comes to reopen. It’s well known that great, long-term relationships are formed between stylists and their clients, often becoming like family. Like family, your stylists are striving to keep in touch. From reaching out to their clients on social media, email, phone, and text, to developing creative strategies for maintaining cash flow, these entrepreneurial spirits are working harder than ever, and you can help them succeed.
At Salons by JC, we, as well as our over 3,000 independent salon suite owners, ask that you keep the following in mind when it comes to your favorite salon suite owners.
Not all locations are closed
While the large majority of salons and salon suites have been temporarily closed to limit the spread of coronavirus, there are still many areas of the country where operations are continuing as normal, or as normal as possible. These locations are still accepting appointments and scheduling new appointments as well. We encourage you to reach out to individual salon suite owners or the Salons by JC location nearest you and find out if they are open if there are any changes to their typical hours, and when you can schedule an appointment.
If you have to cancel an appointment, reschedule for another time
This is a major one. If you know that your salon suite owner had to temporarily close, and you had an upcoming appointment, rather than simply canceling your appointment or assuming it’s been canceled, reach out to your stylist and schedule a tentative date change. With forecasts for COVID-19 related closures expecting to end anywhere from mid-April to early June, there is a wide timeframe that you could schedule one or more tentative appointments. This will not only allow you to have some much-needed self-care to look forward to but provide your stylist with much-needed support and an expectation of at least some normalcy and income.
When they reopen, remember the hygiene benefits of a salon suite
Salon suites have many benefits over the traditional salon, most of which, you have probably come to enjoy during the time you have had a relationship with your stylist. Some of these though probably went unnoticed in the past, but with the current crisis, are more important than ever. Salons are typically large, open room facilities and are often very crowded, sometimes with 10,20, or even more people in a single space. In comparison, salon suites are very often a private, 1 on 1, or possibly 2 or 3, individuals in a single room, including your stylist. This creates an inherently safer environment due to the lower number of possible viruses and germ-carrying individuals, the ability to clean the entire environment much more often and much quicker, and a distinct, individual relationship in which you know your clients and how they are feeling much more.
You can still get stylist support in the comfort of your own home
We know that it may have been weeks since your last stylist appointment. Your roots may be showing, your ends may be split, and your nails may be chipped, but we strongly encourage you, do not try this at home. Chances are your stylist has worked with you for months or years to help you develop a great personal style while maintaining healthy hair, nails, and more. Don’t ruin all this effort (and your hard-earned money) with cheap, off the shelf products which may cause serious damage, to your looks and your body, and when you return to your stylist, your wallet, because they’ll have to fix all that damage.
Instead, ask your stylist for tips! They may have products or kits you can take home or order during the time period between appointments. Additionally, many salon suite owners are providing virtual consultations, often at little or no cost to their clients, in which they can give you ways to keep your style in check as well as a roadmap for the future until you can get back into the suite.
Social media and reviews are a great form of support
Sometimes the greatest gift you can give is a kind word. Salon suite owners are no different. We encourage you to find your stylist on social media and give them a positive review. Let others know how great they are, the ways they helped you, and how excited you are to get back into their salon suite. Even more, they are probably very active on social media right now, so share their content, leave a kind comment, or maybe send them a direct message supporting them during this challenging time.
Gift cards are a great way to support your stylist until you can get an appointment
Do you want to support your stylist even though you can’t physically attend an appointment? Ask your stylist if they offer a gift card. Gift cards are a great way for you to provide your stylist with immediate income while also pampering yourself with some future self-care. It’s a win-win for everyone involved and it helps to ensure your salon suite owner will be around for a long time to come after the current crisis ends.
We truly hope you keep these tips, and your salon suite owners in mind, during this time. We know everyone has their own unique challenges to face but one of the greatest things you can do is reach out and help others. Your stylist will be extremely grateful. We’ll be extremely grateful.
From all of us at Salons by JC, stay safe and healthy, and we look forward to seeing you very soon!
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