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Franchise News

Steppin’ Up with the Esteps

What do you get when you combine an accountant and CEO of the house with a retired military officer and consultant for quality and service improvement for Fortune 100 Companies?

Well, a few things:

  1. A happily married couple.
  2. Successful, driven professionals in their career fields.
  3. The perfect equation for franchisees to lead the charge at the Salons by JC Towson location in Maryland.

Husband and wife Mark and Cindy Estep opened the doors of their location in the Northeast in February 2018. When they came across Salons by JC’s salon suite concept and understood the way the business model worked, they were hooked.

Founder Cecil Miller, Mark Estep, Cindy Estep, Founder Jack Griffey

“I can never sit still, and I’m retiring soon, so I wanted to find what was next to keep me energized and busy,” said Mark. “We like working with people and having the chance to pay it forward, and we were both looking for a post-career business opportunity to do just that.”

What Made Salons by JC Stand Out

Mark and Cindy evaluated different concepts before deciding upon Salons by JC. They looked at other competitors in the market, one of which they specifically liked their attention to detail with the high end fixtures and building designs, but decided to progress with Salons by JC for two major reasons:

  1. Jack & Steve as people, their vision, and the way they talked about supporting salon suite owners. For the couple, the importance of the overall mission is to provide an environment to help make others successful.
  2. The concierge model – to them, this was a key differentiator.

“Our ownership of the Salons by JC franchise is a win-win situation,” said Cindy. “It’s a win for the clients and a win for us. The business model is exactly what we were looking for.”

Along with the concept and business model, the Esteps were also drawn to the way that Salons by JC partnered with deserving community organizations. Specifically, the Hello Gorgeous partnership stood out to them, and they are excited to participate as franchise owners in this worthy and noble cause.

They are in the midst of planning for their grand opening that will be taking place this August, and are hopeful to incorporate a Hello Gorgeous event in the season, as well.

Towson Entrance

One Down, More to Go

The first franchise they opened in Towson is the first of many. The Esteps have signed up to open an additional two salons in the greater Baltimore area, and are beginning to look for the second location. Towson is an older, established city in the greater Baltimore area, and is currently going through a lot of renovation. The builder put a lot of money into the location in order to sign the Salons by JC franchise as tenants and is currently upgrading the center.

The Salons by JC Towson location is already gaining a reputation as THE luxury professional community. The luxurious atmosphere, year lease, concierge, and 24-7 electronic access are a step above what others are currently providing.

The Biggest Challenge is the Biggest Reward

In their research & development, and the first few months with doors open, the Esteps have come to find that the biggest challenge is also the biggest reward.

“Many of the business and salon suite owners who are starting up have situations that they are unaccustomed to, so it is all new to them,” said Mark. “It’s a challenge in that there is such a variance and many times, frequency, in these seemingly critical issues. Though, it is so rewarding to help them overcome, teach perspective, and grow their amazing businesses.”

“We have found that this is a breath of fresh air for the salon suite owners,” said Cindy. “We want them to succeed, and many of the owners are coming from an environment that was not so accommodating and encouraging. We love when we can help them see a vision for themselves and their companies.”

One of their biggest pieces of experiential advice for aspiring franchisees is to hire the right concierge. They both proclaimed the importance of the role and making sure that it reflects the image that each franchisee desires within their location. Attitude and perspective were also attributes that they pointed to in creating and achieving success.

“Our concierge knows the industry. She used to be a barber, and has managed a small luxury retail store,” said Mark. “We are just getting started, but she handles the standard items – birthday gifts, sends out for lunch when the stylists are busy, receives packages, greets their customers, helps them set up their business Facebook pages, and much more.  The bonus value has been her experience in the industry, which we do not have, and navigating some of the laws, coordination with local schools, and industry reps.”

The husband and wife team said that they definitely learn every day in their ability to work together as business partners.

“As a couple, we’re learning every day,” said Cindy. “We both like to be in charge, so that’s where the love really helps.”

Congratulations to the Esteps! Keep on driving those visions forward, keep on learning, and keep on loving.

About Salons by JC: In 1997, Jack Griffey and Cecil Miller began their journey to transform the beauty industry one salon suite at a time. Like most young entrepreneurs, they started out with a big idea but had to learn how to start and run a business from scratch. After much perseverance and hard work, one year later, they opened Salons by JC in Dallas, TX in 1998, welcoming beauty and wellness specialists who were ready to break free from the traditional salon model. The company has since moved its headquarters from Dallas to San Antonio, where it continues to grow through franchising. Today, Salons by JC has over 87 locations in 24 states and Canada.  For more information, visit salonsbyjc.com or salonsbyjc.com/franchise

Blog written by:
Tanya Sammis 
Founder & Owner 
Sammis & Ochoa 
Categories
Specialist Spotlight

A Salon Suite Fit for a Queen

Diamonds truly are a girl’s best friend, especially if those diamonds are on the Miss America Crown.  When Tracy Patton found out that current Miss America, Cara Mund, was going to be in town, she quickly offered her services to the reigning queen.  “The Miss Connecticut program was celebrating their 90th year and were hosting a golf tournament.  After the tournament, the keynote speaker at the dinner was Miss America.  I contacted the Executive Director and they reached out to the Miss America Board and I was able to glam her up at her hotel prior to the dinner.”

Dianna Dowson, Miss America Cara Mund, and Tracy Patton

A Salon Suite Fit for a Queen

Tracy just celebrated her two year anniversary with Salons by JC West Hartford.  “It was the best career and professional decision that I have ever made,” she stated.  Tracy has been a hair stylist for 18 years and had previously worked for someone at a salon and also as a booth renter.  We always say that our key point of distinction is our valued and dedicated Salons by JC Concierge.  At the West Hartford location, owner Gary Dahms moonlights as the location Concierge.  “Gary is a genuine person, his personality hasn’t changed since he first toured me around his salon,” stated Tracy.  “The clients are very familiar with him and enjoy Gary greeting them when they arrive for an appointment.”  It’s the small things like a kind gesture and smile that make Salons by JC the #1 Salon Suite Franchise.

Tracy Patton’s Hair Lounge Salon Suite

The Tiara Connection

Aside from owning the very successful Hair Lounge, Tracy also helped start the Miss Hartford County Rocky Hill Pageant.  “I helped run the local pageant for 9 years, and one of our girls captured the Miss Connecticut title in 2010,” she stated.  Tracy is no stranger to the pageant competition circuit.  She competed in the Miss America Scholarship Pageant, held a title for the town of Waterbury, CT, and competed in the Miss Connecticut Pageant in 2003.  “While I was competing, I was also styling hair,” said Tracy.  In 2010, Tracy had the opportunity to travel to Las Vegas where the Miss America pageant was being held to do hair and makeup for Miss Maine and Miss Connecticut in the preliminary competition.

Tracy Patton styling Miss Connecticut, Eliza Kanner

The Glam Squad

Along with her good friend, Dianna Dowson of Beauitgasm, who also is a former Miss Connecticut, the two make up the Miss Connecticut Glam Squad.  “I am the current hair sponsor for the Miss Connecticut Program and was in Atlantic City this past September with the reigning Miss Connecticut, Eliza Kanner as part of her Glam Squad.”  Tracy always had a goal of becoming the hair sponsor for the pageant circuit, and it is amazing to see her reach that goal. In mid-June, she will be traveling to Orlando with the preparation committee to prepare the new Miss Connecticut and Miss Connecticut Outstanding Teen for their national pageants.  “Wardrobe is part of the responsibilities along with the interview, talent, lifestyle and fitness,” stated Tracy.

Tracy Patton, Miss Connecticut Eliza Kanner, and Dianna Dowson

Meeting Miss America

“With my history in the Miss America Organization, it was only natural for me to offer my services to the reigning Miss America,” stated Tracy Patton.  Lucky for them, Cara’s scheduled allowed for a little “glam time” with Tracy.  “Once I heard that it would all work out I was thrilled!”  It was a great experience for both Tracy and Dianna.  “Our Miss America is smart, sweet and beautiful.  I already knew she was wonderful with all of the great things she has been doing as Miss America, but she is even more incredible than I thought.  Such a beautiful person inside and out,” said Tracy.  How was it holding the crown and the sash?  Tracy said, “The crown was very cool to see up close and to be able to hold it, the sash made me ‘WOW’- the rhinestone trim and Miss America font had me starstruck!”  What an honor and experience for this Salons by JC Salon Suite Owner!

We wish Tracy the best of luck during pageant season and in all of her endeavors as a Salon Suite Owner at Salons by JC and as a dynamic entrepreneur in the Connecticut community.

 

About Salons by JC: In 1997, Jack Griffey and Cecil Miller began their journey to transform the beauty industry one salon suite at a time. Like most young entrepreneurs, they started out with a big idea but had to learn how to start and run a business from scratch. After much perseverance and hard work, one year later, they opened Salons by JC in Dallas, TX in 1998, welcoming beauty and wellness specialists who were ready to break free from the traditional salon model. The company has since moved its headquarters from Dallas to San Antonio, where it continues to grow through franchising. Today, Salons by JC has over 87 locations in 24 states and Canada.  For more information, visit salonsbyjc.com or salonsbyjc.com/franchise

 

Blog written by:
Marlene Romo Flores
Salons by JC Marketing
Facebook SMB Council Class of 2016
Categories
Specialist Spotlight

The Unbreakable Spirit of Sara Lawson

Our salon suite owners continue to amaze and grow with us. That is why we love to share all their accomplishments and services whenever we have the chance! Today, we are excited to spotlight the owner of Meraki Beauty Design at Salons by JC Valrico, Florida – Sara Lawson!

The Realization of Making More Profit

Sara has been a part of the hair and beauty industry for nearly seventeen years and until joining the Salons by JC family, had always been a part of the open floor salon concept. Once Sara became pregnant with her youngest child four years ago, she moved from working in an open floor concept to providing hair services from home in North Carolina, where her family was stationed at the time. While working from home, Sara found she was operating at a higher return and with more liberties than before. “I realized how much I could actually make without having to pay commissions, the chargebacks, and all of that,” Sara said.

A New Start in Florida

A little over a year ago, Sara and her family made the move from North Carolina to Florida. “Once we got to Florida, I had some time to think about it, and I had been aware of the salon suite concept for a couple years,” Sara shared. Though Sara was interested at the time, establishing herself and her family in a new place was her first priority.  A few months later, once her two children were adjusted, Sara knew it was time for her to get back into the work scene.

“I had driven by my local Salons by JC every time I made my way to the supermarket nearby and I had always thought it looked like a really nice salon suite concept,” Sara said, “but at the time I wanted to see about trying something different.” After a few months of looking into some design jobs, Sara made the decision to get back to her roots and establish herself at Salons by JC. As soon as she had made the decision, Sara called the location manager and the rest, as they say, is history.

Her Personal Journey

In just talking with Sara, all of her accomplishments and her ability to grow will come as no surprise. What might be surprising, however, is that through all of her professional accomplishments, being a military wife and a mom of two, Sara is also a recent cancer survivor.

Two years ago, Sara was diagnosed with breast cancer. “I went through the full thing- chemo, radiation, surgery, you name it,” Sara recalled. “You never know how strong you are until you’re faced with something like that. It really puts things into perspective.” Though her journey was not easy, Sara believes going through what she’s gone through made her a stronger person. “It changes you,” Sara said. “It sucked, going through everything. The chemo, the reconstructive surgeries. As much as all of that sucked, I really believe the journey changes you for the better.”

Meraki Beauty Design 

Her personal battle with breast cancer has helped shape her professional mission as well. “Prior to being diagnosed, I had always been into using natural products, but even more so after going through cancer,” Sara says. “I wanted to create a brand that represented me, who I am, and what I believe in.” That’s where Meraki Beauty Design came from.” The word Meraki is a Greek word that means “to love and put passion into your work,” Sara said. “I do thorough research about my products and I wanted to create a place where clients could get safe and high-quality products.”

In August 2017, Sara made the decision to call Salons by JC home. “I wanted to do a total build out and totally customize everything.” It took about six weeks to build her space and by the first week of October 2017, Sara was fully operational.

“I’ve been fortunate enough to build meaningful relationships here,” Sara shared. “Through word-of-mouth and my own social media, I’m thankful for all the people I’ve managed to meet, especially considering I didn’t know a single person when I arrived.”

As for what’s next for Sara, the sky’s the limit and growth is the goal. “Looking forward, I’m hoping to expand my brand and continue to grow bigger and bigger,” Sara shares. “The girls here at Salons by JC are really supportive of my growth and I’m excited to see what’s next.”

A big thank you to Sara for sharing her story with us! We cannot wait to see what she does next and we are so happy to be a part of her journey!

 

 

About Salons by JC: In 1997, Jack Griffey and Cecil Miller began their journey to transform the beauty industry one salon suite at a time. Like most young entrepreneurs, they started out with a big idea but had to learn how to start and run a business from scratch. After much perseverance and hard work, one year later, they opened Salons by JC in Dallas, TX in 1998, welcoming beauty and wellness specialists who were ready to break free from the traditional salon model. The company has since moved its headquarters from Dallas to San Antonio, where it continues to grow through franchising. Today, Salons by JC has over 87 locations in 24 states and Canada.  For more information, visit salonsbyjc.com or salonsbyjc.com/franchise

 

Blog written by:
Miranda Gonzales
Account Coordinator
Sammis & Ochoa 

 

 

Categories
Concierge Superstars

Hard Work and Growth at Salons by JC Waco

Salons by JC is thankful to have people on our team that exemplify hard work, a strong work ethic and positivity every day. Today, we are highlighting one such example straight from one of our corporate locations in Waco, Texas.

Melissa Dresner, Concierge Manager at Salons by JC Waco, has recently accomplished what has not been done before. Under her management, the Salons by JC Waco location has reached capacity- meaning all 32 suites are currently filled with a salon suite owner.

Melissa Dresner, Salon Concierge at Salons by JC Waco

Considering all her big accomplishments, you may be surprised to know Melissa found her way to Salons by JC just last July. “One of my friends’ daughters was a salon suite owner,” Melissa shares. “One day she called me saying the owner was going to be in town to look for a new manager and to meet him at 1:30. I was miserable in the job I had at the time so I quickly responded, okay!”

Since then, she credits much of her success within the location to the ladies that come into work every day. “I’m the bobby pin that holds everything together here, but I also have a great group of girls,” Melissa says. “They often come to me and tell me they enjoy being here. They’ve really done all the work. They’re the ones that have spread a good message about us to their community. I’m so blessed.”

Inside A Waco Salon Suite

According to Melissa, another ingredient to her recipe for success has been the seasoned salon suite owners that provide wisdom to new suite owners at Salons by JC Waco.

“The girls that have been here for a while are wonderful at sharing their knowledge with the newer ones,” Melissa shares. “Taking the first jump as an independent business owner can be scary, but my seasoned girls are great at sharing tips on things like taxes, how to save money long term, and social media to help the new girls out.”

Reaching full capacity is no simple task. What a lot of people may not realize is that reaching capacity is one part of the journey, maintaining it is the other.

“Being full is a very big deal,” Melissa shared. “When I came here, we had 13 empty suites. Some due in part to big life changes like growing families and moving away. At first, filling up empty suites wasn’t happening very fast and I started to feel a little discouraged, but not too long after things really started to pick up.”

Nail Technician Salon Suite in Waco

Now that Salons by JC Waco has reached capacity, the goal for Melissa and her girls is simple. “Now we’re really focused on keeping the salon full and keeping everyone happy. I want our place to be the best place in town.”

It is leaders like Melissa who are ready to take ownership of their work and exude positivity while doing so, that make our Salons by JC locations special. As Melissa puts it, “When I go to work, it never really feels like work. It’s like going to see some of my best friends.”

Congratulations to Melissa and her team for taking charge and making cool things happen at their location every day! We cannot wait to see what awesome things come from you in the future.

About Salons by JC: In 1997, Jack Griffey and Cecil Miller began their journey to transform the beauty industry one salon suite at a time. Like most young entrepreneurs, they started out with a big idea but had to learn how to start and run a business from scratch. After much perseverance and hard work, one year later, they opened Salons by JC in Dallas, TX in 1998, welcoming beauty and wellness specialists who were ready to break free from the traditional salon model. The company has since moved its headquarters from Dallas to San Antonio, where it continues to grow through franchising. Today, Salons by JC has over 87 locations in 24 states and Canada.  For more information, visit salonsbyjc.com or salonsbyjc.com/franchise

 

Blog written by:
Miranda Gonzales
Account Coordinator
Sammis & Ochoa 

 

Categories
Franchise News

Salons by JC Manhattan raises over $6,000 for the Churchill Benefit

One of the main things that makes Salons by JC such a unique franchise is the high level of community involvement.  Both franchise owners and salon suite owners are in positions where they can give back to the communities that have supported them in their endeavours.

Making an impact in the Big Apple

When Lydia Rapillo approached Salons by JC Manhattan to contribute to a local benefit, they jumped at the chance to give back.  “I had the honor of being selected to chair the 2018 Churchill Benefit: Illuminate the Future, which benefits The Churchill School and Center”, stated Rapillo. “This is a cause that is dear to my heart, as my daughter has struggled with a language based learning disability her entire life”.

Lydia Rapillo, Benefit Chair

The Churchill School and Center is a coeducational college preparatory day school in New York City.  The school is dedicated to offering students with language-based learning disabilities a comprehensive K-12 program that provides students with a complete educational experience, through the use of solid academics and ancillary services, such as speech and occupational therapy.   

The Churchill Benefit: Illuminate The Future

This year, the event took place on Tuesday, April 24, 2018 at SECOND located on Sixth Avenue.  The annual Churchill Benefit is the largest fundraiser of the year for the school. More than 600 supporters were in attendance, including Salons by JC Manhattan’s Alexandra Moise and Shaurja Ray.  This event was a great opportunity for Salons by JC Manhattan to connect with thousands of Manhattan private school parents and friends in the New York area. “In about a week, we had the majority of our salon suite owners generously donate services to the benefit”, stated an exuberant Alexandra Moise.  Through the giving hearts of the Salons by JC salon suite owners, they were able to donate over $6,500 in services that were raffled off the night of the event.

Alexandra Moise, Shaurja Ray and Lydia Rapillo

“Contributions to our charitable auction provide a tremendous marketing opportunity for companies as brands receive great exposure and hopefully result in future business”, stated Lydia Rapillo.  Through the fundraising efforts of the Churchill Benefit, the school was able to raise much needed funds for the Music and Performing Arts Programs. Donations are still being accepted towards this effort. If you are interested in donating, you can click here for more information.

Kudos to the Salons by JC Manhattan team and salon suite owners on their selfless acts of generosity towards the city of New York.  You truly are what makes Salons by JC the #1 Salon Suite in the industry.

 

About Salons by JC: In 1997, Jack Griffey and Cecil Miller began their journey to transform the beauty industry one salon suite at a time. Like most young entrepreneurs, they started out with a big idea but had to learn how to start and run a business from scratch. After much perseverance and hard work, one year later, they opened Salons by JC in Dallas, TX in 1998, welcoming beauty and wellness specialists who were ready to break free from the traditional salon model. The company has since moved its headquarters from Dallas to San Antonio, where it continues to grow through franchising. Today, Salons by JC has over 87 locations in 24 states and Canada.  For more information, visit salonsbyjc.com or salonsbyjc.com/franchise

 

Blog written by:
Marlene Romo Flores
Salons by JC Marketing
Facebook SMB Council Class of 2016
Categories
Specialist Spotlight

Brittany Perkins: Keeping It Green in Edina

When A Chair Just Doesn’t Say “You,” Only a Salon Suite Will Do

One problem with chair rental is that the better you get at running your own business, the more branded you are—and the less likely it is that a salon chair rental expresses your brand. 

For Brittany Perkins, an Aveda school graduate who chose chair rental after four years in the business, it became clear that the salon just didn’t represent who she was. Her freedom to express herself was limited.  

She knew friends who were in a Salons by JC suite and decided to check it out. She quickly decided that Salons by JC had a great location and was much more modern looking. “I also liked the fact that it had a concierge,” she says. “Clients really don’t understand the concept that you’re independent, especially if you were in a chair-rental situation”.

Color and Style Done by Brittany Perkins

The Perks at Perk Beauty Bar

When Brittany opened Perk Beauty Bar in Salons by JC’s Southdale Square, Edina, MN location, she immediately began creating a personalized space that “inspires people to be more conscious of their impact on the environment.” Her environmentally friendly salon suite is a partner with Green Circle Salons, an organization that helps salons reduce their carbon footprint through recycling.

“I save my foils and ship them to Green Circle once a month so they get recycled,” says Brittany. “I also send them my hair sweepings, which are used to help soak up oil spills. They even take my excess hair color, separate the water out and return it to our water system to be cleaned and filtered.  The color is then stored to keep it out of landfills.”

Brittany Also Specializes in Men’s Cuts

Reduce, Reuse, Recycle & Refurbish

Brittany also recycles her own paper and plastic and only carries environmentally sound brands like Davines, which uses carbon-neutral packaging and relies on manufacturing that’s completely fueled by renewable energy. To further highlight her brand, she created a decor that uses second-hand furnishings and re-purposes a few fun things from home, like her gold-sequined pillow.  The artistic work she does also reflects her attitude that hair health comes first. She describes her personal style as “beautiful but low-maintenance.” In other words, cuts and color that look great at home for an extended period of time and don’t involve over-exposure to chemicals.

“Most of my clients are in their late twenties, so they don’t need gray coverage,” she explains. “With Ombré and balayage color, they can go 3 to 6 months without a retouch, which opens up appointments for new clients.” To make sure they look great, she also works styling lessons into individual appointments. “One of the biggest complaints clients have is that they can’t re-create their salon look at home,” notes Brittany. “I used to give group styling lessons; now, I offer them individually and post live tutorials online, on my Facebook business page.”

Color and Cut by Brittany Perkins

Her Brand, Her Way

With a suite that’s all about her brand, Brittany now attracts the clients she wants, something she learned how to do from business classes she’s been taking. “I even learned to create my own website and discovered why adding testimonials and online booking was key,” says Brittany. “I run my salon suite like a fully functioning salon and brand.”

She still enjoys the artistic aspects more than the business functions but with her private eco-smart suite, she can spend all the quality time connecting with her clients that she wants.

You can follow Brittany on Instagram @PerkBeautyBar

 

About Salons by JC: In 1997, Jack Griffey and Cecil Miller began their journey to transform the beauty industry one salon suite at a time. Like most young entrepreneurs, they started out with a big idea but had to learn how to start and run a business from scratch. After much perseverance and hard work, one year later, they opened Salons by JC in Dallas, TX in 1998, welcoming beauty and wellness specialists who were ready to break free from the traditional salon model. The company has since moved its headquarters from Dallas to San Antonio, where it continues to grow through franchising. Today, Salons by JC has over 87 locations in 24 states and Canada.  For more information, visit salonsbyjc.com or salonsbyjc.com/franchise