Six Steps for Maximum Exposure on Instagram

It’s no secret that Instagram is a powerful marketing tool. According to a blog post by Hootsuite, Instagram has over 500 million active monthly users. By the end of 2017, 70.7 percent of U.S. companies will use Instagram for marketing. And 75% of Instagram users take...

7 Social Media Tips for Salon Professionals

a.k.a. What Every Salon Professional Should Know to Keep Social Media from Becoming a Second Fulltime Job It’s humbling that, as someone with almost fifteen years’ experience in the branding, marketing, and advertising industry, I sometimes find myself saying, “The...