Beauty & Wellness Franchise News

Ignite the Passion with the first Salons by JC Salon Pro Mini Conference

Salons by JC is thrilled to host its first mini virtual conference for it’s Salon Suite Owners.  In conjunction with our partners, SalonCentric, we were able to put together a 2-day virtual conference featuring Michael Cole.  Michael is a founder, stockholder, and board member of Salon Development Corporation and Summit Salon Business Center .

Beauty Industry Phenom Michael Cole 

Michael Cole has over 30 years experience as a stylist, manager, salon chain director, and salon owner. He is the recipient of numerous awards for helping thousands of salon professionals transform their businesses.  The key to Michael’s success is his ability to observe current business trends and translate them into practices by which salons professionals achieve dramatic growth.  Since 1980, Michael has been educating salon professionals to “better their best”.  He is a global educator specializing in salon business training.

Michael Cole

Joining Michael on our conference will be Salons by JC Salon Business Coach, Mona Echard.  Mona is a 25 year industry veteran in the cosmetology industry.  Her beauty industry career is vast as she has experience as a salon owner, Salons by JC suite owner,  educator, business trainer and consultant.  She is also a certified corporate strategies trainer.  This enables her to do what she loves – provide professional and strategic training solutions.  

Mona Echard

“This conference has been something that we have been working towards making happen for quite some time.  I am excited that we have had such a great response and support from our suite owners, concierges and franchisees.  Charlesie and her team at SalonCentric, along with our Franchise Marketing Manager, Marlene, have been working hard behind the scenes to bring this to life”, stated Mona.

A “Sexy” Little Kickoff

If you aren’t able to join our mini conference live, that’s ok!  We encourage you to register so that you can receive a recording of the conference to view at your leisure.  You can register here.

On Wednesday, September 30th our partners at Sexy Hair will be kicking off our conference by taking over our Instagram Live.  Join the fun starting at 4:30pmEST as Sexy Hair team members, Paola Rascon and Stephanie Polanski, introduce you to their new line of product, Artistry Pro.  They will also give a short demonstration and discuss their salon business builder and exclusive salon loyalty program – Club Artistry.

For more information about any of our events next week, you can reach out to Mona at [email protected]

Blog written by
Marlene Romo Flores – Salons by JC Franchise Marketing Manager


Concierge Superstars

Concierge to the Rescue: The Salon Suite Differentiator

Let’s start by saying Salons By JC Concierges are the BEST!  With all that has gone down in the last few months, our concierges have stood the test of time and helped us navigate through some, metaphorically speaking- torrential rains- like the persistent, pestering pandemic of 2020.  Nevertheless, this Blog is absolutely NOT about that!


The content you will find here is dedicated to Our Concierges and the service they provide to our external and internal customers.  Salons by JC Concierges, you are a huge part of our strong market position strategy and it is you that sets us apart from the competition.


If you are not a concierge, you may be wondering what the hype is about? Well, here is a glimpse of how our illustrious concierges help us fulfill the Vision and Mission of Salons by JC.  

Bringing the “A” Game

Our best Concierges stay on top of their game.  They ensure that every beauty and wellness professional that visits any of our locations who is looking for a place to start and grow their business feels welcomed and supported.  

Our best also have Super Servant leadership characteristics like:

  • Listening skills: They practice active and mindful listening.  They understand their own communication style and that of the people they are working with, while acknowledging their emotions.
  • They practice empathy: They are able to put aside their own viewpoint when talking to others, while validating and considering other’s perspectives.  
  • They understand the importance of others, well-being: They take steps to help people feel happy and engaged. They are knowledgeable and provide support and resources to promote a healthy working environment.
  • Awareness: They have taken time to know themselves, which helps them understand how their emotions and behavior impacts others.  (i.e. their strengths, weaknesses, and their leadership style, etc.)  
  • Persuasion skills: They are galvanizers!  They know how to use positive persuasion rather than authority to encourage others to build consensus and work as a team.  
  • Conceptualization skills: They are strategic thinkers (visionaries) with a long-term focus that looks beyond the day-to-day realities and circumstances. 
  • They have foresight: They analyze and identify key strengths, weaknesses, opportunities and potential challenges, that might impact their Salons by JC community.
  • Stewardship: They Lead by example and take responsibility for their actions and performance, because they value the people they serve.  

This is why we feel so strongly about our concierges. They deserve the kudos and they’ve earned it.  

Concierges, we salute you and admire your willingness to serve others and your commitment to the Salons by JC standard of excellence!

Mona Echard, Salons by JC Business Coach, provides concierge certification training for Salons by JC concierges, who want to better their best and shine as a leader!

Business & Marketing

5 Tips To Know For Renting A Salon Suite

As you may have noticed, the trend for beauty professionals is steering away from the traditional commission and hourly based pay methods to salon suite rentals.  Stylists and spa therapists are quickly realizing they could have more freedom and make more money running their own business in a one or two person studio instead of working for someone else.  “Be a boss” is becoming more than just a catch a phrase as more and more individuals jump on board.

What does it really take to successfully run your own beauty business and see your dreams become reality?  Here are some tips to follow as you begin your journey into business owner bliss.

Client List

Your core client list is your bread and butter, so this must be securely in place for everything else to run smoothly.  They pay your bills and then some, am I right?  Ideally, that group would keep you booked about 80% of your available working hours or more. When moving from salon employee to suite owner, the transition can be tricky.  Build relationships with your clients by finding common ground so that exchanging phone numbers is a natural thing.  Also, become friends with them on social media. This will ensure that if you have to make a quick exit or don’t have access to their information through the salon, you are able to communicate with them just before or after you have moved.  Their appointments stay booked – same time, new place. Generally speaking, about 15% won’t follow you but most of your clients will be thrilled to support you in your new business endeavors. You may even see your referrals improve!

And of course, at Salons by JC, you have a concierge to help you build your clientele – with walk-ins, marketing strategies, social media – above and beyond what you previously had!

What to Charge

Rule of thumb is to avoid lowering your prices. You don’t want to sell yourself short out of fear that they won’t follow you. Express excitement about your new endeavors and expect loyalty. If you feel you need to increase your prices, do so minimally the first year of starting your own business. It’s best not to scare away faithful clients with a large increase on top of them driving to a different location and getting into a new routine.


Starting your own business is a big deal.  Get excited, but don’t forget to do the math and make sure you have all of your ducks in a row. Preparation is key! Here are what your startup and weekly/monthly costs will entail.

Start-Up Costs:

  • Security Deposit
  • State board and business licensing
  • Extra furniture and personal decor items
  • Design and/or printing for business cards, menus and websites (include hosting)
  • Back bar and retail
  • Tools – scissors, blow dryer, etc.
  • Renters/ liability insurance
  • Rent
  • Phone
  • Bookkeeping system FREE with SBJC app
  • Appointment/schedule system FREE with SBJC app
  • Internet service FREE
  • Credit card set-up and fees FREE with SBJC app

 Weekly/Monthly Expenses:

  • Rent
  • Laundry
  • Supplies
  • Credit card fees
  • Accountant fees
  • Phone bill
  • Money set aside for taxes

Bottom Line

Once you’ve made sure you have enough in savings for the start-up costs, which can be anywhere from $1,500 – $3,000, it’s time to nail down whether or not you’re in a good position to handle the monthly costs.This means looking at what your monthly expenses will be versus how much money you’ll be bringing in. You need to have a firm grasp on what your average monthly gross income is based on your core client list.  So, assuming you have what you need for start-up costs, let’s take a look at what a monthly scenario might be.

Check out our Profit Calculator – Adjust your earning information and see the difference for yourself.

How do I pay myself?

After doing the math and feeling confident to move forward with leasing a suite, the next step is to find an accountant you trust. Even though you have a built-in bookkeeper with the SBJC App, an accountant will help you know what deductions you can claim on your taxes, how to file for quarterly instead of yearly payments, and help you stay on top of making those payments. They may even recommend filing to become an LLC and discuss the benefits of that with you, as well as opening a separate business bank account.

Define your brand

Last but certainly not least, it’s time to define your brand. Who are you? What is your aesthetic? What do clients think of when they think of you – or what do you want them to think of?  Whatever you decide, the key is to make it very clear and stay consistent through all marketing platforms. From business cards to social media to the décor on your walls, it all tells a story, your story. Get creative and have fun with it!

Once your suite owner journey begins, don’t forget to utilize your Salons by JC concierge to help grow and support your business with marketing ideas and social media posts, as well as booking new client walk-ins.

About Salons by JC: In 1997, Jack Griffey and Cecil Miller began their journey to transform the beauty industry one salon suite at a time. Like most young entrepreneurs, they started out with a big idea but had to learn how to start and run a business from scratch. After much perseverance and hard work, one year later, they opened Salons by JC in Dallas, TX in 1998, welcoming beauty and wellness specialists who were ready to break free from the traditional salon model. The company has since moved its headquarters from Dallas to San Antonio, where it continues to grow through franchising. Today, Salons by JC has over 100 locations in 26 states and Canada.  For more information, visit or

Franchise News

Virtual Discovery Day: Salon Suite Franchise Opportunity

Traditionally Discovery Days are held at our corporate headquarters where you meet the corporate staff, sit and talk to our President and Vice President, and tour one or more of our facilities.  You really get the feel of what Salons by JC salon suites is about and find out if this franchise is the right investment for you.  Things are different now.  We have had to make proper accommodations to our Discovery Day and keep our interested leads safe due to COVID-19.  One thing that hasn’t changed is how Discovery Days are the key to our franchise investment process. 

The Virtual Discovery Day

We introduce to you the Salons by JC virtual Discovery Day.  We have adapted to the new normal to continue running this business in an efficient manner.  Within the last few months, our process of Discovery Day has moved entirely on screen.  Drew Johnston,  VP of Operations gives us some specifics, “The Salons by JC Discovery Day is the capstone event in a franchise candidate’s journey.  Prior to COVID-19, Discovery Days were held at the Salons by JC headquarters in San Antonio Texas. The event allowed the franchise candidate to meet the franchise corporate staff and tour salon suites in the market. Travel restrictions and safety standards stopped that but technology has allowed us to continue the events. Since March of 2020, numerous franchise candidates have discovered Salons by JC and some have gone on to become salon suite franchisees.”


 A More Relaxed Conversation

Moving our Discovery Days to a virtual setting has created ease and convenience for our potential franchisors.  It has allowed us to connect with anyone anywhere since all our prospects do is log on to their computer.  Saving them time on travel, accommodations, and taking time off of their present work schedule.  We have embraced our new norm in order to give you the best virtual version of our salon suite concept at Salons by JC. 

Tradition and Technology

We look forward to the day we can welcome prospects back in for Discovery Day to visit the house the Jack and Cecil built in 1998.  There is no replacing face to face meetings and that connection you get when you walk into one of our locations and meet our staff.  “Do we prefer face to face? Of course we do! It’s very important that our prospects are able to hear and connect with the brands founders and executive team prior to signing franchise agreements”, stated President Steve Griffey.   With virtual technology we are able to provide each prospect with the same courtesy, education, and information they need to know in order for them to make their decision on joining our salon suite franchise. 

Salons by JC looks forward to incorporating both our traditional and new virtual Discovery Days in order to expand our ever evolving salon suite franchise.  Making it easier for those interested in the beauty and wellness industry to explore our world and increase our franchise.  

Blog written by:

Marlene Romo Flores, Franchise Marketing Manager