Traditionally, hairdressers have either owned their salon or worked as an employee where they hand over half their earnings to the Owner. Salons by JC has adopted an innovative approach that is disrupting the salon business model.
In 1997, Jack Griffey and Cecil Miller began their journey to transform the beauty industry one salon suite at a time. Like most young entrepreneurs, they started out with a big idea but had to learn how to start and run a business from scratch. After a lot of perseverance and hard work, Salons by JC opened its doors in 1998 in Dallas, Texas, welcoming driven beauty and wellness specialists ready to break free from the traditional salon model.
Today, Salons by JC has 53 locations in over 20 States in the U.S. and in Canada. In 2016 Salons by JC plans to add 25 more locations throughout the U.S. and Canada and is committed to developing over 200 stores in all major markets over the next several years.
When Monna Bianca moved from a salon in Chicago’s Lakeview area to a far-flung suburban Salons by JC suite, just one client followed her. What she did next was risky, but it paid off fast.
After nine years as a stylist, Monna Bianca realized she had to spend more time closer to home with her three children. All in a three week period, she quit her job at a commission salon, rented a Salons by JC suite in Bolingbrook, Illinois, and started driving business to her new The Monna Bianca studio.
“I took 100% risk,” says Monna, who goes by her first and middle name. “I’d just gotten my tax return and that’s what financed me. Almost everything I did involved Facebook, Yelp and the Salons by JC owners, who are just amazing.”
Monna’s 4 Steps to Success
1. First, Monna set up a Yelp account and a Facebook business page, which she hadn’t had before. Then she began posting photos of her work on both, and on Instagram. “I offered 50% off for those who would book in the first week, and 50% off for a friend who came in with the person,” she says. “It was a time-limited offer, and I had a plan for what to do next. Before each person left, I pre-booked her next appointment, set her up with retail and asked for a referral.”
Stefanie LeBlanc is raising eyebrows—and enhancing lips and lash lines—at her new Salons by JC suite, Tattoo Aesthetics, located in The Shops at LaPalmera in Corpus Christi, TX. A former tax preparer, she applies her well-honed attention to detail to women who have over-tweezed brows, those who want the look of a fuller lip without injectables (the lip’s borders fade as we age) and even those who want eyeliner that won’t ever run or smudge.
“I fell in love with cosmetic tattooing after getting my own permanent makeup done and doing tons of research,” says LeBlanc, who continues to train in new methods and take advanced classes at every opportunity. “A Salons by JC suite is perfect for someone with a career like mine because I can leave and work with top trainers anytime I want, and because my business isn’t suited to traditional salons—facility licensing falls under the Heath Department and cosmetic tattooing requires a separate room.”
LeBlanc calls herself a cosmetic tattoo artist, rather than a permanent makeup artist, because she wants clients to clearly understand they are getting a tattoo. She is as scrupulous about her consultations, medical forms and single-use needles as she is her application of microblading—the manual application of the finest hair strokes. All the details and latest technologies are spelled out on her website where clients can easily download pre-procedure and after-care instructions, and privately upload consent and medical-history forms.
Clients’ biggest concern is looking unnatural, and LeBlanc has ways to recreate a very natural-looking brow that additionally produces the look of an eye lift. She can also balance uneven brows: “People say brows are sisters not twins, but I prefer twin sisters.”
Other reasons clients visit LeBlanc include allergies or dry eye, which can make keeping eyeliner in place nearly impossible. Even some men want subtle “guyliner,” and guys who have a scar that removed brow hair are particularly good candidates for microblading and blending. She also does a lot of correction work because the inks from 8 years ago shift off tone, whereas the newer pigments she uses don’t—they simply require a touch-up.
“My goal is to give clients what they see as esthetically pleasing, whether it’s natural or dramatic, although a fuller brow like you were born with is more popular now,” says LeBlanc. “I love it when clients look in the mirror and are thrilled with their new look. To me, beauty is never having to apply makeup if you don’t want to.”
Bloomingdale HOA Article:
Unique Salon Opens: Win-Win for Clients and Specialists
Salons by JC is not a typical beauty and wellness facility. The salon, located next to Fresh Market in the Lithia Crossing Shopping Center, totals 6500+ square-feet, with 36 fully fitted suites. Over 100 people attended the Salons by JC Grand Opening Ribbon Cutting event in January.
Salon owner Denise Cooke explained, “Our Mission is to provide the very best salon suite opportunity for beauticians and wellness practitioners, while offering the highest standards of ethics, value, client care, and the very best in customer satisfaction.”
Salons by JC leases luxurious and fully customizable salon suites to beauty and wellness practitioners. With highly personalized service and an exquisite contemporary design, Salons by JC enables beauty and wellness professionals to become their own “Chief Creative Officer” without the expense or hassle of opening up a salon.
“It’s an excellent opportunity for stylists to start their own businesses,” said Cooke. “We care about the success of all our tenants, and that’s why we provide a full time salon concierge, allowing each stylist to focus on their clients, their craft and creating a vision.”
She added, “Not only is it our job as a salon owner to make sure the place is fantastic and beautiful to work for, but we want to make sure those clients are coming in feeling the same way.”
Clients can enjoy a variety of beauty and wellness services inside modern salon suites, customized to their specialist’s needs. Services offered include hair styling, hair coloring, hair extensions, eyebrow extensions, eyebrow threading, permanent make-up, massage, facials, make-up, weight loss and more.
Two Bloomingdale residents are already in residence in the new facility. Pearl Knapp-Chiarenza, owner of Bodyworks Health and Wellness Center, specializes in weight loss and nutrition. To learn about her services, call 813-449-3308. Debra Dakin, owner of In The Pink, specializes in eyebrow shaping, facials and make-up. Call 813-416-0508 for an appointment.