Modern Salon Solo Artist – Monna Bianca

Apr 13, 2016

When Monna Bianca moved from a salon in Chicago’s Lakeview area to a far-flung suburban Salons by JC suite, just one client followed her. What she did next was risky, but it paid off fast.

After nine years as a stylist, Monna Bianca realized she had to spend more time closer to home with her three children. All in a three week period, she quit her job at a commission salon, rented a Salons by JC suite in Bolingbrook, Illinois, and started driving business to her new The Monna Bianca studio.

“I took 100% risk,” says Monna, who goes by her first and middle name. “I’d just gotten my tax return and that’s what financed me. Almost everything I did involved Facebook, Yelp and the Salons by JC owners, who are just amazing.”

Monna’s 4 Steps to Success

1. First, Monna set up a Yelp account and a Facebook business page, which she hadn’t had before. Then she began posting photos of her work on both, and on Instagram. “I offered 50% off for those who would book in the first week, and 50% off for a friend who came in with the person,” she says. “It was a time-limited offer, and I had a plan for what to do next. Before each person left, I pre-booked her next appointment, set her up with retail and asked for a referral.”

Modern Salon Solo Artist Full Article

Enjoyed the article? Spread the SBJC news by sharing via email or text or on your favorite social media!
Do Not Sell or Share My Personal Information