2018 Salon Suite Owner Goals

With the start of a new year, this is the time many of us write out our goals.  The goals we set for ourselves will set the pace for us throughout the year.  Goals are a great way to measure your progress and also give yourself #treatyoself days for reaching those...

The Importance of Online Reviews

We have heard the timeless saying, “ A compliment goes a long way”.  So does a positive online review.  Every week when we come back to the office, we ask each other what we did over the weekend.  We either rave about the cool new restaurant we had brunch at or we...

Six Steps for Maximum Exposure on Instagram

It’s no secret that Instagram is a powerful marketing tool. According to a blog post by Hootsuite, Instagram has over 500 million active monthly users. By the end of 2017, 70.7 percent of U.S. companies will use Instagram for marketing. And 75% of Instagram users take...

7 Social Media Tips for Salon Professionals

a.k.a. What Every Salon Professional Should Know to Keep Social Media from Becoming a Second Fulltime Job It’s humbling that, as someone with almost fifteen years’ experience in the branding, marketing, and advertising industry, I sometimes find myself saying, “The...
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