The salon industry is a booming industry for the beauty professional. What most beauty professionals may not be aware of is the options they have when looking for the best business opportunity for themselves.
When doing your research, you will discover that you can have more customization options and keep more profits in a salon suite. The beauty industry has their traditional commissioned salon concept and the booth/chair rental model, but the stand-out in the group is the Salon Suite.
Our salon suites are “mini salons”, housed within our beautiful Salons by JC locations. What makes them unique is YOU! You have total control over your suite – colors, decor, and service pricing – you create the space of your dreams catered to your business and your clientele.
The Current Salon Trend
The trend for beauty professionals is steering away from the traditional open salon concept. Beauty professionals are realizing they can have more freedom and make more money running their own business instead of working for someone else. During this time of COVID-19, Salons by JC is ensuring that suite owners and their clients are in a safe and sanitized environment. Limiting exposure to others and giving clients the private one on one service they are looking for is what we will continue to do.
The Salons by JC Concierge
At Salons by JC you are on your own, but never alone. Our Concierge is there every step of the way to help you transition smoothly from your previous salon location. The concierge can assist you in many ways, from helping you increase your client list by acquiring walk-ins, to assisting you with marketing strategies, social media presence, and business operations questions, you will always have someone by your side.
What Will This Cost Me?
Starting your own business is a big deal. Preparation is the key to your salon suite success. Here are what your startup and weekly/monthly costs will entail.
State board and business licensing
Extra furniture and personal decor items
Design and/or printing for business cards, menus and websites (include hosting)
Back bar and retail
Tools of the trade
Renters/ liability insurance
Bookkeeping systemFREE with SBJC app
Appointment/schedule systemFREE with SBJC app
Internet serviceFREE WiFi
Credit card set-up and feesFREE with SBJC app
Credit card fees
Money set aside for taxes
Check out our Profit Calculator – adjust your earning information and see the difference for yourself. Our profit calculator was created to help you to see how much more you can earn as an independent salon suite owner. Salons by JC was designed to for beauty professionals to reach their dream of salon ownership without the overhead cost. One weekly price for rent gives you all the freedom, flexibility, and convenience you need to not only start and grow your business, but set your own schedule and have the time you need to spend time with family and friends. Not to mention earn more money and feel a sense of accomplishment. Controlling your work volume and schedule gives you peace of mind.
For more information about Salons by JC and to acquire more information, please visit our website here and connect with the location nearest you. We can’t wait to hear from you!
Blog Written By
Marlene Romo Flores, Salons by JC Franchise Marketing Manager
If we had to use one word to describe the past few months that would be “adaptation”. As salons closed down across the nation in the early part of the year, our Concierges went into overdrive to keep lines of communication open and assist their suite owners with any vital information they needed during this time. As the corporate marketing team cranked out information regarding COVID-19, new procedures, and financial assistance, our Concierges took the lead to help in disseminating the information to their suite owners. As our locations slowly started to reopen our Concierges played a big role in making sure everything was in place to operate under the new ordinances.
Peace of Mind During Reopening
Megan Mondragon, Senior Concierge for 6 Salons by JC locations in Florida, Tennessee, and Alabama expressed how being available is essential in more ways than one. “Availability is key, our business owners across 6 locations know at any given time that I am here for whatever they need, if it’s to listen, talk, vent, or even help deep clean in between clients. Putting in the extra effort is worth knowing their business is in the hands of a company who cares.” 2019 Concierge of the Year, Miriah Clasen and Concierge at the Salons by JC Uptown location in Minneapolis added, “the presence alone of the concierge itself really helps ease the mind of our professionals during this time. During the duration that we were closed, we utilized our private FB group with all of our professionals daily. Informing them of updates, virtual education classes, etc. Now that we are open, I think just knowing that someone is there to disinfect the salon common areas, bathrooms, door handles and washers and dryers is a huge asset in easing the minds of our professionals. When rules are made, there will always be some push back. Some people just do not embrace change well. Having someone in the front entrance of the salon to make sure everyone is following the new protocols put into place is also helpful and I’m sure lessens the tension and keep everyone safe.”
Leasing Suites During the Pandemic
One thing that didn’t change for salons was the fact that suites were available and there were now beauty professionals who were looking for better opportunities for their business. That is where Salons by JC comes in. One of our newest locations, Salons by JC Roswell opened a few days before having to shut down due to COVID-19. Roswell Concierge, Patrice Hale explained how she made accommodations to get suites leased, “as a fairly new concierge, more than 80% of my time with Salons by JC has been during the Pandemic. I learned one way of doing things, then had to sharply pivot to accommodate the many emotions and uncertainties associated with COVID-19. Much of the advice I offer my suite owners and leads, is the same advice I’m giving myself as a salon owner as well. The beauty industry is one I believe remains sturdy because it’s ever evolving. I encourage my suite owners to do the same. It’s time more than ever to innovate, innovate, and innovate again.”
A constant during this time and leasing is hesitation on the part of the potential suite owner. Patrice Hale from Roswell interprets hesitation differently now, “hesitation from a potential suite owner prior to the pandemic could have been translated as a shaky, flaky, and indecisive tenant. However, now I consider it the very opposite. Leads that show hesitation during this pandemic are doing so because they are smart business people taking all the possibilities into consideration. I simply give them the pros of transitioning into a suite where they can control the environment and ensure not only their clients safety but their own”. Miriah Clasen adds, “ we have seen an increase in leads and have signed quite a few leases during this pandemic. However, we also have had some professionals who are hesitant about converting their business over. Some professionals are booked out for months while other professionals are struggling because their clients are not ready to leave their house. Whether a professional was transitioning to a suite before the pandemic or now, making that move is scary in general. When professionals seem hesitant, I do my best to reassure them that a lot of their fear is of the unknown. Times are tough so be easy on yourself and gain as much knowledge as you can surrounding COVID, this way you have the ability to answer questions in tours confidently and accurately so they feel less tense and more at ease”. Being as supportive as possible is key when potential suite owners are considering all opportunities available to them at Salons by JC. “Ensuring an easy and supportive transition has always been our number one goal no matter the circumstance. Given the unprecedented times we’re currently facing, an easy, safe, and supportive transition is what new leads are seeking out the most. Knowing that they’re not alone in navigating through all of the various phases of opening a new business during a pandemic”, adds Megan Mondragon.
What Makes Salons by JC the Only Choice
To stand out from the competition, Salons by JC has always led the pack by having a full time Concierge at the helm of the location to help with daily operations, business building, and marketing assistance for each of the suite owners. This role has become one of greater value during this time. The dedication and passion each Concierge has for their location and suite owners is unmatched in this industry. As Megan puts it, “It’s simple, a salon suite provides the ability for all beauty professionals to express themselves in their own way at their own pace. Salons by JC provides a controlled environment where the beauty professionals are able to monitor their schedules and clients closely so that everyone can enjoy the services and be in the moment!”. Patrice adds, “Nothing is more viable for the beauty professional right now than the salon suite. Of course there is the benefit and freedom of owning your esthetic, brand, and business, and you having control over sanitation and overall client experience is bar none”.
A salon suite is most definitely the best choice when you take safety into consideration during this pandemic. Take it from Miriah, “even before COVID-19 a salon suite has always been the best decision for a beauty professional. During this time and being in such close proximity with clients can be a scary thought. In a conventional based salon, sharing salon space and equipment with multiple professionals may not be ideal. A salon suite allows professionals to control not only who enters their workspace but it also gives them total control of sanitation. With salon suites you still have the ability to give your clients that one on one luxury care without the extra worry or exposure that comes with an open salon concept. If a professional is ready to become their personal best, be part of something bigger, and begin their journey towards professional independence, we want to hear from them”.
Kudos to all of our all-star Salon Concierges who go that extra mile to make sure their suite owners and their guests are well taken care of all the time. If you are interested in learning more about Salons by JC and get information about salon suites, visit our site and find the location nearest you. With over 100 locations nationwide and in Canada you are sure to find the perfect fit for you and your clientele. We look forward to hearing from you!
Blog written by Marlene Romo Flores, Franchise Marketing Manager, Salons by JC
Before you get your clients comfortable with spending more, you first have to get them comfortable with spending more often. The more your clients open their wallets and “show you the money” the better off you and your business will be. Sure, the amount of money they spend during each transaction is important too, but increasing their purchase frequency should be one of your main business goals. When you do that you’ll end up creating even more opportunities to sell – and sell more often – to your repeat clients. There are a number of ways to get your clients to buy from you more often. Let’s focus on three of the most effective and efficient ways you can accomplish that goal.
Stay in constant contact with you clientele
This includes: when you’lll reach out to them, how you’ll reach out to them, and what you’ll offer them when you reach out to them.
For example, if you are a hair stylist after completing a new highlight service for your client you might choose a specific time in between that service to offer a gloss treatment to freshen up the clients color. You might also offer them 20 – 40% off the service (being sure to stress that the offer is time sensitive to create a sense of urgency on the client’s part). Your goal is to get a yes, book the service which will lead you to the next step.
Provide additional value to their purchase
In that same example you can sweeten the deal with an additional value, such as a complimentary after gloss sealer or pre-conditioning treatment. The key is to communicate these two services separately which raises the client value perception of receiving more than what they are paying for. Which leads to our next strategy.
Create a consistent buying pattern from your client
You may want to consider incentivizing frequent purchases through the implementation of a loyalty program. Loyalty programs can keep your current clients engaged and coming back to you on a consistent basis. If done well, loyalty programs can also get your clients to come back even more frequently than they already do. Consider a simple punch card method and utilizing the promotions and specials features on your booking app to help you keep track of purchase frequency data to improve upon what works and what doesn’t.
“Buy 5 and get the 6th one is free”
This reward system is a key trigger! Fun fact, neuroscientists find that incentives are predictable because people usually pursue their self-interests and will change their behavior to accommodate those interests. In short, incentives like the buy 5 get one free equals predictable behavior to reach the reward.
The goal is to determine the most effective way to get your individual clients to nudge their own spending boundaries a little more with your strategic efforts. This should be done subtly and with such finesse, they don’t even notice. As long as the value you provide outweighs their increased spending from their perspective, they’ll be more than happy to pay a little more, a little more often. Keeping all the profits and generating more cash flow income are some of the salon suite owner opportunities you receive at Salons by JC. Contact one of locations to find out more on how you can become a salon suite owner.
Check out the Incentivizing Purchase Frequency Webinar, presented by Mona Echard, Salon Business Coach. For more information and to receive the recorded webinar, email [email protected]