Categories
Business & Marketing Guides & How-To

Tell Your Story via Instagram Stories

Since its launch in October of 2016, Instagram Stories has seen a 400% increase in daily user activity with over 500 million daily users, according to SocialMedia Today with research from Animoto.  What does that mean to you and your business?  That means that if you are not taking advantage of IG Stories and all the fun you can have with them, you are really missing out!   Here are some tips to get you started on the right path.

Salons by JC Dominion Ridge showcasing the KD Beauty Bar

 

What should I post about?

  • Walk around your location and show off your community
    • Hint: start by walking into the building then tour the facility.  Make sure you let some of the suite owners know ahead of time so you can have them speak (testimonials on why Salons by JC rocks)
  • Share IG stories your location has been tagged in
    • Hint: you can also add more gifs and text to your reshared stories
  • Post photos you’ve taken 
Salons by JC Westwood perfectly assisted their suite owner who had a last minute opening by creating a story using emojis, mentions, and location

 

 

Incorporate the options that Instagram has in their app to your advantage

Instagram has given you an array of different options when you are working on your IG story.  Use them all and make your story fun.  Still hesitant?  Experiment on your personal IG account and become comfortable with all of you options.  Practice makes perfect.  Get creative and tell a story.

  • Type – share your message 
  • Music – music always livens up a video
  • Live – be brave and go live!
  • Normal- static and video
  • Boomerang – bring it back and forth
  • Superzoom – my favorite of all!
  • Focus – focus on a face
  • Rewind – reverse what you just shot
  • Hands Free – attach your phone to a mini tripod and forget about holding down the button
Salons by JC Minnetonka shared a rainy day story and included text and gifs

But that’s not all…

Did someone say you can add more stuff?  Remember to mention who is in your story.  Why you ask? Because then they can share it!   Always add the location.  Adding these little things allows people the ability to click on them and they will be directed to your location or the person you mention.  Sharing is caring after all.  Can you hashtag? Of course you can.  #salonsbyistheplacetobe

Share special occasions. Salons by JC Davenport in Austin, TX did just that!

Other options you can include:

  • GIF
  • Time
  • Poll – do you like this?
  • Countdown 
  • Love it slider – ask a question
  • Quiz – have you had a service here before?
  • Photo- add a photo within the post
  • Donation
  • Day of the week
  • Emojis

Have you opened your Instagram app yet?  

Always remember to refer to your location and promote the fun environment at your Salons by JC.  Take advantage to promote your in-house leasing specials.  This creates great organic content for your location and for your suite owners.  Do you need a little more assistance?  Well you are in luck.  We recently launched an Instagram Story training course that takes you through all the glory that IG Stories can bring to your life.  If you’d like more information contact Marlene at the corporate office.   Learn the tips and tricks you can use and don’t miss out on the fun.

ABOUT Salons by JC

In 1997, Jack Griffey and Cecil Miller began their journey to transform the beauty industry one salon suite at a time. Like most young entrepreneurs, they started out with a big idea but had to learn how to start and run a business from scratch. After much perseverance and hard work, one year later, they opened Salons by JC in Dallas, Texas in 1998, welcoming beauty and wellness specialists who were ready to break free from the traditional salon model. The company has since moved its headquarters from Dallas to San Antonio, where it continues to grow through franchising. Today, Salons by JC has nearly 100 locations in 26 states and Canada and are looking to develop of 200 over the next several years. For more information, visit salonsbyjc.com or salonsbyjc.com/franchise.

 

 

 

Blog written by:
Marlene M. Romo Flores
Franchise & Corporate Marketing
Salons by JC 

 

 

 

 

 

 

Categories
Community Involvement Specialist Spotlight

Project P.R.O.M – Making the Dream Prom a Reality

A salon suite affords beauty professionals their own freedom to run their business how they want – but some take their salon ownership a step further, using their talent to improve the community around them.

For Christin Peterson, owner of All Tresses by Chris at Salons by JC Pearland Town Center just south of Houston, this meant helping young girls who may not have the luxury of enjoying one of the biggest night’s of a teenager’s life – prom.

Christin Peterson – Salons by JC Pearland Town Center

After working as a probation and parole office for over 10 years in Galveston and Harris Counties, Christin was ready to leave “corporate America” and vowed to work for herself in the beauty industry she grew up in.

“I was inspired by my mother who was a hairstylist and instructor for 20+ years. I recall shampooing hair in the salon assisting my mom at age 14,” she shares.

In 2015, Christin started her professional beauty career at a traditional style salon, where she worked for two years before transitioning to Salons by JC Pearland Town Center, seeking a better, private environment for her clients. “My clients love their hair experience 100% better in my personal room versus the open salon I was in for two years!” she excitedly states.

Christin’s Fabulous Braid Work

The freedom of having her own salon suite allowed Christin to expand her beauty experience beyond the salon. In 2017, she was inspired to create Project P.R.O.M (Phenomenal Representation of Me).

“It was developed from an idea to give an underprivileged plus-sized girl a total prom experience that would boost her self-esteem,” she exclaims. “I meet so many women and young girls in my line of business who I inspire without even realizing until I’m told by them.”

One of Christin’s Project P.R.O.M Recipients

The idea of Project P.R.O.M first came to Christin as she was contemplating her love for plus-size fashion and her acceptance of being a plus-sized woman. “I believe EVERY woman should have the same self-confidence.”

She chose to focus on young women in high school to give them an extra boost as they graduate. “The feeling is overwhelming watching each young lady transform and exude the confidence that they have longed for!”

Christin enlists the help of her friends, family, and her clients to provide teenage girls with the full experience of a memorable prom with no cost to their families. “We all enjoy working with these young ladies and gain reward in giving their family financial relief from prom expenses and giving the girls an experience of a lifetime that they’ll never forget.” The project is now in its third year and grows consistently.

Project P.R.O.M Recipient

“My first year was just one girl, the second year was two girls, and this year we had three girls,” Christin says. “I have been able to fully dress these girls head to toe with brand new everything – I take the girls shopping and allow them to pick their own dress, shoes, and accessories.”

Along with her thriving non-profit, Christin also manages to grow her business at Salons by JC, adding “My business has grown and stabilized since moving to Salons by JC. My clients feel safe and enjoy the professional and clean space provided by our concierge.”

Helping Young Girls Feel Fabulous at Prom

Looking ahead, Christin hopes to continue to make the prom nights of many more teenage girls special by expanding her team, saying “This has truly been a blessing for me and the team. My team has grown since 2017 which is why I’m able to add additional girls each year.”

 

If you’d like to learn more about Christin’s Project P.R.O.M or help provide prom makeovers for next season, you can reach Christin Peterson directly through her Instagram profile or by phone at 832-754-1378.

 

 

 

ABOUT Salons by JC

In 1997, Jack Griffey and Cecil Miller began their journey to transform the beauty industry one salon suite at a time. Like most young entrepreneurs, they started out with a big idea but had to learn how to start and run a business from scratch. After much perseverance and hard work, one year later, they opened Salons by JC in Dallas, Texas in 1998, welcoming beauty and wellness specialists who were ready to break free from the traditional salon model. The company has since moved its headquarters from Dallas to San Antonio, where it continues to grow through franchising. Today, Salons by JC has nearly 100 locations in 26 states and Canada and are looking to develop of 200 over the next several years. For more information, visit salonsbyjc.com or salonsbyjc.com/franchise.

 

 

 

 

 

Blog written by:
Analissa Severn
Marketing Account Specialist
Salons by JC 
Categories
Training & Education

Empowering You Takes the Lone Star State

You could hear the beat of the music and cheers of the attendees as Shawn and Doug kicked off the Empowering You workshop this past Monday in the Lone Star State.  The energy was electrifying and could be felt throughout The Salon Professional Academy San Antonio as you walked down the hallway and entered the classroom. 

Redken Artists and Educators Shawn Stearns and Doug Treadway led the class through an engaging educational workshop that discussed social media best practices, retailing, and business building skills.  

Shawn Stearns – Redken Artist
Doug Treadway- Redken Artist

Stacey Avery, owner of Hair by Stacey Avery located within the Salons by JC Westwood location encouraged all suite owners to attend this workshop.  “This class will assist them in looking at social media and business in a new way. I was pleased to learn a few new options when presenting retail to my clients.”  The basis of the Empowering You workshops are to bring new ideas on how to brand your business, grow your clientele, and expand your business entrepreneurial knowledge as a small business owner.

Salons by JC worked closely with State RDA to create the perfect intimate setting for this workshop.  This creates a unique synergy between the suite owners and the presenters creating an interactive atmosphere where all questions are welcomed.  Salons Business Coach, Jo-Lynn Greenman loved the engagement at this workshop.  “It was awesome to see all of the attendees so actively participating. There were so many great questions that were asked and some really insightful answers that were given by the Redken educators.  I truly believe all of our suite owners can benefit from these classes”.  

The San Antonio workshop was the first Texas stop for the Empowering You workshop.  We are currently looking at bringing the event to the Austin, Dallas, and Houston area by end of 2019 and early 2020 in collaboration with State RDAThe Salon Professional Academy San Antonio was extremely excited to host this event for Salons by JC.  We look forward to future events where we will be able to collaborate with them.  Be on the lookout for our Empowering You educational workshop to stop in your market.  Our next events will be in Atlanta on July 1st and San Francisco on July 15th.  For more information contact the Salons by JC corporate office.  

 

 

ABOUT Salons by JC

In 1997, Jack Griffey and Cecil Miller began their journey to transform the beauty industry one salon suite at a time. Like most young entrepreneurs, they started out with a big idea but had to learn how to start and run a business from scratch. After much perseverance and hard work, one year later, they opened Salons by JC in Dallas, Texas in 1998, welcoming beauty and wellness specialists who were ready to break free from the traditional salon model. The company has since moved its headquarters from Dallas to San Antonio, where it continues to grow through franchising. Today, Salons by JC has nearly 100 locations in 26 states and Canada and are looking to develop of 200 over the next several years. For more information, visit salonsbyjc.com or salonsbyjc.com/franchise.

 

 

 

Blog written by:
Marlene Romo Flores
Franchise Marketing
Salons by JC 
Categories
Training & Education

Empowering You at Premiere Orlando

L’Oreal Professional put on an eye opening and interactive class at Premiere Orlando for Salons by JC this year.  We were one of the first to pilot their new Suite Emotions Experience and it was everything we hoped it would be and more!

By focusing on the seven touch points in your client’s experience, they dug into how to approach everything from consultations and add-on services to when and how to retail and pre-book, as well as booking enough time for yourself with each client so they don’t feel rushed or undervalued.

SUITE EMOTION: 7 CHECKPOINTS  

  1. Digital “Window” (social media, website) – ATTRACT ME
  2. Reception – WELCOME ME
  3. Consultation – WOW ME
  4. Treatment – RELAX ME
  5. Salon or Spa Service – REVEAL ME
  6. Retail – EMPOWER ME
  7. Checkout – CARE FOR ME

Did you know that 87% of guests say that having their hair shampooed is their favorite part of the visit and 70% of guests say that if they didn’t enjoy it they wouldn’t return?!  Statistics are similar with nail techs when it comes to the foot or hand massage. Makes you rethink the whole experience you give to your clients doesn’t it?

The class was full of valuable information like this and really made us as the service provider be honest with ourselves about how consistent we really are with offering the highest level service to our clients from beginning to end.  Being your own boss, it’s so easy to get complacent when you don’t have accountability, but it is more important than ever to be excellent and consistent in everything we do in order to retain and build our clientele.

This is why Salons by JC is excited to continue bringing you more innovative and inspiring classes to empower you on your journey to live the dream. Be on the lookout for emails and social media on our upcoming events. We hope to see you at one soon!

ABOUT Salons by JC

In 1997, Jack Griffey and Cecil Miller began their journey to transform the beauty industry one salon suite at a time. Like most young entrepreneurs, they started out with a big idea but had to learn how to start and run a business from scratch. After much perseverance and hard work, one year later, they opened Salons by JC in Dallas, Texas in 1998, welcoming beauty and wellness specialists who were ready to break free from the traditional salon model. The company has since moved its headquarters from Dallas to San Antonio, where it continues to grow through franchising. Today, Salons by JC has nearly 100 locations in 26 states and Canada and are looking to develop of 200 over the next several years. For more information, visit salonsbyjc.com or salonsbyjc.com/franchise.

 

 

 

 

Blog written by:
Jo-Lynn Greenman
Salon Business Coach
Salons by JC