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Guides & How-To Training & Education

COVID-19 Financial Resources for Suite Owners

This page is designed to be a quick reference guide to resources

At Salons by JC, our suite owners are the very core of everything we do. We know that with the recent outbreak of COVID-19 many of our suite owners may be facing difficult financial challenges. This is why we have compiled this page of resources as a companion for the large number of educational blog posts we’ve created to help you through this difficult time. Those posts, located in our blog, are designed to be a more active and depth guide to help you through this time.

 

 For even more resources, visit our new dedicated

Salons by JC COVID-19 resources website.

 

 

1A. CARES Act- Economic Stimulus Program  

The Coronavirus Aid, Relief and Economic Securities Act (CARES Act) provide eligible individuals with a one-time direct deposit of funds to provide immediate financial relief, based on your 2018 or 2019 tax filings. For those who filed taxes in 2018/2019, deposits will be automatically made to your bank account, if it was used when filing.

The following guidelines outline the program in more detail.

  • Single filers earning up to $75,000 or joint filers earning up to $150,000 will receive around $1200 per person or $2400 per couple in a one-time payment.
  • Single filers earning up to $99,000 or joint filers earning up to $198,000 will receive around $500 per person or $1000 per couple in a one-time payment.

If you have used direct deposit for payment or refunds with the IRS in the past year, funds will be deposited directly in your account. If not, you can expect a physical check in several weeks.

 

1B. Extra Unemployment Benefits for Self-Employed Individuals

Another benefit of the CARES Act is the expansion of unemployment insurance and payments to self-employed workers and/or independent contractors. This includes independent salon owners who are registered as an LLC, Sole Proprietor, etc.. The changes the CARES Act implements include up to an additional $600 a week in addition to the individual state unemployment benefits. Currently, this change is set to last for up to four months, ending on July 31st, unless further updated. Pay for unemployment will vary state by state, but the CARES act amount is universal across all states.

To apply for unemployment benefits, visit your individual state’s unemployment website:

 

2. Taxes Filing Deadlines Have Been Extended

The deadline has been extended from April 15 to July 15, 2020. No additional forms or information is required to file your taxes.

For more information visit the IRS website.

 

3A. State and Local Changes to Private Residence Evictions

Many state and local governments have made changes to the process of evictions. This may include extended deadlines or actual pauses to any eviction processes. For the most up to date information, speak to your landlord or local government officials and let them know you are unable to pay rent due to the Coronavirus.

 

3B. Deferred Mortgage Payments

Much like the changes for renters made by state and local governments, your financial institution may have programs in place to pause or defer your mortgage payments. Contact your mortgage lender to learn more about specific steps they may be taking.

4. Deferred Auto Loan Payments

Similar to the previously mentioned changes for mortgages and rent, many financial institutions are implementing similar procedures for auto loan payments. These may be automatically deferred payments or options deferments upon request. Contact your lender to learn more.

5. Families First Coronavirus Response

The Families First Coronavirus Response Act (FFCRA or Act) requires certain employers to provide employees with paid sick leave or expanded family and medical leave for specified reasons related to COVID-19. The Department of Labor’s (Department) Wage and Hour Division (WHD) administers and enforces the new law’s paid leave requirements. These provisions will apply from the effective date through December 31, 2020.

Generally, the Act provides that employees of covered employers are eligible for:

  • Two weeks (up to 80 hours) of paid sick leave at the employee’s regular rate of pay where the employee is unable to work because the employee is quarantined (pursuant to Federal, State, or local government order or advice of a health care provider), and/or experiencing COVID-19 symptoms and seeking a medical diagnosis; or
  • Two weeks (up to 80 hours) of paid sick leave at two-thirds the employee’s regular rate of pay because the employee is unable to work because of a bona fide need to care for an individual subject to quarantine (pursuant to Federal, State, or local government order or advice of a health care provider), or to care for a child (under 18 years of age) whose school or child care provider is closed or unavailable for reasons related to COVID-19, and/or the employee is experiencing a substantially similar condition as specified by the Secretary of Health and Human Services, in consultation with the Secretaries of the Treasury and Labor; and
  • Up to an additional 10 weeks of paid expanded family and medical leave at two-thirds the employee’s regular rate of pay where an employee, who has been employed for at least 30 calendar days, is unable to work due to a bona fide need for leave to care for a child whose school or child care provider is closed or unavailable for reasons related to COVID-19.

To learn more, visit the U.S. Department of Labor website

 

6. Professional Beauty Association COVID-19 Relief Fund

The PBA COVID-19 Relief Fund is designed to help support the licensed beauty professionals who have not been able to work or are experiencing financial hardships due to the COVID-19 outbreak. The Relief Fund will provide $500 to licensed beauty professionals who are unable to work due to COVID-19. The funding is intended to be an emergency aid for short-term immediate needs.

For more information, visit their site here.

 

7. Horst M. Rechelbacher Foundation – COVID-19 Relief Fund

These $1,000 grants will provide financial assistance to beauty professionals or students of beauty programs, whose lives have been drastically changed by the mandated closures in response to COVID-19. Available to beauty professionals and students who are unemployed and cannot maintain their regular income during this time, these one-time $1,000 grants will be distributed directly to the applicant to provide temporary financial relief. Applications are open starting April 1, 2020.

To Qualify Applicants Must:

  • Be a resident of the U.S.
  • Be a licensed beauty professional and have been employed for 12 months on or before March 16, 2020. OR They must have been attending a program to become a licensed beauty professional on or before March 16, 2020.
  • Live in a State or County that has mandated the closure of non-essential business.
  • Must currently not be earning an income.

Visit their website to learn more and to apply.

 

8. United Way 2-1-1

United Way 2-1-1 provides resources for those seeking assistance finding food, paying hosing bills, and other essential services. Call 211 or text your zip code to 898-211 for information.

 

9. CND x BCL Nail Professional Relief Grant

These grants will provide financial assistance to nail professionals, whose lives have been drastically changed by the mandated closures in response to COVID-19. Available to licensed nail professionals who cannot maintain their regular income during this time, these one-time $1,000 grants will be distributed directly to provide temporary financial relief. Applications are open starting April 1, 2020.

To Qualify Applicants Must:

  • Be a resident of the U.S.
  • Be a licensed nail professional and have been employed for 12 months on or before March 16, 2020.
  • Live in a State or County that has mandated the closure of non-essential business.
  • Must be currently not earning an income

For more information and to apply, visit their website.

 

We strongly suggest you speak with a certified financial advisor for professional financial advice and guidance.

Categories
Business & Marketing Guides & How-To

Tell Your Story via Instagram Stories

Since its launch in October of 2016, Instagram Stories has seen a 400% increase in daily user activity with over 500 million daily users, according to SocialMedia Today with research from Animoto.  What does that mean to you and your business?  That means that if you are not taking advantage of IG Stories and all the fun you can have with them, you are really missing out!   Here are some tips to get you started on the right path.

Salons by JC Dominion Ridge showcasing the KD Beauty Bar

 

What should I post about?

  • Walk around your location and show off your community
    • Hint: start by walking into the building then tour the facility.  Make sure you let some of the suite owners know ahead of time so you can have them speak (testimonials on why Salons by JC rocks)
  • Share IG stories your location has been tagged in
    • Hint: you can also add more gifs and text to your reshared stories
  • Post photos you’ve taken 
Salons by JC Westwood perfectly assisted their suite owner who had a last minute opening by creating a story using emojis, mentions, and location

 

 

Incorporate the options that Instagram has in their app to your advantage

Instagram has given you an array of different options when you are working on your IG story.  Use them all and make your story fun.  Still hesitant?  Experiment on your personal IG account and become comfortable with all of you options.  Practice makes perfect.  Get creative and tell a story.

  • Type – share your message 
  • Music – music always livens up a video
  • Live – be brave and go live!
  • Normal- static and video
  • Boomerang – bring it back and forth
  • Superzoom – my favorite of all!
  • Focus – focus on a face
  • Rewind – reverse what you just shot
  • Hands Free – attach your phone to a mini tripod and forget about holding down the button
Salons by JC Minnetonka shared a rainy day story and included text and gifs

But that’s not all…

Did someone say you can add more stuff?  Remember to mention who is in your story.  Why you ask? Because then they can share it!   Always add the location.  Adding these little things allows people the ability to click on them and they will be directed to your location or the person you mention.  Sharing is caring after all.  Can you hashtag? Of course you can.  #salonsbyistheplacetobe

Share special occasions. Salons by JC Davenport in Austin, TX did just that!

Other options you can include:

  • GIF
  • Time
  • Poll – do you like this?
  • Countdown 
  • Love it slider – ask a question
  • Quiz – have you had a service here before?
  • Photo- add a photo within the post
  • Donation
  • Day of the week
  • Emojis

Have you opened your Instagram app yet?  

Always remember to refer to your location and promote the fun environment at your Salons by JC.  Take advantage to promote your in-house leasing specials.  This creates great organic content for your location and for your suite owners.  Do you need a little more assistance?  Well you are in luck.  We recently launched an Instagram Story training course that takes you through all the glory that IG Stories can bring to your life.  If you’d like more information contact Marlene at the corporate office.   Learn the tips and tricks you can use and don’t miss out on the fun.

ABOUT Salons by JC

In 1997, Jack Griffey and Cecil Miller began their journey to transform the beauty industry one salon suite at a time. Like most young entrepreneurs, they started out with a big idea but had to learn how to start and run a business from scratch. After much perseverance and hard work, one year later, they opened Salons by JC in Dallas, Texas in 1998, welcoming beauty and wellness specialists who were ready to break free from the traditional salon model. The company has since moved its headquarters from Dallas to San Antonio, where it continues to grow through franchising. Today, Salons by JC has nearly 100 locations in 26 states and Canada and are looking to develop of 200 over the next several years. For more information, visit salonsbyjc.com or salonsbyjc.com/franchise.

 

 

 

Blog written by:
Marlene M. Romo Flores
Franchise & Corporate Marketing
Salons by JC