Categories
Business & Marketing

The Power of Community

We are excited to have our 2018 Concierge of the Year, Alexandra Moise, as our Guest Blogger today.  Alexandra discusses the topic of community engagement and how their efforts at their Manhattan location have flourished and opened up new opportunities not only for their location, but for their suite owners and clientele.

Developing an Engaging Community

In order to be able to develop a community that’s engaged, you must first create trust. Salon suite owners need to know and feel that they come first. You have to nurture the relationship with each suite owner according to their individual needs.

Suite owners at Salons by JC Manhattan

Having a strong community in a salon is key. It’s important to create an environment where suite owners feel safe and look forward to. I know that when people feel heard and valued they have an even stronger sense of community and it validates why they chose Salons by JC to bring their small salon business to life.

Suite owners donating their time to give complimentary massages and facials

For myself, Shaurja and Barrett at the Manhattan location, having a strong community that works together is a number one priority.  We have our suite owners best interest at heart and are always looking for ways to enhance their experience.

Barrett, Alexandra, and Shaurja – the dynamic team from Salons by JC Manhattan

Charity events, mixers, outside community events, product knowledge classes, and team event builders are just a few things that we focus on to grow a strong community.  What do our suite owners say about this? They absolutely love it!  They may all be independent, but they are bonded by their Salons by JC community.

Suite owners enjoying each other company while networking

Forming a Strong Relationship

Believe in the mission and vision that you have created or are envisioning for your space and live it. Find individual’s that support you, challenge you, and hold you accountable for what you said that you would do.

Wrapping gifts for underprivileged children in the area

Grow your community from within and expand it little by little. Don’t try to convince them why they should lease a suite – instead, allow the future suite owners to envision why they should be a part of your community.  Allow them to envision what they can build with the guidance of Salons by JC. 

Manhattan team donating their time at one of the schools they work with in the community

 

Success is achieved when you have strong, knowledgeable brand behind you every step of the way.   Making those connections that will continue to allow us to advance together.

Increasing Engagement and Building Brand Awareness

We have seen an increase in our suite owners celebrating their birthdays or anniversaries with their clients and families. That is a great way to showcase their amazing business and their passion for community.

Manhattan team with backpacks they donated to a local school

Your success will be greater when you focus on the success of those around you.  That is the approach we took as different opportunities came our way.   Always be looking for ways to create cross promotions for our businesses. This will build brand awareness and an even bigger community for our suite owners.

The Manhattan team and suite owners at one of their team building outings

ABOUT Salons by JC

In 1997, Jack Griffey and Cecil Miller began their journey to transform the beauty industry one salon suite at a time. Like most young entrepreneurs, they started out with a big idea but had to learn how to start and run a business from scratch. After much perseverance and hard work, one year later, they opened Salons by JC in Dallas, Texas in 1998, welcoming beauty and wellness specialists who were ready to break free from the traditional salon model. The company has since moved its headquarters from Dallas to San Antonio, where it continues to grow through franchising. Today, Salons by JC has nearly 100 locations in 26 states and Canada and are looking to develop of 200 over the next several years. For more information, visit salonsbyjc.com or salonsbyjc.com/franchise.

 

 

 

 

Blog written by:
Alexandra Moise
2018 Concierge of the Year
Salons by JC 
Categories
Specialist Spotlight

From Hardships to Success: Meet Raleigh’s Top Barber

Brian Henderson, a master barber and licensed instructor, has been a salon suite owner at Salons by JC Raleigh for just over a year. Born in Long Island, NY but raised in Raleigh, NC, Brian has established himself as one of Raleigh’s top barbers with an extensive clientele list.

He boasts over 20 years of barbering experience, but his path to becoming an in-demand barber is a unique journey of hardships that brought him to the successful spot he’s in today.

The School of Hard Knocks

By the age of 13, Brian was homeless. A short time later, he was involved in gang activity that sent him to prison at the age of 15.  “I ended up in prison for 15 years straight, and it was during this time that I learned to do hair,” Brian shares.

During this time, Brian earned both a Bachelor’s Degree in Business Administration and was a part of an inaugural program that allowed prisoners to earn their Barber Certification through more than 1,500 hours of classroom instruction and a yearlong apprenticeship.

“Barbering was all I had when I was incarcerated,” he discloses. “I put all my future into my ability to cut hair. I practiced as hard as I could and school paved the foundation to my future.”

After completing all courses and apprenticeships, Brian moved on and earned his Instructor’s License in 2013.  “Since I’ve been home, I have stayed employed within the hair care industry while teaching as a licensed instructor.”

 

Building His Business

Shortly after earning his Instructor’s License, Brian was hired by one of the largest private barber college’s on the East Coast, where he taught various barbering classes for several years.

Unfortunately, the school he worked for closed down, and Brian was forced back into the workforce without any type of clientele roster.

New to the expansive world of social media, Brian knew he had to earn business – and fast. “My entire clientele was built from social media. Social media has made my business what it is – a viable, thriving business”.

As Brian expanded his portfolio and skills, he was abruptly let go of the traditional barbershop he worked at.  “I needed a place to work ASAP – it was the week of Thanksgiving and those six weeks between Thanksgiving and New Years are our busiest of the year,” he states.

 

Welcome to Salons by JC Raleigh

This prompt action took Brian to Salons by JC Raleigh, where he’s called his salon suite his own since 2017 and has amplified his barbering business.

“The owners have created a cozy environment and are active in the growth of their suite owners. I have witnessed this firsthand and have never worked in a better environment than Salons by JC“.

Brian is glad to have a shop to call his own, where he’s able to grow his business without limits. He shares, “The staff is key in assisting us with daily necessities while the other suite owners are always helpful and friendly with each other.”

 

Giving Back to His Community

Brian’s success and barbering skills has allowed him to travel to various cosmetology schools to teach classes on barbering.  

Unlike most, Brian is very open about sharing his story and uses his experiences to speak at public events directed to at-risk youth in his community.

“I’m hoping to inspire them to change – I was them, so maybe I can initiate a spark in them.”  It’s clear that Brian has not let any obstacle hold him back from success and inspiring others.  

 

We are proud to have the opportunity to share Brian’s impressive story – we look forward to his continued success as a talented barber at Salons by JC Raleigh.

 

 

ABOUT Salons by JC

In 1997, Jack Griffey and Cecil Miller began their journey to transform the beauty industry one salon suite at a time. Like most young entrepreneurs, they started out with a big idea but had to learn how to start and run a business from scratch. After much perseverance and hard work, one year later, they opened Salons by JC in Dallas, Texas in 1998, welcoming beauty and wellness specialists who were ready to break free from the traditional salon model. The company has since moved its headquarters from Dallas to San Antonio, where it continues to grow through franchising. Today, Salons by JC has nearly 100 locations in 26 states and Canada and are looking to develop of 200 over the next several years. For more information, visit salonsbyjc.com or salonsbyjc.com/franchise.

 

 

 

 

 

 

Blog written by:
Analissa Severn
Marketing Account Specialist
Salons by JC 
Categories
Specialist Spotlight

The Aesthetic of Bridgette Elliott

It is said that the mirror of your overall health is your skin. Salons by JC Palm Beach Garden’s Bridgette Elliott, owner and founder of SO Skincare, is the brains behind her booming skincare business.

SO Skincare was created in 2012 to develop skincare products, then introduced skincare services to the business in 2016. In 2018, SO Skincare became the exclusive distributor for the K85 Beierplasm Fibroblast Collagen Stimulus Skin Tightening device  “We specialize in microblading, dermaplaning, microneedling, microcurrent, radio frequency, dermabrasion, light therapy, and body sculpting”, states Bridgette.

Bridgette Hosts a Class on Using the K85 Beierplasm Device

Entrepreneurship has always been a passion for Bridgette. Before her endeavors into the world of aesthetics, she previously owned a retail store. After owning and operating that store for a while, she decided to take her entrepreneurial journey in a different route.  Focusing on providing organic and natural skin care services to women that are safe and effective.

The Ideal Environment

One year into working with Salons by JC, Bridgette has nothing but praise and love for the Salons by JC location she works in. “I love the aesthetic of our salon! The professional and upscale look is perfect and my clients love the environment!” she shares.

“My clients always leave with a smile on their face after they receive my service,” Bridgette exclaims. “Our goal is to stay environmentally responsible when sourcing ingredients and provide the natural care and results our clients are looking for. As a green business, we will use the safest ingredients to help keep our customers healthy!”

Fibroblasting Work by So Skincare

Fuel your Drive

Bridgette consistently searches for ways to improve and expand her esthetic business. She has been honored with the opportunity to present and teach at various beauty shows and schools across the country.

Her teaching focuses on training professionals to become a K85 Beierplasm Elite Certified Therapist for the Fibroblast Collagen Stimulus Treatment. “The K85 Beierplasm device is based on atmosphere pressure and the system combination of high frequency and voltage which creates a heated ionized gas output,” Bridgette shares. This allows for clients to have a non-surgical treatment when looking to correct fine lines, wrinkles, sagging skin, and more.

More Fibroblasting Work by Bridgette Elliot

Bridgette also pursues philanthropic endeavors through her work with cancer survivors.  The loss of her Aunt to cancer was a driving force behind her choice of opening an esthetics salon.

SO Skincare strives to give clients the best care and customer service possible. Bridgette’s goal for SO Skincare is to become a recognized leader in the global market for offering a diverse line of beauty products that are vital and safe to society’s quality of life.  Bridgette is also a published author, has served on the Board of Directors for various organizations, was featured in Success South Florida Magazine’s 2010 “25 Most Prominent and Influential Black Women”, and has also been featured in articles in the Miami Herald, South Florida Times and the South Florida Business Journal.

 

ABOUT Salons by JC

In 1997, Jack Griffey and Cecil Miller began their journey to transform the beauty industry one salon suite at a time. Like most young entrepreneurs, they started out with a big idea but had to learn how to start and run a business from scratch. After much perseverance and hard work, one year later, they opened Salons by JC in Dallas, Texas in 1998, welcoming beauty and wellness specialists who were ready to break free from the traditional salon model. The company has since moved its headquarters from Dallas to San Antonio, where it continues to grow through franchising. Today, Salons by JC has nearly 100 locations in 26 states and Canada and are looking to develop of 200 over the next several years. For more information, visit salonsbyjc.com or salonsbyjc.com/franchise.

Categories
Business & Marketing

How to Use LinkedIn to Your Suite Advantage

Meet Miriah Clasen, Concierge from Minnetonka, MN and lead Concierge for the three locations owned by April Simek.  Miriah is a stand out Concierge and always looks for ways to enhance the experience of being a Salons by JC suite owner and works diligently on engaging with beauty professionals to tour her locations.   Miriah is our guest blogger and she discusses how LinkedIn has impacted their marketing.

It All Began with a Marketing Course

Over a year ago, I attended a social media strategy workshop here in the Twin Cities. The workshop focused on how to grow your business presence on various social media platforms. This is when I started taking a major interest in using LinkedIn for our business marketing. LinkedIn is a lot like Facebook – they both have options for personal and business pages. LinkedIn focuses on the professional aspect of social media.

I created a personal page for myself and a business page for our locations. I quickly realized that I was not generating a lot of activity on the business pages. I decided to change my personal page to reflect more of the business side of Salons by JC.

I started sharing things that beauty, health and wellness professionals can relate too. I do this to target prospective tenants by expressing my passion for my line of work and sharing that with the beauty industry in any way that I can.

Unlike Facebook and Instagram where I market as the Salons by JC brand, on LinkedIn, I market as myself, a representative of Salons by JC. It’s easier for people to connect with me since I’ve made it personal.

LinkedIn has not only connected me with beauty and wellness professionals but other Salons by JC owners, concierges, and corporate team members. It’s a network and with this industry, its an advantage.

Keeping it Short and Suite…Get It? Ha Ha!

I try to post an average of 2-5 times a week on LinkedIn. You need to post frequently to stay at the top of your audience’s feed and prevent your content archive from appearing neglected and stale.

With all the other things I juggle as a Manager/Concierge, I have utilized Buffer to help schedule social media posts across the social networks that I manage.

Every social media platform has its own personality. It’s hard to differentiate what material will work best on each channel. Focus on your audience and what they find interesting and helpful. Make it eye-catching. Spend time focusing on the quality of your content rather than the quantity, and you’ll reap the rewards in engagement, retention, referrals, brand awareness, and the perception of high activity.

How LinkedIn has Helped My Locations

LinkedIn is evolving just like other platforms. It operates the world’s largest professional network on the Internet. It has helped our locations in 3 major ways.

  • Media
  • Partnerships
  • Clients/Prospective Tenants

Being part of a large professional network has allowed us to build new relationships with other businesses. LinkedIn is also a powerful tool for finding clients and prospective suite owners, so that has been a game changer for us. This platform enabled us to find, connect and build a relationship with hundreds of potential clients/suite owners. It has made it very easy to target people in our industry.

Some Tips as You Start Your LinkedIn Journey

Some things that I have learned along the way that I think are good tips to share would have to be:

  • Utilize your business marketing through your personal page- make those personal connections and start the conversation
  • Upload a professional picture (not a selfie that was taken in the bathroom)
  • ALWAYS reply to comments on posts
  • Stay engaged, make a social media calendar, and plan on posting 2-5 times per week
  • Stick to eye-catching images
  • Join as many groups as you can
  • Boast your achievements
  • Reach out to industry professionals
  • Treat it like you would Facebook but keep it PRO-fessional!
  • Utilize everything free of charge before you start spending money

 

 

ABOUT Salons by JC

In 1997, Jack Griffey and Cecil Miller began their journey to transform the beauty industry one salon suite at a time. Like most young entrepreneurs, they started out with a big idea but had to learn how to start and run a business from scratch. After much perseverance and hard work, one year later, they opened Salons by JC in Dallas, Texas in 1998, welcoming beauty and wellness specialists who were ready to break free from the traditional salon model. The company has since moved its headquarters from Dallas to San Antonio, where it continues to grow through franchising. Today, Salons by JC has nearly 100 locations in 26 states and Canada and are looking to develop of 200 over the next several years. For more information, visit salonsbyjc.com or salonsbyjc.com/franchise.

 

 

 

 

Blog written by Guest Blogger:
Miriah Clasen
Salons by JC Concierge Minnetonka