Over a year ago, I attended a social media strategy workshop here in the Twin Cities. The workshop focused on how to grow your business presence on various social media platforms. This is when I started taking a major interest in using LinkedIn for our business marketing. LinkedIn is a lot like Facebook – they both have options for personal and business pages. LinkedIn focuses on the professional aspect of social media.
I created a personal page for myself and a business page for our locations. I quickly realized that I was not generating a lot of activity on the business pages. I decided to change my personal page to reflect more of the business side of Salons by JC.
I started sharing things that beauty, health and wellness professionals can relate too. I do this to target prospective tenants by expressing my passion for my line of work and sharing that with the beauty industry in any way that I can.
Unlike Facebook and Instagram where I market as the Salons by JC brand, on LinkedIn, I market as myself, a representative of Salons by JC. It’s easier for people to connect with me since I’ve made it personal.
LinkedIn has not only connected me with beauty and wellness professionals but other Salons by JC owners, concierges, and corporate team members. It’s a network and with this industry, its an advantage.
I try to post an average of 2-5 times a week on LinkedIn. You need to post frequently to stay at the top of your audience’s feed and prevent your content archive from appearing neglected and stale.
With all the other things I juggle as a Manager/Concierge, I have utilized Buffer to help schedule social media posts across the social networks that I manage.
Every social media platform has its own personality. It’s hard to differentiate what material will work best on each channel. Focus on your audience and what they find interesting and helpful. Make it eye-catching. Spend time focusing on the quality of your content rather than the quantity, and you’ll reap the rewards in engagement, retention, referrals, brand awareness, and the perception of high activity.
LinkedIn is evolving just like other platforms. It operates the world’s largest professional network on the Internet. It has helped our locations in 3 major ways.
Being part of a large professional network has allowed us to build new relationships with other businesses. LinkedIn is also a powerful tool for finding clients and prospective suite owners, so that has been a game changer for us. This platform enabled us to find, connect and build a relationship with hundreds of potential clients/suite owners. It has made it very easy to target people in our industry.
Some things that I have learned along the way that I think are good tips to share would have to be:
ABOUT Salons by JC
In 1997, Jack Griffey and Cecil Miller began their journey to transform the beauty industry one salon suite at a time. Like most young entrepreneurs, they started out with a big idea but had to learn how to start and run a business from scratch. After much perseverance and hard work, one year later, they opened Salons by JC in Dallas, Texas in 1998, welcoming beauty and wellness specialists who were ready to break free from the traditional salon model. The company has since moved its headquarters from Dallas to San Antonio, where it continues to grow through franchising. Today, Salons by JC has nearly 100 locations in 26 states and Canada and are looking to develop of 200 over the next several years. For more information, visit salonsbyjc.com or salons
