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Salons by JC’s GoFundMe Campaign Helps 23 Salon Suite Owners Affected by Hurricanes Harvey and Irma

The Salons by JC Hurricane Relief Fund has raised $14,000 to help salon suite owners get back on their feet after hurricanes landed in both Texas and Florida just 15 days apart.

What began as a GoFundMe campaign to assist Texas salon suite owners whose homes were in the path of Hurricane Harvey was quickly extended to include members of the Salons by JC Florida family, who were affected by Hurricane Irma. By adding corporate matching funds, Salons by JC was able to distribute all the proceeds quickly, so that the suite owners could get back on their feet as soon as possible.

“This was truly an unprecedented disaster”, stated Steve Griffey, Salons by JC President. “We bounced several ides around and came up with a concrete strategy to assist everyone that was affected by both storms”.

Now, twenty-three Salons by JC suite owners, who lost everything from the cars they needed to get to work to use of their homes, have each received a check for $600.

In photo: Ramzan Panjwani, Salons by JC Houston Champions Willowbrook owner and recipients

Jeff Ruszkowski, who owns the Houston-West University Salons by JC franchise says that five of his tenants were directly affected and that when they received their checks, their reactions included surprise, thankfulness and more than a few tears.

In photo: Jeff Ruszkowski, Salons by JC Houston West University owner and recipients

“They were overwhelmed and grateful that Salons by JC would reach out to help them like that,” said Ruszkowski, who distributed the corporate checks to his affected tenants. “Salon suite owners are incredibly hard-working people who sometimes work pay check to pay check, and for many, their businesses were also disrupted because their clients’ lives were in turmoil.”

In photo: Lisa Bayard, Salons by JC Naples owner and recipient

Now, all of the affected Salons by JC suite renters are getting back to work, putting their lives together and making up for lost revenue.

In photo: Quinton McLeod, Salons by JC Pearland Town Center owner and recipients

“Salons by JC would like to thank all the franchisees, salon suite owners, their clients and our vendors for contributing to the campaign,” said Drew Johnston, VP of Operations for Salons by JC. “Without the support of our entire community, we would have never been able to directly help our salon suite owners.”

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Specialist Spotlight

Salons by JC Superstar – Kelly Ninh

 

When you own a suite, it’s easy to control the seasonal nature of the nail business.

Like many pros, Kelly Ninh, owner of Kelly Nail Spa in Salons by JC in Winston Salem, NC, moved from commission to rental and back more than once. But her passion was always in making women look pretty and running her own business. With six years of experience as a salon manager, she had the business chops to back up her dreams and decided to go full-in at Salons by JC, particularly when they helped her get just what she wanted.

“Renting a station in a hair salon can’t make you competitive against nail salons,” notes Kelly. “At Salons by JC, I was able to get a double suite and they put in a half wall for me, so I could separate it with one side for spa pedicures and the other for nails. I wanted this because clients often want to come with a partner or friend.”

Kelly also liked Salons by JC’s security, contemporary design and quiet atmosphere. “I did not have to invest a lot of money, I just pay the rent and have everything I need,” she adds.

Nails and Beyond

Kelly offers manicures, pedicures, gel nails, nail art and waxing and says her most popular services are her Signature Nail System (“Gelous” color dipping powders that last 14 days on real or artificial nails), and her Luxury Spa Pedicure. While 99-percent of her clients get these services, she notes that running your own business means understanding the ebb and flow of demand.

“Once students go back to high school or college and winter comes, I do about 60-percent fewer pedicures,”  she notes. “Also, a few clients change over to a natural nail. To replace this business, I bring in pedicure products that clients can use year ‘round, and I am just starting a beauty facial with Nu-Skin’s mini facial machine. It can be used while clients are getting their nails done.”

Kelly carefully researches what she adds and when, which is something commission-based employees can’t do. Also, she says, she loves the ability to make certain her clients are happy and to connect with them personally. Plus, she adds, she can keep her suite fresh and clean—something that was beyond her control as a station renter in a hair salon.

“The best thing about being independent is that your business is as professional as you make it,” she adds. “And no one can tell you that you don’t have a job anymore.”

 

When Your Business is You

While many suite tenants love using Instagram to build business, Kelly doesn’t use it. Instead, she relies entirely on the connections she enjoys, and says that referrals from clients have always been her biggest business builder.

“I am an open-minded person and my clients and I share our lives, our family news and more,” she says. “I love helping them look great and giving them a place to relax.”

Judging from her five-star Facebook reviews, she knows just what her clients want.

Salons by JC salutes Kelly Ninh as the Salons by JC Specialist Spotlight featured Salon Suite Owner of the week.  We wish you continued success.  Thank you for choosing Salons by JC for your small business journey.

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Specialist Spotlight

Salons by JC Superstar – Charlotte Wassen

Charlotte Wassen always wanted to work for herself. She just wishes she’d heard about suite rentals a decade ago.

When Charlotte Wassen (Nailed it by Charlotte, Salons by JC, Greensboro, NC) was pursuing a college degree in accounting, her professor told her that he was going to make her hate the class so much she would change majors because, “With your personality, you need to be with people.” A semester later, he proved himself right and Charlotte went on to get a degree in business management. But that prof was pretty wily: No sooner was she out of college when she heard a radio ad for nail school and signed up.

‘My dad told me it was stupid, but now I get paid to talk all day, and my accounting and business background still benefits me,” says Charlotte.

The Road to Independence

Working for yourself isn’t always easy and sometimes, unforeseen circumstances stop your progression. But that never stopped Charlotte. Three months out of school, she switched from commission to rental. When she had her first child, she set up a home-based business. Next, her then husband got transferred to Florida, and she had to go back to a commission salon, building a clientele from scratch.

“There, I met a great technician who gave me hard-core training,” says Charlotte, who won several nail competitions as a result. Business expertise and superior skills should have made self-employment a no-brainer for entrepreneurial Charlotte, but a car accident nearly put an end to her dream.

“After arm and hand surgery, I was left with no blood flow to my pinkie and one finger,” she recalls. “A second opinion lead me to realize another surgery would give me no guarantee, so the only hope was that eventually, my other arteries would take over. I was devastated; I love doing nails!”

God sent her to Michigan, she says, where she worked as the director of a Children’s Ministry, eventually training volunteers to mentor school children. Two years later, she went back to North Carolina and decided to try nails again.

“For a while, I went back to the very first woman I’d worked for out of school, but I kept looking for commercial space,” she says. “No one wanted to rent to a nail tech because of the smell created by acrylics. Then I came across Salons by JC in an Internet search. I didn’t even know the suite concept existed. When I looked at the space, it was perfect. I had my own space, I could lock the door and the decor was beautiful. It’s sad I didn’t think of the concept 20 years ago.”

Making Nails Work

To do nails in a suite, you must be disciplined, accountable and organized, says Charlotte. With her entrepreneurial passion, she not only offers Pink and White acrylics, she also does natural nail manicures, hot stone pedicures and gel manicures, and creates her own homemade organic scrubs.

“I experiment with online recipes,” she says. “Really, the scrubs are just a sugar and salt base with coconut oil, grapeseed oil or sometimes I add organic essential oils and let the client choose the scent, or I choose it for its properties. I keep the scrubs in a wax warmer, so that I can always do a warm hand or foot scrub.”

The biggest challenge for a nail technician is that fact that renting suites can be financially difficult if you only charge $15 for a manicure, adds Charlotte.  The majority of her business is in acrylics, for which she charges $40. (Her manicures are $20.) She also supplements her income with Rodan + Fields skin care.

“I use it myself and clients love coming in to see that my lashes are longer and I have a scar that is disappearing,” she says.

She also keeps up on the latest nail art, created with nail stamping. “It’s fast and easy and can be incredibly creative,” she says. “My best business builders are referrals, when my clients show off their nails.”

Now that Charlotte has the suite and the clients of her dreams, what does she say is the best thing about being independent? “I’m able to be a Mom first,” she says with no hesitation. “I’ve never missed a baseball game or a school event.  As a now-single Mom, I wouldn’t have been able to put them first if I didn’t have my own business.”

Salons by JC salutes Charlotte Wassen for being the Salons by JC Specialist Spotlight, Salon Suite Owner of the week for our blog.  We wish you continued success in your business.  We appreciate you choosing the Salons by JC family.

Categories
Business & Marketing

The Minnesota Twins hit a social media grand slam

To close out our Salons by JC Social Media Blog series we decided to showcase two of our stellar Concierge’s who have taken their social media game to the next level.  Miriah Classen, Concierge at Salons by JC Southdale Square – Edina and Brittany Rohs, Concierge at Salons by JC – Minnetonka have created one of the most dynamic duos in social media strategy and execution in the Minnesota area.  Going above and beyond expectation has improved their lead flow, amount of leases and most importantly, they have evolved the position of the Concierge.

More than meets the eye

“The Salons by JC Concierge represents a well-versed role that invigorates business development and management. We are dedicated to customer service that extends beyond initiating business relationships by daily cultivating an environment of self-improvement and motivation. I continuously
work on enhanced performance objectives and goals that integrate customized business development for beauty, health and wellness professionals”, stated Brittany Rohs. “Not only do we help them take the first step to small business ownership, but also partner with each professional to assist with their goals
to success.”  The Concierge is the first impression at each franchised location.  Letting each salon suite owner know that they have the full support of not only the owner, but the Concierge as well, is a very uplifting and rewarding.  Knowing that you will have someone in your corner to launch your successful salon business is a key element for leasing at salon suite.  Miriah Clasen added, “I applied for the
concierge position at Salons by JC Southdale because I wanted more out of my job than just a paycheck.  At my previous job, I wanted to be more involved with the business aspect of the Salon Industry and that opportunity was not available to me. Salons by JC gave me that opportunity plus much more.  I am able to wear many hats within my position, which is what intrigued me the most and I’ve helped build
things from the ground up”.

Pictured in photo, L-R: Brittany Rohs and Miriah Classen

The optimization of social media

Many of you may be thinking, “did they come in with a strong social media background?”, that was not the case.  “When I took control of our social media platforms, I noticed how difficult business advertising on social media really was. Being a millennial and thinking that I knew everything there was to know about social media, I found myself clueless”, stated Miriah.  Like many who dabble with social media, this became frustrating because our actions are not getting the reactions that we initially had in mind.  Brittany added, “At first, my eyes were bigger than my plate, I didn’t let that stop my personal appetite to take on social media with a bang! The most noticeable benefit I found when integrating marketing into salons by JC, is just how much imagery I had at my fingertips. As clients routinely coming out of the salon beaming, I started catching clients and requested taking some pictures. Before I knew it I was laden down with options of what to post, then the question was “how can I do it all, post it all, and get it all out there”.   Cue owner, April Simek, to the social media mix.   April is part of the Twin West Chamber of Commerce and the Edina Chamber of Commerce.  This gave April the opportunity to connect with many resources that were out there to assist her two Concierges with social media, and they took full advantage!  “SKOL Marketing, a chamber member, offers free workshops for social media and so we decided it was time to reach out for help and see what we could do better.  We try to go to one class a month and take notes, brainstorm as a team and try new strategies that we have learned”, stated Miriah.  Brittany sought out industry leads to follow to learn more and grow her wealth of knowledge, such as Behind the Chair, Salon Centric, American Salon, and more.   “The best part of social media is the unlimited options of how to post, share and market your business for free – it just takes a little extra time and dedication”.

Miriah Classen, Concierge at Salons by JC Southdale Square

And the winner for favorite social media platform is…Instagram

Miriah and Brittany love the hashtags! Miriah said,  “My favorite social media platform would have to be Instagram. Instagram is all about the ###’s. When you include hashtags on your posts, Instagram creates a link and you can view all the photos that have been shared using that same hashtag, which really helps expand our targeted audience. In addition to hashtags, Instagram also has a discover tab that is dedicated to helping people find photos and connecting with users that are relevant to them. As I create a post on Instagram, I can easily share that same post with our Facebook platform as well, so it saves me a lot of time! As Brittany, the Minnetonka’s concierge would say “Instagram is all about the filters!”  Brittany added, “What’s not to love hashtags? It’s the ultimate link to identifying individual salons, and tags each of my post as such. I have a top ten hashtags list, tag our location and even add details about our salon professionals. My top three hashtags are pretty to the point, example : #salonsbyjc #salonsbyjcminnetonka and my favorite #thesuitelife!  All in all, promotion expands our influence, tenants talent is dynamic and exciting and share ability is a breeze. Plus, what’s not to love about filters, (she really does love her filters), screenshots and share options! When I’m breezing through Facebook, I will often select the option of “save post,” backtrack later in my day and repost information from our specialists or bloggers who have information I want to share for inspiration”.

Brittany Rohs, Concierge at Salons by JC Minnetonka

Social Media Success Tips

Now that you are all pumped up and ready to dive into the social media world and kick off your marketing plan here are some tips from Miriah and Brittany:

  • Utilize all the free references that are out there before spending any money on social media
  • Read Pinterest Blogs
  • Ask around about FREE social media marketing classes
  • Learn how to self-improve your business before you start paying someone to do it for you
  • Create  your goal and plan – make small goals then expand
  • Optimize your time
  • Take picture, lots of pictures!
  • Share, Share, Share!!
  • Start small – one ad a week and progress as you get more comfortable

Look out 2018

What do the ladies have in store for 2018? When I asked, Miriah responded, “It’s top secret!”  Salons by JC prides itself in having the Concierge be a vital piece to the success of each location.  We appreciate all that Mirah and Brittany have done for their Minnesota locations and look forward to more great success stories from their locations.

Salons by JC – Social Media Blog Series 
Blog written by: Marlene Flores in collaboration with Miriah Classen and Brittany Rohs
About Brittany Rohs: Brittany is currently a Concierge at Salons by JC Minnetonka, Minnesota where she invests her time collaborating with passionate salon professionals. Brittany studied Fine Art in Arizona, and moved to the Pacific North west after her first child was born, where she worked as a medical administrative concierge and caregiver in privatized healthcare.  She has also happily pursued work as a passionate baker and cook over the years. After recently relocating from the North West, Brittany now calls Minneapolis home with her two kids Izzie and Gideon. As a family, they spend their free time gardening, escaping to grand outdoor adventures, baking delicious treats or creating artistic masterpieces with paint and ink.
About Miriah Classen: Miriah intended to go into the medical field when she started her College career.  She moved to Minneapolis two years ago from Duluth, Minnesota and was hired as a full-time receptionist at a high-end salon in South Minneapolis. Having two aunts who were Master Stylists in very high-end salons for many years, made her familiar with the business. During her time there, she learned a lot about herself, the beauty business, and the professionals that worked there. She became very passionate about this industry and wanted more responsibility and to learn more about the salon industry from a management position. She made the move to Salns by JC Southdale Square and will be celebrating her one year anniversary this November. “I’m busy enjoying life! I believe that success isn’t just about what you accomplish in your life. It’s about what you inspire others to do. Maybe that’s why I love my job here at Salons by JC so much, because every day when a tour walks in, we inspire others to take a chance and follow their dream!”

Brittany and Miriah’s favorite apps:

Canva

Buffer

Desygner App