Business & Marketing

The Importance of Online Reviews

We have heard the timeless saying, “ A compliment goes a long way”.  So does a positive online review.  Every week when we come back to the office, we ask each other what we did over the weekend.  We either rave about the cool new restaurant we had brunch at or we tell the sad tale of the horrible experience we had while shopping.  Word of mouth has always played a huge factor in helping others decide to try something new or to stay away.  With the technological capabilities of mobile devices, checking out an online review is now at our fingertips.

Did You Know?

Positive comments on social media sites and online reviews can produce an average increase of sales.  Customers are also more likely to spend more because of the positive reviews.   It’s become second nature to check Yelp, FB, or website reviews on places that we are going to be visiting.   We want to be enlightened by those who have had a 5 star experience.  We also want to know why some places are receiving less than spectacular ratings.   This translates to an increase or decrease of traffic to your business.  It also means the consumer will be deciding to purchase a service or product from you.  In a local consumer review conducted by BrightLocal in 2016, 54% of people will visit the website after reading positive reviews.


According to a 2016 survey by BrightLocal, 84% of consumers trust online reviews as much as a personal recommendation.  This is a huge number!   A positive review on your site will have a positive effect on your business growth.  This review will increase your organic search rankings – you will have more relevance.  Relevance on the online community is important especially if you are a small business that is looking to grow its business and gain more clientele.  

You can’t buy a Good Reputation

Your service and quality are what shine through in your reviews and your 5 star rankings.  This  will also encourage others to leave their feedback.   Don’t be shy about asking for a positive review either.  A simple, “ If you like our service, tell a friend and feel free to leave us a review on our FB page or Google, we would appreciate that greatly”, will suffice.  You can even post a sign near the door as a reminder.  We want the consumer to share their experience and let others know by sharing it on your social media sites.

The Negative Review

As much as we try to provide top quality service, there are always some customers that are dissatisfied.  What are some of the best ways to combat those negative reviews?  The best way to work through a negative comment is so find out why they are leaving that comment.  Respond to the comment and take the conversation off line.  Responding publicly will show others you do care about your business.  Reach out them privately, this will show that you care about them and want them to come back for a positive experience.  People are faster to react to a negative experience.  It is good practice to have a strategy for reputation management.  Sometimes, this may not be the answer and we may just have to let it fade out on its own.  

Set your Diamond Standard

Just like the fictional character, Willy Banks from the movie “Oceans 13”, whose casinos only received the diamond rating, we strive for perfection at each of our Salons by JC franchise locations.  It all begins the moment you walk in the door and are greeted by our Concierge to the moment you receive your service from your salon suite owner.  The gratitude of our salon suite owners and each client that enters a Salons by JC is valuable and worth our diamond rating.

Salons by JC Social Media Blog Series
Blog written by: Marlene Romo Flores
Salons by JC – Marketing 

Dorsett sets the bar high by taking social media marketing in house

When business owners hear the word “social media marketing”,many times they take some steps back and would rather hand that over to someone else to handle.  At times, it is even hard to convince them that they need to post regularly on their social media sites to keep their social media presence consistent.  A big factor in choosing to pass social media off to someone else is   fear of posting something you are not supposed to, posting something that is not relevant to reaching your end goal, or not having the time to post on a set schedule.  Judy Dorsett threw that right out the window and hit the social media management and marketing world running.

Taking the social media bull by the horns  

When one of Judy Dorsett’s salon suite owners received over 35,000 views on a video that she had posted on Facebook, she knew she had to take action for her two locations.   “I had to learn the most I could about how to effectively use social media to promote the salon”, stated Dorsett and that she has done in a big way.  With increased lead flow and online presence the last few months, Judy is now a jack of all social media trades.  

Welcome to Facebook 101

When Judy decided to dive into the world of social media she knew that she needed to be well versed.  “I purchased a couple of instructional packages that were extremely helpful for me”.  By doing this,  Judy was able to quickly learn and familiarize herself with social media jargon and explore this ever changing technological tool.  She chose to tackle Facebook, the largest social media network in the world .  “I spent time reading topics on Facebook’s Business Help Center to maximize our impact.  Facebook offers so much flexibility and so many people are on it, we can easily reach our target audience”.  What Judy also likes about Facebook is the ability to cross promote on Instagram, a Facebook owned social media site.  You can easily kill two birds with one stone by sharing your Instagram post on your Facebook page. It’s just that simple!  As Judy delved deeper in her knowledge of Facebook, she began to understand what she needed to be successful aside from a basic working knowledge of the site.

An example of one of Salons by JC Moore FB post. 
Pictured in photo, Moore Concierge, Donna Stamper and Franchise Owner, Judy Dorsett.

Content Curation

The thought process behind what content to post on their Facebook page was composed of Judy addressing a main point, solving a problem, answering a question, making someone laugh, or creating a post that is worth sharing.  “We try and find content that people will stop and look at and share.”  When asked what are some of her best performing posts were, she cheerfully replied, “our posts that feature our specialists are some of the best performing”.  From researching and testing out what posts work best, Judy and her team of dedicated Concierges at her two locations were able to decipher what worked best, what times worked best, and what was the best mix for them.   In the process of learning more about Facebook, Judy started using several different apps to create her images and videos. Some of Judy’s favorite apps that she uses to create her social media posts are iMovie, Canva, Ripl, and Filmora.

Keys to Success

What are the next steps for Judy?  Working alongside her two Concierge’s at her Moore, OK and Quail Springs, OK locations so that they can assist their salon suite owners with their social media.  “Social media is a continuum that encompasses all generations and demographics.  Just about everyone that you know is on some type of social media platform.  If you couple that with the ability to customize an audience for maximum impact, then you have a created a road to success for salon and your salon suite owners”.   


Business & Marketing

Six Steps for Maximum Exposure on Instagram

It’s no secret that Instagram is a powerful marketing tool. According to a blog post by Hootsuite, Instagram has over 500 million active monthly users. By the end of 2017, 70.7 percent of U.S. companies will use Instagram for marketing. And 75% of Instagram users take action, such as visiting a website, after looking at an Instagram advertising post.

If you’re hoping to spread the word about your business, Instagram is statistically the place to invest your time and energy.

If you didn’t know, Facebook owns Instagram, which of course is why you see similar features on both platforms. With the latest algorithm switch, Hashtag shadow ban, or if you are barely starting out with the platform, you may feel a bit overwhelmed getting to know all of the features.

The number one question many of my clients ask me is how to get seen on Instagram. In a platform filled with so much noise, it can be hard. But, these six steps will sure to provide maximum exposure for your brand.

Step 1. Optimize your profile

Believe it or not, there are still some businesses out there that have a private profile. If you’re on Instagram, make sure you have a public company profile. Because Facebook owns Instagram, you now can convert your IG page into a business account by integrating your Facebook business page. This will allow you to see analytics for your Instagram page as well as times when your audience is most active on IG, and what content they respond to best. If you’re a solopreneur or have a business partner, be sure your profile picture is a picture of you/ both of you. YOU are your brand. Now, if you’re a business with multiple employees, then you may have your logo as your profile picture. When it comes to your bio, it must contain who you are, what you do, and who you serve. And don’t forget to add a link to your profile. I love using LinkTree for importing multiple links! For a step-by-step tutorial on how to use LinkTree to market your business, click here!

Step 2: Figure out the best time to post on Instagram

Strategic timing of posts and sharing updates at peak times are the best ways to increase your exposure organically. The Instagram news feed has been algorithm-based for quite some time now. It’s not chronological, and thus, not about timing. The most effective way is to post when your following is online. If you have a business account with Instagram, access Analytics; and it’s all there. Quickly figure out the best days and times to post for your audience. Go to Followers tabs and click “See More.” You can scroll through hours and days graphs to see top hours.

Step 3. Use relevant hashtags

In my blog post “Dos and Dont’s of Hashtags,” I explained how hashtags are important when it comes to using social media. Hashtags provide an easy way to search for content, and they give us the ability to track conversations about our brand and our products. They also help us keep an eye on what’s going on in our industry. One of the things brands do wrong on Instagram is they hashtag every word. Hashtagging “#food” will NOT get your post seen because in that hashtag search there are over 222,392,585 posts. If you’re in a local setting, for example, San Antonio, you could do “#SAFoodie” which only has 56,034 posts. While there’s still a grand number of post in #SAFoodie, the hashtag is tailored to your local setting and gathers all the posts from local influencers in your city.

Step 4: Start using your Instagram Stories

According to, in the 25 weeks, since Instagram launched Instagram Stories, Instagram Stories has reached 150 million daily users. To start an Instagram, Go to the top of your homepage and click the camera button. Option buttons such as live, regular, boomerang, rewind and hands-free will pop up, once you finish your story. Upload it!

Step 5: Integrating the location into your stories

Recently, Instagram launched a GEO-centric story feature where if you tag a location, the story will pop up on that GEO-Centric Story. Here’s an example: I tagged myself when I was at a coffee shop, and my story then popped up on the San Antonio, TX story which increased my reach and added more clicks to my Instagram profile. By doing this, you are now increasing the number of people viewing your profile and checking out your website.

Step 6: Tag Relevant Accounts Inside Your Picture

Want to get seen by more accounts? Make sure you tag within your picture. By tagging related accounts, it allows your post to get categorized in the other accounts “Photos of You.”

Salons by JC Social Media Blog Series
Blog written by: Christina J. Ochoa
Event & Social Media Strategist – The Social Butterfly Gal, LLC.
About The Social Butterfly Gal: I’m Christina, an event + social media strategist helping local businesses & lifestyle brands strategize + generate a buzz online! In between the sips of coffee, social media notifications and writing, you will find me living up to my brand name-being a social butterfly; attending various networking and local events around San Antonio, TX. You can follow my adventures on Facebook, Twitter, Instagram.

Website: The Social Butterfly Gal 
Facebook: @TheSocialButterflyGal
Twitter: @ChristinaSBG 
Instagram: @thesocialbutterflygal



Facebook’s Justin Johnson Shares 6 Ways to Spruce Up Your Facebook Presence

Tips from a Facebook Pro

Article written by Jon Zmikly, Author at coiski 


With over 1.79 billion monthly active users, Facebook has led the charge in defining social media for our time. As the most popular social media site in America, the site has become our go-to news source for your co-worker’s new Pug, or catching up on your aunt’s latest vacation photos. But as more and more businesses and organizations flock to the platform to engage with their communities on a personal level, it’s becoming clear that Facebook isn’t just a forum for friends. The growing social media titan has solidified itself as our go-to source for the latest news, store business hours or our favorite band’s upcoming shows. In many ways, Facebook has become the primary way we interact with brands. With that in mind, it’s increasingly important for companies, no matter how big or small, to leverage social media to connect with their fans and followers more effectively.

Justin Johnson works in the SMB department as an Account Manager at Facebook in Austin, TX, and he helps businesses do just this. Day-to-day, Johnson works with over 40 clients throughout North America to coach them on their Facebook and Instagram marketing strategies. He sees what works and what doesn’t when it comes to social media posts. He sees common pitfalls and problems with everything from profile updates to cover photos. Johnson understands that many businesses rely on Facebook for revenue and vitality, and he helps them meet their goals and streamline their message. We asked Johnson if he could provide us some solid advice on how businesses might use Facebook, and here are a few tips from the pro himself:

1. Update Your Page

Don’t roll your eyes at this one. You’d be surprised how many businesses and companies leave their profiles and pages incomplete. According to Johnson, “Your Facebook page is the online ‘face’ of your business. I highly encourage every business to include accurate and up-to-date information on their page (i.e., profile picture, cover photo, website link, store hours, address, events, description, etc…). This is beneficial to ensure that when users visit your Facebook page they have access to important information about your business.”

2. Catchy Cover Photo

Did you know we process images over 60,000 times faster than text? While many businesses may consider a wide shot of their building or simple pattern as a banner, Johnson encourages people to “choose a colorful, action-packed cover photo that attracts viewers.”

3. Call-To-Action Button

This one is simple but often overlooked. Call-to-action buttons can help you make a sale, send people to your website or complete another quick task that leads to a conversion. According to Johnson, “A call-to-action button on your business page helps users engage with your business. Some call-to-action buttons include: call now, shop now, book now and donate now.” If you’d like to learn more about call-to-action buttons click here.

4. Engage Your Audience

Coming up with a status update might not seem difficult, but it takes great skill to truly engage your fans and followers. Johnson advises, “Your posts need to be high-quality, concise and engaging. There is a lot of content out there, so you need to find ways to stand out. Most importantly – your customers (and potential customers) need to know what you and your business are all about. Therefore, authenticity and consistent brand messaging is key. One effective practice for posting is to ask customers for photos they’ve taken with your product and reward them for their submissions with discounts. In other words, use customers as your creative department.”

“authenticity and consistent brand messaging is key”

5. Video, Video, Video

High quality video evokes emotion and offers insight into your brand more than words can often do. According to Johnson, “Video also continues to gain momentum on Facebook. Our Head of Small Business Dan Levy put it this way: ‘If a picture is worth a thousand words, then a video is worth a million.’ Just remember to adhere to the ‘three second audition rule’: your video must be compelling enough in three seconds or the audience will move on. It is also important to note that your video should be able to convey your message with the sound off as many viewers will have videos muted on their phone.”

6. Monitor Metrics

This sounds simple, but watching your numbers can be a science. According to Johnson, “Consistency is key; however, sharing relevant content that resonates with your audience is equally (if not more) important. I encourage businesses to utilize Page Insights which provides a deeper understanding of their fan base including age, gender, location, when people are looking at your Page, how specific posts are performing, etc…”

Johnson states that one common mistake he sees companies make is failing to tailor content to each audience. In the end, he says, “Views, clicks and likes aren’t the metric that matter most – sales are.” That’s why insights and metrics that are so important. Depending on what’s most important depends on a business’s objective and the goals they are measuring on Facebook. He says, “For example, if you are an eCommerce business that sells men’s backpacks you want to track how many users are completing checkout on your website and can accomplish this by installing the Facebook pixel. Or, say you are a new tech startup based in Austin, Texas that wants to let locals in the area know that your business exists then you will want to track reach and attention performance from ads that have been activated.

“There is not a one-size-fits-all approach to key insights or go-to numbers, my recommendation is to have a deep understanding of what matters most to you as a business – and most likely that is sales,” says Johnson.

Salons by JC Social Media Blog Series

About Justin:
Justin Johnson is on the Small-to-Medium Business Team at Facebook.  Justin has rich experience in helping brands develop and execute their paid digital strategies by taking a full funnel approach on both Facebook and Instagram.  Today, Justin lives in Austin, Texas where you can find him actively involved in the tech community, providing mentorship to undergraduate students and aspiring entrepreneurs, or working on his next writing publication.
Follow Justin Johnson on social media:
Facebook: @jakeandjustin



Franchise News Uncategorized

Salons by JC – Hurricane Harvey Relief Fund

Last week, the cities on the Texas Gulf Coast border were affected by Hurricane Harvey.  This storm of colossal proportion left many in Texas without power, water or the ability to leave their homes due to the immense amount of rainfall.   Salons by JC has several locations in cities that were in the line of Hurricane Harvey’s destructive path.  

As the state of Texas comes together to assist those in need, Salons by JC would like to offer help to our very own salon suite owners whose families homes were impacted by this storm. We have set up a Go Fund Me account with all proceeds going to those whose lives were forever changed due to Hurricane Harvey.  

“This is truly an unprecedented disaster”, stated Salons by JC President, Steve Griffey.  “We needed to come up with a plan to help out and communicate the need to the Salons by JC family across the country”.  The corporate team felt that a Go Fund Me account would be the best way to help those in need.  “Our goal is to directly assist our salon suite owners to help them get back on their feet as quickly as possible”, stated Drew Johnston, VP of Operations for Salons by JC.  “The concern for the well being of those affected has been felt throughout the entire Salons by JC family and they are anxious to extend a helping hand”.

If you would like to donate, please click here and you will be directed to our Go Fund Me account.


Thank you for your support!

The Salons by JC Corporate Team