A&M Neighborhood Store – Salon’s by JC Observatory Park – Denver, CO
Addis Aimero & Mahlet Berhanmeskel
Addis has a Bachelor of Science degree in computer information systems and has completed courses in accounting, business law and entrepreneurship. Her work includes over twenty years of varied experience in business and customer service.
Mahalet is a second year student in the bachelors of Arts fashion design program at the Arts Institute of Colorado. She has skills in apparel construction, draping, patgtern making and fashion illustration. Mahalet can provide styling tips, body type analysis, and color analysis, head to toe makeovers and outfit coordination.
The A&M Neighborhood Store was started as a partnership between Addis and her daughter, Mahlet.
Addis was motivated to open A&M store by a couple of reasons. “First, I saw my daughter Mahlet’s ambition for fashion. She has a natural passion and her drawings tell it all. I also witnessed how her designs are unique, and observed her talents from sketching to sawing in our own house. I believe if we introduce to my daughter so early a business model related to fashion, it will help her to develop her horizons as she approaches to her senior year. In that manner, Mahlet can design her own garments, and gradually change the business to her own and expand it. Second, our goal is to provide unique and trend merchandise locally and internationally to Colorado community.”
According to Mahlet, “I’ve always have had interest and passion for fashion. Growing up I would observe the different fashion trends going on so that’s what inspired me the most. As my mother mentioned I always wanted to have my own design store. I believe opening the store in Denver is a good start to expand my Networking and marketing skills. Since Salons by JC is located across from the University of Denver, I will have an opportunity to inspire young adults with my unique style. “
Owners Tom and Kim Salaba are proud to open the newest Salons by JC franchise location in Bolingbrook, Illinois – just 40 minutes outside of Chicago. The newest salon suite rental location has private space for up to 35 stylists, with 30 percent of rooms already being pre-leased by various hair stylists, nail technicians, and estheticians. Both Tom and Kim Salaba were recently interviewed by the Chicago Tribune on their experience with Salons by JC, as well as how they hope to provide a different salon suite rental concept for many beauty professionals.
Salons by JC in Bolingbrook Promenade Sets Opening Date of April 6th
Salons by JC in the Bolingbrook Promenade Mall is set to open on April 6, 2015. The new luxury salon suites will allow Hair Stylists, Nail Technicians, Barbers, Estheticians, Make-Up Artists and other beauty and wellness professionals to set up their individual business inside the salon and provide their services to clients. They will operate their own business from one of thirty-five private suites available. Owners Tom and Kim Salaba have been working on this project for the last eighteen months and are excited to open.
Kim said “we have had an overwhelming response from the beauty and wellness community.” The interest from stylists has allowed Salons by JC, Bolingbrook to lease about thirty percent of the available suites during pre-open leasing. Kim also noted that “we believe that the concept of individual suites is filling a significant need in the Bolingbrook, Joliet, Romeoville, Woodridge and Downers Grove communities.”
The salon suites are fully furnished for hair stylists and are customizable to individual tastes. Access is allowed 24/7 via a secure, electronic system and Salons by JC offers a concierge on staff to make sure everything runs smoothly. Free WiFi, on-site laundry, marketing assistance and all utilities are included in the weekly rent.
“It’s an opportunity for stylists to own and operate their own business inside the Salons by JC operation without the troubles and risk of setting up a traditional salon” Tom said. “Many of the beauty professionals are ready to do their own thing and realize 100% of the business profit while working in a facility with a great vibe.” Tom also said “we have met a lot of great people that are ready for the next step in their career by operating their own business.”
Salons by JC, Bolingbrook will be the first of many opening throughout the Chicago area. For more information you can visit Salons by JC – Bolingbrook or call Tom at 773.504.2217.
Our featured stylist and salon owner this month is Sha Fisher owner of Uzuri Salon who joined Salons by JC – Missouri City in January 2015. Sha enjoys her work and has been active in the beauty industry for more than 15 years. Sha loves doing her clients hair and her clients love her. They trust her enough to let her style their hair any way she likes. They know it will turn out great! Sha came to Salons by JC because of the great salon atmosphere, the “family” feel, the perfect business location and it’s beautiful modern look. Sha truly enjoys being self employed. Self employment is at the top of Sha’s “happiness” index. She enjoys a good “work/life” balance and has the flexibility in her scheduling that gives her more time with her family. She’s worked with notables such as Hair Styling Icon Barry Fletcher. She managed the “Robert Young” Salon in Houston where she also worked as Robert Young’s Assistant. Sha’s beautiful work has also been featured on the cast of the Michael Baisden stage play, “The Maintenance Man.” At Uzuri, you have a wide variety of services to choose from: Color, Cuts, Brazilian Blowouts and much more. The name Uzuri means “Beautiful” in the African language. With a name like that, it’s no surprise that the salons focus is on Beautiful, Healthy hair. At Uzuri, only the best products are used to bring out the natural beauty of the hair. Sha works by appointment only and her book fills up very fast, so you must schedule at least 2 weeks in advance to get your desired appointment date and time. New clients are always welcome and she offers her existing clients incentives for their referrals. Uzuri Salon offers a variety of promotions for their services. Call to find out about the latest Special. There is one on-going promotion called the “Maintenance program” that offers unlimited salon visits for $150 per month. To qualify for this program, a consultation is required. This special is limited to 15 clients, so be sure to check availability. Many of the clients at Uzuri Salon boast about Sha’s ability to “grow their hair.” They say that Sha has “growing hands.” There’s no doubt that this comes from Sha’s dedication to keeping the hair healthy. Check out Uzuri Hair Salon on Facebook and at styleseat.com/Shasherronfisher. Call or message Sha at 832-242-4370 to schedule an appointment. Don’t delay, schedule your new look for Spring today!!!
The newest Salons by JC location is opening up in Danbury, Connecticut. Recently, the owner, Derek Corredia, was interviewed by a local news organization to discuss what Salons by JC can offer to beauty professionals and budding entrepreneurs. Read the full article here and hear what Corredia says the advantage of salon suites are for any beauty professional.
Turnkey suites offer opportunities for beauty professionals
DANBURY — Tracey Abair says she can’t wait to move into the new Salons by JC, expected to open next month in the Danbury Square Mall.
Abair, the owner of the My Fair Lady hair salon in New Milford for more than a decade, said she’s looking forward to the freedom renting an individual suite in the new facility will offer her and her clients.
“It’s just a nice work environment that will be more convenient for many of my clients who work in Danbury,” Abair said.
Derek Correia, the owner of the local Salons by JC franchise, said the unique concept includes more than 6,000 square feet and 37 individual suites that can be leased by beauty and wellness professionals.
Instead of having the headaches of running their own salon, and the overhead that goes with them, professionals can lease a private space in the facility, which is located near the mall on Backus Avenue, one of the city’s hottest retail markets.
“It’s an opportunity for stylists and salon professionals to own their businesses without the trouble and complexity of opening a full-service salon,” Correia said. “Many of them have built a loyal customer base that would enable them to do their own thing, but they may not have the capital or business expertise to open a full-sized salon, and in many cases they don’t want to deal with the drama and headaches of hiring and managing staff, or the complexities of payroll, accounting and long-term leasing.”
Because the facility will have a variety of professionals, including hair stylists, hair removal experts, nail care, skin care and esthetician services, Abair said it offers a one-stop spa experience for her clients. It also offers professionals like herself the chance to work off each other’s client base, she said.
“Because there will be so many people working there, people can likely walk right in and get what services they need without getting an appointment,” she said. “They could get their nails done while they’re waiting for their hair to dry.”
Correia said he heard about the franchise from a friend in 2013 and believes it will be a hit in Fairfield County. A second salon is in the works in the recently redeveloped Waypointe shopping district in Norwalk that Correia hopes to open sometime in the spring.
“We’re excited to help others realize the dream of owning their own business,” Correia said. “Salon professionals are some of the hardest-working people I know.”
Jackie Cox and her husband, Eugene, recently opened the new Salons by JC location in Cary, North Carolina. They received some great press coverage in a story published by The News & Observer, the local newspaper in the Raleigh/Durham area. Check out the full article here and learn more about the great opportunity offered by ownership of your own Salons by JC location.
Backstory: Salons by JC outfitted for other owners
Eugene Cox says Salons by JC is one of the largest salon spaces in North Carolina.
The 9,000-square-foot space at The Centrum at Crossroads shopping center houses 48 suites outfitted for beauty and wellness professionals.
Owners Eugene and Jackie Cox opened Salons by JC in Cary in December after securing four adjacent stores for their project. They knocked down the walls to create a larger space big enough to accommodate the 48 suites, Eugene Cox said.
Each suite is furnished and equipped for hair and nail stylists and wellness professionals.
“We provide chairs and sinks and anything a stylist might need, but the stylists decorate them,” Eugene Cox said. “They take the things we give them and add to them.”
The suites are rented for an all-inclusive monthly fee according to the size of the space.
A property manager is on site during regular hours to greet and direct clients to the appropriate suite and to handle facility issues.
“We help them with their business without getting into their business,” he said.
Cox, who had a 32-year career with IBM, said he and his wife spent a great deal of time looking for a business they could work at together. Salons by JC sounded like a good opportunity, he said.
“We spoke to the owners and went to San Antonio to meet them,” he said. “The franchise fit with things we like to do. We want to help people who want to run their small business and have trouble finding their own space. We can solve that problem.
“And J.C. is my wife’s initials. That didn’t hurt.”
Cox said he focuses on finding and building locations while she focuses on the day-to-day operations.
The couple, longtime Triangle residents, have plans for four more locations in the area.
“It’s an opportunity for stylists to own their business without the troubles of a full-service salon,” Jackie Cox said. “A lot of these folks are ready to do their own thing, but may not have the capital or experience to open a huge salon, and in many cases they don’t want to deal with the drama and headaches of hiring and managing staff, or the complexities of payroll, accounting and long-term leasing.”
Jackie Cox said she likes Salons by JC’s business model because it allows the stylists to have their own salon name within the Salon by JC brand, operate their business and set their own hours, services and pricing.
Salons by JC takes care of the maintenance so the stylists can solely focus on their clients and their creativity, they said.
“We have a large, elegant facility,” Eugene Cox said. “The reaction we have gotten from a lot of clients when they walk in is, ‘Wow.’ And that’s what we’re going for.”
One of the great benefits of owning your own business within the Salon Suite Concept is the ability to set your own hours, prices and services. This freedom gives you the ability to create a higher income level than working in a traditional salon. Salon suite leasing concepts such as Salons by JC offers you the opportunity to create an atmosphere that is unique to you and your clients. As an independent operator it is your responsibility to market and promote your business. To help promote your business for the long run you need to understand the 3 key elements of success:
How to define your personal brand
How to understand and use all the marketing tools available
How to create advertising options to find new guests
So how do you create a personal brand and market your services? Let’s see…..
Creating your personal brand
Branding will totally take your beauty career to the next level. A brand is your distinct graphic image, business name, logo and or image that helps define and differentiate you from the other businesses in your market. How do you create those images and logos? Well first let’s start by defining your brand….
Understand your strengths and specialty
Discover and capture what you love doing best…..work and focus on your strengths. Operating from what you love doing best will bring you more joy, increase your income and develop your brand
Understand your market
Who is your core customer? You have the ability to work with kids and older people but if your bread and butter is women from 20-50 then keep your brand focus there
Know your values
Making decisions in business is easier and potentially safer if you have an understanding of your values and mission. Keep those values front and center in all you do
Understand your product
Are you a colorist or do you focus on bridal parties and updos. Regardless of your product make sure and focus your brand in that direction for consistency and messaging in your marketing materials
Create your image
Finally…begin to craft your message and your professional image by focusing on personal attributes and characteristics that stand out from the crowd. Eventually you will need to create a photo and color palette thatrepresents you and can be translated into your room, business cards, website, print materials and most importantly your social media accounts.
An excellent place to start the learning process is by meeting with the owner or manger of your business location. Salon suite concepts such as Salons by JC offer advice and to tools through their signature concierge services. Lets looks at several ways to give your business a lift….
Business name and logo creation
The best place to start is to consider your business name and logo. As you know now….your personal brand needs a visual identity and you can achieve that with a business name that fits that. A great place to learn about logo creation is on Pinterest. You will get great ideas and tips to build from scratch an cheap. A resource we recommend as well is www.logo.com
Once you have a business name, logo, and contact information you can easily create business cards to promote your brand. One of your best resources here for inexpensive business cards is www.vistaprint.com
You will have several options to consider when using social media to promote your business. I recommend that you consider at least one of the following:
Make sure that your accounts are linked to the salon suite website and
Online booking systems
This is a great tool and often free!Systems such as StyleSeat can promote and manage your business. Even if you elect to not use the custom features the free site can act as a website on your directory and ensure that everyone can find you.
Another overlooked area can be your actual place of business. Make sure and take time to plan your room look in a way that makes sense with your business name, logo, and social media pages. Your colors and style should be consistent.
Marketing to keep and get new business
There are a lot of great ways to retain your current clients and if needed acquire new clients for your business. They range from the inexpensive (text messages) to the very expensive (postcards).
Text messaging and email messaging are great ways to stay in contact with your current guests. You can also purchase phone numbers and emails to attract new guests but remember that those response rates can be very low. Certainly the statistics show that this method can be productive and there are several companies that can help. One you may consider is constantcontact.com or mailchimp.com.They have predesigned templates where you can add your own images and logos.
Did you know that…..
A more expensive and complicated way to reach out to new guests is through direct mail. Direct mail can come in several forms:
Post cards where you provide the addresses
Coupon mailers such as Valpak and Moneymailer where they mail to areas you designate
Both methods take time to plan and generally give response rates that are less than 3%. The best way to boost the response is with aggressive offers and too purchase lists of consumers who are in your target demographic. One great place to start is the US Post Office at www.everydoordirectmail.com
Using Photo-shoots to your advantage
Another significant way to market your business is through photo-shoots and placement of your work in magazines, blogs, and newspapers. Here is how you start:
Find a professional photographer who works with models/people
Find models or use your clients and obtain model releases
Build your portfolio
Connect with beauty magazines and style books and submit your work
Research your market for local style bloggers and beauty editors to highlight your work and business
Plan and Track
Finally…we strongly encourage you set a budget and plan your advertising for at least 6 months out. During an advertising event it’s a good idea to track the response rate and how much income was produced. Your concierge has forms you can use to track the results.
Drew Johnston, MA
Drew is the VP of Operations at Salons by JC an international salon suite concept that provides life-changing self-employment opportunities to beauty and wellness professionals. Drew can be reached at [email protected]