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Franchise News

Salon Suite Rental Comes to Bolingbrook – Chicago Tribune

Owners Tom and Kim Salaba are proud to open the newest Salons by JC franchise location in Bolingbrook, Illinois – just 40 minutes outside of Chicago. The newest salon suite rental location has private space for up to 35 stylists, with 30 percent of rooms already being pre-leased by various hair stylists, nail technicians, and estheticians. Both Tom and Kim Salaba were recently interviewed by the Chicago Tribune on their experience with Salons by JC, as well as how they hope to provide a different salon suite rental concept for many beauty professionals.

Check out the article here and learn more about the great opportunity offered by ownership of your own Salons by JC location.

 

Salons by JC in Bolingbrook Promenade Sets Opening Date of April 6th

Salons by JC in the Bolingbrook Promenade Mall is set to open on April 6, 2015. The new luxury salon suites will allow Hair Stylists, Nail Technicians, Barbers, Estheticians, Make-Up Artists and other beauty and wellness professionals to set up their individual business inside the salon and provide their services to clients. They will operate their own business from one of thirty-five private suites available. Owners Tom and Kim Salaba have been working on this project for the last eighteen months and are excited to open.

Kim said “we have had an overwhelming response from the beauty and wellness community.” The interest from stylists has allowed Salons by JC, Bolingbrook to lease about thirty percent of the available suites during pre-open leasing. Kim also noted that “we believe that the concept of individual suites is filling a significant need in the Bolingbrook, Joliet, Romeoville, Woodridge and Downers Grove communities.”

The salon suites are fully furnished for hair stylists and are customizable to individual tastes. Access is allowed 24/7 via a secure, electronic system and Salons by JC offers a concierge on staff to make sure everything runs smoothly. Free WiFi, on-site laundry, marketing assistance and all utilities are included in the weekly rent.

“It’s an opportunity for stylists to own and operate their own business inside the Salons by JC operation without the troubles and risk of setting up a traditional salon” Tom said. “Many of the beauty professionals are ready to do their own thing and realize 100% of the business profit while working in a facility with a great vibe.” Tom also said “we have met a lot of great people that are ready for the next step in their career by operating their own business.”

Salons by JC, Bolingbrook will be the first of many opening throughout the Chicago area. For more information you can visit Salons by JC – Bolingbrook or call Tom at 773.504.2217.

 

 

 

 

 

 

 

 

Categories
Franchise News

Salons by JC Offers Turnkey Salon Suites for Beauty Professionals

The newest Salons by JC location is opening up in Danbury, Connecticut. Recently, the owner, Derek Corredia, was interviewed by a local news organization to discuss what Salons by JC can offer to beauty professionals and budding entrepreneurs. Read the full article here and hear what Corredia says the advantage of salon suites are for any beauty professional.

 

 

Turnkey suites offer opportunities for beauty professionals

 

DANBURY — Tracey Abair says she can’t wait to move into the new Salons by JC, expected to open next month in the Danbury Square Mall.

Abair, the owner of the My Fair Lady hair salon in New Milford for more than a decade, said she’s looking forward to the freedom renting an individual suite in the new facility will offer her and her clients.

“It’s just a nice work environment that will be more convenient for many of my clients who work in Danbury,” Abair said.

Derek Correia, the owner of the local Salons by JC franchise, said the unique concept includes more than 6,000 square feet and 37 individual suites that can be leased by beauty and wellness professionals.

Instead of having the headaches of running their own salon, and the overhead that goes with them, professionals can lease a private space in the facility, which is located near the mall on Backus Avenue, one of the city’s hottest retail markets.

“It’s an opportunity for stylists and salon professionals to own their businesses without the trouble and complexity of opening a full-service salon,” Correia said. “Many of them have built a loyal customer base that would enable them to do their own thing, but they may not have the capital or business expertise to open a full-sized salon, and in many cases they don’t want to deal with the drama and headaches of hiring and managing staff, or the complexities of payroll, accounting and long-term leasing.”

Because the facility will have a variety of professionals, including hair stylists, hair removal experts, nail care, skin care and esthetician services, Abair said it offers a one-stop spa experience for her clients. It also offers professionals like herself the chance to work off each other’s client base, she said.

“Because there will be so many people working there, people can likely walk right in and get what services they need without getting an appointment,” she said. “They could get their nails done while they’re waiting for their hair to dry.”

Correia said he heard about the franchise from a friend in 2013 and believes it will be a hit in Fairfield County. A second salon is in the works in the recently redeveloped Waypointe shopping district in Norwalk that Correia hopes to open sometime in the spring.

“We’re excited to help others realize the dream of owning their own business,” Correia said. “Salon professionals are some of the hardest-working people I know.”

For more information about the salons and available leases, email [email protected]

Categories
Franchise News

Salons by JC Franchise Owner Feature – Cary, North Carolina

Jackie Cox and her husband, Eugene, recently opened the new Salons by JC location in Cary, North Carolina. They received some great press coverage in a story published by The News & Observer, the local newspaper in the Raleigh/Durham area. Check out the full article here and learn more about the great opportunity offered by ownership of your own Salons by JC location.

 

Backstory: Salons by JC outfitted for other owners

Eugene Cox says Salons by JC is one of the largest salon spaces in North Carolina.

The 9,000-square-foot space at The Centrum at Crossroads shopping center houses 48 suites outfitted for beauty and wellness professionals.

Owners Eugene and Jackie Cox opened Salons by JC in Cary in December after securing four adjacent stores for their project. They knocked down the walls to create a larger space big enough to accommodate the 48 suites, Eugene Cox said.

Each suite is furnished and equipped for hair and nail stylists and wellness professionals.

“We provide chairs and sinks and anything a stylist might need, but the stylists decorate them,” Eugene Cox said. “They take the things we give them and add to them.”

The suites are rented for an all-inclusive monthly fee according to the size of the space.

A property manager is on site during regular hours to greet and direct clients to the appropriate suite and to handle facility issues.

“We help them with their business without getting into their business,” he said.

Cox, who had a 32-year career with IBM, said he and his wife spent a great deal of time looking for a business they could work at together. Salons by JC sounded like a good opportunity, he said.

“We spoke to the owners and went to San Antonio to meet them,” he said. “The franchise fit with things we like to do. We want to help people who want to run their small business and have trouble finding their own space. We can solve that problem.

“And J.C. is my wife’s initials. That didn’t hurt.”

Cox said he focuses on finding and building locations while she focuses on the day-to-day operations.

The couple, longtime Triangle residents, have plans for four more locations in the area.

“It’s an opportunity for stylists to own their business without the troubles of a full-service salon,” Jackie Cox said. “A lot of these folks are ready to do their own thing, but may not have the capital or experience to open a huge salon, and in many cases they don’t want to deal with the drama and headaches of hiring and managing staff, or the complexities of payroll, accounting and long-term leasing.”

Jackie Cox said she likes Salons by JC’s business model because it allows the stylists to have their own salon name within the Salon by JC brand, operate their business and set their own hours, services and pricing.

Salons by JC takes care of the maintenance so the stylists can solely focus on their clients and their creativity, they said.

“We have a large, elegant facility,” Eugene Cox said. “The reaction we have gotten from a lot of clients when they walk in is, ‘Wow.’ And that’s what we’re going for.”

Categories
Business & Marketing

Creating a Personal Brand for my Salon Suite business!

One of the great benefits of owning your own business within the Salon Suite Concept is the ability to set your own hours, prices and services. This freedom gives you the ability to create a higher income level than working in a traditional salon. Salon suite leasing concepts such as Salons by JC offers you the opportunity to create an atmosphere that is unique to you and your clients. As an independent operator it is your responsibility to market and promote your business. To help promote your business for the long run you need to understand the 3 key elements of success:

  • How to define your personal brand
  • How to understand and use all the marketing tools available
  • How to create advertising options to find new guests

So how do you create a personal brand and market your services? Let’s see…..

Creating your personal brand

Branding will totally take your beauty career to the next level. A brand is your distinct graphic image, business name, logo and or image that helps define and differentiate you from the other businesses in your market. How do you create those images and logos? Well first let’s start by defining your brand….

  • Understand your strengths and specialty

Discover and capture what you love doing best…..work and focus on your strengths. Operating from what you love doing best will bring you more joy, increase your income and develop your brand

  • Understand your market

Who is your core customer? You have the ability to work with kids and older people but if your bread and butter is women from 20-50 then keep your brand focus there

  • Know your values

Making decisions in business is easier and potentially safer if you have an understanding of your values and mission. Keep those values front and center in all you do

  • Understand your product

Are you a colorist or do you focus on bridal parties and updos. Regardless of your product make sure and focus your brand in that direction for consistency and messaging in your marketing materials

  • Create your image

Finally…begin to craft your message and your professional image by focusing on personal attributes and characteristics that stand out from the crowd. Eventually you will need to create a photo and color palette that  represents you and can be translated into your room, business cards, website, print materials and most importantly your social media accounts.

An excellent place to start the learning process is by meeting with the owner or manger of your business location. Salon suite concepts such as Salons by JC offer advice and to tools through their signature concierge services. Lets looks at several ways to give your business a lift….

  • Business name and logo creation

The best place to start is to consider your business name and logo. As you know now….your personal brand needs a visual identity and you can achieve that with a business name that fits that. A great place to learn about logo creation is on Pinterest. You will get great ideas and tips to build from scratch an cheap. A resource we recommend as well is www.logo.com

  • Business Cards

Once you have a business name, logo, and contact information you can easily create business cards to promote your brand. One of your best resources here for inexpensive business cards is www.vistaprint.com

  • Social Media

You will have several options to consider when using social media to promote your business. I recommend that you consider at least one of the following:

  • Facebook
  • Pinterest
  • Instagram

               Make sure that your accounts are linked to the salon suite website and                     

               your directory.

Promote your salon suite business on social meida

  • Online booking systems

This is a great tool and often free!  Systems such as StyleSeat can promote and manage your business. Even if you elect to not use the custom features the free site can act as a website on your directory and ensure that everyone can find you.

  • Room Customization

Another overlooked area can be your actual place of business. Make sure and take time to plan your room look in a way that makes sense with your business name, logo, and social media pages. Your colors and style should be consistent.

Customize your salon suite room
Custom Room At Salons by JC

Marketing to keep and get new business

There are a lot of great ways to retain your current clients and if needed acquire new clients for your business. They range from the inexpensive (text messages) to the very expensive (postcards).

Text messaging and email messaging are great ways to stay in contact with your current guests. You can also purchase phone numbers and emails to attract new guests but remember that those response rates can be very low. Certainly the statistics show that this method can be productive and there are several companies that can help. One you may consider is constantcontact.com or mailchimp.com.  They have predesigned templates where you can add your own images and logos.

Did you know that…..

salon-suite-infographic

A more expensive and complicated way to reach out to new guests is through direct mail. Direct mail can come in several forms:

  • Post cards where you provide the addresses
  • Coupon mailers such as Valpak and Moneymailer where they mail to areas you designate

Both methods take time to plan and generally give response rates that are less than 3%. The best way to boost the response is with aggressive offers and too purchase lists of consumers who are in your target demographic. One great place to start is the US Post Office at www.everydoordirectmail.com

Using Photo-shoots to your advantage

Another significant way to market your business is through photo-shoots and placement of your work in magazines, blogs, and newspapers. Here is how you start:

  • Find a professional photographer who works with models/people
  • Find models or use your clients and obtain model releases
  • Build your portfolio
  • Connect with beauty magazines and style books and submit your work
  • Research your market for local style bloggers and beauty editors to highlight your work and business

Plan and Track

Finally…we strongly encourage you set a budget and plan your advertising for at least 6 months out. During an advertising event it’s a good idea to track the response rate and how much income was produced. Your concierge has forms you can use to track the results.

Drew Johnston, MA

Drew is the VP of Operations at Salons by JC an international salon suite concept that provides life-changing self-employment opportunities to beauty and wellness professionals. Drew can be reached at [email protected]