At this very moment, our lives have been turned upside down, both professional and personal. What we formally knew as our normal daily routine is no longer relevant, as we band together, by staying apart, to stay safe against an invisible enemy.
There’s little doubt that at this point you have seen many other retailers creating new programs and incentives to aid their companies in these challenging times, including offering free shipping when online ordering and restaurants offering curbside pickup or selling off their groceries. As beauty industry professionals you’re probably asking yourself, “what strategies can we utilize to remain afloat?
Here are five of our best tips that you can implement today to remain present and increase clientele support you during this difficult time:
1. Stay active on social media
Remain active on social media just as you were before. This is a great time also for those who have shied away from social media to take the time to explore what platforms will benefit your business growth the most. Give your clients tips on how they can care for their hair, nails, face, and well being from the comfort of their home. Instagram stories are a great way to showcase mini at-home facials, how to care for your nails as your dip polish grows out, and even how to hide the grey hairs as we all wait to get our roots done.
2. Host free consultations
You miss them and they miss you so reach out to them and offer free consultations via FaceTime or other video apps. Your salon suite is a place of relaxation and at times a mini getaway from a hectic life pace for your clients. Create that space over a conversation. Grab a cup of coffee or tea and video chat with your client. Discuss their concerns while they are away from you for an uncertain amount of time. Giving them a sense of reassurance will go a long way.
3. Ask for family and friend referrals
How many times have you heard this before, “Everyone loved my look and I told them all about you!”. Now is the time that your praises need to be sung from the highest balcony that is 6 feet away from everyone as we keep our social distance- ok, you get my drift! Reach out to your clients and ask for referrals from family and friends. Through a free cut with their next service if they refer a new client to them. It is that simple and also it helps!
4. Quarantine promotions
Now is a great time to come up with exciting ways to entice your clientele to book a future appointment with you. For example, offering a free cut or free hair conditioning service with any color or highlight is something that can go a long way. Adding a paraffin hand treatment to any nail service or even including a free brow wax with anyone who books a future appointment.
5. Work on your brand
Now is a great time to work on your brand. Take this time to review your presence on social media and see how you can take it to the next level. Experiment with IG Stories and Live Videos. You can also look at your brand colors, logo, and how well you represent yourself in the industry. Come up with a keen marketing brand that can assist in boosting your presence. You always hear people say that they don’t have time because they are so busy working, right now is the time to work on that brand.
Salons by JC was created on the foundation of empowering small business beauty professionals. Allowing them to create their ultimate salon experience with support throughout the process. From day one when you signed that lease and grabbed your key until this very moment, know that you are on your own, but never alone as a salon suite owner at Salons by JC.
For up to date information regarding our locations that are affected by this pandemic, please visit our website page Coronavirus Updates.
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