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Business & Marketing Community Involvement

5 Ways Suite Owners Can Self-Promote During COVID-19

At this very moment, our lives have been turned upside down, both professional and personal. What we formally knew as our normal daily routine is no longer relevant, as we band together, by staying apart, to stay safe against an invisible enemy.  

There’s little doubt that at this point you have seen many other retailers creating new programs and incentives to aid their companies in these challenging times, including offering free shipping when online ordering and restaurants offering curbside pickup or selling off their groceries. As beauty industry professionals you’re probably asking yourself, “what strategies can we utilize to remain afloat?    

Here are five of our best tips that you can implement today to remain present and increase clientele support you during this difficult time:

1. Stay active on social media

Remain active on social media just as you were before.  This is a great time also for those who have shied away from social media to take the time to explore what platforms will benefit your business growth the most.   Give your clients tips on how they can care for their hair, nails, face, and well being from the comfort of their home. Instagram stories are a great way to showcase mini at-home facials, how to care for your nails as your dip polish grows out, and even how to hide the grey hairs as we all wait to get our roots done.

2. Host free consultations

You miss them and they miss you so reach out to them and offer free consultations via FaceTime or other video apps.  Your salon suite is a place of relaxation and at times a mini getaway from a hectic life pace for your clients. Create that space over a conversation.  Grab a cup of coffee or tea and video chat with your client. Discuss their concerns while they are away from you for an uncertain amount of time. Giving them a sense of reassurance will go a long way.

3. Ask for family and friend referrals

How many times have you heard this before, “Everyone loved my look and I told them all about you!”.  Now is the time that your praises need to be sung from the highest balcony that is 6 feet away from everyone as we keep our social distance- ok, you get my drift!  Reach out to your clients and ask for referrals from family and friends. Through a free cut with their next service if they refer a new client to them. It is that simple and also it helps! 

4. Quarantine promotions

Now is a great time to come up with exciting ways to entice your clientele to book a future appointment with you.  For example, offering a free cut or free hair conditioning service with any color or highlight is something that can go a long way.   Adding a paraffin hand treatment to any nail service or even including a free brow wax with anyone who books a future appointment.  

5. Work on your brand

Now is a great time to work on your brand.  Take this time to review your presence on social media and see how you can take it to the next level. Experiment with IG Stories and Live Videos.  You can also look at your brand colors, logo, and how well you represent yourself in the industry. Come up with a keen marketing brand that can assist in boosting your presence.  You always hear people say that they don’t have time because they are so busy working, right now is the time to work on that brand.

 

Salons by JC was created on the foundation of empowering small business beauty professionals.  Allowing them to create their ultimate salon experience with support throughout the process. From day one when you signed that lease and grabbed your key until this very moment, know that you are on your own, but never alone as a salon suite owner at Salons by JC.  

For up to date information regarding our locations that are affected by this pandemic, please visit our website page Coronavirus Updates.

 

Blog written by

Marlene Romo Flores
Marketing Manager
Salons by JC
Categories
Business & Marketing Guides & How-To

Tell Your Story via Instagram Stories

Since its launch in October of 2016, Instagram Stories has seen a 400% increase in daily user activity with over 500 million daily users, according to SocialMedia Today with research from Animoto.  What does that mean to you and your business?  That means that if you are not taking advantage of IG Stories and all the fun you can have with them, you are really missing out!   Here are some tips to get you started on the right path.

Salons by JC Dominion Ridge showcasing the KD Beauty Bar

 

What should I post about?

  • Walk around your location and show off your community
    • Hint: start by walking into the building then tour the facility.  Make sure you let some of the suite owners know ahead of time so you can have them speak (testimonials on why Salons by JC rocks)
  • Share IG stories your location has been tagged in
    • Hint: you can also add more gifs and text to your reshared stories
  • Post photos you’ve taken 
Salons by JC Westwood perfectly assisted their suite owner who had a last minute opening by creating a story using emojis, mentions, and location

 

 

Incorporate the options that Instagram has in their app to your advantage

Instagram has given you an array of different options when you are working on your IG story.  Use them all and make your story fun.  Still hesitant?  Experiment on your personal IG account and become comfortable with all of you options.  Practice makes perfect.  Get creative and tell a story.

  • Type – share your message 
  • Music – music always livens up a video
  • Live – be brave and go live!
  • Normal- static and video
  • Boomerang – bring it back and forth
  • Superzoom – my favorite of all!
  • Focus – focus on a face
  • Rewind – reverse what you just shot
  • Hands Free – attach your phone to a mini tripod and forget about holding down the button
Salons by JC Minnetonka shared a rainy day story and included text and gifs

But that’s not all…

Did someone say you can add more stuff?  Remember to mention who is in your story.  Why you ask? Because then they can share it!   Always add the location.  Adding these little things allows people the ability to click on them and they will be directed to your location or the person you mention.  Sharing is caring after all.  Can you hashtag? Of course you can.  #salonsbyistheplacetobe

Share special occasions. Salons by JC Davenport in Austin, TX did just that!

Other options you can include:

  • GIF
  • Time
  • Poll – do you like this?
  • Countdown 
  • Love it slider – ask a question
  • Quiz – have you had a service here before?
  • Photo- add a photo within the post
  • Donation
  • Day of the week
  • Emojis

Have you opened your Instagram app yet?  

Always remember to refer to your location and promote the fun environment at your Salons by JC.  Take advantage to promote your in-house leasing specials.  This creates great organic content for your location and for your suite owners.  Do you need a little more assistance?  Well you are in luck.  We recently launched an Instagram Story training course that takes you through all the glory that IG Stories can bring to your life.  If you’d like more information contact Marlene at the corporate office.   Learn the tips and tricks you can use and don’t miss out on the fun.

ABOUT Salons by JC

In 1997, Jack Griffey and Cecil Miller began their journey to transform the beauty industry one salon suite at a time. Like most young entrepreneurs, they started out with a big idea but had to learn how to start and run a business from scratch. After much perseverance and hard work, one year later, they opened Salons by JC in Dallas, Texas in 1998, welcoming beauty and wellness specialists who were ready to break free from the traditional salon model. The company has since moved its headquarters from Dallas to San Antonio, where it continues to grow through franchising. Today, Salons by JC has nearly 100 locations in 26 states and Canada and are looking to develop of 200 over the next several years. For more information, visit salonsbyjc.com or salonsbyjc.com/franchise.

 

 

 

Blog written by:
Marlene M. Romo Flores
Franchise & Corporate Marketing
Salons by JC