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Beauty & Wellness Business & Marketing Community Involvement

Self-Care during COVID-19

 

Being the beauty professional, our business has always been the main provider of “self-care” rituals for our clientele.  From spa days, massages, hair, nails, the list goes on and on. Beauty professionals provide an escape for many when it comes to rest and relaxation.

But what happens when those clients are no longer able to de-stress with us?  Each of our salon suite owners took great pride in creating the ultimate salon, providing each client with a way to lose themselves for a few hours as a beauty professional took care of their needs.

How can we still provide “self care” away from our salon suite?

As social distancing and self-isolation is being practiced across the country, the social interaction that made the trips to visit your beauty professional have temporarily ceased.  Here are some ways you can still provide that escape during social distancing.

Show me your roots!

Ask your clientele to show you their roots.  From either a text with a photo, or a FaceTime call, you will be able to see your favorite clients and also check on their hair growth.  For many, including myself, I am not ready to release my inner grey.  Giving practical tips on how to hide the greys by choosing different hair styles and also making sure they avoid box color are key to them returning to your chair with healthy hair.

Nail care and polishing tips

While some of us are longing to get back in front of our nail techs as our talons grow to new lengths, our nail techs want to make sure that we don’t ruin our nail beds.  Reach out to your nail clients and have them show you their nail growth.  Give them tips on filing them down instead of cutting them.  Also, give them the best tips to remove their shellac or dip polish by using the proper methods to avoid nail damage.  Tips on how to do an at home mini manicure are a fun way to connect, you can also use this time to show off cool new Spring colors.

At home massage

While stress seems to be an underlying theme in our present lives, there are many ways that we can relieve some stress at home before getting back in contact with our clients.  Connect with your massage clients and share weekly tips from basic breathing techniques to short pulse point massages they can give themselves to relax.  Sharing some basic insight with them will encourage calmness and also create the synergy and focus they are seeking from you while away from your suite.

One brow or two?

Being away from our brow tech can be something to cause panic in some.  At home tweezing may lead to more work on your part once we are able to visit the salon.  You may want to encourage proper upkeep that can be done simplistically and with ease.  We all know friends that have gone tweeze crazy and ended up with microscopic brow, we don’t want that.  Taking the time to show videos of basic brow clean up can help your clients stay away from mishaps.

15-minute facials

A good facial always makes your face feel great and also perks up your spirits.  Sharing tips on moisturization, proper water intake, and face washing will help your clientele keep their glowing complexion.  With added stress, our skin will react.  Rejuvenate your skin with what you have at home.  Connecting with your clientele will put their mind at ease and also keep their skin clear until their next appointment with you.

At Salons by JC we are here to support our salon suite owners and their clientele.  Remaining positive and ready to tackle the future is what we are focusing on as we get ready for our grand comeback, maintaining a constant presence in each of the lives of those we have connected with through our talents.

 

Blog written by

Marlene Romo Flores

Marketing Manager

Salons by JC