L’Oreal Professional put on an eye opening and interactive class at Premiere Orlando for Salons by JC this year. We were one of the first to pilot their new Suite Emotions Experience and it was everything we hoped it would be and more!
By focusing on the seven touch points in your client’s experience, they dug into how to approach everything from consultations and add-on services to when and how to retail and pre-book, as well as booking enough time for yourself with each client so they don’t feel rushed or undervalued.
SUITE EMOTION: 7 CHECKPOINTS
- Digital “Window” (social media, website) – ATTRACT ME
- Reception – WELCOME ME
- Consultation – WOW ME
- Treatment – RELAX ME
- Salon or Spa Service – REVEAL ME
- Retail – EMPOWER ME
- Checkout – CARE FOR ME
Did you know that 87% of guests say that having their hair shampooed is their favorite part of the visit and 70% of guests say that if they didn’t enjoy it they wouldn’t return?! Statistics are similar with nail techs when it comes to the foot or hand massage. Makes you rethink the whole experience you give to your clients doesn’t it?
The class was full of valuable information like this and really made us as the service provider be honest with ourselves about how consistent we really are with offering the highest level service to our clients from beginning to end. Being your own boss, it’s so easy to get complacent when you don’t have accountability, but it is more important than ever to be excellent and consistent in everything we do in order to retain and build our clientele.
This is why Salons by JC is excited to continue bringing you more innovative and inspiring classes to empower you on your journey to live the dream. Be on the lookout for emails and social media on our upcoming events. We hope to see you at one soon!
ABOUT Salons by JC
In 1997, Jack Griffey and Cecil Miller began their journey to transform the beauty industry one salon suite at a time. Like most young entrepreneurs, they started out with a big idea but had to learn how to start and run a business from scratch. After much perseverance and hard work, one year later, they opened Salons by JC in Dallas, Texas in 1998, welcoming beauty and wellness specialists who were ready to break free from the traditional salon model. The company has since moved its headquarters from Dallas to San Antonio, where it continues to grow through franchising. Today, Salons by JC has nearly 100 locations in 26 states and Canada and are looking to develop of 200 over the next several years. For more information, visitor .