On Sunday, May 21st, Salons by JC Ballston joined other Ballston businesses at the 30th Annual Taste of Arlington. The event showcased the best of Arlington’s restaurants, food trucks and musical talent. “This was an awesome experience, with 50,000 people walking the streets of Ballston and mingling with many of the local businesses. It demonstrated the diversity, vibrancy and strength of the Ballston community and business environment”, said Salons by JC Ballston owner, Dean Coulopoulos.
“Where are you located at?”
One of the main questions that was asked at the event was “Where are you located?”, to which Coulopoulos proudly replied, “right behind you”. It was very convenient that the event was located across the street from front door of the salon. Coulopoulos said, “Ballston is a very large and diverse community. We need to continually improve our marketing so that we become the ‘go to’ place for salon services.” This experience gave the Salons by JC Ballston team an opportunity to interact with their community. Presence at the event helped increase awareness that Salons by JC truly is the “one-stop shop” for beauty services that include hair, skin, nails, massage, waxing, eyelashes, hair removal, and permanent makeup.
Community involvement pays off
Participation at the event was a no brainer for Coulopoulos and his team. “This event was an incredible opportunity to introduce our salon to the Ballston community and businesses.” said an ecstatic Coulopoulos. The best part of the event? “Spending time with my Salon Concierge and our tenants. They are really great people.” Salons by JC is all about a family atmosphere and the empowering of one another on a professional level. Many of the tenants were on hand to mingle with the crowd and answer any questions that they had. This lead to many of the tenants acquiring new clients and also peaked interest about salon suite ownership from several in the beauty profession industry. Several of the tenants participated in promotional giveaways which resulted in driving traffic to the salon. “We have already seen a good response from those who spoke to us at the event”, stated Salon Concierge, Jasmine Ingram.
Ready for future collaborations
Salons by JC Ballston and Coulopoulos are already planning their next community event. Aside from the interaction with future clients and tenants, they built new relationships with community services and businesses in the Ballston area. “We have already agreed to partner with another local business that participated in the Taste of Arlington and we plan to continue to attend local events and meetings to increase our profile in the local community”, stated Coulopoulos. This is a very exciting time for the Ballston franchise as they ramp up their marketing, promotion, and community involvement to raise awareness of their salon and the salon suite concept.
It’s all about giving back
At the end of the day, Salons by JC Ballston was very happy that they were able to help out a great cause like the The Taste of Arlington. “It felt great to give back and we will continue to do so as much as we can”, stated Coulopoulos. The Taste of Arlington is a signature event of BallstonGives. Charity recipients directly impact and improve the Ballston neighborhood and the lives of the people who live and work in the Ballston community. A portion of the proceeds of The Taste of Arlington will be donated to the Arlington Food Assistance Center (AFAC), a community-based non-profit organization that provides supplemental groceries to families in need in the Arlington area.
Salons by JC has over 80 franchise locations nationwide and in Canada and is committed to developing over 200 stores in all major markets over the next several years. Salons by JC empowers beauty and wellness specialists with salon suite rental opportunities. We provide you with all the tools you need to operate a business tailored to your strengths and areas of interest.
