Salons by JC Grand Opening Strategy

Jun 22, 2015

By Salons by JC •

Salons by JC Franchisee Brent Koughan opened his new location in 2015 and discusses how Bluewater played a strategic role in developing his grand-opening strategy. Watch this video to learn more about the strategies he used when launching his Salons by JC Grand-Opening.

Advice from a Salons by JC Franchisee

  • Have a strong grand opening. You want to generate as much hype as possible early on so that you can fill your suites quickly.
  • Define your goals. Make sure you have a clear understanding of what results you want to achieve from your marketing campaign. Brent’s goal was to get as many people in the door as possible.
  • Figure out your marketing demographics. Who are you trying to target? What sort of salon rental tenants do you want to have? These are important questions you’ll need to answer before you start advertising or promoting yourself online.
  • Figure out your tenant’s clientele. Again, this is important for understanding what sort of tenants you’re targeting.
  • Create a marketing plan that starts 90 days before the grand-opening to two weeks after opening.
  • Consider creating a marketing campaign that includes print collateral, broadcasting on social media, online advertising, and blogging on your website.

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Salons by JC
Salons by JC
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Salons by JC is an industry-leading salon suite franchise with more than 27 years of experience empowering beauty professionals across North America. Founded in 1997 in Dallas, Texas, by Jack Griffey and Cecil Miller, we pioneered the salon suite rental model — giving hairstylists, barbers, estheticians, nail technicians, massage therapists, and other beauty professionals the freedom to run their own independent businesses without the overhead of a traditional salon.
Today, Salons by JC operates 170+ locations across 20+ states and Canada, serving more than 7,000 beauty professionals — with a 92% tenant renewal rate that reflects the strength of our community and support system. We are proud to be the only salon suite franchise with a full-time, on-site Concierge Manager at every location, a model we've maintained for over 27 years.
Ranked 8 consecutive years on Entrepreneur Magazine's prestigious Franchise 500 — including #1 in the Salon Suites category in 2018 and 2019 — Salons by JC is the trusted name in salon suite rentals for both beauty professionals seeking independence and entrepreneurs looking for a proven franchise investment.
Our content is written to educate and inspire: whether you're a beauty professional exploring suite rental, a client searching for top-tier services, or an entrepreneur evaluating franchise opportunities, we're here to help you thrive.

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