Creating consistent and relevant organic posts is vital to the success of any business, especially for Salons by JC locations and salon suite owners. Here are a few tips and recommendations for creating great organic content on your Facebook pages.
It’s All Organic
Maintaining digital presence is necessary to create and nurture lines of communication between brands and their consumers. Customers interact with social media platforms to ensure brand credibility.
For Salons by JC locations, potential salon suite owners will likely visit your Facebook page in order to see what kind of community they will be joining. If the location has a positive, consistent, and brand-relevant social presence, they will be more likely to want to learn more about your location. The same goes for salon suite owners – future clientele will look do their research prior to booking a service with you.
Ensure the photos that you use are clear and have an engaging caption, much like this post by Perk Beauty Bar, located at Salons by JC Southdale Square:
Perk Beauty Bar showcases her talents with an engaging caption
Consistency Matters
Being inconsistent can hurt you in the long run when it comes to organic posting on social media. Two things can come from this:
- It causes a consumer to wonder if the business is currently operating
- It can cause an immediate lack of trust in a brand
When a business doesn’t invest time in managing their social presence, they can appear unorganized and inauthentic to potential customers. We recommend that you post anywhere from 3- 5 times per week. The posts should clearly show potential salon suite owners what makes Salons by JC the ONLY choice for salon professionals and what sets our brand apart.
Here are some great examples of posts that are engaging and captivating to the audience.
Show off the work of the salon suite owners. Not only does this benefit your salon suite owners, but it’s also an easy way to create content for the page.
Salons by JC Danbury, CT shows off its talented salon suite owners
Salon events, such as this Customer Appreciation Day.
Salons by JC Valrico, FL celebrates Customer Appreciation Night
Share any celebrations
Salons by JC West Hartford, CT celebrates a birthday
Relevant beauty and fashion industry trends
Salons by JC Manhattan, NY shares excitement of New York Fashion Week
Shared content from other Salons by JC locations or the corporate page
Salons by JC Palm Beach Gardens, FL shares content from Salons by JC Corporate
Avoid Sounding Like Spam
While social media is a powerful tool for recruiting potential salon suite owners, too many posts with “call for a tour” or “be your own boss” verbiage will be marked as spam by Facebook and will not deliver to the people who have liked your location’s page. For those that do see the posts, they may decide to unfollow the page.
Here’s a great example of a salon suite availability post that is engaging and fun.
Salons by JC Southdale, MN displays both a salon suite owner and salon suite availability
If you have any questions or would like to learn how you can enhance your social media experience for yourself and your audience, the in-house marketing team is eager to assist.
About Salons by JC: In 1997, Jack Griffey and Cecil Miller began their journey to transform the beauty industry one salon suite at a time. Like most young entrepreneurs, they started out with a big idea but had to learn how to start and run a business from scratch. After much perseverance and hard work, one year later, they opened Salons by JC in Dallas, TX in 1998, welcoming beauty and wellness specialists who were ready to break free from the traditional salon model. The company has since moved its headquarters from Dallas to San Antonio, where it continues to grow through franchising. Today, Salons by JC has over 90 locations in 26 states and Canada. For more information, visit salonsbyjc.com or salonsbyjc.com/franchise
