It didn’t take long for Amber Miranda to realize the traditional path to a career wasn’t for her. “I was in university studying to be a journalist, something I was not very interested in when I began having a series of severe panic attacks that continued for several months,” she shared.
After this short time, Amber realized she needed some time off to reflect on where she really needed – and wanted to be. But this reflective period didn’t last long.
“Three months in, I was bored and decided I wanted to study another field ‘just for fun’”.
Amber came from a family of creative individuals and entrepreneurs, which helped her decide which endeavor she would decide to conquer next. She took an interest in both cosmetology and culinary school.
The Cosmetology school was closer to her house so she started there. “Come the first day, I knew I had made the right choice”
In 2012, Amber completed her cosmetology license and began an apprenticeship at a natural hair salon in DeSoto, Texas, a suburb south of Dallas. She earned her specialty in the care of curly and tightly coiled hair.
“It was a whole new experience. It was the first time I was able to study in a creative environment doing something I’d never tried before,” she says of her cosmetology education.
A few years later, Amber relocated to Denton, TX after her husband accepted a new job. She moved to Denton with no clientele.
Looking to build her client list fast, Amber turned to social media to build her brand. “Social media helped me the most when I relocated to Denton. It gave me the opportunity to quickly find and build a list of new clients from nothing,” Amber shares.
Finding new clientele on social media proved to help Amber’s business immensely. She says “Many platforms are free, which is an enormous benefit to a startup business. Once you know who you are, social media is a great way to showcase that to the world.”
As Amber’s clientele list continued to grow, she realized she not only needed a bigger space but needed a complete change for her career and business. “I knew what I wanted my clients to experience during a session with me down to the environment, the atmosphere, the service,” she stated.
The desire to improve the client experience took Amber to Salons by JC Denton in 2015 where she opened up her salon: Curl Suite Denton. “Salons by JC has an excellent setup and offered me what I wanted, as well as allows me to be in an environment surrounded by other quality beauty professionals that were doing the same thing.”
As Amber continued to work diligently at her craft, she began to outgrow the salon suite she was in as her clientele, services offered and business flourished.
“She wanted to branch out and own a ‘bigger salon,” Salons by JC Denton owner, Brenda Reynolds, said. “We explained that she didn’t need to leave as we could make her dreams possible by knocking down walls.”
Now, Amber has been able to grow her business within Salons by JC Denton. “My larger suite has allowed me to take on three other stylists and braiding students here and there,” she exclaimed. “We’re able to offer more services that our clients are excited about.”
Salons by JC helped Amber grow and keep the focus on her clientele with hands-on salon concierges and owners. She states, “Steve and Brenda have been very supportive. I love both of our salon concierges, they keep the building on point.”
The salon suite concept has kept the business needs for her salon simple and straightforward, which Amber says “those things are so important for a small business to stay organized.”
Not only is Amber able to tend to the hair needs of her own clients, but she can also make sure all of their beauty needs are taken care of inside Salons by JC. “I love that I can send a client down the hall to get their nails done or massage services – other salons send me clients, as well.”
“I spent a lot of time, and I still do, deciding what I want people to take away from an experience in my salon,” she proudly shares.
Amber continues to expand her business and take on additional employees. She has now focused on bringing awareness and inspiration to those dealing with stigmatized medical conditions.
“I’m currently pursuing a diagnosis of ASD (Autism Spectrum Disorder), the condition formerly known as Asperger’s Syndrome. It is a difficult and expensive process but I hope to be able to inspire others with this condition that it’s okay to be yourself,” Amber exclaims.
Being different has helped Amber’s beauty business skyrocket and provide a one-of-a-kind experience to all of her clients, and her business only looks to grow even more. “Cosmetology for me was experimental and fun. It still is.”
In 1997, Jack Griffey and Cecil Miller began their journey to transform the beauty industry one salon suite at a time. Like most young entrepreneurs, they started out with a big idea but had to learn how to start and run a business from scratch. After much perseverance and hard work, one year later, they opened Salons by JC in Dallas, Texas in 1998, welcoming beauty and wellness specialists who were ready to break free from the traditional salon model. The company has since moved its headquarters from Dallas to San Antonio, where it continues to grow through franchising. Today, Salons by JC has nearly 100 locations in 26 states and Canada and are looking to develop of 200 over the next several years. For more information, visitor .
Blog written by: Analissa Severn, Marketing Account Specialist