corpadmin, Author at Salons by JC

Author: corpadmin

Categories
Business & Marketing

5 Tips to Successfully Lease A Salon Suite


As you may have noticed, the trend for beauty professionals is steering away from the traditional commission and hourly based pay methods to salon suite rentals.  Stylists and spa therapists are quickly realizing they could have more freedom and make more money running their own business in a one or two person studio instead of working for someone else.  “Be a boss” is becoming more than just a catch a phrase as more and more individuals jump on board.

What does it really take to successfully run your own beauty business and see your dreams become reality?  Here are some tips to follow as you begin your journey into business owner bliss.

Client List

Your core client list is your bread and butter, so this must be securely in place for everything else to run smoothly.  They pay your bills and then some, am I right?  Ideally, that group would keep you booked about 80% of your available working hours or more. When moving from salon employee to suite owner, the transition can be tricky.  Build relationships with your clients by finding common ground so that exchanging phone numbers is a natural thing.  Also, become friends with them on social media. This will ensure that if you have to make a quick exit or don’t have access to their information through the salon, you are able to communicate with them just before or after you have moved.  Their appointments stay booked – same time, new place. Generally speaking, about 15% won’t follow you but most of your clients will be thrilled to support you in your new business endeavors. You may even see your referrals improve!

And of course, at Salons by JC, you have a concierge to help you build your clientele – with walk-ins, marketing strategies, social media – above and beyond what you previously had!

What to Charge

Rule of thumb is to avoid lowering your prices. You don’t want to sell yourself short out of fear that they won’t follow you. Express excitement about your new endeavors and expect loyalty. If you feel you need to increase your prices, do so minimally the first year of starting your own business. It’s best not to scare away faithful clients with a large increase on top of them driving to a different location and getting into a new routine.

Expenses

Starting your own business is a big deal.  Get excited, but don’t forget to do the math and make sure you have all of your ducks in a row. Preparation is key! Here are what your startup and weekly/monthly costs will entail.

Start-Up Costs:

  • Security Deposit
  • State board and business licensing
  • Extra furniture and personal decor items
  • Design and/or printing for business cards, menus and websites (include hosting)
  • Back bar and retail
  • Tools – scissors, blow dryer, etc.
  • Renters/ liability insurance
  • Rent
  • Phone

 Weekly/Monthly Expenses:

  • Rent
  • Laundry
  • Supplies
  • Credit card fees
  • Accountant fees
  • Phone bill
  • Money set aside for taxes

Bottom Line

Once you’ve made sure you have enough in savings for the start-up costs, which can be anywhere from $1,500 – $3,000, it’s time to nail down whether or not you’re in a good position to handle the monthly costs.This means looking at what your monthly expenses will be versus how much money you’ll be bringing in. You need to have a firm grasp on what your average monthly gross income is based on your core client list.  So, assuming you have what you need for start-up costs, let’s take a look at what a monthly scenario might be.

Check out our Profit Calculator – Adjust your earning information and see the difference for yourself.

How do I pay myself?

After doing the math and feeling confident to move forward with leasing a suite, the next step is to find an accountant you trust. Even though you have a built-in bookkeeper with the SBJC App, an accountant will help you know what deductions you can claim on your taxes, how to file for quarterly instead of yearly payments, and help you stay on top of making those payments. They may even recommend filing to become an LLC and discuss the benefits of that with you, as well as opening a separate business bank account.

Define your brand

Last but certainly not least, it’s time to define your brand. Who are you? What is your aesthetic? What do clients think of when they think of you – or what do you want them to think of?  Whatever you decide, the key is to make it very clear and stay consistent through all marketing platforms. From business cards to social media to the décor on your walls, it all tells a story, your story. Get creative and have fun with it!

Once your suite owner journey begins, don’t forget to utilize your Salons by JC concierge to help grow and support your business with marketing ideas and social media posts, as well as booking new client walk-ins.

About Salons by JC: In 1997, Jack Griffey and Cecil Miller began their journey to transform the beauty industry one salon suite at a time. Like most young entrepreneurs, they started out with a big idea but had to learn how to start and run a business from scratch. After much perseverance and hard work, one year later, they opened Salons by JC in Dallas, TX in 1998, welcoming beauty and wellness specialists who were ready to break free from the traditional salon model. The company has since moved its headquarters from Dallas to San Antonio, where it continues to grow through franchising. Today, Salons by JC has over 100 locations in 26 states and Canada.  For more information, visit salonsbyjc.com or salonsbyjc.com/franchise

Categories
Business & Marketing

5 Tips to Successfully Lease A Salon Suite!



As you may have noticed, the trend for beauty professionals is steering away from the traditional commission and hourly based pay methods to salon suite rentals. Stylists, Barbers, and other Beauty Professionals are quickly realizing they can have more freedom and make more money running their own business in a one or two person studio instead of working for someone else.  “Be a boss” is becoming more than just a catch a phrase as more and more individuals jump on board.

Running your own business and pursuing your dreams can all become reality. In order to achieve this we need to think smart and strategic. Let’s take a look closer with these 5 tips…

 

 

#1 Branding

We can not stress branding enough in such a competitive industry! You have to stand out from the others, but how do you do that? Ask yourself, are you the stylist that does it all or are you Niche and kill it in Balayage, Fades, or Funky Color. Being a specialist these days does give you a leg up in the industry. Clients have so much access to stylist via Instagram and Yelp that they want to find someone dedicated to what they’re looking for. Find what you’re great at and stick to it, there is a market for you! Zone in on that market and start researching what those clients like. Make a Pinterest board of the hair, brands, and local places they shop at. Eventually you will see consistency in colors, logo design, and much more. Document everything and begin to develop your brand that you will use in your marketing as well as your design your studio. Consistency is key! Manifest the ideal clients that you want and you will begin to see more of them in your chair!

 

#2 Client List

Your core client list is your bread and butter, therefore managing a list of your contacts and their services are vital for communicating on behalf of your new journey and any future marketing. If you currently use any online booking software such as Square Appointments or Vagaro, you can download your contacts directly from their site, draft an email and inform your clients. Email till this day is a very effective form of communication, but that doesn’t mean social media such as Facebook and Instagram can’t be useful as well. Make sure to take advantage of multiple outlets to get your voice out there, this is will give you a much greater outreach.

Client Contacts and Services Spreadsheet

 

 

 

At Salons by JC, you have a concierge to help you build your clientele – with walk-ins, marketing strategies, social media – above and beyond what you previously had!

 

#3 Pricing

Many stylist fail to achieve what they deserve by emotional pricing. This is when we decide to lower prices and give discounts because we feel this will make our clients like us more or we compare prices from other salons. But first, let’s ask ourselves where did these other salons come up with their prices? If your clients believe in your work they will pay! You are here to make a living! When calculating your pricing make sure you have included how much you need to make a month to cover your work and living expenses…and any additional income you would like to achieve your goals. Then take that amount and divide it by the hours a week you will be working. At this point you can visualize what you’ll need to make hourly and can make adjustments to your services, ad-ons, and timing. Please note this will take some time, but this is a very important exercise as you will be adjusting your pricing through the duration of your career. Don’t forget to ask yourself what services you enjoy the most that make you the most money as well! Check out our Profit Calculator – Adjust your earning information and see the difference for yourself.

 

#4 Expenses

Ok so we have an idea of what we need to charge for our services, but lets take a closer look at our actual expenses and start up costs for the studio…

Start-Up Costs:

  • Security Deposit
  • State board and business licensing
  • Extra furniture and personal decor items
  • Design and/or printing for business cards, menus and websites (include hosting)
  • Back bar and retail
  • Tools – scissors, blow dryer, etc.
  • Renters/ liability insurance
  • Rent
  • Phone

 Weekly/Monthly Expenses:

  • Rent
  • Laundry
  • Supplies
  • Credit card fees
  • Accountant fees
  • Phone bill
  • Money set aside for taxes

Bottom Line…

Once you’ve made sure you have enough in savings for the start-up costs, which can be anywhere from $1,500 – $3,000, it’s time to nail down whether or not you’re in a good position to handle the monthly costs.This means looking at what your monthly expenses will be versus how much money you’ll be bringing in. You need to have a firm grasp on what your average monthly gross income is based on your core client list.  So, assuming you have what you need for start-up costs, let’s take a look at what a monthly scenario might be.

Check out our Profit Calculator – Adjust your earning information and see the difference for yourself.

 

#5 Paytime

After doing the math and feeling confident to move forward with leasing a suite, the next step is to find an accountant you trust. Even though you have a built-in bookkeeper with the SBJC App, an accountant will help you know what deductions you can claim on your taxes, how to file for quarterly instead of yearly payments, and help you stay on top of making those payments. They may even recommend filing to become an LLC and discuss the benefits of that with you, as well as opening a separate business bank account.

Once your suite owner journey begins, don’t forget to utilize your Salons by JC concierge to help grow and support your business with marketing ideas and social media posts, as well as booking new client walk-ins.

 

About Salons by JC: In 1997, Jack Griffey and Cecil Miller began their journey to transform the beauty industry one salon suite at a time. Like most young entrepreneurs, they started out with a big idea but had to learn how to start and run a business from scratch. After much perseverance and hard work, one year later, they opened Salons by JC in Dallas, TX in 1998, welcoming beauty and wellness specialists who were ready to break free from the traditional salon model. The company has since moved its headquarters from Dallas to San Antonio, where it continues to grow through franchising. Today, Salons by JC has over 100 locations in 26 states and Canada.  For more information, visit salonsbyjc.com or salonsbyjc.com/franchise

 

 

Categories
Franchise News

Salons by JC named to the Entrepreneur 2021 Franchise 500 list

For the fourth year in a row, Salons by JC has the honor of being ranked in the prestigious Entrepreneur Magazine “Franchise 500” list.  The innovator in the salon suite industry continues to gain momentum as it enters its 23rd year in the beauty and wellness realm.  “The entrepreneurial spirit is alive and well at Salons by JC and across our nation,” stated Salons by JC President, Steve Griffey. “From the legacy of our founders to the drive and determination of our Franchisees across the nation, we are honored to once again be named to Entrepreneur’s 2021 Franchise 500 list.”

The Premier Salon Suite

Being ranked four consecutive years shows that more people are recognizing Salons by JC as the premier salon suite brand. Salons by JC’s superior customer service is what sets us apart and keeps us ahead of the competition. We have set a standard within our franchise system. In order to remain a high-level competitor in our industry, we must have a commitment to excellence in customer service.  

 

Salons by JC is the innovator in the fast-growing salon suite industry.  With a full-time Concierge to cater to the salon suite owners and act as the liaison between the franchise owners and the suite owners, this business model is the leader in the beauty industry franchise market.  Many of the current franchisees in the Salons by JC system are multi-unit owners who have created their own dynamic within their markets. 

2020 proved successful despite the pandemic

“In spite of the pandemic and having to adhere to salon closures the franchise faced, Salons by JC’s 2020 data showed how we outperformed in leasing compared to 2019,” stated Drew Johnston, Salons by JC VP of Operations.  2020 also brought the New Jersey market to the franchise with several locations currently operating in that area.  The salon suite concept proved to be the safest option for beauty industry professionals to perform their services in private one on one settings.  Having a Concierge monitoring the flow within each location and taking temperatures reassured salon suite owners and their clientele that Salons by JC was the place to be as they operate during the pandemic.

The salon suite franchise looks forward to opening 12 new locations in 2021 and welcoming the Philadelphia market to the community.

ABOUT Salons by JC

In 1997, Jack Griffey and Cecil Miller began their journey to transform the beauty industry one salon suite at a time. Like most young entrepreneurs, they started out with a big idea but had to learn how to start and run a business from scratch. After much perseverance and hard work, one year later, they opened Salons by JC in Dallas, Texas in 1998, welcoming beauty and wellness specialists who were ready to break free from the traditional salon model. The company has since moved its headquarters from Dallas to San Antonio, where it continues to grow through franchising. Today, Salons by JC has over 120 locations in 27 states and Canada and is looking to develop 200 over the next several years. For more information, visit salonsbyjc.com or salonsbyjc.com/franchise.

 

Categories
Training & Education

Financial Wellness & Independence

Financial awareness can help you create financial independence.  The basic foundation of financial awareness is financial literacy, which is the possession of the set of skills and knowledge that allows an individual to make informed and effective decisions with all their financial resources.  Financial literacy equips us with the knowledge needed to manage money effectively. Without it, our financial decisions and actions we take—or don’t take—lack a solid foundation for success.

Reaching Financial Freedom 

Did you know that nearly half of Americans don’t expect to have enough money to retire comfortably?  One of the biggest attributes to this is because there was no game plan in place early enough to reach that goal.  This is very important as a Salons by JC Salon Suite Owner, is your plan in place?   Unlike larger companies and corporations who might offer 401k plans to begin saving for retirement, suite owners have to establish investment products like IRAs and annuities on their own to reach specific goals.  Gaining an understanding of how money works and getting help from a financial coach will help you succeed financially.

The Game Plan

A good place to start when creating a solid game plan to begin your amazing journey to financial independence is with Savings.  You may feel as if you are living paycheck to paycheck as most do.  Saving money begins with mindset and making an agreement with yourself to be disciplined enough to save anything.  Start out small $5, $10, $20 a month, whatever your budget will allow you to ‘sacrifice’.

Sacrifice, when it comes to saving your money  is the beginning of the best habit known to man.  Whatever the amount is – Don’t Touch It!  Before long you will be a saving fanatic.  Take my word for it. Starting early is important, but starting NOW is even more important.  It’s not how your money story begins, but how it ends.

An Example of the High Cost of Waiting

Let’s say you want to save $1 million by age 67?  You’d better get started soon. The longer you wait, the more you will have to put away each month to reach your retirement goals.

  • 27 years old? You would have to put away $214 a month to reach $1 million.
  • Start at age 37, put away $541 a month to reach your goal.
  • Begin at age 47, and you would have to put away $1,491 a month.
  • Wait until age 57, and you’re putting away a hefty $5,168 a month.
  • Wait until the last minute (age 62) and you’d have to stash $13,258 a month to reach $1 million by age 67.

Whatever your goal is, the sooner you start saving, the fewer dollars you’ll have to put away each month to reach your retirement goals. Don’t pay the high cost of waiting.

For more information on Financial Wellness & Independence, contact  [email protected].

Blog written by Mona Echard | Salons by JC Business Coach

 

Categories
Concierge Superstars

Concierge to the Rescue: The Salon Suite Differentiator

Let’s start by saying Salons By JC Concierges are the BEST!  With all that has gone down in the last few months, our concierges have stood the test of time and helped us navigate through some, metaphorically speaking- torrential rains- like the persistent, pestering pandemic of 2020.  Nevertheless, this Blog is absolutely NOT about that!

 

The content you will find here is dedicated to Our Concierges and the service they provide to our external and internal customers.  Salons by JC Concierges, you are a huge part of our strong market position strategy and it is you that sets us apart from the competition.

 

If you are not a concierge, you may be wondering what the hype is about? Well, here is a glimpse of how our illustrious concierges help us fulfill the Vision and Mission of Salons by JC.  

Bringing the “A” Game

Our best Concierges stay on top of their game.  They ensure that every beauty and wellness professional that visits any of our locations who is looking for a place to start and grow their business feels welcomed and supported.  

Our best also have Super Servant leadership characteristics like:

  • Listening skills: They practice active and mindful listening.  They understand their own communication style and that of the people they are working with, while acknowledging their emotions.
  • They practice empathy: They are able to put aside their own viewpoint when talking to others, while validating and considering other’s perspectives.  
  • They understand the importance of others, well-being: They take steps to help people feel happy and engaged. They are knowledgeable and provide support and resources to promote a healthy working environment.
  • Awareness: They have taken time to know themselves, which helps them understand how their emotions and behavior impacts others.  (i.e. their strengths, weaknesses, and their leadership style, etc.)  
  • Persuasion skills: They are galvanizers!  They know how to use positive persuasion rather than authority to encourage others to build consensus and work as a team.  
  • Conceptualization skills: They are strategic thinkers (visionaries) with a long-term focus that looks beyond the day-to-day realities and circumstances. 
  • They have foresight: They analyze and identify key strengths, weaknesses, opportunities and potential challenges, that might impact their Salons by JC community.
  • Stewardship: They Lead by example and take responsibility for their actions and performance, because they value the people they serve.  

This is why we feel so strongly about our concierges. They deserve the kudos and they’ve earned it.  

Concierges, we salute you and admire your willingness to serve others and your commitment to the Salons by JC standard of excellence!

Mona Echard, Salons by JC Business Coach, provides concierge certification training for Salons by JC concierges, who want to better their best and shine as a leader!

Categories
Business & Marketing

5 Tips To Know For Renting A Salon Suite

As you may have noticed, the trend for beauty professionals is steering away from the traditional commission and hourly-based pay methods to salon suite rentals.  Stylists and 5 Tips to Renting a Salon Suitespa therapists are quickly realizing they could have more freedom and make more money running their own business in a one or two-person studio instead of working for someone else.  “Be a boss” is becoming more than just a catch a phrase as more and more individuals jump on board.

What does it really take to successfully run your own beauty business and see your dreams become reality?  Here are some tips to follow as you begin your journey into business owner bliss.

Client List

Your core client list is your bread and butter, so this must be securely in place for everything else to run smoothly.  They pay your bills and then some, am I right?  Ideally, that group would keep you booked for about 80% of your available working hours or more. When moving from salon employee to suite owner, the transition can be tricky.  Build relationships with your clients by finding common ground so that exchanging phone numbers is a natural thing.  Also, become friends with them on social media. This will ensure that if you have to make a quick exit or don’t have access to their information through the salon, you are able to communicate with them just before or after you have moved.  Their appointments stay booked – same time, new place. Generally speaking, about 15% won’t follow you but most of your clients will be thrilled to support you in your new business endeavors. You may even see your referrals improve!

And of course, at Salons by JC, you have a concierge to help you build your clientele – with walk-ins, marketing strategies, social media – above and beyond what you previously had!

What to Charge

The rule of thumb is to avoid lowering your prices. You don’t want to sell yourself short out of fear that they won’t follow you. Express excitement about your new endeavors and expect loyalty. If you feel you need to increase your prices, do so minimally in the first year of starting your own business. It’s best not to scare away faithful clients with a large increase on top of them driving to a different location and getting into a new routine.

Expenses

Starting your own business is a big deal.  Get excited, but don’t forget to do the math and make sure you have all of your ducks in a row. Preparation is key! Here are what your startup and weekly/monthly costs will entail.

Start-Up Costs:

  • Security Deposit
  • State board and business licensing
  • Extra furniture and personal decor items
  • Design and/or printing for business cards, menus, and websites (include hosting)
  • Back bar and retail
  • Tools – scissors, blow dryer, etc.
  • Renters/ liability insurance
  • Rent
  • Phone
  • Bookkeeping system FREE with SBJC app
  • Appointment/schedule system FREE with SBJC app
  • Internet service FREE
  • Credit card set-up and fees FREE with SBJC app

 Weekly/Monthly Expenses:

  • Rent
  • Laundry
  • Supplies
  • Credit card fees
  • Accountant fees
  • Phone bill
  • Money set aside for taxes

Bottom Line

Once you’ve made sure you have enough in savings for the start-up costs, which can be anywhere from $1,500 – $3,000, it’s time to nail down whether or not you’re in a good position to handle the monthly costs. This means looking at what your monthly expenses will be versus how much money you’ll be bringing in. You need to have a firm grasp on what your average monthly gross income is based on your core client list.  So, assuming you have what you need for start-up costs, let’s take a look at what a monthly scenario might be.

Check out our Profit Calculator – Adjust your earning information and see the difference for yourself.

How do I pay myself?

After doing the math and feeling confident to move forward with leasing a suite, the next step is to find an accountant you trust. Even though you have a built-in bookkeeper with the SBJC App, an accountant will help you know what deductions you can claim on your taxes, how to file for quarterly instead of yearly payments, and help you stay on top of making those payments. They may even recommend filing to become an LLC and discuss the benefits of that with you, as well as opening a separate business bank account.

Define your brand

Last but certainly not least, it’s time to define your brand. Who are you? What is your aesthetic? What do clients think of when they think of you – or what do you want them to think of?  Whatever you decide, the key is to make it very clear and stay consistent through all marketing platforms. From business cards to social media to the décor on your walls, it all tells a story, your story. Get creative and have fun with it!

Once your suite owner journey begins, don’t forget to utilize your Salons by JC concierge to help grow and support your business with marketing ideas and social media posts, as well as booking new client walk-ins.

 

About Salons by JC: In 1997, Jack Griffey and Cecil Miller began their journey to transform the beauty industry one salon suite at a time. Like most young entrepreneurs, they started out with a big idea but had to learn how to start and run a business from scratch. After much perseverance and hard work, one year later, they opened Salons by JC in Dallas, TX in 1998, welcoming beauty and wellness specialists who were ready to break free from the traditional salon model. The company has since moved its headquarters from Dallas to San Antonio, where it continues to grow through franchising. Today, Salons by JC has over 100 locations in 26 states and Canada.  For more information, visit salonsbyjc.com or salonsbyjc.com/franchise

Categories
Business & Marketing Training & Education

Salon Suite Opportunities: Incentivizing Client Purchase Frequency

Before you get your clients comfortable with spending more, you first have to get them comfortable with spending more often. The more your clients open their wallets and “show you the money” the better off you and your business will be. Sure, the amount of money they spend during each transaction is important too, but increasing their purchase frequency should be one of your main business goals. When you do that you’ll end up creating even more opportunities to sell – and sell more often – to your repeat clients. There are a number of ways to get your clients to buy from you more often. Let’s focus on three of the most effective and efficient ways you can accomplish that goal.

Stay in constant contact with you clientele
This includes: when you’lll reach out to them, how you’ll reach out to them, and what you’ll offer them when you reach out to them.
For example, if you are a hair stylist after completing a new highlight service for your client you might choose a specific time in between that service to offer a gloss treatment to freshen up the clients color. You might also offer them 20 – 40% off the service (being sure to stress that the offer is time sensitive to create a sense of urgency on the client’s part). Your goal is to get a yes, book the service which will lead you to the next step.

Provide additional value to their purchase
In that same example you can sweeten the deal with an additional value, such as a complimentary after gloss sealer or pre-conditioning treatment. The key is to communicate these two services separately which raises the client value perception of receiving more than what they are paying for. Which leads to our next strategy.

Create a consistent buying pattern from your client 
You may want to consider incentivizing frequent purchases through the implementation of a loyalty program. Loyalty programs can keep your current clients engaged and coming back to you on a consistent basis. If done well, loyalty programs can also get your clients to come back even more frequently than they already do. Consider a simple punch card method and utilizing the promotions and specials features on your booking app to help you keep track of purchase frequency data to improve upon what works and what doesn’t.

“Buy 5 and get the 6th one is free”

This reward system is a key trigger!  Fun fact, neuroscientists find that incentives are predictable because people usually pursue their self-interests and will change their behavior to accommodate those interests. In short, incentives like the buy 5 get one free equals predictable behavior to reach the reward.

The goal is to determine the most effective way to get your individual clients to nudge their own spending boundaries a little more with your strategic efforts. This should be done subtly and with such finesse, they don’t even notice. As long as the value you provide outweighs their increased spending from their perspective, they’ll be more than happy to pay a little more, a little more often.  Keeping all the profits and generating more cash flow income are some of the salon suite owner opportunities you receive at Salons by JC.  Contact one of locations to find out more on how you can become a salon suite owner.

Check out the Incentivizing Purchase Frequency Webinar, presented by Mona Echard, Salon Business Coach. For more information and to receive the recorded webinar, email [email protected].

Categories
Training & Education

Creating a “Why” Mindset to Grow your Business

If you are a critical thinker, you may have a habit of asking “Why?” As it pertains to your life and your salon business. You may ask yourself why every day, every hour, or every minute if you are having a rough day.

Questions like, “Why did I decide to go out on my own in the first place?”,  “Why do I accept negative business outcomes?”, “Is it my brand or Is it me?”,  “Why am I not getting ahead?”,  “It seems like I take one step forward to be pushed two steps back”.  These are all valid “why” questions.  Let’s revisit them later.  

Have you ever heard the statement that, your “Why” should make you cry?  Well maybe not literally, but it does create an image in your mind.  Your journey to whatever you want in life and in business, should have so much purpose in it, that it evokes the kind of passion, that could bring you to tears.  Like the passion you felt when you signed your lease with Salons by JC.

When your “Why” makes you cry, you will be successful in the ventures you align with, and it will influence the way you solve problems and set goals.  So, first and foremost – Establish your Why.

Your Mindset consists of the attitudes you hold. Be aware of whether yours is fixed or static, which can be a challenge, if the goal is to think critically and grow your business. A critical thinker not only has the ability to engage in reflective and independent thinking, but they are able to identify, analyze and solve problems systematically rather than by intuition or instinct, (which often involves emotion), and can interfere with the systematic approach. As a salon owner, when problems arise, you may think you can work your way out of it by shear intuition because you “know what you are doing, and this too will pass”. That mindset will only keep you doing the exact same thing over and over again with you expecting new results; and of course, those results will never come.

Remember those Why questions, I said we would revisit?  Critical thinkers with a growth mindset will most likely answer those questions in a positive way.  For example: 

……. Why did I decide to go out on my own in the first place?  The answer might be- because my Why drives me to remember, not to forget, why I am striving for success in my salon business.

…….Why do I accept negative business outcomes?  Is it my brand?  Is it me?  The answer might be- it reminds me to think critically and systematically, so that I can be better today, at how I run my business, than I was yesterday.

……. Why am I not getting ahead?  The answer might be- because it has been too long since I last evaluated my progress; therefore, I am holding myself accountable and revisiting my goals with intention. 

Goal setting keeps you focused and moving forward without procrastination.  It is a surefire way to produce a path to success in business. Using this well- known, and practical model to set goals might be just what you need to refocus.

Let’s Think SMART-ER!

S – Be Specific (Start with one main goal and be super clear about what it is.)

M – Make it Measurable (Can I track progress while I work on this specific goal?)

A – Actionable (Be clear about how to achieve the goal, get guidance if needed.)

R – Be Realistic (Can you accomplish this in your current stage in life?)

T – Timely (Time frames hold you accountable to stay engaged in the journey.)

E – Evaluate (Evaluate your progress often and be intentional.)

R – Reward (Every goal milestone deserves a reward.) 

When we feel passionately about the goals we are working to achieve, it helps us push through adversity and it reminds us of our “Why”. 

If you want to take a deeper dive into Creating a “Why” mindset to grow your salon business, join our first webinar in the series, “5 Ways to Grow Your Business” hosted by Salons By JC Salon Business Coach, Mona Echard  on Monday June 15, 2020 @ 11am CST.  To register email [email protected].

About Salons by JC

Salons by JC opened its doors in 1998 in Dallas, Texas. The company now boasts over 100 locations nationwide and in Canada. For more information about franchising opportunities please visit https://salonsbyjc.com/franchise-opportunities/

Blog Written by: Mona Echard, Salon Business Coach

Categories
Guides & How-To Training & Education

COVID-19 Financial Resources for Suite Owners

This page is designed to be a quick reference guide to resources

At Salons by JC, our suite owners are the very core of everything we do. We know that with the recent outbreak of COVID-19 many of our suite owners may be facing difficult financial challenges. This is why we have compiled this page of resources as a companion for the large number of educational blog posts we’ve created to help you through this difficult time. Those posts, located in our blog, are designed to be a more active and depth guide to help you through this time.

 

 For even more resources, visit our new dedicated

Salons by JC COVID-19 resources website.

 

 

1A. CARES Act- Economic Stimulus Program  

The Coronavirus Aid, Relief and Economic Securities Act (CARES Act) provide eligible individuals with a one-time direct deposit of funds to provide immediate financial relief, based on your 2018 or 2019 tax filings. For those who filed taxes in 2018/2019, deposits will be automatically made to your bank account, if it was used when filing.

The following guidelines outline the program in more detail.

  • Single filers earning up to $75,000 or joint filers earning up to $150,000 will receive around $1200 per person or $2400 per couple in a one-time payment.
  • Single filers earning up to $99,000 or joint filers earning up to $198,000 will receive around $500 per person or $1000 per couple in a one-time payment.

If you have used direct deposit for payment or refunds with the IRS in the past year, funds will be deposited directly in your account. If not, you can expect a physical check in several weeks.

 

1B. Extra Unemployment Benefits for Self-Employed Individuals

Another benefit of the CARES Act is the expansion of unemployment insurance and payments to self-employed workers and/or independent contractors. This includes independent salon owners who are registered as an LLC, Sole Proprietor, etc.. The changes the CARES Act implements include up to an additional $600 a week in addition to the individual state unemployment benefits. Currently, this change is set to last for up to four months, ending on July 31st, unless further updated. Pay for unemployment will vary state by state, but the CARES act amount is universal across all states.

To apply for unemployment benefits, visit your individual state’s unemployment website:

 

2. Taxes Filing Deadlines Have Been Extended

The deadline has been extended from April 15 to July 15, 2020. No additional forms or information is required to file your taxes.

For more information visit the IRS website.

 

3A. State and Local Changes to Private Residence Evictions

Many state and local governments have made changes to the process of evictions. This may include extended deadlines or actual pauses to any eviction processes. For the most up to date information, speak to your landlord or local government officials and let them know you are unable to pay rent due to the Coronavirus.

 

3B. Deferred Mortgage Payments

Much like the changes for renters made by state and local governments, your financial institution may have programs in place to pause or defer your mortgage payments. Contact your mortgage lender to learn more about specific steps they may be taking.

4. Deferred Auto Loan Payments

Similar to the previously mentioned changes for mortgages and rent, many financial institutions are implementing similar procedures for auto loan payments. These may be automatically deferred payments or options deferments upon request. Contact your lender to learn more.

5. Families First Coronavirus Response

The Families First Coronavirus Response Act (FFCRA or Act) requires certain employers to provide employees with paid sick leave or expanded family and medical leave for specified reasons related to COVID-19. The Department of Labor’s (Department) Wage and Hour Division (WHD) administers and enforces the new law’s paid leave requirements. These provisions will apply from the effective date through December 31, 2020.

Generally, the Act provides that employees of covered employers are eligible for:

  • Two weeks (up to 80 hours) of paid sick leave at the employee’s regular rate of pay where the employee is unable to work because the employee is quarantined (pursuant to Federal, State, or local government order or advice of a health care provider), and/or experiencing COVID-19 symptoms and seeking a medical diagnosis; or
  • Two weeks (up to 80 hours) of paid sick leave at two-thirds the employee’s regular rate of pay because the employee is unable to work because of a bona fide need to care for an individual subject to quarantine (pursuant to Federal, State, or local government order or advice of a health care provider), or to care for a child (under 18 years of age) whose school or child care provider is closed or unavailable for reasons related to COVID-19, and/or the employee is experiencing a substantially similar condition as specified by the Secretary of Health and Human Services, in consultation with the Secretaries of the Treasury and Labor; and
  • Up to an additional 10 weeks of paid expanded family and medical leave at two-thirds the employee’s regular rate of pay where an employee, who has been employed for at least 30 calendar days, is unable to work due to a bona fide need for leave to care for a child whose school or child care provider is closed or unavailable for reasons related to COVID-19.

To learn more, visit the U.S. Department of Labor website

 

6. Professional Beauty Association COVID-19 Relief Fund

The PBA COVID-19 Relief Fund is designed to help support the licensed beauty professionals who have not been able to work or are experiencing financial hardships due to the COVID-19 outbreak. The Relief Fund will provide $500 to licensed beauty professionals who are unable to work due to COVID-19. The funding is intended to be an emergency aid for short-term immediate needs.

For more information, visit their site here.

 

7. Horst M. Rechelbacher Foundation – COVID-19 Relief Fund

These $1,000 grants will provide financial assistance to beauty professionals or students of beauty programs, whose lives have been drastically changed by the mandated closures in response to COVID-19. Available to beauty professionals and students who are unemployed and cannot maintain their regular income during this time, these one-time $1,000 grants will be distributed directly to the applicant to provide temporary financial relief. Applications are open starting April 1, 2020.

To Qualify Applicants Must:

  • Be a resident of the U.S.
  • Be a licensed beauty professional and have been employed for 12 months on or before March 16, 2020. OR They must have been attending a program to become a licensed beauty professional on or before March 16, 2020.
  • Live in a State or County that has mandated the closure of non-essential business.
  • Must currently not be earning an income.

Visit their website to learn more and to apply.

 

8. United Way 2-1-1

United Way 2-1-1 provides resources for those seeking assistance finding food, paying hosing bills, and other essential services. Call 211 or text your zip code to 898-211 for information.

 

9. CND x BCL Nail Professional Relief Grant

These grants will provide financial assistance to nail professionals, whose lives have been drastically changed by the mandated closures in response to COVID-19. Available to licensed nail professionals who cannot maintain their regular income during this time, these one-time $1,000 grants will be distributed directly to provide temporary financial relief. Applications are open starting April 1, 2020.

To Qualify Applicants Must:

  • Be a resident of the U.S.
  • Be a licensed nail professional and have been employed for 12 months on or before March 16, 2020.
  • Live in a State or County that has mandated the closure of non-essential business.
  • Must be currently not earning an income

For more information and to apply, visit their website.

 

We strongly suggest you speak with a certified financial advisor for professional financial advice and guidance.

Categories
Community Involvement

Wait For Us: Things Your Salon Suite Owner Wants You to Remember

Wait for Us

With salon suites closing temporarily across the country alongside traditional salons due to the outbreak of COVID-19, independent owners of the salon suites are doing everything they can to come out positively when the time comes to reopen. It’s well known that great, long-term relationships are formed between stylists and their clients, often becoming like family. Like family, your stylists are striving to keep in touch. From reaching out to their clients on social media, email, phone, and text, to developing creative strategies for maintaining cash flow, these entrepreneurial spirits are working harder than ever, and you can help them succeed.

At Salons by JC, we, as well as our over 3,000 independent salon suite owners, ask that you keep the following in mind when it comes to your favorite salon suite owners.

Not all locations are closed

While the large majority of salons and salon suites have been temporarily closed to limit the spread of coronavirus, there are still many areas of the country where operations are continuing as normal, or as normal as possible. These locations are still accepting appointments and scheduling new appointments as well. We encourage you to reach out to individual salon suite owners or the Salons by JC location nearest you and find out if they are open if there are any changes to their typical hours, and when you can schedule an appointment.

If you have to cancel an appointment, reschedule for another time

This is a major one. If you know that your salon suite owner had to temporarily close, and you had an upcoming appointment, rather than simply canceling your appointment or assuming it’s been canceled, reach out to your stylist and schedule a tentative date change. With forecasts for COVID-19 related closures expecting to end anywhere from mid-April to early June, there is a wide timeframe that you could schedule one or more tentative appointments. This will not only allow you to have some much-needed self-care to look forward to but provide your stylist with much-needed support and an expectation of at least some normalcy and income.

When they reopen, remember the hygiene benefits of a salon suite

Salon suites have many benefits over the traditional salon, most of which, you have probably come to enjoy during the time you have had a relationship with your stylist. Some of these though probably went unnoticed in the past, but with the current crisis, are more important than ever. Salons are typically large, open room facilities and are often very crowded, sometimes with 10,20, or even more people in a single space. In comparison, salon suites are very often a private, 1 on 1, or possibly 2 or 3, individuals in a single room, including your stylist. This creates an inherently safer environment due to the lower number of possible viruses and germ-carrying individuals, the ability to clean the entire environment much more often and much quicker, and a distinct, individual relationship in which you know your clients and how they are feeling much more.

You can still get stylist support in the comfort of your own home

We know that it may have been weeks since your last stylist appointment. Your roots may be showing, your ends may be split, and your nails may be chipped, but we strongly encourage you, do not try this at home. Chances are your stylist has worked with you for months or years to help you develop a great personal style while maintaining healthy hair, nails, and more. Don’t ruin all this effort (and your hard-earned money) with cheap, off the shelf products which may cause serious damage, to your looks and your body, and when you return to your stylist, your wallet, because they’ll have to fix all that damage.
Instead, ask your stylist for tips! They may have products or kits you can take home or order during the time period between appointments. Additionally, many salon suite owners are providing virtual consultations, often at little or no cost to their clients, in which they can give you ways to keep your style in check as well as a roadmap for the future until you can get back into the suite.

Social media and reviews are a great form of support

Sometimes the greatest gift you can give is a kind word. Salon suite owners are no different. We encourage you to find your stylist on social media and give them a positive review. Let others know how great they are, the ways they helped you, and how excited you are to get back into their salon suite. Even more, they are probably very active on social media right now, so share their content, leave a kind comment, or maybe send them a direct message supporting them during this challenging time.

Gift cards are a great way to support your stylist until you can get an appointment

Do you want to support your stylist even though you can’t physically attend an appointment? Ask your stylist if they offer a gift card. Gift cards are a great way for you to provide your stylist with immediate income while also pampering yourself with some future self-care. It’s a win-win for everyone involved and it helps to ensure your salon suite owner will be around for a long time to come after the current crisis ends.

We truly hope you keep these tips, and your salon suite owners in mind, during this time. We know everyone has their own unique challenges to face but one of the greatest things you can do is reach out and help others. Your stylist will be extremely grateful. We’ll be extremely grateful.

From all of us at Salons by JC, stay safe and healthy, and we look forward to seeing you very soon!

 

Read more articles with tips for overcoming these challenging times in our other blog posts: 5 Ways Suite Owners Can Self-Promote During COVID-19, 5 Tips To Manage Your Business Online During Challenging Times, and Why Now Could Be A Good Time To Own Your Own Salon Suite.

 

Written by Nicholas Dunlap

Director of Marketing
Nicholas D. Dunlap
Director of Marketing

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