Business & Marketing
The Power of Community
February 28, 2019
We are excited to have our 2018 Concierge of the Year, Alexandra Moise, as our Guest Blogger today. Alexandra discusses the topic of community engagement and how their efforts at their Manhattan location have flourished and opened up new opportunities not only for their location, but for their suite owners and clientele.
Developing an Engaging Community
In order to be able to develop a community that’s engaged, you must first create trust. Salon suite owners need to know and feel that they come first. You have to nurture the relationship with each suite owner according to their individual needs.
Having a strong community in a salon is key. It’s important to create an environment where suite owners feel safe and look forward to. I know that when people feel heard and valued they have an even stronger sense of community and it validates why they chose Salons by JC to bring their small salon business to life.
For myself, Shaurja and Barrett at the Manhattan location, having a strong community that works together is a number one priority. We have our suite owners best interest at heart and are always looking for ways to enhance their experience.
Charity events, mixers, outside community events, product knowledge classes, and team event builders are just a few things that we focus on to grow a strong community. What do our suite owners say about this? They absolutely love it! They may all be independent, but they are bonded by their Salons by JC community.
Forming a Strong Relationship
Believe in the mission and vision that you have created or are envisioning for your space and live it. Find individual’s that support you, challenge you, and hold you accountable for what you said that you would do.
Grow your community from within and expand it little by little. Don’t try to convince them why they should lease a suite – instead, allow the future suite owners to envision why they should be a part of your community. Allow them to envision what they can build with the guidance of Salons by JC.
Success is achieved when you have strong, knowledgeable brand behind you every step of the way. Making those connections that will continue to allow us to advance together.
Increasing Engagement and Building Brand Awareness
We have seen an increase in our suite owners celebrating their birthdays or anniversaries with their clients and families. That is a great way to showcase their amazing business and their passion for community.
Your success will be greater when you focus on the success of those around you. That is the approach we took as different opportunities came our way. Always be looking for ways to create cross promotions for our businesses. This will build brand awareness and an even bigger community for our suite owners.
ABOUT Salons by JC
In 1997, Jack Griffey and Cecil Miller began their journey to transform the beauty industry one salon suite at a time. Like most young entrepreneurs, they started out with a big idea but had to learn how to start and run a business from scratch. After much perseverance and hard work, one year later, they opened Salons by JC in Dallas, Texas in 1998, welcoming beauty and wellness specialists who were ready to break free from the traditional salon model. The company has since moved its headquarters from Dallas to San Antonio, where it continues to grow through franchising. Today, Salons by JC has nearly 100 locations in 26 states and Canada and are looking to develop of 200 over the next several years. For more information, visitor .