Categories
Business & Marketing Franchise News

Salons by JC Grand Opening Strategy

Salons by JC Franchisee Brent Koughan opened his new location in 2015 and discusses how Bluewater played a strategic role in developing his grand-opening strategy. Watch this video to learn more about the strategies he used when launching his Salons by JC Grand-Opening.

Advice from a Salons by JC Franchisee

  • Have a strong grand opening. You want to generate as much hype as possible early on so that you can fill your suites quickly.
  • Define your goals. Make sure you have a clear understanding of what results you want to achieve from your marketing campaign. Brent’s goal was to get as many people in the door as possible.
  • Figure out your marketing demographics. Who are you trying to target? What sort of salon rental tenants do you want to have? These are important questions you’ll need to answer before you start advertising or promoting yourself online.
  • Figure out your tenant’s clientele. Again, this is important for understanding what sort of tenants you’re targeting.
  • Create a marketing plan that starts 90 days before the grand-opening to two weeks after opening.
  • Consider creating a marketing campaign that includes print collateral, broadcasting on social media, online advertising, and blogging on your website.

Salons by JC Franchisee

Categories
Business & Marketing Franchise News

Salons by JC Opens in Caldwell Court

Read the full story at the Triad Business Journal. 

Salons by JC, a multitenant beauty salon concept, is holding a ribbon-cutting ceremony today to celebrate its opening in the Caldwell Court shopping center in Greensboro.
The 4,200-square-foot Salons by JC property, located at 2729 Battleground Ave., is configured into 19 mini-suites leased to independent beauty operators. The average size is 10 feet by 10 feet and leases for about $235 a week, according to Garret Bedrin, head of acquisitions and leasing for Glen Rock, N.J.-based The Bedrin Org., which owns Caldwell Court.
Salons by JC will feature 19 individual health and wellness areas, such as a nail or hair salon, under one roof. Here, a model at the Caldwell Court shopping center shows how a small-scale individual operation could be arranged.

Garret and Mike Bedrin, the franchisees, have plans of opening four salons in the Triad. Those plans call for the Bedrins to secure about 24,000 square feet of additional retail space.

Garret Bedrin told the Triad Business Journal last year The Bedrin Org. planned to invest between $550,000 and $750,000 to open Salons by JC, which included a $250,000 exterior renovation by Greensboro-based D.H. Griffin Cos. and an interior upfit ranging in cost from $300,000 to $500,000.
Bedrin said today about $750,000 was invested. Salons by JC opened in January and is celebrating that opening today with a ribbon cutting. The Greensboro Chamber of Commerce will be there at 4 p.m. to kick off the festivities, which include music, giveaways and drinks and food.
Upon opening, Salons at JC had 12 of its 19 suites leased. It now remains about 90 percent leased with two or three opportunities for new tenants, Bedrin said.

“We have experienced a huge amount of interest and support and are thrilled to welcome the community into our gorgeous salon to see how creative and innovative some of our professionals are,” Bedrin said.
The concept, which was first pioneered in Texas, brings several individual health and wellness businesses under one roof, with tenants including hairstylists, aestheticists, nail and massage studios. Salons by JC was founded in 1998 by retail executives Jack Griffey and Cecil Miller. There are now 50 locations under lease or construction across the country.