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Beauty & Wellness Franchise News

Ignite the Passion with the first Salons by JC Salon Pro Mini Conference

Salons by JC is thrilled to host its first mini virtual conference for it’s Salon Suite Owners.  In conjunction with our partners, SalonCentric, we were able to put together a 2-day virtual conference featuring Michael Cole.  Michael is a founder, stockholder, and board member of Salon Development Corporation and Summit Salon Business Center .

Beauty Industry Phenom Michael Cole 

Michael Cole has over 30 years experience as a stylist, manager, salon chain director, and salon owner. He is the recipient of numerous awards for helping thousands of salon professionals transform their businesses.  The key to Michael’s success is his ability to observe current business trends and translate them into practices by which salons professionals achieve dramatic growth.  Since 1980, Michael has been educating salon professionals to “better their best”.  He is a global educator specializing in salon business training.

Michael Cole

Joining Michael on our conference will be Salons by JC Salon Business Coach, Mona Echard.  Mona is a 25 year industry veteran in the cosmetology industry.  Her beauty industry career is vast as she has experience as a salon owner, Salons by JC suite owner,  educator, business trainer and consultant.  She is also a certified corporate strategies trainer.  This enables her to do what she loves – provide professional and strategic training solutions.  

Mona Echard

“This conference has been something that we have been working towards making happen for quite some time.  I am excited that we have had such a great response and support from our suite owners, concierges and franchisees.  Charlesie and her team at SalonCentric, along with our Franchise Marketing Manager, Marlene, have been working hard behind the scenes to bring this to life”, stated Mona.

A “Sexy” Little Kickoff

If you aren’t able to join our mini conference live, that’s ok!  We encourage you to register so that you can receive a recording of the conference to view at your leisure.  You can register here.

On Wednesday, September 30th our partners at Sexy Hair will be kicking off our conference by taking over our Instagram Live.  Join the fun starting at 4:30pmEST as Sexy Hair team members, Paola Rascon and Stephanie Polanski, introduce you to their new line of product, Artistry Pro.  They will also give a short demonstration and discuss their salon business builder and exclusive salon loyalty program – Club Artistry.

For more information about any of our events next week, you can reach out to Mona at [email protected]

Blog written by
Marlene Romo Flores – Salons by JC Franchise Marketing Manager


Concierge Superstars

Concierge to the Rescue: The Salon Suite Differentiator

Let’s start by saying Salons By JC Concierges are the BEST!  With all that has gone down in the last few months, our concierges have stood the test of time and helped us navigate through some, metaphorically speaking- torrential rains- like the persistent, pestering pandemic of 2020.  Nevertheless, this Blog is absolutely NOT about that!


The content you will find here is dedicated to Our Concierges and the service they provide to our external and internal customers.  Salons by JC Concierges, you are a huge part of our strong market position strategy and it is you that sets us apart from the competition.


If you are not a concierge, you may be wondering what the hype is about? Well, here is a glimpse of how our illustrious concierges help us fulfill the Vision and Mission of Salons by JC.  

Bringing the “A” Game

Our best Concierges stay on top of their game.  They ensure that every beauty and wellness professional that visits any of our locations who is looking for a place to start and grow their business feels welcomed and supported.  

Our best also have Super Servant leadership characteristics like:

  • Listening skills: They practice active and mindful listening.  They understand their own communication style and that of the people they are working with, while acknowledging their emotions.
  • They practice empathy: They are able to put aside their own viewpoint when talking to others, while validating and considering other’s perspectives.  
  • They understand the importance of others, well-being: They take steps to help people feel happy and engaged. They are knowledgeable and provide support and resources to promote a healthy working environment.
  • Awareness: They have taken time to know themselves, which helps them understand how their emotions and behavior impacts others.  (i.e. their strengths, weaknesses, and their leadership style, etc.)  
  • Persuasion skills: They are galvanizers!  They know how to use positive persuasion rather than authority to encourage others to build consensus and work as a team.  
  • Conceptualization skills: They are strategic thinkers (visionaries) with a long-term focus that looks beyond the day-to-day realities and circumstances. 
  • They have foresight: They analyze and identify key strengths, weaknesses, opportunities and potential challenges, that might impact their Salons by JC community.
  • Stewardship: They Lead by example and take responsibility for their actions and performance, because they value the people they serve.  

This is why we feel so strongly about our concierges. They deserve the kudos and they’ve earned it.  

Concierges, we salute you and admire your willingness to serve others and your commitment to the Salons by JC standard of excellence!

Mona Echard, Salons by JC Business Coach, provides concierge certification training for Salons by JC concierges, who want to better their best and shine as a leader!

Training & Education

Creating a “Why” Mindset to Grow your Business

If you are a critical thinker, you may have a habit of asking “Why?” As it pertains to your life and your salon business. You may ask yourself why every day, every hour, or every minute if you are having a rough day.

Questions like, “Why did I decide to go out on my own in the first place?”,  “Why do I accept negative business outcomes?”, “Is it my brand or Is it me?”,  “Why am I not getting ahead?”,  “It seems like I take one step forward to be pushed two steps back”.  These are all valid “why” questions.  Let’s revisit them later.  

Have you ever heard the statement that, your “Why” should make you cry?  Well maybe not literally, but it does create an image in your mind.  Your journey to whatever you want in life and in business, should have so much purpose in it, that it evokes the kind of passion, that could bring you to tears.  Like the passion you felt when you signed your lease with Salons by JC.

When your “Why” makes you cry, you will be successful in the ventures you align with, and it will influence the way you solve problems and set goals.  So, first and foremost – Establish your Why.

Your Mindset consists of the attitudes you hold. Be aware of whether yours is fixed or static, which can be a challenge, if the goal is to think critically and grow your business. A critical thinker not only has the ability to engage in reflective and independent thinking, but they are able to identify, analyze and solve problems systematically rather than by intuition or instinct, (which often involves emotion), and can interfere with the systematic approach. As a salon owner, when problems arise, you may think you can work your way out of it by shear intuition because you “know what you are doing, and this too will pass”. That mindset will only keep you doing the exact same thing over and over again with you expecting new results; and of course, those results will never come.

Remember those Why questions, I said we would revisit?  Critical thinkers with a growth mindset will most likely answer those questions in a positive way.  For example: 

……. Why did I decide to go out on my own in the first place?  The answer might be- because my Why drives me to remember, not to forget, why I am striving for success in my salon business.

…….Why do I accept negative business outcomes?  Is it my brand?  Is it me?  The answer might be- it reminds me to think critically and systematically, so that I can be better today, at how I run my business, than I was yesterday.

……. Why am I not getting ahead?  The answer might be- because it has been too long since I last evaluated my progress; therefore, I am holding myself accountable and revisiting my goals with intention. 

Goal setting keeps you focused and moving forward without procrastination.  It is a surefire way to produce a path to success in business. Using this well- known, and practical model to set goals might be just what you need to refocus.

Let’s Think SMART-ER!

S – Be Specific (Start with one main goal and be super clear about what it is.)

M – Make it Measurable (Can I track progress while I work on this specific goal?)

A – Actionable (Be clear about how to achieve the goal, get guidance if needed.)

R – Be Realistic (Can you accomplish this in your current stage in life?)

T – Timely (Time frames hold you accountable to stay engaged in the journey.)

E – Evaluate (Evaluate your progress often and be intentional.)

R – Reward (Every goal milestone deserves a reward.) 

When we feel passionately about the goals we are working to achieve, it helps us push through adversity and it reminds us of our “Why”

If you want to take a deeper dive into Creating a “Why” mindset to grow your salon business, join our first webinar in the series, “5 Ways to Grow Your Business” hosted by Salons By JC Salon Business Coach, Mona Echard  on Monday June 15, 2020 @ 11am CST.  To register email [email protected].

About Salons by JC

Salons by JC opened its doors in 1998 in Dallas, Texas. The company now boasts over 100 locations nationwide and in Canada. For more information about franchising opportunities please visit

Blog Written by: Mona Echard, Salon Business Coach

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