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Community Involvement Specialist Spotlight

Project P.R.O.M – Making the Dream Prom a Reality

A salon suite affords beauty professionals their own freedom to run their business how they want – but some take their salon ownership a step further, using their talent to improve the community around them.

For Christin Peterson, owner of All Tresses by Chris at Salons by JC Pearland Town Center just south of Houston, this meant helping young girls who may not have the luxury of enjoying one of the biggest night’s of a teenager’s life – prom.

Christin Peterson – Salons by JC Pearland Town Center

After working as a probation and parole office for over 10 years in Galveston and Harris Counties, Christin was ready to leave “corporate America” and vowed to work for herself in the beauty industry she grew up in.

“I was inspired by my mother who was a hairstylist and instructor for 20+ years. I recall shampooing hair in the salon assisting my mom at age 14,” she shares.

In 2015, Christin started her professional beauty career at a traditional style salon, where she worked for two years before transitioning to Salons by JC Pearland Town Center, seeking a better, private environment for her clients. “My clients love their hair experience 100% better in my personal room versus the open salon I was in for two years!” she excitedly states.

Christin’s Fabulous Braid Work

The freedom of having her own salon suite allowed Christin to expand her beauty experience beyond the salon. In 2017, she was inspired to create Project P.R.O.M (Phenomenal Representation of Me).

“It was developed from an idea to give an underprivileged plus-sized girl a total prom experience that would boost her self-esteem,” she exclaims. “I meet so many women and young girls in my line of business who I inspire without even realizing until I’m told by them.”

One of Christin’s Project P.R.O.M Recipients

The idea of Project P.R.O.M first came to Christin as she was contemplating her love for plus-size fashion and her acceptance of being a plus-sized woman. “I believe EVERY woman should have the same self-confidence.”

She chose to focus on young women in high school to give them an extra boost as they graduate. “The feeling is overwhelming watching each young lady transform and exude the confidence that they have longed for!”

Christin enlists the help of her friends, family, and her clients to provide teenage girls with the full experience of a memorable prom with no cost to their families. “We all enjoy working with these young ladies and gain reward in giving their family financial relief from prom expenses and giving the girls an experience of a lifetime that they’ll never forget.” The project is now in its third year and grows consistently.

Project P.R.O.M Recipient

“My first year was just one girl, the second year was two girls, and this year we had three girls,” Christin says. “I have been able to fully dress these girls head to toe with brand new everything – I take the girls shopping and allow them to pick their own dress, shoes, and accessories.”

Along with her thriving non-profit, Christin also manages to grow her business at Salons by JC, adding “My business has grown and stabilized since moving to Salons by JC. My clients feel safe and enjoy the professional and clean space provided by our concierge.”

Helping Young Girls Feel Fabulous at Prom

Looking ahead, Christin hopes to continue to make the prom nights of many more teenage girls special by expanding her team, saying “This has truly been a blessing for me and the team. My team has grown since 2017 which is why I’m able to add additional girls each year.”

 

If you’d like to learn more about Christin’s Project P.R.O.M or help provide prom makeovers for next season, you can reach Christin Peterson directly through her Instagram profile or by phone at 832-754-1378.

 

 

 

ABOUT Salons by JC

In 1997, Jack Griffey and Cecil Miller began their journey to transform the beauty industry one salon suite at a time. Like most young entrepreneurs, they started out with a big idea but had to learn how to start and run a business from scratch. After much perseverance and hard work, one year later, they opened Salons by JC in Dallas, Texas in 1998, welcoming beauty and wellness specialists who were ready to break free from the traditional salon model. The company has since moved its headquarters from Dallas to San Antonio, where it continues to grow through franchising. Today, Salons by JC has nearly 100 locations in 26 states and Canada and are looking to develop of 200 over the next several years. For more information, visit salonsbyjc.com or salonsbyjc.com/franchise.

 

 

 

 

 

Blog written by:
Analissa Severn
Marketing Account Specialist
Salons by JC 
Categories
Community Involvement Concierge Superstars

Houston Willowbrook Celebrates Small Business Week

When Arlease Graves interviewed for the Concierge position at Salons by JC Houston North in Champions Willowbrook, her first impression of the salon suite was awe-inspiring. “Finding out that under one roof was a community of business owners was very exciting to me”.

After speaking to owners, Jeff and Mary, about the position and touring the facility, Arlease was convinced this would be a good fit. “Jeff and Mary told me to treat the salon like it was my own business and that mindset has been motivating me in my approach with potential new suite owners.” That outlook has also helped her in building rapport with her current suite owners, “I keep an open line of communication for any needs that may arise and I also make sure to work with them on their business plans and goals”.

Jeff and Mary Panjawani with Arlease Graves

The Power of Community

Arlease recently took the initiative to host a community small business week event at the salon that brought forth 5 salon tours that week that lead to 3 heavily interested lease leads.  “What made this event awesome was the participation of everyone at the salon”.  The tours were just an added bonus to an already successful event.  We asked Arlease what are some of her tips to staying on top of leads who have toured, but didn’t sign a lease.  “Leases take time, but don’t let them forget you.  I always follow up with an email if they don’t answer the phone when I call them.  I remind them that we would love to have them at Salons by JC and we will work with them to help them grow their business”.   Finding the perfect suite is also something that Arlease stresses during the time of the tour.  “Make sure that the suite fits their clientele and let them know that they can always go bigger as their clientele increases, but assure them that we are here with them every step of the way”.

Building the Small Business Community

The Small Business Week event planning started with a trip to the USPS Willow Place location so Arlease could learn more about what they could offer her suite owners. “We had 5,000 direct mail pieces that we had previously printed and I asked the station manager how we could best deliver them to neighboring residents and businesses”. This short discussion resulted in 2,400 mailers being mailed out at no cost to the Houston North location.

Seeing the success of interacting with her neighboring businesses, Arlease decided to organize a small business week event at their location that would be beneficial for her suite owners.  She contacted the USPS and Combined Life and Health Insurance and asked if they would be interested in having a table at their location to give information to their suite owners.  She didn’t stop there.  She reached out to Louisiana Finest Boilers who served up some delicious Crawfish for the event.

“The suite owners were very excited to be involved with National Small Business Week”. The location had t-shirts made with the Salons by JC logo in the front and each suite owner was offered the opportunity to have their logo on the back of the shirt.

An Empowering Environment

In just one year at Salons by JC Houston Champions Willowbrook, Arlease has transcended the environment and instilled a sense of community among the suite owners. It’s easy to sense her passion for her suite owners and for Salons by JC.  She looks forward to partnering with many more local businesses and organizations that can enhance business growth for her suite owners and bring great networking connections to the salon.  She looks forward to hosting and collaborating more events in the future for the Houston North location.

The key distinction at Salons by JC is our dedicated Concierge.  Arlease is the definition of the dedicated, hard-working, innovative Concierge who goes above and beyond to make sure the community is aware of the location and all the services offered.  She also focuses on the suite owners to make sure their needs are met to make sure they thrive in the salon environment.   Congratulations to the Houston North location and Arlease!

 

 

ABOUT Salons by JC

In 1997, Jack Griffey and Cecil Miller began their journey to transform the beauty industry one salon suite at a time. Like most young entrepreneurs, they started out with a big idea but had to learn how to start and run a business from scratch. After much perseverance and hard work, one year later, they opened Salons by JC in Dallas, Texas in 1998, welcoming beauty and wellness specialists who were ready to break free from the traditional salon model. The company has since moved its headquarters from Dallas to San Antonio, where it continues to grow through franchising. Today, Salons by JC has nearly 100 locations in 26 states and Canada and are looking to develop of 200 over the next several years. For more information, visit salonsbyjc.com or salonsbyjc.com/franchise.

 

 

 

Blog written by:
Marlene Romo Flores
Franchise Marketing
Salons by JC