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Business & Marketing Training & Education

Why Now Could Be A Good Time To Own Your Own Salon Suite

Across the country and throughout the world, many people are facing difficult challenges due to the outbreak of COVID-19. While we’re all working hard to take steps to keep ourselves and others safe and healthy, now may also be the opportunity in disguise you’ve been waiting for to start your own business as an independent salon suite owner.

During a recession, many people may tell you it’s a bad time to switch careers, start a new business, or make any other work-related changes. Don’t listen to the naysayers.  Many of the most successful companies in the world were started just after, or during a recession. The list includes hugely successful companies like Uber, WhatsApp, Walt Disney, and Costco. While these are certainly different than an independent salon, it goes to show what can be accomplished, even in difficult economic times. If you have the dream to be your own salon owner, the will to create your vision for the future, and the skills and experience to put to the test, then now could be the best time to become your own boss at Salons by JC. Here are three tips that we think can help you on your way.

 

1. Get feedback from your professional network and community about your business plan

 

While family and close friends can be excellent sources of support and feedback, especially when you’re taking on the challenge of starting a successful business, oftentimes they don’t have the direct business experience or more impartial feedback that you may need. Presenting your business plans and ideas to a fellow professional, ideally, someone who has successfully made the transition from renting a salon chair to their own salon suite already can be exactly what you need. This person can point out mistakes they already made, shortening the learning curve and increasing the effectiveness of your plan. Don’t stop with just one person though! There’s always more than one way to accomplish a goal, learn from as many people who have already been down the path your starting, as possible.

 

2.  Be prepared to bring more than passion to the table

 

Passion opens the door. Passion for what you do may have been a leading factor to where you are today, but it won’t be enough to start, and more importantly, keep a successful salon business going for the long haul. You’ll need your current skills and expertise and a willingness to never stop learning, always mastering the newest and most in-demand skills too. You’ll also need determination. Determination to make it through the slow periods where you have fewer clients, determination to work extra hours, determination to identify the roadblocks in your way and persevere around or through them. The flip side of determination and resilience will also be one of your greatest assets. You may not be able to control what happens in the economy, the industry, or how major events like those currently impacting so many people affect your business, but you can control your responses. Staying positive, resilient, determined, and yes, passionate, will all aid you as you build a successful salon suite business.

 

3. Become comfortable with being accountable to your new boss – yourself

 

Self-accountability is the name of the game when starting your own business. That goes as much for a salon suite as it does for a new tech company in Silicon Valley.  While the benefits of being your own boss are great, no company politics, no worries about fighting for the next promotion or the awkward requests for a raise or more time on the clock, you also have to take on the responsibility of being fully accountable for everything about the business. Sometimes, you will have to be a boss who’s a jerk and makes you stay late or come in early, work on extra projects around your salon, or spending extra time answering emails and social media messages when all you really want to do is go home and sleep. This means you’ll have to hone your personal level of discipline. You’re ultimately successful for your own level of success.

 

Bonus tip: You may be on your own, but you’re never alone

 

One of the hardest things about starting a new business is that you’re on your own. You set the hours, the prices, the services, and so much more. But, that’s a little different at Salons by JC. One of the greatest aspects of owning your own salon suite at one of our 100+ locations is that while you’re on your own, you’re never alone. We’re incredibly proud of our passionate and dedicated community of over 3,000 professional beauty, health, and wellness professionals. Each and everyone is part of a network that you can reach out to for support, ideas, and more. In fact, many of our salon suite owners become close friends with their salon suite neighbors as well as salon suite owners throughout the salon.

Another benefit is the opportunities for continuing education Salons by JC provides through our Empowering You program. Throughout the year Salons by JC hosts events with our partner network to bring you professional speakers, educators, and other opportunities for development. Even more, we regularly share content like training videos, blogs, tips, and more to help you be as successful as possible. individual franchise owners also have the opportunity to provide even more local events for networking, community, and more.

Right now, times may be difficult, but don’t let that slow down your dreams and goals. Adversity reveals character and hard-work builds it. You can do this. We encourage you to reach out to your nearest Salons by JC and inquire about the opportunities available to own your own salon suite. Even in areas where salons may be temporarily closed, being proactive and taking the first steps will help to ensure your success in the near future when we all persevere through the current challenges facing us.

It’s time to take your future in your own hands. You may be on your own, but you’re never alone.

 

 

Check out our other recent articles, 5 Ways Suite Owners Can Self-Promote During COVID-19, and 5 Tips To Manage Your Business Online During Challenging Times.

 

Written by Nicholas D. Dunlap

Director of Marketing
Nicholas D. Dunlap
Director of Marketing
Categories
Community Involvement Concierge Superstars

Houston Willowbrook Celebrates Small Business Week

When Arlease Graves interviewed for the Concierge position at Salons by JC Houston North in Champions Willowbrook, her first impression of the salon suite was awe-inspiring. “Finding out that under one roof was a community of business owners was very exciting to me”.

After speaking to owners, Jeff and Mary, about the position and touring the facility, Arlease was convinced this would be a good fit. “Jeff and Mary told me to treat the salon like it was my own business and that mindset has been motivating me in my approach with potential new suite owners.” That outlook has also helped her in building rapport with her current suite owners, “I keep an open line of communication for any needs that may arise and I also make sure to work with them on their business plans and goals”.

Jeff and Mary Panjawani with Arlease Graves

The Power of Community

Arlease recently took the initiative to host a community small business week event at the salon that brought forth 5 salon tours that week that lead to 3 heavily interested lease leads.  “What made this event awesome was the participation of everyone at the salon”.  The tours were just an added bonus to an already successful event.  We asked Arlease what are some of her tips to staying on top of leads who have toured, but didn’t sign a lease.  “Leases take time, but don’t let them forget you.  I always follow up with an email if they don’t answer the phone when I call them.  I remind them that we would love to have them at Salons by JC and we will work with them to help them grow their business”.   Finding the perfect suite is also something that Arlease stresses during the time of the tour.  “Make sure that the suite fits their clientele and let them know that they can always go bigger as their clientele increases, but assure them that we are here with them every step of the way”.

Building the Small Business Community

The Small Business Week event planning started with a trip to the USPS Willow Place location so Arlease could learn more about what they could offer her suite owners. “We had 5,000 direct mail pieces that we had previously printed and I asked the station manager how we could best deliver them to neighboring residents and businesses”. This short discussion resulted in 2,400 mailers being mailed out at no cost to the Houston North location.

Seeing the success of interacting with her neighboring businesses, Arlease decided to organize a small business week event at their location that would be beneficial for her suite owners.  She contacted the USPS and Combined Life and Health Insurance and asked if they would be interested in having a table at their location to give information to their suite owners.  She didn’t stop there.  She reached out to Louisiana Finest Boilers who served up some delicious Crawfish for the event.

“The suite owners were very excited to be involved with National Small Business Week”. The location had t-shirts made with the Salons by JC logo in the front and each suite owner was offered the opportunity to have their logo on the back of the shirt.

An Empowering Environment

In just one year at Salons by JC Houston Champions Willowbrook, Arlease has transcended the environment and instilled a sense of community among the suite owners. It’s easy to sense her passion for her suite owners and for Salons by JC.  She looks forward to partnering with many more local businesses and organizations that can enhance business growth for her suite owners and bring great networking connections to the salon.  She looks forward to hosting and collaborating more events in the future for the Houston North location.

The key distinction at Salons by JC is our dedicated Concierge.  Arlease is the definition of the dedicated, hard-working, innovative Concierge who goes above and beyond to make sure the community is aware of the location and all the services offered.  She also focuses on the suite owners to make sure their needs are met to make sure they thrive in the salon environment.   Congratulations to the Houston North location and Arlease!

 

 

ABOUT Salons by JC

In 1997, Jack Griffey and Cecil Miller began their journey to transform the beauty industry one salon suite at a time. Like most young entrepreneurs, they started out with a big idea but had to learn how to start and run a business from scratch. After much perseverance and hard work, one year later, they opened Salons by JC in Dallas, Texas in 1998, welcoming beauty and wellness specialists who were ready to break free from the traditional salon model. The company has since moved its headquarters from Dallas to San Antonio, where it continues to grow through franchising. Today, Salons by JC has nearly 100 locations in 26 states and Canada and are looking to develop of 200 over the next several years. For more information, visit salonsbyjc.com or salonsbyjc.com/franchise.

 

 

 

Blog written by:
Marlene Romo Flores
Franchise Marketing
Salons by JC