Mona Echard of MoEc Concepts - Salons by JC

Mona Echard of MoEc Concepts

 

 

Socrates Quote

 

Listen up Beauty professionals!  Do you find yourself a little burned out from doing what you do, behind the chair?  Maybe the thrill is gone, you don’t get excited about getting up in the morning and going to work the way you used to.  It’s a chore!  It’s agonizing!  You could find 100 better things to do, and to top it all off, at the end of the week it seems you have little to show for your efforts and you feel like you’ve been running a long marathon, physically and mentally!

Ok, when this happens to you, it’s time to take a close look to what’s really going on.

Entrepreneurs:

  1. In the last quarter how many new guests have you acquired

– As a general rule, if you are not acquiring at least 1 new guest a month, maybe you aren’t “Wowing” your current ones enough for them to even tell anyone how wonderful you are.

– Also remember to acknowledge your current guests with a “Guest Appreciation day/week/month”. Create a small banner or a flyer to post so that your new guest will see how much you appreciate them.

2.  Did you run a special last quarter?

– Try something like, 7-10 foils for an accent or pop of color. Perhaps 50% off, for new guests that book a hair cut & Style.

– Another idea could be a conditioning treatment special, especially during the changes of seasons when the hair may need some TLC.

3. Lastly entrepreneurs, keep track of what you do each quarter.  How many new guests?  Who took advantage of what specials?  This will help you gauge how your business grows through your efforts.  It will

also indicate what changes you may need to make to increase revenue and gain a more solid guest base.  Tracking, is a reminder that if you don’t know where you are, you won’t know where you are going.

Traditional Salon Employees: 

  1. Ask your manager how many new guests you serviced last quarter.  Utilize the tools available to you to reach out to these guests and ensure they return to you.  Remember this will only happen if you gave them impeccable customer service in their initial visit.  Be sure your customer service skills are always on point.
  2. Take advantage of the current specials that are running in your salon, if you skills are lacking to perform the services offered. Take a class or get help!  Your technical skills should always be improving.
  3. Track your business and the money you make from it. “Growing your business means, knowing your business”.  Even when you are working for a company, you are still a “business, inside of a business”.  Do everything with this mindset.

Keep it moving where your business is concerned!  Your work is more than your technical abilities, it’s also your ability to grow and keep your business fresh and progressing.  You are Creative, Smart and Talented….but never Stale and Stagnate.  Move into your destiny creative souls!

Mona

Mona Echard is a 19 year veteran of the cosmetology industry, with a wealth of experience. As a technical and operational salon trainer she has a passion for developing salon professionals to reach above and beyond their own, sometimes, self-imposed limitations. As a salon owner and founder of a non­profit salon organization which helped build the self-esteem of women in homeless and transitional facilities, she does not hesitate to share real and honest experiences that will facilitate effective professional and personal growth. Now as CEO and President of MoEc Concepts’ her mission is to provide consulting and training to the salon professional, with an emphasis on developing good habits and practical balance in their lives, so that success is imminent! Mona can be reached directly at  moec-concepts@live.com

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