SZ Albarez, Author at Salons by JC - Page 2 of 2

Categories
Beauty & Wellness Franchise News

Ignite the Passion with the first Salons by JC Salon Pro Mini Conference

Salons by JC is thrilled to host its first mini virtual conference for it’s Salon Suite Owners.  In conjunction with our partners, SalonCentric, we were able to put together a 2-day virtual conference featuring Michael Cole.  Michael is a founder, stockholder, and board member of Salon Development Corporation and Summit Salon Business Center .

Beauty Industry Phenom Michael Cole 

Michael Cole has over 30 years experience as a stylist, manager, salon chain director, and salon owner. He is the recipient of numerous awards for helping thousands of salon professionals transform their businesses.  The key to Michael’s success is his ability to observe current business trends and translate them into practices by which salons professionals achieve dramatic growth.  Since 1980, Michael has been educating salon professionals to “better their best”.  He is a global educator specializing in salon business training.

Michael Cole

Joining Michael on our conference will be Salons by JC Salon Business Coach, Mona Echard.  Mona is a 25 year industry veteran in the cosmetology industry.  Her beauty industry career is vast as she has experience as a salon owner, Salons by JC suite owner,  educator, business trainer and consultant.  She is also a certified corporate strategies trainer.  This enables her to do what she loves – provide professional and strategic training solutions.  

Mona Echard

“This conference has been something that we have been working towards making happen for quite some time.  I am excited that we have had such a great response and support from our suite owners, concierges and franchisees.  Charlesie and her team at SalonCentric, along with our Franchise Marketing Manager, Marlene, have been working hard behind the scenes to bring this to life”, stated Mona.

A “Sexy” Little Kickoff

If you aren’t able to join our mini conference live, that’s ok!  We encourage you to register so that you can receive a recording of the conference to view at your leisure.  You can register here.

On Wednesday, September 30th our partners at Sexy Hair will be kicking off our conference by taking over our Instagram Live.  Join the fun starting at 4:30pmEST as Sexy Hair team members, Paola Rascon and Stephanie Polanski, introduce you to their new line of product, Artistry Pro.  They will also give a short demonstration and discuss their salon business builder and exclusive salon loyalty program – Club Artistry.

For more information about any of our events next week, you can reach out to Mona at [email protected]

Blog written by
Marlene Romo Flores – Salons by JC Franchise Marketing Manager

 

Categories
Franchise News

Virtual Discovery Day: Salon Suite Franchise Opportunity

Traditionally Discovery Days are held at our corporate headquarters where you meet the corporate staff, sit and talk to our President and Vice President, and tour one or more of our facilities.  You really get the feel of what Salons by JC salon suites is about and find out if this franchise is the right investment for you.  Things are different now.  We have had to make proper accommodations to our Discovery Day and keep our interested leads safe due to COVID-19.  One thing that hasn’t changed is how Discovery Days are the key to our franchise investment process. 

The Virtual Discovery Day

We introduce to you the Salons by JC virtual Discovery Day.  We have adapted to the new normal to continue running this business in an efficient manner.  Within the last few months, our process of Discovery Day has moved entirely on screen.  Drew Johnston,  VP of Operations gives us some specifics, “The Salons by JC Discovery Day is the capstone event in a franchise candidate’s journey.  Prior to COVID-19, Discovery Days were held at the Salons by JC headquarters in San Antonio Texas. The event allowed the franchise candidate to meet the franchise corporate staff and tour salon suites in the market. Travel restrictions and safety standards stopped that but technology has allowed us to continue the events. Since March of 2020, numerous franchise candidates have discovered Salons by JC and some have gone on to become salon suite franchisees.”

 

 A More Relaxed Conversation

Moving our Discovery Days to a virtual setting has created ease and convenience for our potential franchisors.  It has allowed us to connect with anyone anywhere since all our prospects do is log on to their computer.  Saving them time on travel, accommodations, and taking time off of their present work schedule.  We have embraced our new norm in order to give you the best virtual version of our salon suite concept at Salons by JC. 

Tradition and Technology

We look forward to the day we can welcome prospects back in for Discovery Day to visit the house the Jack and Cecil built in 1998.  There is no replacing face to face meetings and that connection you get when you walk into one of our locations and meet our staff.  “Do we prefer face to face? Of course we do! It’s very important that our prospects are able to hear and connect with the brands founders and executive team prior to signing franchise agreements”, stated President Steve Griffey.   With virtual technology we are able to provide each prospect with the same courtesy, education, and information they need to know in order for them to make their decision on joining our salon suite franchise. 

Salons by JC looks forward to incorporating both our traditional and new virtual Discovery Days in order to expand our ever evolving salon suite franchise.  Making it easier for those interested in the beauty and wellness industry to explore our world and increase our franchise.  

Blog written by:

Marlene Romo Flores, Franchise Marketing Manager

Categories
Beauty & Wellness Business & Marketing

Becoming a Salon Suite Owner at Salons by JC

The salon industry is a booming industry for the beauty professional.  What most beauty professionals may not be aware of is the options they have when looking for the best business opportunity for themselves.

When doing your research, you will discover that you can have more customization options and keep more profits in a salon suite.  The beauty industry has their traditional commissioned salon concept and the booth/chair rental model, but the stand-out in the group is the Salon Suite.

Our salon suites are “mini salons”, housed within our beautiful Salons by JC locations.  What makes them unique is YOU!  You have total control over your suite – colors, decor, and service pricing – you create the space of your dreams catered to your business and your clientele.

The Current Salon Trend

The trend for beauty professionals is steering away from the traditional open salon concept.  Beauty professionals are realizing they can have more freedom and make more money running their own business instead of working for someone else.  During this time of COVID-19, Salons by JC is ensuring that suite owners and their clients are in a safe and sanitized environment.  Limiting exposure to others and giving clients the private one on one service they are looking for is what we will continue to do.

The Salons by JC Concierge

At Salons by JC you are on your own, but never alone.  Our Concierge is there every step of the way to help you transition smoothly from your previous salon location.  The concierge can assist you in many ways, from helping you increase your client list by acquiring walk-ins, to assisting you with marketing strategies, social media presence, and business operations questions, you will always have someone by your side.

What Will This Cost Me?

Starting your own business is a big deal.  Preparation is the key to your salon suite success. Here are what your startup and weekly/monthly costs will entail.

Start-Up Costs:

  • Security Deposit
  • State board and business licensing
  • Extra furniture and personal decor items
  • Design and/or printing for business cards, menus and websites (include hosting)
  • Back bar and retail
  • Tools of the trade
  • Renters/ liability insurance
  • Rent
  • Phone
  • Bookkeeping system FREE with SBJC app
  • Appointment/schedule system FREE with SBJC app
  • Internet service FREE WiFi
  • Credit card set-up and fees FREE with SBJC app

 Weekly/Monthly Expenses:

  • Rent
  • Laundry
  • Supplies
  • Credit card fees
  • Accountant fees
  • Phone bill
  • Money set aside for taxes

Check out our Profit Calculator – adjust your earning information and see the difference for yourself.  Our profit calculator was created to help you to see how much more you can earn as an independent salon suite owner.  Salons by JC was designed to for beauty professionals to reach their dream of salon ownership without the overhead cost.  One weekly price for rent gives you all the freedom, flexibility, and convenience you need  to not only start and grow your business, but set your own schedule and have the time you need to spend  time with family and friends.  Not to mention earn more money and feel a sense of accomplishment.  Controlling your work volume and schedule gives you peace of mind.

For more information about Salons by JC and to acquire more information, please visit our website here and connect with the location nearest you.  We can’t wait to hear from you!

Blog Written By

Marlene Romo Flores, Salons by JC Franchise Marketing Manager

 

 

 

 

 

Categories
Beauty & Wellness Concierge Superstars

The Unsung Heroes of COVID-19

If we had to use one word to describe the past few months that would be “adaptation”. As salons closed down across the nation in the early part of the year, our Concierges went into overdrive to keep lines of communication open and assist their suite owners with any vital information they needed during this time. As the corporate marketing team cranked out information regarding COVID-19, new procedures, and financial assistance, our Concierges took the lead to help in disseminating the information to their suite owners. As our locations slowly started to reopen our Concierges played a big role in making sure everything was in place to operate under the new ordinances.

Peace of Mind During Reopening

Megan Mondragon, Senior Concierge for 6 Salons by JC locations in Florida, Tennessee, and Alabama expressed how being available is essential in more ways than one.  “Availability is key, our business owners across 6 locations know at any given time that I am here for whatever they need, if it’s to listen, talk, vent, or even help deep clean in between clients. Putting in the extra effort is worth knowing their business is in the hands of a company who cares.”   2019 Concierge of the Year, Miriah Clasen and Concierge at the Salons by JC Uptown location in Minneapolis added, “the presence alone of the concierge itself really helps ease the mind of our professionals during this time. During the duration that we were closed, we utilized our private FB group with all of our professionals daily. Informing them of updates, virtual education classes, etc. Now that we are open, I think just knowing that someone is there to disinfect the salon common areas, bathrooms, door handles and washers and dryers is a huge asset in easing the minds of our professionals. When rules are made, there will always be some push back. Some people just do not embrace change well. Having someone in the front entrance of the salon to make sure everyone is following the new protocols put into place is also helpful and I’m sure lessens the tension and keep everyone safe.”

Megan Mondragon

 

Leasing Suites During the Pandemic

One thing that didn’t change for salons was the fact that suites were available and there were now beauty professionals who were looking for better opportunities for their business.  That is where Salons by JC comes in.  One of our newest locations, Salons by JC Roswell opened a few days before having to shut down due to COVID-19.  Roswell Concierge,
Patrice Hale explained how she made accommodations to get suites leased, “as a fairly new concierge, more than 80% of my time with Salons by JC has been during the Pandemic. I learned one way of doing things, then had to sharply pivot to accommodate the many emotions and uncertainties associated with COVID-19. Much of the advice I offer my suite owners and leads, is the same advice I’m giving myself as a salon owner as well. The beauty industry is one I believe remains sturdy because it’s ever evolving. I encourage my suite owners to do the same. It’s time more than ever to innovate, innovate, and innovate again.”

Patrice Hale

A constant during this time and leasing is hesitation on the part of the potential suite owner.  Patrice Hale from Roswell interprets hesitation differently now, “hesitation from a potential suite owner prior to the pandemic could have been translated as a shaky, flaky, and indecisive tenant. However, now I consider it the very opposite. Leads that show hesitation during this pandemic are doing so because they are smart business people taking all the possibilities into consideration. I simply give them the pros of transitioning into a suite where they can control the environment and ensure not only their clients safety but their own”.  Miriah Clasen adds, “ we have seen an increase in leads and have signed quite a few leases during this pandemic. However, we also have had some professionals who are hesitant about converting their business over. Some professionals are booked out for months while other professionals are struggling because their clients are not ready to leave their house. Whether a professional was transitioning to a suite before the pandemic or now, making that move is scary in general. When professionals seem hesitant, I do my best to reassure them that a lot of their fear is of the unknown. Times are tough so be easy on yourself and gain as much knowledge as you can surrounding COVID, this way you have the ability to answer questions in tours confidently and accurately so they feel less tense and more at ease”.   Being as supportive as possible is key when potential suite owners are considering all opportunities available to them at Salons by JC.  “Ensuring an easy and supportive transition has always been our number one goal no matter the circumstance. Given the unprecedented times we’re currently facing, an easy, safe, and supportive transition is what new leads are seeking out the most. Knowing that they’re not alone in navigating through all of the various phases of opening a new business during a pandemic”, adds Megan Mondragon.

What Makes Salons by JC the Only Choice

To stand out from the competition, Salons by JC has always led the pack by having a full time Concierge at the helm of the location to help with daily operations, business building, and marketing assistance for each of the suite owners.  This role has become one of greater value during this time.  The dedication and passion each Concierge has for their location and suite owners is unmatched in this industry.  As Megan puts it, “It’s simple, a salon suite provides the ability for all beauty professionals to express themselves in their own way at their own pace. Salons by JC provides a controlled environment where the beauty professionals are able to monitor their schedules and clients closely so that everyone can enjoy the services and be in the moment!”.  Patrice adds, “Nothing is more viable for the beauty professional right now than the salon suite. Of course there is the benefit and freedom of owning your esthetic, brand, and business, and you having control over sanitation and overall client experience is bar none”.

Miriah Clasen

A salon suite is most definitely the best choice when you take safety into consideration during this pandemic. Take it from Miriah, “even before COVID-19 a salon suite has always been the best decision for a beauty professional. During this time and being in such close proximity with clients can be a scary thought. In a conventional based salon, sharing salon space and equipment with multiple professionals may not be ideal. A salon suite allows professionals to control not only who enters their workspace but it also gives them total control of sanitation. With salon suites you still have the ability to give your clients that one on one luxury care without the extra worry or exposure that comes with an open salon concept. If a professional is ready to become their personal best, be part of something bigger, and begin their journey towards professional independence, we want to hear from them”.

Kudos to all of our all-star Salon Concierges who go that extra mile to make sure their suite owners and their guests are well taken care of all the time.  If you are interested in learning more about Salons by JC and get information about salon suites, visit our site and find the location nearest you.  With over 100 locations nationwide and in Canada you are sure to find the perfect fit for you and your clientele.  We look forward to hearing from you!

Blog written by Marlene Romo Flores, Franchise Marketing Manager, Salons by JC

Categories
Business & Marketing Community Involvement

Opening after COVID-19: Strategies for Success

As we prepare to come back to our salon suites, we must keep in mind that creating a healthy environment for our clientele means more than just carrying the proper equipment, products, etc. to ensure a safe visit.

Communication will be key to making sure your clientele will be coming back to you in a healthy state and you will be providing them a safe environment to service them of their beauty needs.  Since our industry is one where we come into contact with our clientele in a close space, we need to take all precautionary measures to adequately protect each client and their families as well as ourselves.

Here are some things you can do to communicate with your clients on new procedures that you are setting in place as you prepare to open up your business:

Vet your clientele

Reach out to your clients and ask them if they’ve been in contact with anyone who has been sick or was exposed to the COVID-19 virus.  If they answer yes to any of these questions, ask them to take the proper precautions, to quarantine, and to reach out to their primary care physician.  This vetting process of each client will ensure that you will not be allowing someone who is in a sick state to receive a service that may cause an outbreak in your suite or the salon as a whole.  This is also the time that you should also let your clients know if you’ve experienced any symptoms or were exposed to the virus and the steps you’ve taken since.

New arrival protocols

As our salons reopen, be aware that new procedures will be put in place to ensure the safety of all who walk into our shared spaces.  Let your clients know that they will no longer be allowed to wait in the hallways.  Once they arrive for a scheduled appointment, ask them to call you to make sure they are able to come into the salon.  If you are still with a client, ask them to wait in their vehicle and that you will let them know once it is okay to enter the salon.  This will ensure that we are abiding by the “6 feet apart” rule.

Deep clean your suite

Prepare to deep clean your suite prior to re-opening.  Make sure you have all the proper products to disinfect after each client.  You will need to a lot time after each service to properly clean all surfaces thoroughly, as well as your chairs, door handles, etc.  Taking this extra step to ensure you are taking every measure to sanitize will be appreciated by your clientele.  Consider sharing these extra steps by video or stories to provide visual confirmation to your clients and create a sense of comfort and safety.

Work with your Concierge

Your Concierge will continue to be the first point of contact for all who enter the facility, exactly like they have in the past.  When reasonable, your Concierge should try to open the door for customers. Realistically, this won’t be possible every time, but it is a good practice as it will limit contact transmission on door handles at the entrance. Furthermore, as often as possible, your concierge should care to properly clean and sanitize all touchpoints used by clients entering and exiting the salon. Your entryway should provide hand sanitizing stations to all your customers, as these products become available. Once entering the suite, each suite owner should likewise, offer hand sanitation to each client if these products are available for owners to acquire.  We also encourage you to place signage at the front of and throughout your location instructing anyone who has a temperature or may even just feel unwell in general, to reschedule their appointments and consult with their primary care doctor as soon as possible and to self-quarantine until that time.

Now is the time to prepare to reopen and with a different outlook than before. Our business will be focused on offering the top service with the most sanitized and safe environment for our clients.  To provide even more evidence of the steps you are taking, here is a link to a certification you can do online on infection prevention and control. Simply click here.

Taking these extra safety steps will ensure we are doing everything we can to limit the spread of the COVID-19 virus and give confidence to our clients, suite owners, and vendors that Salons by JC is a safe place to continue to visit and get your services done.  While there may be some frustrations with the new procedures, we’re positive that the large majority of clients will abide by them and champion you and the salon for taking extra measures to keep them safe!

We encourage you to visit our blog and to reach out to your franchise owner for more information, helpful tips, and for any other questions you may have.

 

Blog written by 

Marlene Romo Flores

Marketing Manger

Salons by JC

 

 

Categories
Beauty & Wellness Business & Marketing Community Involvement

Self-Care during COVID-19

 

Being the beauty professional, our business has always been the main provider of “self-care” rituals for our clientele.  From spa days, massages, hair, nails, the list goes on and on. Beauty professionals provide an escape for many when it comes to rest and relaxation.

But what happens when those clients are no longer able to de-stress with us?  Each of our salon suite owners took great pride in creating the ultimate salon, providing each client with a way to lose themselves for a few hours as a beauty professional took care of their needs.

How can we still provide “self care” away from our salon suite?

As social distancing and self-isolation is being practiced across the country, the social interaction that made the trips to visit your beauty professional have temporarily ceased.  Here are some ways you can still provide that escape during social distancing.

Show me your roots!

Ask your clientele to show you their roots.  From either a text with a photo, or a FaceTime call, you will be able to see your favorite clients and also check on their hair growth.  For many, including myself, I am not ready to release my inner grey.  Giving practical tips on how to hide the greys by choosing different hair styles and also making sure they avoid box color are key to them returning to your chair with healthy hair.

Nail care and polishing tips

While some of us are longing to get back in front of our nail techs as our talons grow to new lengths, our nail techs want to make sure that we don’t ruin our nail beds.  Reach out to your nail clients and have them show you their nail growth.  Give them tips on filing them down instead of cutting them.  Also, give them the best tips to remove their shellac or dip polish by using the proper methods to avoid nail damage.  Tips on how to do an at home mini manicure are a fun way to connect, you can also use this time to show off cool new Spring colors.

At home massage

While stress seems to be an underlying theme in our present lives, there are many ways that we can relieve some stress at home before getting back in contact with our clients.  Connect with your massage clients and share weekly tips from basic breathing techniques to short pulse point massages they can give themselves to relax.  Sharing some basic insight with them will encourage calmness and also create the synergy and focus they are seeking from you while away from your suite.

One brow or two?

Being away from our brow tech can be something to cause panic in some.  At home tweezing may lead to more work on your part once we are able to visit the salon.  You may want to encourage proper upkeep that can be done simplistically and with ease.  We all know friends that have gone tweeze crazy and ended up with microscopic brow, we don’t want that.  Taking the time to show videos of basic brow clean up can help your clients stay away from mishaps.

15-minute facials

A good facial always makes your face feel great and also perks up your spirits.  Sharing tips on moisturization, proper water intake, and face washing will help your clientele keep their glowing complexion.  With added stress, our skin will react.  Rejuvenate your skin with what you have at home.  Connecting with your clientele will put their mind at ease and also keep their skin clear until their next appointment with you.

At Salons by JC we are here to support our salon suite owners and their clientele.  Remaining positive and ready to tackle the future is what we are focusing on as we get ready for our grand comeback, maintaining a constant presence in each of the lives of those we have connected with through our talents.

 

Blog written by

Marlene Romo Flores

Marketing Manager

Salons by JC

Categories
Business & Marketing Community Involvement

5 Ways Suite Owners Can Self-Promote During COVID-19

At this very moment, our lives have been turned upside down, both professional and personal. What we formally knew as our normal daily routine is no longer relevant, as we band together, by staying apart, to stay safe against an invisible enemy.  

There’s little doubt that at this point you have seen many other retailers creating new programs and incentives to aid their companies in these challenging times, including offering free shipping when online ordering and restaurants offering curbside pickup or selling off their groceries. As beauty industry professionals you’re probably asking yourself, “what strategies can we utilize to remain afloat?    

Here are five of our best tips that you can implement today to remain present and increase clientele support you during this difficult time:

1. Stay active on social media

Remain active on social media just as you were before.  This is a great time also for those who have shied away from social media to take the time to explore what platforms will benefit your business growth the most.   Give your clients tips on how they can care for their hair, nails, face, and well being from the comfort of their home. Instagram stories are a great way to showcase mini at-home facials, how to care for your nails as your dip polish grows out, and even how to hide the grey hairs as we all wait to get our roots done.

2. Host free consultations

You miss them and they miss you so reach out to them and offer free consultations via FaceTime or other video apps.  Your salon suite is a place of relaxation and at times a mini getaway from a hectic life pace for your clients. Create that space over a conversation.  Grab a cup of coffee or tea and video chat with your client. Discuss their concerns while they are away from you for an uncertain amount of time. Giving them a sense of reassurance will go a long way.

3. Ask for family and friend referrals

How many times have you heard this before, “Everyone loved my look and I told them all about you!”.  Now is the time that your praises need to be sung from the highest balcony that is 6 feet away from everyone as we keep our social distance- ok, you get my drift!  Reach out to your clients and ask for referrals from family and friends. Through a free cut with their next service if they refer a new client to them. It is that simple and also it helps! 

4. Quarantine promotions

Now is a great time to come up with exciting ways to entice your clientele to book a future appointment with you.  For example, offering a free cut or free hair conditioning service with any color or highlight is something that can go a long way.   Adding a paraffin hand treatment to any nail service or even including a free brow wax with anyone who books a future appointment.  

5. Work on your brand

Now is a great time to work on your brand.  Take this time to review your presence on social media and see how you can take it to the next level. Experiment with IG Stories and Live Videos.  You can also look at your brand colors, logo, and how well you represent yourself in the industry. Come up with a keen marketing brand that can assist in boosting your presence.  You always hear people say that they don’t have time because they are so busy working, right now is the time to work on that brand.

 

Salons by JC was created on the foundation of empowering small business beauty professionals.  Allowing them to create their ultimate salon experience with support throughout the process. From day one when you signed that lease and grabbed your key until this very moment, know that you are on your own, but never alone as a salon suite owner at Salons by JC.  

For up to date information regarding our locations that are affected by this pandemic, please visit our website page Coronavirus Updates.

 

Blog written by

Marlene Romo Flores
Marketing Manager
Salons by JC
Back to top