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Business & Marketing Training & Education

Why Now Could Be A Good Time To Own Your Own Salon Suite

Across the country and throughout the world, many people are facing difficult challenges due to the outbreak of COVID-19. While we’re all working hard to take steps to keep ourselves and others safe and healthy, now may also be the opportunity in disguise you’ve been waiting for to start your own business as an independent salon suite owner.

During a recession, many people may tell you it’s a bad time to switch careers, start a new business, or make any other work-related changes. Don’t listen to the naysayers.  Many of the most successful companies in the world were started just after, or during a recession. The list includes hugely successful companies like Uber, WhatsApp, Walt Disney, and Costco. While these are certainly different than an independent salon, it goes to show what can be accomplished, even in difficult economic times. If you have the dream to be your own salon owner, the will to create your vision for the future, and the skills and experience to put to the test, then now could be the best time to become your own boss at Salons by JC. Here are three tips that we think can help you on your way.

 

1. Get feedback from your professional network and community about your business plan

 

While family and close friends can be excellent sources of support and feedback, especially when you’re taking on the challenge of starting a successful business, oftentimes they don’t have the direct business experience or more impartial feedback that you may need. Presenting your business plans and ideas to a fellow professional, ideally, someone who has successfully made the transition from renting a salon chair to their own salon suite already can be exactly what you need. This person can point out mistakes they already made, shortening the learning curve and increasing the effectiveness of your plan. Don’t stop with just one person though! There’s always more than one way to accomplish a goal, learn from as many people who have already been down the path your starting, as possible.

 

2.  Be prepared to bring more than passion to the table

 

Passion opens the door. Passion for what you do may have been a leading factor to where you are today, but it won’t be enough to start, and more importantly, keep a successful salon business going for the long haul. You’ll need your current skills and expertise and a willingness to never stop learning, always mastering the newest and most in-demand skills too. You’ll also need determination. Determination to make it through the slow periods where you have fewer clients, determination to work extra hours, determination to identify the roadblocks in your way and persevere around or through them. The flip side of determination and resilience will also be one of your greatest assets. You may not be able to control what happens in the economy, the industry, or how major events like those currently impacting so many people affect your business, but you can control your responses. Staying positive, resilient, determined, and yes, passionate, will all aid you as you build a successful salon suite business.

 

3. Become comfortable with being accountable to your new boss – yourself

 

Self-accountability is the name of the game when starting your own business. That goes as much for a salon suite as it does for a new tech company in Silicon Valley.  While the benefits of being your own boss are great, no company politics, no worries about fighting for the next promotion or the awkward requests for a raise or more time on the clock, you also have to take on the responsibility of being fully accountable for everything about the business. Sometimes, you will have to be a boss who’s a jerk and makes you stay late or come in early, work on extra projects around your salon, or spending extra time answering emails and social media messages when all you really want to do is go home and sleep. This means you’ll have to hone your personal level of discipline. You’re ultimately successful for your own level of success.

 

Bonus tip: You may be on your own, but you’re never alone

 

One of the hardest things about starting a new business is that you’re on your own. You set the hours, the prices, the services, and so much more. But, that’s a little different at Salons by JC. One of the greatest aspects of owning your own salon suite at one of our 100+ locations is that while you’re on your own, you’re never alone. We’re incredibly proud of our passionate and dedicated community of over 3,000 professional beauty, health, and wellness professionals. Each and everyone is part of a network that you can reach out to for support, ideas, and more. In fact, many of our salon suite owners become close friends with their salon suite neighbors as well as salon suite owners throughout the salon.

Another benefit is the opportunities for continuing education Salons by JC provides through our Empowering You program. Throughout the year Salons by JC hosts events with our partner network to bring you professional speakers, educators, and other opportunities for development. Even more, we regularly share content like training videos, blogs, tips, and more to help you be as successful as possible. individual franchise owners also have the opportunity to provide even more local events for networking, community, and more.

Right now, times may be difficult, but don’t let that slow down your dreams and goals. Adversity reveals character and hard-work builds it. You can do this. We encourage you to reach out to your nearest Salons by JC and inquire about the opportunities available to own your own salon suite. Even in areas where salons may be temporarily closed, being proactive and taking the first steps will help to ensure your success in the near future when we all persevere through the current challenges facing us.

It’s time to take your future in your own hands. You may be on your own, but you’re never alone.

 

 

Check out our other recent articles, 5 Ways Suite Owners Can Self-Promote During COVID-19, and 5 Tips To Manage Your Business Online During Challenging Times.

 

Written by Nicholas D. Dunlap

Director of Marketing
Nicholas D. Dunlap
Director of Marketing
Categories
Franchise News

Coronavirus Updates

This page will be updated regularly with news and updates regarding Salons by JC and individual salon locations. We will also post related updates from other blog posts, news, etc. that is relevant to this page. Please check back regularly for the most up to date information.

Some locations have been closed in accordance with state, city, or federal government guidance. For more detailed information on these closures, we encourage you to reach out to them directly.

 

Tuesday, April 7th, SBJC COVID-19 Update

We have teamed up with our amazing partners and have created a dedicated website for COVID-19 resources. You can find this website here. This site is a resource for all independent workers, so essentially all salon suite owners. We encourage all suit owners to review this site carefully. You will find many helpful resources to aid you during these challenging times.

Additionally, you will find our COVID-19 Financial Resources for Suite Owners page on our blog, with a list of resources and direct links in a short format.

 

Friday, March 27th, SBJC COVID-19 Update

For salon suite owners who are identified as Sole Proprietors, the Small Business Administration has loans that you may qualify for. We encourage you to visit their website at https://disasterloan.sba.gov/apply-for-disaster-loan/index.html for more information.

 

Thursday, March 26th SBJC COVID-19 Update

We’ve shared our latest blog post, titled, 5 Ways Suite Owners Can Self-Promote During COVID-19, with digital tips for our salon suite owners.

 

Wednesday, March 25th SBJC COVID-19 Update

We’ve shared our latest blog post, titled, 5 Tips To Manage Your Business Online During Challenging Times, with digital tips for our franchise owners. Additionally, we’ve launched the first episode of the Salons by JC Podcast. You can listen to it on Anchor or Spotify.

 

Monday, March 16th SBJC COVID-19 Update

We’ve posted a new blog article with helpful tips and information for both salon suite owners and franchise owners. There are helpful tips on staying safe and healthy as well as tips and examples for communicating effectively on social media. You can read the entire article, COVID-19 Communication Information, here.

Categories
Community Involvement

COVID-19 Communication Information

It can be difficult to stay positive when all the news concerning Coronavirus (COVID-19) is so overwhelming. Certainly, your clients feel this and everything you can do to communicate your knowledge and empathy about all that is surrounding us is critical for you and your business. As an independent beauty professional, you have the ability to speak directly to your clients about the steps you are taking to make sure that your business adheres to the state agency mandated sanitation as well as any extra precautions you are taking above and beyond those measures. The most distinctive advantage you have over traditional salons is the fact that you can control client flow into your suites and even the hours you are offering services. Clear, concise and responsible social posts aimed directly at your clients that convey your willingness to support them in challenging times can go a long way to keep you top of mind as both a beauty professional and a trusted friend.

The best and most proactive way to do this by starting with direct phone calls to your clients ensuring them that you are open for business and that you have taken direct steps to ensure their well-being. During the call it would be prudent to let them know the following:

  • You follow the state board rules for sanitation and cleanliness
  • You have taken extra measures to exceed sanitation requirements in your suite
  • Salons by JC as a company has reinforced its commitment to ensuring the facility is sanitized
  • You have the advantage if a lockable space with low activity as compared to other retail businesses
  • (If you are willing) You can adjust your hours to provide services at low volume times in the salon

A second and just as important outlet is to provide your clients updates on your social media platforms. With social media, it’s important to speak from your personal voice sharing your authentic concerns while remaining positive, which may help many people at this time. Short, simple and clear messages directly aimed at the following topics should be useful. We would encourage you to address the following topics

  • Cleanliness/Sanitization
    • During this time, the safety, health, and well-being of my clients and community is my number one priority. While everyone is facing challenges surrounding the virus, I encourage you to maintain the practice of self-care. I certainly hope that includes my services, but your general health and that of your family is of even greater importance.
    • Remember that the community, support, and care you’ve come to expect is not absent during these challenging times. I encourage you all to spend time with family, take any steps necessary to ensure your health, and do what you can to help others. Together we will all come out of this.
    • To all my clients: I am keeping you all in my thoughts during these challenging times. Know that I am still open and here for you to take some time for self-care. I am taking even greater steps to ensure the cleanliness and safety of my salon, so please don’t hesitate to reach out with any questions or concerns about your upcoming visits or to schedule a new appointment.
    • Based on recommendations from the CDC and WHO, I am enhancing the frequency and scope of my salon cleanliness practices by following new health and safety standards to maintain a clean and healthy environment for my salon and my clients.
  • Cancellations
    • To any of my clients who may feel ill during this time – I would ask that you stay home and take care of yourself. Your health is the most important thing and taking steps to maintain it, such as drinking plenty of fluids, speaking with your physician, and eating healthy, are all the most important forms of self-care. I am currently waiving any cancellation fees, no questions asked, and I am more than happy to help assist you in rescheduling your appointments for a future date.
    • In order to ensure the safety of my clients and salon, I ask that any of my clients that may feel unwell to cancel any appointments you may have.  I am waiving all cancellation fees at this time, no questions asked. Thank you all so much, and stay healthy!
    • I would like to ensure you all that I am taking as many steps as possible to maintain a clean and healthy salon environment. However, should you like to cancel your appointment and reschedule for a later date, I am more than happy to assist you. I will be waiving all cancellation fees, no questions asked. Your health is my number one priority at this time.
  • Your hours of business
    • Yes, I’m open! I am taking all the required steps as put forward by the CDC and WHO to ensure my salon is as clean and safe as possible. For any questions or concerns, you may have, please do not hesitate to contact me. Thank you.
    • During this time, my hours will be adjusted to meet the needs of myself and my family, as our situation has changed due to virus-related factors. My new hours are [INSERT HERE]. If you have any questions or concerns, please do not hesitate to contact me.
  • How you can be contacted directly for questions
    • You can reach me by phone, or email, for direct questions.
  • What Salons by JC is doing
    • The Salons by JC family is closely monitoring communications and news about the COVID-19 situation and will take all necessary actions necessary to keep our salons and communities safe and healthy during these trying times. I will keep you all updated with any news or changes that come my way. Stay safe and healthy.
    • As the situation with COVID-19 progresses, I will continue to keep you all informed of any changes at my salon or Salons by JC. Your health, safety, and comfort are all my highest priority and I am keeping you all in my thoughts.

Social distancing may be the current trend for the near future but doesn’t mean that we should forgo social/business togetherness with communications that show your caring connectedness to the community. Your clients are surely wondering what they should do for their next appointment, so reaching out by phone, text and or social media will be appreciated by them and provide stability to your business.

We will continue monitoring official guidance from the Centers for Disease Control (CDC) and the World Health Organization (WHO) and communicating regularly with our franchisees and salons.

Categories
Business & Marketing Training & Education

The Complete Guide to Salon Suite Leads

Leads are the lifeblood of the salon suite concept. Without them, suites don’t get filled. However, there’s no Kevin Costner and it’s not as simple as “build it, and they will come”.  Lead management in the salon suite industry takes an effective marketing strategy paired with an equally effective sales strategy and the ability to close leads as they come. Additionally, recognizing your leads, nurturing them, and providing everything a high-funnel lead needs to convert, are all part of the process.

Let’s take a look at the process from start to finish.

 

What is a lead?

In terms of digital marketing, and regarding salon suites, a lead is anyone who shows an interest in renting a salon suite. This means the following all qualify as examples of leads:

  • Anyone who clicks on an ad (Google, Facebook, Instagram, etc.)
  • Anyone who organically visits your site or social media pages after using keywords or phrases related to salon suites
  • Anyone who direct messages you on any platform in regard to salon suites
  • Anyone who completes a lead form (Facebook, Contact, Profit Calculator, etc.)
  • Anyone who calls directly for information about suite rental
  • Anyone who visits your microsite with the intent to learn about suite rental

This means that regardless of whether or not you

A: Contact them successfully, or

B: Never hear from them,

they are a lead.

Marketing Qualified Leads (MQLs) VS. Sales Qualified Leads (SQLs)

Now that we’ve identified what a lead is, we can get a bit more specific. There are two primary types of leads in the salon suite business, a marketing qualified lead (MQL), and a Sales Qualified Lead (SQL). A Marketing Qualified Lead (MQL) is a lead who has indicated an interest in leasing a salon suite based on marketing efforts or is otherwise a lead who is more likely to convert and become a customer than others. For the marketing team, an MQL is a lead who has directly engaged with Salons by JC by completing actions, sometimes referred to as “events” or “goals”, like submitting a contact form, completing the Profit Calculator form, opting into our newsletter, calling or texting a location, downloading content or repeatedly visiting our website or a specific microsite.

These are leads that marketing sees as promising because they appear to be considering becoming a salon suite owner but they just haven’t quite moved into a sales conversation with a specific owner or concierge yet. However, marketing qualified leads are significantly more likely to be open to scheduling a tour or completing a phone call for more information than a normal lead. If you think about your own buyer’s journey, consider how unlikely you would be to submit a contact form with your real information in it unless you’re open to hearing more about the company or product. In summary, when marketing reviews a lead, they will define it as an MQL if they judge to likely be interested in your location and becoming a salon suite owner.

MQLs have taken the first steps to become a salon suite owner and are highly likely to be interested in additional contact from you as an owner or concierge. Simply put: Marketing Qualified Leads are ready for you to turn into Sales Qualified Leads (SQLs), which then turn into suite owners.

Keep one thing in mind. An MQL is not just a lead nor are they a guaranteed suite owner. Don’t overvalue or undervalue your MQLs. Marketing Qualified Leads are simply those who have indicated interest and may be open to further communication.

A Sales Qualified Lead (SQL) is a lead who has been thoroughly vetted by both the marketing team and the “sales” team, in our case a concierge or a franchise owner, and is ready to seriously consider becoming a suite owner. What truly separates an SQL from an MQL is that they have been educated and have ultimately decided they are ready to have a conversation. This means that the bridge between marketing and sales is crucial. Once a lead has been provided to you to move into the sales funnel, there are a few things to accomplish to ensure the lead is an SQL.

  • Schedule contact and/or Complete initial contact
  • Identify if a lead is ready to tour
  • Determine if the lead needs more nurturing
  • Identify the lead as a false lead and remove them

If you confirm that a lead is ready to tour, then immediately schedule the tour! This means you have moved an MQL to SQL status and that you have a lead who may be ready to convert.

Now that you understand the differences between lead types, let’s look at how to generate leads in the first place.

Lead Generation

Generally speaking, lead generation describes the marketing process of creating awareness and interest in a product or service for the purpose of generating leads for the sales pipeline. Hubspot defines lead generation as “…the process of attracting and converting strangers and prospects into someone who has indicated interest in your company’s product or service.”

For Salons by JC, lead generation focuses primarily on inbound marketing including digital channels, social media, websites (content and SEO), and outbound marketing such as digital ads, email, traditional marketing such as mailers and banners, as well as on-site events.

Basically, lead generation is simply the practice of creating unique ways to attract people who may be interested in what your business has to offer.

 

Leads and the Marketing Funnel

Not all leads are equal. As mentioned above, there are many types of leads from many different sources. Knowing the true number of leads is important. It is an indicator of the success of marketing and promotional efforts, among other things. It is equally important to understand your lead funnel and where different types of leads fall in that funnel. Someone who clicks an ad, visits your page, and leaves after 1-3 minutes, is still a lead, but they are most likely in the “awareness” also known as the discovery phase, or the top of the funnel. They may still convert, even though they failed to do so initially, but it may require remarketing, additional visits to your social media pages or website, or comparison shopping on their part. Likewise, someone who organically searches for your branded keywords, “Salons by JC San Antonio”, as an example, and then completes a lead form, upon which you are able to contact them and schedule a tour in a short amount of time, is also a lead. This lead is most likely at the bottom of the funnel, somewhere in the “action” area.

 

 

What’s critical to understand about the marketing funnel, regardless of the model you choose to look at, is that with digital marketing, there is no truly linear path. Your leads can enter and leave the funnel at any point and return at other completely different points. This is one reason why it is so important to have an active marketing plan which includes ads, content generation, lead nurturing, etc.

 

Lead Nurturing

 

Lead nurturing is critical when it comes to transitioning leads from the top of the funnel to the bottom of the funnel and eventually to a conversion. In fact, according to MarketingSherpa’s Lead Generation benchmark report, companies who leverage lead nurturing see a 45% lift in lead generation over those companies who do not use lead nurturing.

Lead nurturing can take many forms. It may be passive, as is the case with blogs, videos, pictures, and other content that provides education, proof, and other information that someone in the funnel may need in order to convert. It can also be much more active. This may include regular communication in the form of emails, text (SMS), or phone calls.

The worst thing you can do for your lead conversion rate is to make a singular attempt at contact, i.e. nurturing, and then stop. If you do this, your conversion rate will suffer greatly.

To help with your lead nurturing we have implemented multiple processes as part of our marketing automation plan. Upon first contact, completing a contact form, leads are automatically added to an automation which sends them both emails over a select time period, as well as an instant text message. Throughout this process, leads are encouraged to call your location and schedule a tour with you. Once they come to tour, the sales process takes over and the marketing process ends.

The Transition to Sales

There’s always a lot of confusion between the responsibilities of a salesperson and a marketer. It’s no surprise since both teams of people have to work, or should work, so closely with one another. In fact, many aspects that sales and the salesperson were once was responsible for, such as educating the lead, are now done via marketing. So where does the line exist between marketing and sales? To put it plainly, Hubspot’s Meredith Hart says, “Marketing informs and attracts leads and prospects to your company and product or service. Sales, on the other hand, works directly with prospects to reinforce the value of the company’s solution to convert prospects into customers.” In other words, it’s time to close the deal and end the marketing loop by converting your lead into a customer.

To put it simply, if not enough leads actually convert into paid bookings, your business will struggle – no matter how many opportunities you generate. This is why we have developed our 10-5-2 system. If you’re closing your leads, you should see an ideal ratio of 10 leads, to 5 tours, to two leases signed, every month. That’s a 20% conversion rate.

So what challenges are concierges/owners facing to increase their conversion rates?

There are a variety of issues we see in terms of converting leads to tours. These can range from timing to understanding platforms, to interacting with leads properly and customizing the approach for each lead. Let’s look at a few of the biggest issues we see.

Time and Medium

One issue you may have is that you are responding to inquiries the wrong way or at the wrong time, losing potential suite owners. You must capitalize on the work that’s already been put in to generate leads by reaching out to your leads when they want to be reached and how they want to be reached. This means not forcing your leads to speak with you in one medium or another. For example, you may prefer to contact your leads only by phone. This may be a mistake, as seen in this study by vital, where their lead form conversions decreased by nearly 50% by requiring a phone number.

Likewise, you must take timing into consideration. If you have 20 leads and you reach out to all of them by phone at 8 am, you may get zero answers. This doesn’t indicate you have zero leads, or “poor quality” leads, but that you may have made a mistake in your contact strategy. In this scenario, you’ll definitely want to try multiple touchpoints in contacting these leads if you want to increase the probability of scheduling tours and leases.

Utilizing Platforms

Another issue we frequently see is the incorrect use of platforms. For example, many locations utilize Facebook forms for lead generation. However, far too often a concierge or owner may not know how to access their leads on the platform. If you have a great lead flow on Facebook but you’re failing to regularly check your leads, you could be losing potential suite owners at a significant pace. If you need help with this, check out our latest Ops notes email for a detailed walkthrough.

Similarly, while you should regularly receive your leads automatically, it’s wise to check your leads directly on WordPress in order to ensure you don’t have any leads you may have missed due to emails going to spam folders, accidentally deleted, or system issues.

Post Tour – Ensuring The Sale

Once you’ve toured a potential suite owner, you may still not have sealed the deal. If you’ve given a tour and not signed a lease yet, there are a few things you can do to take that final step. It’s all about the follow-up. While touring, you should ensure that you’ve identified how your lead would like to be contacted. If you have, you already know how you’ll be reaching out to your lead. So, reach out to your lead by their preferred method and at their ideal time (something else that should have been asked on the tour). Make sure that if they needed any additional information that at this time you are providing it. Additionally, you can encourage them to review the website, check out videos, etc. so they can become even more educated on their decision to become a suite owner.

You can follow-up for as long and as many times as is needed, but don’t overdo it. One MIT study found that it takes as many as ten follow-ups to maximize your chances of getting a response, with six being the ideal number. So don’t give up too soon! While this sounds repetitive, this is another point you should bring up while touring a lead who may not convert during the tour. Ask them where they are in their process, when they think they’ll be ready to lease, and how often they would like you to check back in with them. These types of leads should be maintained internally on a list that you manage and reach out to over time. Remember, follow-ups are a powerful sales tool and when done right can lead to significantly higher tour to lease rates.

Summing up: a system for generating more leads and converting opportunities into tours and leases

  • Generate as much quality content as possible to educate, inform, and engage new leads and drive new lead generation
  • Begin a lead qualification process as soon as possible and understand what types of leads you have
  • Don’t treat every new lead the same way – deliver useful, relevant information to leads to improve conversion rates
  • Establish a clear process for moving leads through different stages of their decision process
  • Create repeatable, optimized processes for dealing with leads in each deal stage- identify effective ways of handling objections and follow-ups
  • Implement automation and smart marketing/sales throughout the lead process
  • Maximize efforts where they’ll have the most impact
  • Understand the technology – a tool is only as effective as the person wielding it
  • Work with your leads how they want to be worked with – not how you prefer
  • Follow-up quickly and correctly – keep your leads from going cold

 

 

Check out our other recent articles, What is the Recommended Google Ads Budget for 2020? and Women: The New Driving Force in Franchising.

Written by Nicholas D. Dunlap

Director of Marketing
Nicholas D. Dunlap
Director of Marketing

 

Categories
Franchise News

Salons by JC Celebrates 100th Location at 3rd Annual Franchise Owners Conference

The 3rd annual Salons by JC Franchise Owners Conference took place on November 10th through 12th in downtown San Antonio, Texas.  Over 75 of our franchise owners and vendors attended the 3-day conference that took place at the beautiful and historic Omni La Mansion del Rio hotel, overlooking the historic San Antonio Riverwalk, and within walking distance of the unforgettable Alamo.  When asked why the annual conference is so important, Salons by JC VP of Operations, Drew Johnston, had said, “Our conference is always a great opportunity for our franchisees to come together and learn from one another and celebrate the many successes of the year.”

Salons by JC founders, Jack Griffey and Cecil Miller
Salons by JC founders, Jack Griffey and Cecil Miller

A night on the rooftop

The conference kicked off with an exclusive mixer at The Fairmount Hotel Rooftop Bar. Boasted as “The Jewel of San Antonio”, our guests were treated to a relaxing evening with one of the most sought after views of downtown San Antonio.  Guests indulged in artisan cocktails and premiere hors d’oeuvres overlooking the Hemisfair Park entrance and Tower of the Americas.  Franchisees from across our system were able to catch up with one another while enjoying some cocktails. New members to the Salons by JC team also had the opportunity to meet many of the franchise owners in person for the first time.

Salons by JC Sunday night owners mixer.
Salons by JC Sunday night owners mixer.

New to the agenda this year was The President’s Circle Dinner hosted by founders, Jack Griffey, Cecil Miller, and President Steve Griffey.  The VIP dinner honored past franchisee of the year winners and the newest addition to that elite club. The dinner took place at NONNA Osteria located inside of The Fairmount Hotel.

Conference kickoff

Day one of the conference was jam-packed with presentations from CIC, Kaemark, the Marketing Team, and our President and VP.  Kaemark graciously brought one of their newest salon chairs and several of our franchisees had a fun time trying it out for themselves.

The highlight of the day was the presentation of awards for Concierge of the Year, highest occupancy honors, presentation of the 100th franchise location, and Suite of the Year- our newest award.  Concierge of the Year honors was awarded to Miriah Clasen, concierge at our Uptown, MN location owned by April Simek. Miriah has been with the Salons by JC community for 3 years.  She has worked at all 3 locations owned by Simek – Minnetonka, SouthdaleEdina, and most recently Uptown. Miriah is passionate about her job and the success of each location and each individual salon suite owner.  Miriah was unable to attend our conference due to a new addition to her family, her son Owen.

Miriah Clasen
Miriah Clasen

Suite of the Year- The House of Blondes by Christina Payton

The House of Blondes by Christina Payton, located in Naples, FL on 5th was the big winner of our new category, Suite of the Year.  Christina started out with one suite and one chair and has expanded her business to 3 suites and currently employs 6 stylists. Christina not only has a beautiful suite she also created a thriving business that includes a 2-year apprenticeship program specifically designed for mastering working with blonde hair.

Salons by JC Naples owner, Lisa Bayard and The House of Blondes owner, Christina Payton
Salons by JC Naples owner, Lisa Bayard and The House of Blondes owner, Christina Payton

Christina has window suites overlooking 5th Avenue in downtown Naples.  When you walk into Christina’s suite you are dazzled by the white and gold color scheme that is accented by decorative mirrors, chandeliers, and brilliant jeweled accents. The suite is beautifully branded with the House of Blondes signature logo across all windows.  Don’t forget to pick up some merchandise when you visit! Caps, bags, and shirts are the perfect complement to your experience.

100 locations and counting

Salons by JC opened its first location in 1998 in Dallas, Texas.  Jack Griffey and Cecil Miller, the “J and C” are the founders behind the success of the salon suite concept.  The company celebrated its 21st year in the industry and also the opening of its 100th location. That honor was bestowed up the Greenville, SC location owned by Wayne Kosbe and Rick Schwartz.  Wayne and Rick have been working hand in hand with the corporate operations and marketing teams gaining momentum for their opening.  “A huge part of each location’s success is based upon having a solid organizational structure and that is what Wayne and Rick have created.  They really took the time and paid attention to our advice and suggestions.  It shows as they are opening with 11 signed leases”, stated Director of Marketing, Nick Dunlap.

Cecil Miller, Salons by JC Greenville owners- Wayne Kosbe, Rick Schwartz, and Jack Griffey

Occupancy Awards

A huge part of our conference is the honoring of our stand out locations with the highest occupancy.  Those honors went to the following locations: San Jose, CA, Hollywood, FL, Palm Beach Gardens, FL, Coon Rapids, MN, Maple Grove, MN, Austin Lakeline, TX, and Cary, NC.   Awards were based upon large and small occupancy, based on the size of the location.  Several franchisees went home with more than one award.  Occupancy is a huge part of the success of our locations. It is not only based on leasing it is also based upon retention and having an adequate waiting list if the time comes for one of the suite owners to leave the location.  These owners have shown exemplary occupancy tactics and are appreciated by their suite owners.

Jack Griffey, Highest Occupancy Award Winners: Martin Gothberg, Brent Koughan, Mindy Ratcliff, John Ratcliff, Cyndi Scher, Peter Scher, and Cecil Miller

Guest Speaker – Bertrand Fontaine

Day two of the conference began with our esteemed guest speaker Bertrand Fontaine, President of SalonCentric. Bertrand addressed our audience about the importance of customer service in the salon industry from the owner to the beauty and wellness professionals. His presence electrified the audience and he had a line of franchisees waiting to greet him at the end of his presentation.  Bertrand focused on the importance of your salon community and how your online presence must be consistent in order for a salon to thrive.

Steve Griffey, Bertrand Fontaine, Jack Griffey, Cecil Miller, and Drew Johnston

“Our partnership with SalonCentric has afforded our franchisees opportunities for educational growth for our salon suite owners.  We are honored to be able to have Bertrand join us at our conference and give his insight on the salon industry”, stated Steve Griffey, President of Salons by JC.

Steve Griffey and Bertrand Fontaine

And the Franchisee of the Year award goes to…

The highlight of the conference came at the end of the day with the crowning of the 2019 Franchisee of the Year went to Cyndi and Peter Scher who own 3 locations in Florida – Hollywood, Palm Beach Gardens, Kendale Lakes, and the soon to open Kendall PalmsCyndi and Peter are franchise veterans starting their careers in the food franchise industry. 

Cecil Miller, Franchisee of the Year winners- Peter & Cyndi Scher, and Jack Griffey

They have taken what they have learned from past experiences and developed a successful mix for their locations in the salon suite industry.  The husband and wife team delegated duties to one another in order to have their business run at peak performance.  Peter manages all operations while Cyndi controls all marketing efforts.  “We took into consideration our areas of expertise as we opened store number 3.  This worked perfectly for us and as we prepare to open store number 4 we are running like a well-oiled machine”, stated Cyndi Scher.

As the conference came to an end, we were left on a high note with the expansion of the marketing team and all the innovations that will be taking place for the company to keep us as the #1 salon suite in the industry.  Looking forward to the year 2020, we capitalize on our strengths and develop our weaknesses into successes.  The last few months proved challenging for the home office but each individual accomplished more than ever with their dedication to each franchisee and suite owner.  That speaks volumes as the team looks to reach a goal of 200 locations within the next 5 years.

 

About Salons by JC

Salons by JC is an international company located in 26 states and in Canada.   For more information about franchising opportunities please visit https://salonsbyjc.com/franchise-opportunities/

Categories
Business & Marketing

WealthWave

Welcome to Salons by JC’s Empowering You partnership spotlight.   Today we will highlight and introduce you to WealthWave.  This company offers financial service to arm business owners and individuals with the tools to know how money works.  They specialize in teaching financial literacy and providing solutions so that families at varying income levels can protect and build wealth for themselves.

According to research, those with a financial plan in place are more confident, more engaged with their wealth, and demonstrate more positive saving and investing behaviors than average Americans; including accumulating nearly 250% more retirement savings than those without one.  A financial plan can be really simple, like a road map or a guide that will take you from your current financial state to your desired destination, but it helps to have someone there to get you started and guide you on your journey.

Here are some of the key steps to this process that WealthWave professionals are trained to help you through:

  • Clarify your numbers so you can course-correct as needed

  • Identify unnecessary expenses and work toward minimizing them

  • Implement a strategic plan to pay off debt

  • Maximize returns on your savings

  • Take advantage of tax shelters

  • Protect your income

  • Protect your nest egg

If you have found yourself wondering if you are on track with your money, you now have the opportunity to get the answers you seek with a financial advisor.  Because of Salons by JC’s partnership with WealthWave, a complimentary financial makeover that is personalized to your unique situation is available to you.  We are committed to supporting you and your business, so that you can truly live the dream and achieve everything you set your mind to. Take advantage of this new partnership by clicking on the link below to connect to a financial advisor.

To learn more about the WealthWave just click here

This is just one of the many partnerships we will showcase to give you greater insight into the benefits offered to you as a Salons by JC Suite Owner.  We will also keep you updated on upcoming training events and new initiatives that we have coming up.

ABOUT Salons by JC

In 1997, Jack Griffey and Cecil Miller began their journey to transform the beauty industry one salon suite at a time. Like most young entrepreneurs, they started out with a big idea but had to learn how to start and run a business from scratch. After much perseverance and hard work, one year later, they opened Salons by JC in Dallas, Texas in 1998, welcoming beauty and wellness specialists who were ready to break free from the traditional salon model. The company has since moved its headquarters from Dallas to San Antonio, where it continues to grow through franchising. Today, Salons by JC has nearly 100 locations in 26 states and Canada and are looking to develop of 200 over the next several years. For more information, visit salonsbyjc.com or salonsbyjc.com/franchise.

Categories
Business & Marketing Guides & How-To

Tell Your Story via Instagram Stories

Since its launch in October of 2016, Instagram Stories has seen a 400% increase in daily user activity with over 500 million daily users, according to SocialMedia Today with research from Animoto.  What does that mean to you and your business?  That means that if you are not taking advantage of IG Stories and all the fun you can have with them, you are really missing out!   Here are some tips to get you started on the right path.

Salons by JC Dominion Ridge showcasing the KD Beauty Bar

 

What should I post about?

  • Walk around your location and show off your community
    • Hint: start by walking into the building then tour the facility.  Make sure you let some of the suite owners know ahead of time so you can have them speak (testimonials on why Salons by JC rocks)
  • Share IG stories your location has been tagged in
    • Hint: you can also add more gifs and text to your reshared stories
  • Post photos you’ve taken 
Salons by JC Westwood perfectly assisted their suite owner who had a last minute opening by creating a story using emojis, mentions, and location

 

 

Incorporate the options that Instagram has in their app to your advantage

Instagram has given you an array of different options when you are working on your IG story.  Use them all and make your story fun.  Still hesitant?  Experiment on your personal IG account and become comfortable with all of you options.  Practice makes perfect.  Get creative and tell a story.

  • Type – share your message 
  • Music – music always livens up a video
  • Live – be brave and go live!
  • Normal- static and video
  • Boomerang – bring it back and forth
  • Superzoom – my favorite of all!
  • Focus – focus on a face
  • Rewind – reverse what you just shot
  • Hands Free – attach your phone to a mini tripod and forget about holding down the button
Salons by JC Minnetonka shared a rainy day story and included text and gifs

But that’s not all…

Did someone say you can add more stuff?  Remember to mention who is in your story.  Why you ask? Because then they can share it!   Always add the location.  Adding these little things allows people the ability to click on them and they will be directed to your location or the person you mention.  Sharing is caring after all.  Can you hashtag? Of course you can.  #salonsbyistheplacetobe

Share special occasions. Salons by JC Davenport in Austin, TX did just that!

Other options you can include:

  • GIF
  • Time
  • Poll – do you like this?
  • Countdown 
  • Love it slider – ask a question
  • Quiz – have you had a service here before?
  • Photo- add a photo within the post
  • Donation
  • Day of the week
  • Emojis

Have you opened your Instagram app yet?  

Always remember to refer to your location and promote the fun environment at your Salons by JC.  Take advantage to promote your in-house leasing specials.  This creates great organic content for your location and for your suite owners.  Do you need a little more assistance?  Well you are in luck.  We recently launched an Instagram Story training course that takes you through all the glory that IG Stories can bring to your life.  If you’d like more information contact Marlene at the corporate office.   Learn the tips and tricks you can use and don’t miss out on the fun.

ABOUT Salons by JC

In 1997, Jack Griffey and Cecil Miller began their journey to transform the beauty industry one salon suite at a time. Like most young entrepreneurs, they started out with a big idea but had to learn how to start and run a business from scratch. After much perseverance and hard work, one year later, they opened Salons by JC in Dallas, Texas in 1998, welcoming beauty and wellness specialists who were ready to break free from the traditional salon model. The company has since moved its headquarters from Dallas to San Antonio, where it continues to grow through franchising. Today, Salons by JC has nearly 100 locations in 26 states and Canada and are looking to develop of 200 over the next several years. For more information, visit salonsbyjc.com or salonsbyjc.com/franchise.

 

 

 

Blog written by:
Marlene M. Romo Flores
Franchise & Corporate Marketing
Salons by JC 

 

 

 

 

 

 

Categories
Community Involvement Specialist Spotlight

Project P.R.O.M – Making the Dream Prom a Reality

A salon suite affords beauty professionals their own freedom to run their business how they want – but some take their salon ownership a step further, using their talent to improve the community around them.

For Christin Peterson, owner of All Tresses by Chris at Salons by JC Pearland Town Center just south of Houston, this meant helping young girls who may not have the luxury of enjoying one of the biggest night’s of a teenager’s life – prom.

Christin Peterson – Salons by JC Pearland Town Center

After working as a probation and parole office for over 10 years in Galveston and Harris Counties, Christin was ready to leave “corporate America” and vowed to work for herself in the beauty industry she grew up in.

“I was inspired by my mother who was a hairstylist and instructor for 20+ years. I recall shampooing hair in the salon assisting my mom at age 14,” she shares.

In 2015, Christin started her professional beauty career at a traditional style salon, where she worked for two years before transitioning to Salons by JC Pearland Town Center, seeking a better, private environment for her clients. “My clients love their hair experience 100% better in my personal room versus the open salon I was in for two years!” she excitedly states.

Christin’s Fabulous Braid Work

The freedom of having her own salon suite allowed Christin to expand her beauty experience beyond the salon. In 2017, she was inspired to create Project P.R.O.M (Phenomenal Representation of Me).

“It was developed from an idea to give an underprivileged plus-sized girl a total prom experience that would boost her self-esteem,” she exclaims. “I meet so many women and young girls in my line of business who I inspire without even realizing until I’m told by them.”

One of Christin’s Project P.R.O.M Recipients

The idea of Project P.R.O.M first came to Christin as she was contemplating her love for plus-size fashion and her acceptance of being a plus-sized woman. “I believe EVERY woman should have the same self-confidence.”

She chose to focus on young women in high school to give them an extra boost as they graduate. “The feeling is overwhelming watching each young lady transform and exude the confidence that they have longed for!”

Christin enlists the help of her friends, family, and her clients to provide teenage girls with the full experience of a memorable prom with no cost to their families. “We all enjoy working with these young ladies and gain reward in giving their family financial relief from prom expenses and giving the girls an experience of a lifetime that they’ll never forget.” The project is now in its third year and grows consistently.

Project P.R.O.M Recipient

“My first year was just one girl, the second year was two girls, and this year we had three girls,” Christin says. “I have been able to fully dress these girls head to toe with brand new everything – I take the girls shopping and allow them to pick their own dress, shoes, and accessories.”

Along with her thriving non-profit, Christin also manages to grow her business at Salons by JC, adding “My business has grown and stabilized since moving to Salons by JC. My clients feel safe and enjoy the professional and clean space provided by our concierge.”

Helping Young Girls Feel Fabulous at Prom

Looking ahead, Christin hopes to continue to make the prom nights of many more teenage girls special by expanding her team, saying “This has truly been a blessing for me and the team. My team has grown since 2017 which is why I’m able to add additional girls each year.”

 

If you’d like to learn more about Christin’s Project P.R.O.M or help provide prom makeovers for next season, you can reach Christin Peterson directly through her Instagram profile or by phone at 832-754-1378.

 

 

 

ABOUT Salons by JC

In 1997, Jack Griffey and Cecil Miller began their journey to transform the beauty industry one salon suite at a time. Like most young entrepreneurs, they started out with a big idea but had to learn how to start and run a business from scratch. After much perseverance and hard work, one year later, they opened Salons by JC in Dallas, Texas in 1998, welcoming beauty and wellness specialists who were ready to break free from the traditional salon model. The company has since moved its headquarters from Dallas to San Antonio, where it continues to grow through franchising. Today, Salons by JC has nearly 100 locations in 26 states and Canada and are looking to develop of 200 over the next several years. For more information, visit salonsbyjc.com or salonsbyjc.com/franchise.

 

 

 

 

 

Blog written by:
Analissa Severn
Marketing Account Specialist
Salons by JC 
Categories
Training & Education

Empowering You Takes the Lone Star State

You could hear the beat of the music and cheers of the attendees as Shawn and Doug kicked off the Empowering You workshop this past Monday in the Lone Star State.  The energy was electrifying and could be felt throughout The Salon Professional Academy San Antonio as you walked down the hallway and entered the classroom. 

Redken Artists and Educators Shawn Stearns and Doug Treadway led the class through an engaging educational workshop that discussed social media best practices, retailing, and business building skills.  

Shawn Stearns – Redken Artist
Doug Treadway- Redken Artist

Stacey Avery, owner of Hair by Stacey Avery located within the Salons by JC Westwood location encouraged all suite owners to attend this workshop.  “This class will assist them in looking at social media and business in a new way. I was pleased to learn a few new options when presenting retail to my clients.”  The basis of the Empowering You workshops are to bring new ideas on how to brand your business, grow your clientele, and expand your business entrepreneurial knowledge as a small business owner.

Salons by JC worked closely with State RDA to create the perfect intimate setting for this workshop.  This creates a unique synergy between the suite owners and the presenters creating an interactive atmosphere where all questions are welcomed.  Salons Business Coach, Jo-Lynn Greenman loved the engagement at this workshop.  “It was awesome to see all of the attendees so actively participating. There were so many great questions that were asked and some really insightful answers that were given by the Redken educators.  I truly believe all of our suite owners can benefit from these classes”.  

The San Antonio workshop was the first Texas stop for the Empowering You workshop.  We are currently looking at bringing the event to the Austin, Dallas, and Houston area by end of 2019 and early 2020 in collaboration with State RDAThe Salon Professional Academy San Antonio was extremely excited to host this event for Salons by JC.  We look forward to future events where we will be able to collaborate with them.  Be on the lookout for our Empowering You educational workshop to stop in your market.  Our next events will be in Atlanta on July 1st and San Francisco on July 15th.  For more information contact the Salons by JC corporate office.  

 

 

ABOUT Salons by JC

In 1997, Jack Griffey and Cecil Miller began their journey to transform the beauty industry one salon suite at a time. Like most young entrepreneurs, they started out with a big idea but had to learn how to start and run a business from scratch. After much perseverance and hard work, one year later, they opened Salons by JC in Dallas, Texas in 1998, welcoming beauty and wellness specialists who were ready to break free from the traditional salon model. The company has since moved its headquarters from Dallas to San Antonio, where it continues to grow through franchising. Today, Salons by JC has nearly 100 locations in 26 states and Canada and are looking to develop of 200 over the next several years. For more information, visit salonsbyjc.com or salonsbyjc.com/franchise.

 

 

 

Blog written by:
Marlene Romo Flores
Franchise Marketing
Salons by JC 
Categories
Training & Education

Empowering You at Premiere Orlando

L’Oreal Professional put on an eye opening and interactive class at Premiere Orlando for Salons by JC this year.  We were one of the first to pilot their new Suite Emotions Experience and it was everything we hoped it would be and more!

By focusing on the seven touch points in your client’s experience, they dug into how to approach everything from consultations and add-on services to when and how to retail and pre-book, as well as booking enough time for yourself with each client so they don’t feel rushed or undervalued.

SUITE EMOTION: 7 CHECKPOINTS  

  1. Digital “Window” (social media, website) – ATTRACT ME
  2. Reception – WELCOME ME
  3. Consultation – WOW ME
  4. Treatment – RELAX ME
  5. Salon or Spa Service – REVEAL ME
  6. Retail – EMPOWER ME
  7. Checkout – CARE FOR ME

Did you know that 87% of guests say that having their hair shampooed is their favorite part of the visit and 70% of guests say that if they didn’t enjoy it they wouldn’t return?!  Statistics are similar with nail techs when it comes to the foot or hand massage. Makes you rethink the whole experience you give to your clients doesn’t it?

The class was full of valuable information like this and really made us as the service provider be honest with ourselves about how consistent we really are with offering the highest level service to our clients from beginning to end.  Being your own boss, it’s so easy to get complacent when you don’t have accountability, but it is more important than ever to be excellent and consistent in everything we do in order to retain and build our clientele.

This is why Salons by JC is excited to continue bringing you more innovative and inspiring classes to empower you on your journey to live the dream. Be on the lookout for emails and social media on our upcoming events. We hope to see you at one soon!

ABOUT Salons by JC

In 1997, Jack Griffey and Cecil Miller began their journey to transform the beauty industry one salon suite at a time. Like most young entrepreneurs, they started out with a big idea but had to learn how to start and run a business from scratch. After much perseverance and hard work, one year later, they opened Salons by JC in Dallas, Texas in 1998, welcoming beauty and wellness specialists who were ready to break free from the traditional salon model. The company has since moved its headquarters from Dallas to San Antonio, where it continues to grow through franchising. Today, Salons by JC has nearly 100 locations in 26 states and Canada and are looking to develop of 200 over the next several years. For more information, visit salonsbyjc.com or salonsbyjc.com/franchise.

 

 

 

 

Blog written by:
Jo-Lynn Greenman
Salon Business Coach
Salons by JC 
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