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Business & Marketing

5 Tips to Successfully Lease A Salon Suite!




As you may have noticed, the trend for beauty professionals is steering away from the traditional commission and hourly based pay methods to salon suite rentals. Stylists, Barbers, and other Beauty Professionals are quickly realizing they can have more freedom and make more money running their own business in a one or two person studio instead of working for someone else.  “Be a boss” is becoming more than just a catch a phrase as more and more individuals jump on board.

Running your own business and pursuing your dreams can all become reality. In order to achieve this we need to think smart and strategic. Let’s take a look closer with these 5 tips…

 

 

#1 Branding

We can not stress branding enough in such a competitive industry! You have to stand out from the others, but how do you do that? Ask yourself, are you the stylist that does it all or are you Niche and kill it in Balayage, Fades, or Funky Color. Being a specialist these days does give you a leg up in the industry. Clients have so much access to stylist via Instagram and Yelp that they want to find someone dedicated to what they’re looking for. Find what you’re great at and stick to it, there is a market for you! Zone in on that market and start researching what those clients like. Make a Pinterest board of the hair, brands, and local places they shop at. Eventually you will see consistency in colors, logo design, and much more. Document everything and begin to develop your brand that you will use in your marketing as well as your design your studio. Consistency is key! Manifest the ideal clients that you want and you will begin to see more of them in your chair!

 

#2 Client List

Your core client list is your bread and butter, therefore managing a list of your contacts and their services are vital for communicating on behalf of your new journey and any future marketing. If you currently use any online booking software such as Square Appointments or Vagaro, you can download your contacts directly from their site, draft an email and inform your clients. Email till this day is a very effective form of communication, but that doesn’t mean social media such as Facebook and Instagram can’t be useful as well. Make sure to take advantage of multiple outlets to get your voice out there, this is will give you a much greater outreach.

Client Contacts and Services Spreadsheet

 

 

 

At Salons by JC, you have a concierge to help you build your clientele – with walk-ins, marketing strategies, social media – above and beyond what you previously had!

 

#3 Pricing

Many stylist fail to achieve what they deserve by emotional pricing. This is when we decide to lower prices and give discounts because we feel this will make our clients like us more or we compare prices from other salons. But first, let’s ask ourselves where did these other salons come up with their prices? If your clients believe in your work they will pay! You are here to make a living! When calculating your pricing make sure you have included how much you need to make a month to cover your work and living expenses…and any additional income you would like to achieve your goals. Then take that amount and divide it by the hours a week you will be working. At this point you can visualize what you’ll need to make hourly and can make adjustments to your services, ad-ons, and timing. Please note this will take some time, but this is a very important exercise as you will be adjusting your pricing through the duration of your career. Don’t forget to ask yourself what services you enjoy the most that make you the most money as well! Check out our Profit Calculator – Adjust your earning information and see the difference for yourself.

 

#4 Expenses

Ok so we have an idea of what we need to charge for our services, but lets take a closer look at our actual expenses and start up costs for the studio…

Start-Up Costs:

  • Security Deposit
  • State board and business licensing
  • Extra furniture and personal decor items
  • Design and/or printing for business cards, menus and websites (include hosting)
  • Back bar and retail
  • Tools – scissors, blow dryer, etc.
  • Renters/ liability insurance
  • Rent
  • Phone

 Weekly/Monthly Expenses:

  • Rent
  • Laundry
  • Supplies
  • Credit card fees
  • Accountant fees
  • Phone bill
  • Money set aside for taxes

Bottom Line…

Once you’ve made sure you have enough in savings for the start-up costs, which can be anywhere from $1,500 – $3,000, it’s time to nail down whether or not you’re in a good position to handle the monthly costs.This means looking at what your monthly expenses will be versus how much money you’ll be bringing in. You need to have a firm grasp on what your average monthly gross income is based on your core client list.  So, assuming you have what you need for start-up costs, let’s take a look at what a monthly scenario might be.

Check out our Profit Calculator – Adjust your earning information and see the difference for yourself.

 

#5 Paytime

After doing the math and feeling confident to move forward with leasing a suite, the next step is to find an accountant you trust. Even though you have a built-in bookkeeper with the SBJC App, an accountant will help you know what deductions you can claim on your taxes, how to file for quarterly instead of yearly payments, and help you stay on top of making those payments. They may even recommend filing to become an LLC and discuss the benefits of that with you, as well as opening a separate business bank account.

Once your suite owner journey begins, don’t forget to utilize your Salons by JC concierge to help grow and support your business with marketing ideas and social media posts, as well as booking new client walk-ins.

 


About Salons by JC: In 1997, Jack Griffey and Cecil Miller began their journey to transform the beauty industry one salon suite at a time. Like most young entrepreneurs, they started out with a big idea but had to learn how to start and run a business from scratch. After much perseverance and hard work, one year later, they opened Salons by JC in Dallas, TX in 1998, welcoming beauty and wellness specialists who were ready to break free from the traditional salon model. The company has since moved its headquarters from Dallas to San Antonio, where it continues to grow through franchising. Today, Salons by JC has over 100 locations in 26 states and Canada.  For more information, visit salonsbyjc.com or salonsbyjc.com/franchise

 

 

Categories
Franchise News

Salons by JC Uptown brings the eclectic vibe to the “mini apple”

It is one of the most unique salons within our salon suite franchise. Salons by JC Uptown, located in the heart of “the mini apple” Minneapolis, Minnesota, brings forth the sleek and modern style of a chic contemporary salon reminiscent of those found in NYC. Welcoming its guests with its whimsical decor one is transported into a salon suite beauty mecca.  Making your visit to the salon suite location a VIP experience to indulge in.

View from the staircase at Salons by JC Uptown

Once a Columbia Sportswear store, the 11,268 square foot space is a dream in the heart of the Twin Cities. Owner April Simek had been looking for the perfect space for over 3 years before opening her location in July of 2019. The salon is located in the thriving area of Uptown in Minneapolis giving it a “city vibe” with walking accessibility to other small businesses in the city sector.

Staircase in Uptown

The two-story glass building gives you a breathtaking view of the city.  When you arrive at the location you are greeted by our 2019 Salons by JC Concierge of the Year, Miriah Clasen who calls Salons by JC Uptown home. “There are many things that make our location the most unique within the franchise,” states Miriah. “We have an 85” screen TV that plays music videos for our guests’ enjoyment, a lounge area that includes a coffee bar and freestyle coke machine.”

Salons by JC Uptown Concierge, Miriah Clasen

Each suite has 12-foot ceiling glass walls allowing other clients and suite owners to view the talent within Salons by JC Uptown. This location even has a meditation room to allow the suite owners to destress and regroup after a long day.  “The meditation room is a place of calmness, an area to unwind,” states Miriah.  “It is that quiet space that allows our salon suite owners to refocus.”

The eclectic vibe of the Uptown salon suites

The location offers one and two-year lease options to simplify owning your own business.  The salon suites are conveniently located just south of Lake Street on Hennepin Avenue across from Seven Points in the popular area of downtown Minneapolis.  The implementation of a vogue-style salon suite designed to further enhance the salon suite owner and guest experience is one of a kind for the Minneapolis area.

Uptown salon suite owner

For more information about suite leasing at Salons by JC Uptown, please contact them at 612-293-0336 or connect with them via email at [email protected]  Find out why we have been ranked the #1 salon suite for two years in a row.  Check out this week’s Salons by JC podcast featuring Miriah and her enthusiasm for the Uptown location. Click here to listen!

Blog written by:
Marlene Romo Flores
Salons by JC Franchise Marketing Manager