Categories
Business & Marketing Training & Education

Why Now Could Be A Good Time To Own Your Own Salon Suite

Across the country and throughout the world, many people are facing difficult challenges due to the outbreak of COVID-19. While we’re all working hard to take steps to keep ourselves and others safe and healthy, now may also be the opportunity in disguise you’ve been waiting for to start your own business as an independent salon suite owner.

During a recession, many people may tell you it’s a bad time to switch careers, start a new business, or make any other work-related changes. Don’t listen to the naysayers.  Many of the most successful companies in the world were started just after, or during a recession. The list includes hugely successful companies like Uber, WhatsApp, Walt Disney, and Costco. While these are certainly different than an independent salon, it goes to show what can be accomplished, even in difficult economic times. If you have the dream to be your own salon owner, the will to create your vision for the future, and the skills and experience to put to the test, then now could be the best time to become your own boss at Salons by JC. Here are three tips that we think can help you on your way.

 

1. Get feedback from your professional network and community about your business plan

 

While family and close friends can be excellent sources of support and feedback, especially when you’re taking on the challenge of starting a successful business, oftentimes they don’t have the direct business experience or more impartial feedback that you may need. Presenting your business plans and ideas to a fellow professional, ideally, someone who has successfully made the transition from renting a salon chair to their own salon suite already can be exactly what you need. This person can point out mistakes they already made, shortening the learning curve and increasing the effectiveness of your plan. Don’t stop with just one person though! There’s always more than one way to accomplish a goal, learn from as many people who have already been down the path your starting, as possible.

 

2.  Be prepared to bring more than passion to the table

 

Passion opens the door. Passion for what you do may have been a leading factor to where you are today, but it won’t be enough to start, and more importantly, keep a successful salon business going for the long haul. You’ll need your current skills and expertise and a willingness to never stop learning, always mastering the newest and most in-demand skills too. You’ll also need determination. Determination to make it through the slow periods where you have fewer clients, determination to work extra hours, determination to identify the roadblocks in your way and persevere around or through them. The flip side of determination and resilience will also be one of your greatest assets. You may not be able to control what happens in the economy, the industry, or how major events like those currently impacting so many people affect your business, but you can control your responses. Staying positive, resilient, determined, and yes, passionate, will all aid you as you build a successful salon suite business.

 

3. Become comfortable with being accountable to your new boss – yourself

 

Self-accountability is the name of the game when starting your own business. That goes as much for a salon suite as it does for a new tech company in Silicon Valley.  While the benefits of being your own boss are great, no company politics, no worries about fighting for the next promotion or the awkward requests for a raise or more time on the clock, you also have to take on the responsibility of being fully accountable for everything about the business. Sometimes, you will have to be a boss who’s a jerk and makes you stay late or come in early, work on extra projects around your salon, or spending extra time answering emails and social media messages when all you really want to do is go home and sleep. This means you’ll have to hone your personal level of discipline. You’re ultimately successful for your own level of success.

 

Bonus tip: You may be on your own, but you’re never alone

 

One of the hardest things about starting a new business is that you’re on your own. You set the hours, the prices, the services, and so much more. But, that’s a little different at Salons by JC. One of the greatest aspects of owning your own salon suite at one of our 100+ locations is that while you’re on your own, you’re never alone. We’re incredibly proud of our passionate and dedicated community of over 3,000 professional beauty, health, and wellness professionals. Each and everyone is part of a network that you can reach out to for support, ideas, and more. In fact, many of our salon suite owners become close friends with their salon suite neighbors as well as salon suite owners throughout the salon.

Another benefit is the opportunities for continuing education Salons by JC provides through our Empowering You program. Throughout the year Salons by JC hosts events with our partner network to bring you professional speakers, educators, and other opportunities for development. Even more, we regularly share content like training videos, blogs, tips, and more to help you be as successful as possible. individual franchise owners also have the opportunity to provide even more local events for networking, community, and more.

Right now, times may be difficult, but don’t let that slow down your dreams and goals. Adversity reveals character and hard-work builds it. You can do this. We encourage you to reach out to your nearest Salons by JC and inquire about the opportunities available to own your own salon suite. Even in areas where salons may be temporarily closed, being proactive and taking the first steps will help to ensure your success in the near future when we all persevere through the current challenges facing us.

It’s time to take your future in your own hands. You may be on your own, but you’re never alone.

 

 

Check out our other recent articles, 5 Ways Suite Owners Can Self-Promote During COVID-19, and 5 Tips To Manage Your Business Online During Challenging Times.

 

Written by Nicholas D. Dunlap

Director of Marketing
Nicholas D. Dunlap
Director of Marketing
Categories
Business & Marketing Community Involvement

5 Ways Suite Owners Can Self-Promote During COVID-19

At this very moment, our lives have been turned upside down, both professional and personal. What we formally knew as our normal daily routine is no longer relevant, as we band together, by staying apart, to stay safe against an invisible enemy.  

There’s little doubt that at this point you have seen many other retailers creating new programs and incentives to aid their companies in these challenging times, including offering free shipping when online ordering and restaurants offering curbside pickup or selling off their groceries. As beauty industry professionals you’re probably asking yourself, “what strategies can we utilize to remain afloat?    

Here are five of our best tips that you can implement today to remain present and increase clientele support you during this difficult time:

1. Stay active on social media

Remain active on social media just as you were before.  This is a great time also for those who have shied away from social media to take the time to explore what platforms will benefit your business growth the most.   Give your clients tips on how they can care for their hair, nails, face, and well being from the comfort of their home. Instagram stories are a great way to showcase mini at-home facials, how to care for your nails as your dip polish grows out, and even how to hide the grey hairs as we all wait to get our roots done.

2. Host free consultations

You miss them and they miss you so reach out to them and offer free consultations via FaceTime or other video apps.  Your salon suite is a place of relaxation and at times a mini getaway from a hectic life pace for your clients. Create that space over a conversation.  Grab a cup of coffee or tea and video chat with your client. Discuss their concerns while they are away from you for an uncertain amount of time. Giving them a sense of reassurance will go a long way.

3. Ask for family and friend referrals

How many times have you heard this before, “Everyone loved my look and I told them all about you!”.  Now is the time that your praises need to be sung from the highest balcony that is 6 feet away from everyone as we keep our social distance- ok, you get my drift!  Reach out to your clients and ask for referrals from family and friends. Through a free cut with their next service if they refer a new client to them. It is that simple and also it helps! 

4. Quarantine promotions

Now is a great time to come up with exciting ways to entice your clientele to book a future appointment with you.  For example, offering a free cut or free hair conditioning service with any color or highlight is something that can go a long way.   Adding a paraffin hand treatment to any nail service or even including a free brow wax with anyone who books a future appointment.  

5. Work on your brand

Now is a great time to work on your brand.  Take this time to review your presence on social media and see how you can take it to the next level. Experiment with IG Stories and Live Videos.  You can also look at your brand colors, logo, and how well you represent yourself in the industry. Come up with a keen marketing brand that can assist in boosting your presence.  You always hear people say that they don’t have time because they are so busy working, right now is the time to work on that brand.

 

Salons by JC was created on the foundation of empowering small business beauty professionals.  Allowing them to create their ultimate salon experience with support throughout the process. From day one when you signed that lease and grabbed your key until this very moment, know that you are on your own, but never alone as a salon suite owner at Salons by JC.  

For up to date information regarding our locations that are affected by this pandemic, please visit our website page Coronavirus Updates.

 

Blog written by

Marlene Romo Flores
Marketing Manager
Salons by JC
Categories
Franchise News

Coronavirus Updates

This page will be updated regularly with news and updates regarding Salons by JC and individual salon locations. We will also post related updates from other blog posts, news, etc. that is relevant to this page. Please check back regularly for the most up to date information.

Some locations have been closed in accordance with state, city, or federal government guidance. For more detailed information on these closures, we encourage you to reach out to them directly.

 

Tuesday, April 7th, SBJC COVID-19 Update

We have teamed up with our amazing partners and have created a dedicated website for COVID-19 resources. You can find this website here. This site is a resource for all independent workers, so essentially all salon suite owners. We encourage all suit owners to review this site carefully. You will find many helpful resources to aid you during these challenging times.

Additionally, you will find our COVID-19 Financial Resources for Suite Owners page on our blog, with a list of resources and direct links in a short format.

 

Friday, March 27th, SBJC COVID-19 Update

For salon suite owners who are identified as Sole Proprietors, the Small Business Administration has loans that you may qualify for. We encourage you to visit their website at https://disasterloan.sba.gov/apply-for-disaster-loan/index.html for more information.

 

Thursday, March 26th SBJC COVID-19 Update

We’ve shared our latest blog post, titled, 5 Ways Suite Owners Can Self-Promote During COVID-19, with digital tips for our salon suite owners.

 

Wednesday, March 25th SBJC COVID-19 Update

We’ve shared our latest blog post, titled, 5 Tips To Manage Your Business Online During Challenging Times, with digital tips for our franchise owners. Additionally, we’ve launched the first episode of the Salons by JC Podcast. You can listen to it on Anchor or Spotify.

 

Monday, March 16th SBJC COVID-19 Update

We’ve posted a new blog article with helpful tips and information for both salon suite owners and franchise owners. There are helpful tips on staying safe and healthy as well as tips and examples for communicating effectively on social media. You can read the entire article, COVID-19 Communication Information, here.

Categories
Community Involvement

COVID-19 Communication Information

It can be difficult to stay positive when all the news concerning Coronavirus (COVID-19) is so overwhelming. Certainly, your clients feel this and everything you can do to communicate your knowledge and empathy about all that is surrounding us is critical for you and your business. As an independent beauty professional, you have the ability to speak directly to your clients about the steps you are taking to make sure that your business adheres to the state agency mandated sanitation as well as any extra precautions you are taking above and beyond those measures. The most distinctive advantage you have over traditional salons is the fact that you can control client flow into your suites and even the hours you are offering services. Clear, concise and responsible social posts aimed directly at your clients that convey your willingness to support them in challenging times can go a long way to keep you top of mind as both a beauty professional and a trusted friend.

The best and most proactive way to do this by starting with direct phone calls to your clients ensuring them that you are open for business and that you have taken direct steps to ensure their well-being. During the call it would be prudent to let them know the following:

  • You follow the state board rules for sanitation and cleanliness
  • You have taken extra measures to exceed sanitation requirements in your suite
  • Salons by JC as a company has reinforced its commitment to ensuring the facility is sanitized
  • You have the advantage if a lockable space with low activity as compared to other retail businesses
  • (If you are willing) You can adjust your hours to provide services at low volume times in the salon

A second and just as important outlet is to provide your clients updates on your social media platforms. With social media, it’s important to speak from your personal voice sharing your authentic concerns while remaining positive, which may help many people at this time. Short, simple and clear messages directly aimed at the following topics should be useful. We would encourage you to address the following topics

  • Cleanliness/Sanitization
    • During this time, the safety, health, and well-being of my clients and community is my number one priority. While everyone is facing challenges surrounding the virus, I encourage you to maintain the practice of self-care. I certainly hope that includes my services, but your general health and that of your family is of even greater importance.
    • Remember that the community, support, and care you’ve come to expect is not absent during these challenging times. I encourage you all to spend time with family, take any steps necessary to ensure your health, and do what you can to help others. Together we will all come out of this.
    • To all my clients: I am keeping you all in my thoughts during these challenging times. Know that I am still open and here for you to take some time for self-care. I am taking even greater steps to ensure the cleanliness and safety of my salon, so please don’t hesitate to reach out with any questions or concerns about your upcoming visits or to schedule a new appointment.
    • Based on recommendations from the CDC and WHO, I am enhancing the frequency and scope of my salon cleanliness practices by following new health and safety standards to maintain a clean and healthy environment for my salon and my clients.
  • Cancellations
    • To any of my clients who may feel ill during this time – I would ask that you stay home and take care of yourself. Your health is the most important thing and taking steps to maintain it, such as drinking plenty of fluids, speaking with your physician, and eating healthy, are all the most important forms of self-care. I am currently waiving any cancellation fees, no questions asked, and I am more than happy to help assist you in rescheduling your appointments for a future date.
    • In order to ensure the safety of my clients and salon, I ask that any of my clients that may feel unwell to cancel any appointments you may have.  I am waiving all cancellation fees at this time, no questions asked. Thank you all so much, and stay healthy!
    • I would like to ensure you all that I am taking as many steps as possible to maintain a clean and healthy salon environment. However, should you like to cancel your appointment and reschedule for a later date, I am more than happy to assist you. I will be waiving all cancellation fees, no questions asked. Your health is my number one priority at this time.
  • Your hours of business
    • Yes, I’m open! I am taking all the required steps as put forward by the CDC and WHO to ensure my salon is as clean and safe as possible. For any questions or concerns, you may have, please do not hesitate to contact me. Thank you.
    • During this time, my hours will be adjusted to meet the needs of myself and my family, as our situation has changed due to virus-related factors. My new hours are [INSERT HERE]. If you have any questions or concerns, please do not hesitate to contact me.
  • How you can be contacted directly for questions
    • You can reach me by phone, or email, for direct questions.
  • What Salons by JC is doing
    • The Salons by JC family is closely monitoring communications and news about the COVID-19 situation and will take all necessary actions necessary to keep our salons and communities safe and healthy during these trying times. I will keep you all updated with any news or changes that come my way. Stay safe and healthy.
    • As the situation with COVID-19 progresses, I will continue to keep you all informed of any changes at my salon or Salons by JC. Your health, safety, and comfort are all my highest priority and I am keeping you all in my thoughts.

Social distancing may be the current trend for the near future but doesn’t mean that we should forgo social/business togetherness with communications that show your caring connectedness to the community. Your clients are surely wondering what they should do for their next appointment, so reaching out by phone, text and or social media will be appreciated by them and provide stability to your business.

We will continue monitoring official guidance from the Centers for Disease Control (CDC) and the World Health Organization (WHO) and communicating regularly with our franchisees and salons.