“Passionate about you.” These words are on the window in front of the cubicle where I worked last week at the Salons by JC corporate office. And it’s true: whether you are a beauty specialist looking to lease a room, a concierge looking for social media help, or a customer looking for a new hairstylist, these people are passionate about serving you.
Last week, I shadowed Marketing Account Specialist Analissa Severn and Franchise Marketing Coordinator Marlene Romo Flores. All day, these two women lead social media training sessions over the phone, write blog posts featuring exceptional suite owners, check-up on each salon’s concierge, create captivating graphics and content, and manage the Salons by JC website.
When I asked Marlene what her favorite part of the job is, she told me, “I love working with small businesses. These franchises are individually owned, and it’s exciting for me to walk through the process with each of our salon locations and see them grow individually and find success.”
Analissa shares that same kind of excitement. She especially loves when she’s able to attend events hosted by Salons by JC like the Empowering You workshops and the annual owners’ conference: “That’s where I finally get to meet a lot of our fabulous franchisees that I talk with over the phone.” For her, the people are what make her job worth it.
This summer, the Salons by JC website is getting a makeover. Typical of the company, the motive behind this revamp is a desire to better serve its concierges, clients, and suite owners. Salons by JC president Steve Griffey says, “We want to make it more accessible, more informative, and more hospitable for everyone.” They are rolling out the new website in the next several weeks, and everyone around the office is excited about it.
During my week at the office, I got to conduct a social media audit, rewrite some website content, visit with some of the suite owners at Salons by JC Legacy, take over the Salons by JC Instagram for a day, and learn from the people at the corporate office, who executive assistant Crystal Vorheier calls “the people behind the curtain.” It was a week full of learning about the small things that make the big picture vision of Salons by JC possible.
More than just proficient at their jobs, these people are passionate, and this passion is the impulse behind everything that Salons by JC does–every over-the-phone social media training, every non-profit partnership, every entrepreneur workshop, and every office meeting. They are in the business of empowering and supporting entrepreneurs, and their passion for it–for empowering and supporting each of you–has become the framework for the franchise’s success.
Delaney Young is an English Major at Wheaton College. She joined the Salons by JC corporate team for one week and worked alongside the marketing team in creating new content that will be used on Craigslist and on the website. Delaney will be attending a writing camp this summer to enhance her songwriting skills. It was a pleasure to have this young lady join our team and we wish her the best of luck as she finishes her studies.
ABOUT Salons by JC
In 1997, Jack Griffey and Cecil Miller began their journey to transform the beauty industry one salon suite at a time. Like most young entrepreneurs, they started out with a big idea but had to learn how to start and run a business from scratch. After much perseverance and hard work, one year later, they opened Salons by JC in Dallas, Texas in 1998, welcoming beauty and wellness specialists who were ready to break free from the traditional salon model. The company has since moved its headquarters from Dallas to San Antonio, where it continues to grow through franchising. Today, Salons by JC has nearly 100 locations in 26 states and Canada and are looking to develop of 200 over the next several years. For more information, visit salonsbyjc.com or salons
Blog written by:
Delaney Young
Spring Intern
Salons by JC
