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Franchise News

From Salon Suite Owner to Franchisee

In the Salons by JC community, there are few that have worn as many hats as Carol Westlund, owner at Salons by JC Dallas Casa Linda Plaza. Since joining the Salons by JC family while the company was growing, Carol has made her way through starting her own business in her very own salon suite, to franchising her own location and working with her own group of salon suite owners. Today, we’re excited to share more about one of the original leading ladies at Salons by JC – Carol Westlund.

Carol Westlund At Salons by JC Casa Linda Plaza

Setting up a Suite

Carol was initially introduced to the spa services industry through a therapist recommendation for her daughter. As a full-time parent of a child with autism, Carol was told that she should look into going back to school and becoming licensed in cryotherapy. While exploring the options and learning more about different types of therapy, she became interested in pursuing her certification with medical massage therapy.

While going through her certifications, it was never a part of Carol’s plan to launch a medical massage business, but sometimes life places opportunity in your court — and that is just what happened. Just as Carol was finishing up her certifications, a friend of hers that operated her own medical massage business suffered a neck injury that would prevent her from running her practice at full capacity.

“That day, my friend called to tell me she was stepping out of the business and needed someone to take over her practice,” Carol said. Seeing this as an opportunity, Carol decided to step in and take over the practice as her own.

“Taking over for my friend is how I initially found Salons by JC,” Carol shares. “At the time, her practice was located at the strip center where the first Salons by JC was.” After learning a little more about the salon suite concept, Carol decided to move the practice to Salons by JC.

The Next Big Thing

Upon arrival, Carol started making connections with the people in the space.  “Once I got there I met Cecil,” Carol recalls. “At the time, one of his roles was that of a full-time co-owner and part-time maintenance man. He painted the rooms and hung the cabinets. Basically helped me set up shop.”

Carol says that during the time she spent with Cecil setting up her new place, she began to learn more and more about the business model and the message behind Salons by JC. “The entire concept was really great,” Carol says. “I knew that at some point I wanted to franchise — I wanted to share this. At the time, they were getting all the details of franchising worked out.”

In 2011, Salons by JC officially launched the franchising program. Carol shares that it took some time, roughly two years, for her to make the plan of franchising perfect. Everything from nailing down the perfect location, to financing and breathing new life into the building was a project that Carol and the Salons by JC team were eager to go through together.

Exterior of Salons by JC Casa Linda Plaza

Once Carol had found the ideal location, she jumped on the chance. “I remember talking to Cecil and telling him I had found the perfect location at Casa Linda Plaza and he just laughed,” Carol recalls. “He told me that apparently, that is where they had wanted to open the original Salons by JC back in 1998. I think it is so funny that I get the Salons by JC location that was meant to be there, to begin with!”

Carol opened her doors in Dallas on March 25, 2013. It was franchisee number 3 for Salons by JC.

Carol Westlund Outside Her Salons by JC Casa Linda Plaza

A Message to Believe In

Carol has been a fan of Salons by JC from the moment she stepped foot into that first location. So much so that early in her journey she told Cecil that when the time came, she wanted to be one of the first to open a location.

“Having been a part of Salons by JC, I knew the business model was solid in comparison to other salon suite concepts out there,” Carol says. “Having worked so closely with the Salons by JC team during my time as a salon suite owner, I wouldn’t have gone with any other place.”

The importance of community and building each other up is another part of Salons by JC that has made her experiences all the more pleasant. “I’ve got a really good core group of people, many of which are still with me now after 5 years of being a franchise owner,” she says. “I wouldn’t be doing this without them.”

Building Community

The Casa Linda area community is a tight-knit one. This becomes all the more meaningful when honors are bestowed upon Salons by JC from the community. Carol shares that her location was recently voted best Salon in the entire zip code. Of course, this could not have been possible were it not for the talents and support of the salon suite owners that come to work their hardest every day.

“I regard all of my salon suite owners as my greatest assets,” says Carol. “Without them, I wouldn’t have a business. I try to treat them like a family and with the greatest respect.”

Salons by JC Casa Linda Plaza Suite Owners Celebrate the Holidays

In fact, Carol treats the suite owners to an annual cruise to celebrate them and their accomplishments as a team. “They are the people that make our location great,” she shares. “We treat them like family because they are our family.”

Salons by JC Casa Linda Plaza Suite Owners Enjoy a Cruise

 

About Salons by JC: In 1997, Jack Griffey and Cecil Miller began their journey to transform the beauty industry one salon suite at a time. Like most young entrepreneurs, they started out with a big idea but had to learn how to start and run a business from scratch. After much perseverance and hard work, one year later, they opened Salons by JC in Dallas, TX in 1998, welcoming beauty and wellness specialists who were ready to break free from the traditional salon model. The company has since moved its headquarters from Dallas to San Antonio, where it continues to grow through franchising. Today, Salons by JC has over 87 locations in 24 states and Canada. For more information, visit salonsbyjc.com or salonsbyjc.com/franchise

Blog written by:
Sammis & Ochoa 
Categories
Specialist Spotlight

Ketasha Jackson: Supreme Skin and Wax Bar

Follow your passion and the rest will take care of itself. Ketasha Jackson, an aesthetician at Salons by JC in Valrico, Florida, exemplifies this philosophy in her work every day. Her passion is what drove her to follow her aspirations to own and operate her very own esthetics studio— Supreme Skin and Wax Bar— straight out of school.

A New Endeavor

Before Supreme Skin and Wax came into being, it’s owner, Ketasha Jackson, was getting her start in the world of pharmaceuticals.  She had been offered a job, but she came to realize it was not her passion.  “I decided to go to aesthetician school as a knee-jerk reaction to the jobs offers I was getting,” Ketasha said.

Ketasha, who had always been a fan of facials and various forms of self-care, decided that her new endeavor would reflect her enjoyment of skin, beauty, and maintenance.  “I used to save up my money when I was in college to get facials. I have always been fascinated by this industry.”

Ketesha decided to take the leap of faith and open up her own business; an aesthetic studio. This was something she had always wanted to do but thought it would come sometime later in life. The time had come for Ketasha to begin her small business journey.

A twist of fate

“I had always known about Salons by JC,” Ketasha shared. “I had actually inquired about franchising with Salons by JC when my husband and I were talking about diversifying and considering purchasing a franchise.”

Ketasha became a fan of the Salons by JC salon suite model and became quite familiar with it.  At the time she was unsure if she was going to stay in Florida so the idea of franchising was put on hold.  As luck would have it, a former colleague of hers has just franchised with Salons by JC. This sparked her interest in salon suite ownership.

“I was going to the store one day and saw that a Salons by JC was opening, and I thought it was fate!   At the time I was attending aesthetician school,” Ketasha said. “The one that opened, the one I currently work out of, is only two miles from my house. This was meant to be.”

Immediately after finishing her aesthetician program, Ketasha visited Salon by JC and began the process of bringing Supreme Skin and Wax Bar to realization.

For the working woman

Ketasha’s clientele is comprised of busy women who don’t have the leisure time to enjoy a full spa day.  “Self-care is vital to be successful,” Ketasha says. “You can’t run yourself into the ground. You have to take the time to care for yourself.”

Ketasha has created a space where her passion for self care can flourish and has developed processes that enable her to be quite successful at it.  “It is easy to become successful as an aesthetician,” Ketasha shares. “You have to be able to connect the dots between customer service, the product, marketing, and professionalism.”

Ketasha’s vision is to expand her services to create a one-stop-shop that can cater to everyone’s needs.  “My ultimate goal is to have a place where the working woman can come in on her lunch break or in between conference calls to pamper herself,” Ketasha shares.

About Salons by JC: In 1997, Jack Griffey and Cecil Miller began their journey to transform the beauty industry one salon suite at a time. Like most young entrepreneurs, they started out with a big idea but had to learn how to start and run a business from scratch. After much perseverance and hard work, one year later, they opened Salons by JC in Dallas, TX in 1998, welcoming beauty and wellness specialists who were ready to break free from the traditional salon model. The company has since moved its headquarters from Dallas to San Antonio, where it continues to grow through franchising. Today, Salons by JC has over 87 locations in 24 states and Canada.  For more information, visit salonsbyjc.com or salonsbyjc.com/franchise

Blog written by:
Sammis & Ochoa 
Categories
Franchise News

The Evolution of the Salons by JC Concierge

In the beginning of 2018, Salons by JC devised a plan to ensure this would be the year of the salon suite owner. As our 20th year approached, the Salons by JC brand was experiencing vast growth, and we realized the need to create a key position in our organization to coincide with this movement. As we focused on the salon suite owners and their success, we knew the newest member of our team needed to emulate our distinguishing factor that keeps us at the #1 spot across the industry: The Concierge.

Meet: Jo-Lynn Greenman

From Concierge of the Year to Salon Business Coach

Meet Jo-Lynn Greenman, 2017 Salons by JC Concierge of the Year, and now Salons by JC Salon Business Coach. Jo-Lynn is no stranger to the many facets of the Concierge role. She began her journey with our company at the Nashville location, which is owned by Dave Greenberg. Soon after, she played a key role in opening several other locations for Mr. Greenberg. Jo-Lynn’s role quickly developed, and she began training each Concierge for the new locations, taking on the role of Manager.

Jo-Lynn Receiving Concierge of the Year Award from Cecil, Founder

As Jo-Lynn tackles this new opportunity with Salons by JC, she sees it as a pinnacle time for the company. “Our Concierges set us apart from everyone else in the industry. I’m excited to share my experience and glean from other’s successes,” Jo-Lynn shares. The excitement is mutual as our Corporate office phones have been ringing off the hook with anticipation of having Jo-Lynn connect with their location. “I look forward to thoroughly supporting all of our concierges and franchise owners across the country,” stated Greenman.

The Makings of a Five-Diamond Concierge

Jo-Lynn shares three insights on what makes a phenomenal Concierge stand out at each location:

  • An optimistic people-person who understands the value of social media marketing
  • Someone who isn’t afraid to jump in and try anything to help bring in a new suite owner and keep owners happy and proud to be in the Salons by JC community
  • An attentive listener and proactive problem solver

“An integral piece to remember is that we are providing an amazing opportunity for suite owners to live their dream of owning their own business,” stated Jo-Lynn. We are the evolution of the salon suite concept, giving each salon suite owner the means to create a successful and profitable legacy for themselves.

The Future Looks Suite

Jo-Lynn hit the ground running- taking calls, scheduling meetings and spending a week at the corporate office closely working with Steve, Drew and Marlene as they prepare for the end of 2018 and forecast 2019.  After long days of meetings and calls, the driving force that made her one of the top Concierges in our salon community continues to burn bright in her new role. “I never get tired of seeing people find the happiness, peace, and success they didn’t even know was possible,” state Greenman. We couldn’t agree more.

Jo-Lynn and her first training cohort

 

About Salons by JC: In 1997, Jack Griffey and Cecil Miller began their journey to transform the beauty industry one salon suite at a time. Like most young entrepreneurs, they started out with a big idea but had to learn how to start and run a business from scratch. After much perseverance and hard work, one year later, they opened Salons by JC in Dallas, TX in 1998, welcoming beauty and wellness specialists who were ready to break free from the traditional salon model. The company has since moved its headquarters from Dallas to San Antonio, where it continues to grow through franchising. Today, Salons by JC has over 90 locations in 26 states and Canada.  For more information, visit salonsbyjc.com or salonsbyjc.com/franchise

 

Blog written by:
Marlene Romo Flores
Salons by JC Franchise Marketing Coordinator
Categories
Specialist Spotlight

Cortny Alvarez: One of Waco’s Finest

Sometimes, following a big dream means taking big chances and making big decisions to get big results. This was the case for the ambitious Cortny Alvarez, owner of “Hair & Brow Artist Cortny Alvarez.” Her passion for the world of beauty led her from a small town in Texas, to Salons by JC Waco, nestled 1 hour south of one of Texas’ largest metros, Dallas.

Taking the First Steps

Cortny operates “Hair & Brow Artist Cortny Alvarez” in her very own suite space at Salons by JC- Waco. This 25-year-old didn’t let age or conventional standard dictate what she was going to do with her life.

“I attended the McLennan Cosmetology Program and fell in love with making people feel beautiful,” Cortny shares. “After graduating, I immediately started working at a salon in my hometown. Around that time, my dream of being BIG took over, and I wanted something more.” This dream did not come to Cortny over night.

Cortny always enjoyed the beauty industry, but when she began working she realized the kind of power hair can hold for a person; how a simple cut or new color can change a person’s look and make them feel new.

“Since I was a child, I knew I wanted people to know my name,” says Cortny. “My dream was to be the BEST here, there, or anywhere. After months of debating, in 2011, I moved from my small hometown of Weimar, Texas, to follow my dream of being BIG in Waco.”

With shears and color in hand, Cortny worked at a couple of different salons in Waco and even became an educator at one of them. Her aspirations grew and moved her to ACT! Cortny’s motivation led her to open her own business inside Salons by JC, where she has been located for nearly two years at the end of September.

“I was still trying to find myself, and after finding my place in Salons by JC, I did! I now feel like I am something BIG. I get to be my own boss and operate my own suite in Salons by JC,” Cortny says.

Making a BIG Impact

In January 2015, Cortny earned her certification and license in microblading. In doing so, Cortny discovered the impact of her services through an experience she says she will never forget. “I had a lady come in who had recently suffered a stroke,” Cortny recalls. “This affected one side of her face — it was drooping compared to the other. She had no control over it.”

With Cortny’s client having one eyebrow that was more raised than the other, she was able to provide microblading services to help the client’s life regain a sense of normalcy.

“After the appointment, my client was in tears because she was so happy that she would be able to look normal again, just by having her eyebrows done,” Cortny says. “It completely changed the way I thought about my work. I don’t feel like it is just a job; it’s something I love. I don’t dread going to work everyday because I get to do these kinds of things for people.”

 

This client experience left Cortny with even more ambition and drive than before. Her new goal was to help people in BIG ways — and though sometimes performing services may not seem impactful, her clients will beg to differ.

“I have women who come in who have absolutely nothing and leave with two matching eyebrows that they have never had their entire lives,” Cortny says. “It’s, you know, life changing! That really confirmed that is what I want to do with my life.”

Perseverance

Though Cortny is stellar at microblading, her constant five star reviews online show that she is more than just a microblading expert; she has many talents. Cortny is one of the few people in Waco who does hand-tied extensions. With more clients and opportunities coming to her doorstep, her level of expertise only continues to grow.

 

 According to Cortny, her five years in the industry have positioned her to be a confident color specialist, tape-in and hand-tied hair extension expert, balayage expert, as well as a creative for cuts and complimentary styling. However, becoming a beauty expert didn’t just happen overnight. Cortny put in her time to train in a salon setting to learn how to properly handle extensions, which is now considered her specialty. Like many beginners, Cortny’s journey began with learning valuable customer service skills- a lesson in particular that better equipped her to operate her own salon.

 

“I was working at another salon several years ago,” Cortny shares. “I had just started doing tape-in extensions on my own, and I had a really difficult client who came in. A week after leaving her initial appointment happy, she returned to say she no longer liked it.” This particular lesson became one for which Cortny is now thankful. She went back to the drawing board, learned the newest methods, discovered the trendiest looks, and became an expert at the extensions game.

Now, she is known for her talent and exclusivity of being the one of the few in Waco to provide hand-tied extensions. Booking out months in advance has become her new normal, and it is all due to her willingness to find learning opportunities every chance she gets.

Dream BIG!

Inspiration can be found anywhere, but Cortny does not find her motivation in quotes or prominent figures; she finds strength within herself. Her dreams motivate her to push on and chase her ambitions of being someone BIG, someone KNOWN, and someone RESPECTED. She works seven days a week to make and maintain her dream as reality.

“I’ve always driven just myself,” says Cortny. “I have always wanted to be better for ME. I grew up in a small town never dreaming I would be 25 years old, owning my own business, booking out months in advance. I drive this dream on my own. I push myself everyday to want to better.”

Cortny has just embarked on her journey of working as her own boss as a salon suite owner at Salons by JC, but she is far from finished. She dreams of opening her own salon in Waco where she can extend the same opportunities to others that Salons by JC extended to her.

Along her journey as a salon suite owner, Cortny strives to maintain the characteristics of being genuine, honest, ambitious, and caring. Cortney says stylist/client relationships and family always come first.

“Nothing makes my day better than making someone else’s,” says Cortny. “I see over thirty clients a week, and knowing that each and every one of them leaves feeling more beautiful or more confident about themselves is the greatest feeling of all! I was given this gift to give to others, and knowing that makes me feel BIG. I can honestly say I never imagined life being this good!”

About Salons by JC: In 1997, Jack Griffey and Cecil Miller began their journey to transform the beauty industry one salon suite at a time. Like most young entrepreneurs, they started out with a big idea but had to learn how to start and run a business from scratch. After much perseverance and hard work, one year later, they opened Salons by JC in Dallas, TX in 1998, welcoming beauty and wellness specialists who were ready to break free from the traditional salon model. The company has since moved its headquarters from Dallas to San Antonio, where it continues to grow through franchising. Today, Salons by JC has over 87 locations in 24 states and Canada.  For more information, visit salonsbyjc.com or salonsbyjc.com/franchise

Blog written by:
Sammis & Ochoa 
Categories
Specialist Spotlight

Crystal Hoang: Social Style

Nail techs are artists. From the sculpting and design to the tedious little details that go into making every manicure unique, it is without question that these beauty professionals are indeed artists. The same can be said about Crystal Hoang, owner and artist at Crystal’s Nail Scene inside Salons by JC Woodbury, east of Minneapolis. Crystal has grown her business through her strategic and engaging social media platforms — particularly Instagram. With clients eager to be featured on her platforms and new clients lining up to be her newest canvas, Crystal shows no sign of slowing down.

Crystal Hoang in her Salon Suite

A Passion for Art

Passions develop in unique ways, sometimes unexpectedly. This was the case for Crystal’s relationship with nails. Crystal shares that though she had considered cosmetology more of an interest in her early days, it was not something she would have ever considered as a career.

“If you would have asked me in the beginning, I would have said I didn’t really have a passion for nails or cosmetology,” Crystal shares. “My husband’s family initially encouraged me to try to learn more about it, though I didn’t think it aligned with anything I liked to do… or so I thought.”

Crystal working on a client

 

As Crystal began to explore the world of nails, she began to realize that nail art was not too far off from the hobbies she enjoyed in her free time. A child of the arts, Crystal’s love of painting, sculpting and anything creative found a new way to be expressed — through nail art.  Once Crystal took on nail art as a job, her clientele grew quickly. Knowing that she needed a space to accommodate her rapid growth, she began looking at various locations to set up a space to call her own. That’s when her husband introduced her to Salons by JC.

Crystal specializes in nail art on nails of all types

 

“I really loved the location. The building was just beautiful compared to other salon suite concepts I had looked at,” Crystal shares. “It reflected the first class experience I wanted my clients to feel when they walked through the doors. I knew before my walls even went up that this was the place I wanted to be.”

From solid colors to extravagant nail art, Crystal’s clients are always satisfied

Integrating Social Media

With such a visual and artistic niche, it is a no-brainer that Crystal takes to social media, especially Instagram, to share her art with the world. Since establishing herself at Salons by JC, a large part of Crystal’s business plan involves being active on social media and engaging with her social fans.

Unique marble nails done by Crystal Hoang

“My biggest tip is to engage with people online as if they’re already your client,” Crystal shares. “My followers get really involved — they always want new content and want to see my growth.”

According to Crystal, a large part of her social media success has been consistency in posting. She notes that posting new art as frequently as you can keeps your audience checking your profile, anticipating what cool and original art they are going to see next. Along with her audience engagement philosophy, Crystal is growing quickly on her social media channels.

Justin Timberlake inspired nail art

It comes as no surprise that current clients love to have photos of their nail art shared on her platforms.“It makes them feel extra special when I am able to show off their nails online,” says Crystal. “They really do walk out of my place feeling like VIPs.”

Making Big Waves

Crystal isn’t just making waves on social media, but you’ll also find her art featured in Nails Magazine  as well! Her nail art was featured in the publication after entering an online social media competition.

Crystal Hoang located in Suite 34

“I saw there was a call for artists to share their work via Facebook. Funny enough, I had missed the deadline by one day and I was pretty bummed about it — but they were nice enough to let me enter anyway, which was really exciting!”

Crystal was able to submit her art for the Mother’s Day edition which featured women in the nail art space that are also mothers. “They did a little feature of me and my kids, as well as other working moms as nail techs. I thought that was really great.”

Michaelangelo inspired nail art – this nail was an honorable mention in Nails Magazine

Most recently, Crystal’s work has been featured again in Nail Pro Magazine for the month of August due to another online competition the publication was hosting. Crystal won a honorable mention for her take on one of history’s most famous art installments, Michelangelo’s “Creation of Adam” inside the Sistine Chapel, which she recreated on a nail tip.

Another view of her Michaelangelo nail

“There is another competition I entered for the month of October. I can’t say much now, but definitely keep an eye out for that,” Crystal mentioned. “It’s been a fun year for me with the magazine, that’s for sure.”

Community Support

 Crystal’s hard work and dedication to her clients shows in her business, though she credits a lot of assistance along the way to her Salons by JC team at Woodbury.

Crystal Hoang inside Salons by JC Woodbury

“Dean, Bobby, and Roger are simply angels in disguise,” says Crystal. “From where I was coming from, being in a place where I felt my passion slowly fading, to coming here, I couldn’t have done it without them. They were extremely helpful — they would do anything I need help with at the drop of a hat and in any way they can.”

Minnesota Timberwolves inspired nail art

This comradery is something she says the core team at Salons by JC emulates day in and day out, for every salon suite owner that walks through their doors.

“Our location is a safe and happy one,” Crystal shares in closing. “Everyone is eager to help each other out and we have each other’s backs. It’s a great place to be.”

 

About Salons by JC: In 1997, Jack Griffey and Cecil Miller began their journey to transform the beauty industry one salon suite at a time. Like most young entrepreneurs, they started out with a big idea but had to learn how to start and run a business from scratch. After much perseverance and hard work, one year later, they opened Salons by JC in Dallas, TX in 1998, welcoming beauty and wellness specialists who were ready to break free from the traditional salon model. The company has since moved its headquarters from Dallas to San Antonio, where it continues to grow through franchising. Today, Salons by JC has over 87 locations in 24 states and Canada.  For more information, visit salonsbyjc.com or salonsbyjc.com/franchise

Blog written by:
Sammis & Ochoa 
Categories
Franchise News

Suite Success in New England

The dynamic between franchisees and their concierges is the heartbeat of each and every community inside Salons by JC. At Salons by JC Burlington/Lexington and Salons by JC Stoneham — located in the Boston area — owner Lauren Cantner and her concierges, Alisha and Christine, all work together in harmony to provide a solid foundation for their salon suite owners to thrive upon.

Salons by JC Stoneham

Levels of Business and Friendship

Lauren and her two concierges work together every day to ensure that all needs of their salon suite owners are met at all times. Whether the trio is organizing events, talking strategy, or finding ways to improve their salon suite owners’ lives, Lauren and her gals are big practitioners of open communication.

“We work together in our professions, but we are also personal friends,” Lauren says. “I feel very lucky to share the same moral and ethical standards, and vision, as my concierges. They are just great people. It’s fantastic!”

Lauren Cantner – Owner

Both concierges, Alisha and Christine, communicate with each other about current situations at their locations. This allows the concierges to learn from one another, provide feedback, share successes and brainstorm new ideas for their locations. Lauren says that getting to watch Alisha and Christine take the reins and build off each other is one of the best parts of working with this team.

“They literally treat like it is their own business,” Lauren shares. “For example, one of my concierges just went to a salon suite owners’ wedding this past weekend. She is that close with her suite owners that she is actually personal friends with them. I think both Alisha and Christine’s level of care and commitment is just above and beyond.”

Making Magic

The core team of Lauren, Alisha, and Christine all play their part in making sure everything in their power is done to keep their locations running smoothly. This dynamic includes team meetings outside of work hours to discuss location happenings to keep each other in the loop.

According to Lauren, part of the success of her core team comes as a product of diversity.

“Alisha and Christine are very different in personality, but their opposite personalities actually complement the greater unit,” Lauren says.

Alisha, concierge at Salons by JC Stoneham, takes pride in her ability to decipher what is important while letting little things roll off her back. She is great at diffusing situations and keeping everyone at her location happy and motivated. According to Alisha, the most valuable part of working with her team is having each other to lean on.

Christine, concierge at Salons by JC Burlington, is described by Alisha and Lauren as extremely organized, clean, neat. Christine has the personal touch, gets involved, and is always prepared.

“Lauren, Christine and I work very, very well together,” says Alisha. “We kind of divide and conquer. I love seeing and making it possible for beauty professionals to be able to come in and launch their own business without any unnecessary headache or overhead.”

Concierges- Christine and Alisha

Empowerment

A big piece of the picture is empowerment. As the location owner, it is Lauren’s goal to make sure everyone inside Salons by JC feels this empowerment. This message is one that she trains her concierges to spread within their own communities.

“Empowerment is key,” says Lauren. “When you first bring on a concierge, you are going to be training them and handling things for a little while. Once you develop that trust and empower them to make the choices, it goes a long way because they feel a sense of ownership. We work with concierges that understand this and these ladies are well equipped to handle anything that comes their way”

Salons by JC Lexington

 

In this empowerment philosophy, Lauren feels confident in letting her girls take the lead and be the everyday decision makers at their respective locations. For Lauren, not only is it about being confident that her concierges can take on any task, but also letting them know they are a key role in making the shared vision of independence for all beauty professionals, a reality.

“I couldn’t do this without them,” Lauren shares. “I do everything I can to make  Alisha and Christine feel appreciated and show how grateful I am of their hard work and trust.”

Trust and Honor

With the right personalities in place at each location, being able to trust and build off of one another make everyone’s jobs a little easier.

“If one person is sick, then the other concierge will drive to the other location just to check in,” Lauren shares. “I am implementing for the concierges to switch once a month. Not only does it help them get to know the other location and its unique community, but it also helps when it comes to accountability. Everyone will be properly equipped to step in when needed, and I know these girls are more than willing to be that help in their community.”  Lauren hopes this will help each concierge gain new perspectives and hopefully get to learn from each other. Though their personalities may seem different, their core vision is the same.  Salons by JC Burlington and Lexington are shaping up to lead their vision into new and exciting endeavors.

 

About Salons by JC: In 1997, Jack Griffey and Cecil Miller began their journey to transform the beauty industry one salon suite at a time. Like most young entrepreneurs, they started out with a big idea but had to learn how to start and run a business from scratch. After much perseverance and hard work, one year later, they opened Salons by JC in Dallas, TX in 1998, welcoming beauty and wellness specialists who were ready to break free from the traditional salon model. The company has since moved its headquarters from Dallas to San Antonio, where it continues to grow through franchising. Today, Salons by JC has over 87 locations in 24 states and Canada.  For more information, visit salonsbyjc.com or salonsbyjc.com/franchise

Blog written by:
Sammis & Ochoa 

 

 

 

Categories
Business & Marketing Franchise News

After 20 years, salon operator moving toward goal for nationwide growth

By   – Reporter, San Antonio Business Journal
 Updated 

 

Much has changed in the hair styling industry since Salons by JC opened its first location in Dallas in 1998.

Through shifts in capital sourcing and talent, Salons by JC has weathered uncertainty to become a $30 million-a-year company with nearly 100 locations and 3,200 salon suite owners across 26 states and Canada. Company President Steve Griffey spoke to the Business Journal Tuesday about some of the challenges the business has faced over the last two decades and what’s next for it.

When the business was started in the late 1990s by Cecil Miller and Griffey’s father, Jack, the concept of hair specialists renting and operating spaces within salons was very uncommon. Today, the company operates salons that typically measure 8,000 square feet and divides them into a few dozen smaller spaces — generally 110 square feet each — to rent to independent operators, generating a majority of Salons by JC’s revenue.

The company owned 10 locations across Texas, including seven in San Antonio, one in Waco and two in Dallas-Forth Worth before it began selling franchises in 2008. Today, the company has sold nearly 350 franchise agreements, Griffey said, but has only opened 98 salons to date.

That is due to changes by the U.S. Small Business Administration regarding SBA loans, which many small businesses and Salons by JC franchisees depended on for financing, Griffey said. In 2014, the SBA changed its language on so-called passive businesses to include salon suites, making them ineligible for SBA loans and halting further expansion by Salons by JC overnight. The company lobbied lawmakers in Washington, D.C., to no avail. Griffey said the company has only recently been able to start sourcing good private capital for franchisees and that the company’s lull in development is over. In the next year, Griffey hopes to begin delivering 25 to 30 new franchised salons across the country before doubling that amount the following year. Despite the slowdown in opening new salons, company revenue has continued to increase over the last half decade, from $9 million in 2013 to nearly $30 million in 2017. Griffey expects revenue to rise by $1.5 million to $2.5 million per year as new salons come online.

Though Griffey would like to add a few more corporate-owned stores, a majority of the new salons will be franchised locations. Current franchise fees are $50,000 plus 5.5 percent royalties and 0.5 percent for the brand fund, which goes toward the company’s marketing efforts that are now done in-house. Along with marketing assistance, Salons by JC has initiated training to show salon suite owners how to better operate their businesses. Despite greater difficulty in finding capital to start salon suites, Griffey said the business has become much more competitive, and salon suite owners who once averaged 10 to 12 years of experience in the industry are now averaging two to three years of experience, creating greater need for business training.

Among the markets where Salons by JC is likely to grow in the next few years, Griffey mentioned Chicago and Los Angeles as prime territories for expansion.

Story appeared in the San Antonio Business Journal – August 1, 2018

About Salons by JC: In 1997, Jack Griffey and Cecil Miller began their journey to transform the beauty industry one salon suite at a time. Like most young entrepreneurs, they started out with a big idea but had to learn how to start and run a business from scratch. After much perseverance and hard work, one year later, they opened Salons by JC in Dallas, TX in 1998, welcoming beauty and wellness specialists who were ready to break free from the traditional salon model. The company has since moved its headquarters from Dallas to San Antonio, where it continues to grow through franchising. Today, Salons by JC has over 87 locations in 24 states and Canada.  For more information, visit salonsbyjc.com or salonsbyjc.com/franchise

 

Categories
Business & Marketing

Making a Social Impact – One Salon at a Time

When my late husband Michael and I started Hello Gorgeous!, there were a few things that surprised us. Well, to be honest, there were probably more than a few things.   We never expected to have the long-lasting impact on these amazing women that we serve.  We thought that we would give them a nice day, pamper them in a way that they had never been pampered, and we would each go our own separate ways.  But when these women that received these surprise makeovers came back to us 2 or 3 years later and explained to us that that was the best day of their lives, we were blown away.

Kim Becker, founder of Hello Gorgeous! of HOPE Inc.

My second surprise was the effect that Hello Gorgeous! would have on the team at the salon.  The sense of togetherness and teamwork is so apparent when the team comes together once a month to give a woman battling cancer a day that she will never forget.  I have watched all the petty things that take place in salons everywhere fall to the wayside when the team is introduced to a woman battling stage 4 pancreatic cancer and doesn’t know if she will live long enough to watch her 16-year-old daughter graduate from high school.

Kim Becker and Sonia Di Leo – Hello Gorgeous Makeover Recipient

 

This is one of the many reasons that I love the partnership that we have with Salons by JC.  I have so enjoyed watching the suite owners come together one time a month to provide an unforgettable day for one deserving woman in the battle of her life.  The sense of community is second to none.  I feel that we are able to offer the suite owners an opportunity to be a part of something special with their suitemates that puts a non-stop smile on the face of a woman who needs to feel special.

Maria Gonzales getting makeup applied during her makeover

Being a part of something that is bigger than yourself is good for your soul, for your business, and for your community.   It’s been proven that partnering with a non-profit has benefits. According to Fortune.com, some of the most giving companies are Target, General Mills, Coca-Cola, Microsoft, and Wells Fargo.  According to the Huffington Post, companies have found that partnering with a non-profit creates increased sales, gives the business a greater brand awareness, and creates employee retention. Hello Gorgeous! offers you an opportunity to partner with a non-profit once a month, but if that doesn’t resonate with you, there are other organizations that need help. If you don’t think that a party of one can make an impact, let me have a minute to change your mind.

Salons by JC San Antonio locations on certification day

Do you know what homeless people want more than anything? SOCKS! Socks cannot be purchased at a thrift store. You could take donations of socks for a 6 week period of time from your suite owners, and you can make a huge impact. You can collect personal care items for a woman’s care center, you can have a diaper drive for moms that need help. There are so many opportunities to make a difference, just choose one, and watch the spiral effect of your impact on your community.

Hello Gorgeous makeover recipient, Sassy, showing us her warrior spirit

 

For more information about Hello Gorgeous!, I invite you to visit our website or download our mobile app from the app store.

 

It has been a pleasure working alongside the team at Hello Gorgeous! to bring these makeover events to life in our San Antonio market.  To date, we have hosted 3 successful and impacting events at two of our locations.  The support we have seen from our salon suite owners has been memorable.  We were never alone throughout this process from start to finish.  Kim, Trisha, and Julene devote their time to such a worthy cause that is close to their hearts.  Salons by JC now champions this movement and looks forward to watching this grow across the nation as our franchises begin the steps to host their own Hello Gorgeous! makeover day.  We are proud to be affiliated with such a noble cause.  

 

 

About Salons by JC: In 1997, Jack Griffey and Cecil Miller began their journey to transform the beauty industry one salon suite at a time. Like most young entrepreneurs, they started out with a big idea but had to learn how to start and run a business from scratch. After much perseverance and hard work, one year later, they opened Salons by JC in Dallas, TX in 1998, welcoming beauty and wellness specialists who were ready to break free from the traditional salon model. The company has since moved its headquarters from Dallas to San Antonio, where it continues to grow through franchising. Today, Salons by JC has over 87 locations in 24 states and Canada.  For more information, visit salonsbyjc.com or salonsbyjc.com/franchise