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Franchise News

Anderson Marketing Group Named Agency of Record for Salons by JC

Salons by JC is pleased to announce that Anderson Marketing Group, a San Antonio based full-service marketing agency, is officially their agency of record.

anderson marketing group salons by jc

As part of their marketing efforts, AMG will be spearheading initiatives in 2018 including brand development, social media strategy development, social media post development, video content production, photography coordination and supervision, email marketing including branding, lead nurturing, and newsletter development, communications, and the updating of all collateral material.

This amount of work is no small task, but AMG has gained vast experience working with national and international brands throughout its almost 50-year history. “Some of our other clients, like Hyatt Regency Hill Country Resort, require national and even international media buying and creative development,” says Soeurette Shook-Kelly, Director of Corporate Development for AMG. “We have the team and the skills in place to do all the work (and more) for a growing national brand like Salons by JC.”

AMG’s history with Salons by JC has been a long one. Beginning in 2013, AMG worked to produce an updated website. That grew into web hosting and updating collateral materials. Now as the official agency of record, they will be taking on even more responsibility. Kim Gresham, President of AMG, is ecstatic about the new prospects. “We love it when client relationships grow,” she says. “When we go from project-based work to becoming the business’s agency of record, it shows how much our clients value our work, our time, and our team. We’re elated to be working with Salons by JC, and can’t wait to help take this growing national brand to the next level.”

AMG has wasted no time bringing new ideas to Salons by JC’s marketing strategy. Most recently, they ran a brand new digital media test in the San Antonio area. The results from the campaign were very promising, and the team will begin expanding our digital marketing efforts in the region soon.

anderson marketing group services salons by jc

 

About Salons by JC: In 1997, Jack Griffey and Cecil Miller began their journey to transform the beauty industry one salon suite at a time. Like most young entrepreneurs, they started out with a big idea but had to learn how to start and run a business from scratch. After much perseverance and hard work, one year later, they opened Salons by JC in Dallas, TX in 1998, welcoming beauty and wellness specialists who were ready to break free from the traditional salon model. The company has since moved its headquarters from Dallas to San Antonio, where it continues to grow through franchising. Today, Salons by JC has over 87 locations in 24 states and Canada.  For more information, visit salonsbyjc.com or salonsbyjc.com/franchise

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Franchise News

Hello Gorgeous! Gives the Makeover of a Lifetime at Salons by JC

Everyone wants to feel gorgeous. Our differences make us special and we love to celebrate these differences in our salon community every day. However, sometimes life can throw us curve balls that shake our foundations. Cancer is one of those. Hello Gorgeous! of HOPE, Inc. works to change that, even for just a day.

That was the mission for Hello Gorgeous! CEO and founder, Kim Becker. As a 20-year seasoned stylist looking to take that next step, Kim and her husband, Mike, decided it was time for them to open their own salon.

“When we started the salon, my husband said to me he had the perfect name and that name was Hello Gorgeous,” Kim shared. “I told him, ‘that’s the stupidest name I’ve ever heard, we’re not naming it Hello Gorgeous.’ So, we named the salon Cheveux which means hair in French.”

Through the success that their salon brought them, Kim says that she always knew they were destined for something else. Ten years after opening their salon, Kim had the idea to create a beautiful, elegant mobile day spa that catered to women battling cancer like a queen for a day, to make them feel special at no cost to them.

“This was supposed to be called Hello Gorgeous. The salon was never meant to be called Hello Gorgeous. This was, because that’s how these women deserve to feel every day.”

From there, the Hello Gorgeous! program grew, and with it, the need to affiliate with salons from around the country to provide women from all over with a day of pampering they deserve.

Hello Gorgeous! Affiliate Program

Salons by JC is honored to partner with Hello Gorgeous! to bring women in our communities who are battling cancer a chance to regain control of what makes them feel gorgeous. Earlier this week, Kim Becker and Hello Gorgeous! Executive Salon Affiliate Coach Julene Franz made a stop to San Antonio to train and certify more than 40 salon suite owners to safely perform spa services on individuals undergoing treatment, complete with sanitation information, wig styling and care tips, and the importance of creating a memorable experience.

“There are a lot of precautions that have to be in place when you are doing spa services for a woman with a compromised immune system,” explained Salon Affiliate Coach Julene. “We want to make sure that not only are the makeovers consistent, but that it’s done safely so that we don’t interfere with her treatment or cause any infections.”

After the three-hour training session and certification process, Salons by JC officially became a part of the Hello Gorgeous Salon Affiliate program. As a part of the program, Salons by JC will be providing twelve Hello Gorgeous transformations throughout the year, as well as two fundraising events to provide future Gorgeous women with a life changing experience – an opportunity to regain the femininity cancer too often compromises.

The following day, Salons by JC was able to participate in bringing one of those life-changing days to survivor, fighter and gorgeous woman, Sonia di Leo. Sonia is a bright and funny woman currently battling Lymphoma. Between her treatments and weeks in the hospital, Sonia was nominated to receive the Hello Gorgeous! make over by her family.

Kim Becker, Hello Gorgeous! CEO greeting Sonia and her sister Myrna, who nominated her for the makeover

The selection process for Hello Gorgeous! starts with a nomination

“A woman battling cancer is eligible from the day she is diagnosed to six months post treatment,” Kim explained. “Recipients have to be nominated by family member or friend so that it’s a surprise. We stick very strongly to that because we have found that women are selfless. If I say, ‘let us give you a manicure’ the first thing we often hear is, ‘no, take my mom, because my mom has had to watch me go through this’ or ‘take my daughter because she takes me to every treatment.’ They would never accept the services for themselves, so we have to keep it a surprise.”

The day began at 9:30 in the morning, when an unsuspecting Sonia walked into Salons by JC at Huebner Commons. She was greeted by flowers, chocolate, a red carpet, and a big “HELLO GORGEOUS!” from the salon suite owners and Salons by JC team that would be pampering her throughout the morning. Her reaction said it all. From the family hugs and tears, to her wide smile and triumphant walk to her first spa service, Sonia was blown away with all the pampering she was about to receive. The salon suite owners began to guide her through her day, starting with a relaxing facial.

“The makeover includes a facial, manicure and pedicure, if she needs a wig we provide one, if she’s ready for cut and color we provide that,” said Kim, explaining the Hello Gorgeous experience. “Then we do her makeup and everything that is used during her visit, she gets to keep. All the makeup, all the skin care, all nail polish, she gets to take home with her.”

Sonia was treated to a deep and gentle facial, then continued to the proceeding phases of her Hello Gorgeous day. By this time into the Hello Gorgeous experience, Sonia’s smile was something permanent. Laughs were abundant and infectious and for a moment, the whole room forgot of Sonia’s struggles and allowed her to simply be Sonia.

Salon Suite Owners who made the magic happen with Sonia 

After receiving all the spa services, the next step in Sonia’s Hello Gorgeous day was to pick out a new outfit. Hello Gorgeous partnered with Maurice’s women’s clothing boutique at Alamo Ranch to provide Sonia with several clothing options and accessories to go along with her new look. After a short deliberation, Sonia had picked a clear winner- a black and white striped t-shirt with a dark grey army jacket, white sneakers and distressed jeans rolled up at the bottom. She completed her look with a long feather necklace, some funky silver bracelets and a long navy-blue scarf and hat.

Julene Franz from the Hello Gorgeous! Executive Team with Jessica and Erika from Maurice’s in Alamo Ranch

As her spa morning drew to a close, Sonia’s family and friends secretly gathered at Ajuua Mexican Grill to surprise her at the big reveal. Sonia had a mini-photo shoot with the team from Salons by JC and made her way to “grab some lunch.” Greeted by her family and friends that nominated her for the Hello Gorgeous experience, emotions flooded the room and in that moment, everyone was thankful for the simple gift of happiness and togetherness. Sonia made her rounds across the room, thanking everyone that had touched her heart and made her day one that she will not forget.

Both Kim and Julene agreed that it’s this moment that brings Hello Gorgeous it’s true meaning. If you ask Kim, she will tell you this was her calling all along.

“I feel this is something God asked me to do. There’s no way I would’ve ever come up with something of this scale. These women come back to us two and three years later saying their Hello Gorgeous day was one of the most memorable days of their lives.”

Sonia radiating happiness holding her before photo

Julene responded in kind by saying, “It’s a heart thing. When you see a woman come in through your doors, sometimes bent over in pain, sometimes carrying a nausea bucket, and a mere three hours later they are walking and strutting their stuff like they’re doing fashion week in New York City on the catwalk… there are no words to explain that.”

Salons by JC is excited to continue bringing these kinds of life-changing experiences to our salon community and women affected by cancer. We cannot wait to bring this program to more Salons by JC locations and touch the lives of more deserving women in our communities.

Members of the Salons y JC Corporate Team, Huebner location, and members of Sonia’s cheer team with Julene and Kim

If you would like to find out more information about Hello Gorgeous or would like to donate, you can check out their site at www.hellogorgeous.org .

About Salons by JC: In 1997, Jack Griffey and Cecil Miller began their journey to transform the beauty industry one salon suite at a time. Like most young entrepreneurs, they started out with a big idea, but had to learn how to start and run a business from scratch. After much perseverance and hard work, one year later, they opened Salons by JC in Dallas, TX in 1998, welcoming beauty and wellness specialists who were ready to break free from the traditional salon model. The company has since moved its headquarters from Dallas to San Antonio, where it continues to grow through franchising. Today, Salons by JC has over 87 locations in 24 states and Canada.  For more information, visit  salonsbyjc.com or  salonsbyjc.com/franchise

 

 

 

Blog written by:
Miranda Gonzales
Account Coordinator
Sammis & Ochoa 

 

 

Categories
Franchise News

Manhattan Location Kicks Off Fashion Week in High Style

On Thursday, February 1, 2018, Salons by JC Manhattan, became the hottest spot in New York to get the latest in designer items.  The “Get Glam to Give Back” event, benefiting The Fashion Foundation, hosted over 60 attendees and raised over $1,400 for the organization in just 2 hours.  The guests adored the event space at the Manhattan location and the salon suite owners were thrilled to have new faces in the salon to see what services were offered.

the fashion foundation salons by jc

The Fashion Foundation

Amanda Munz is the founder of The Fashion Foundation based in New York. Spending six years in the fashion industry interning for some of the top designers in the world, she saw a trend that was happening all too often.  Huge amounts of designer samples were being tossed in the garbage. This is when Amanda had her “a-ha moment” and, in her senior year at The Fashion Institute of Technology, she decided to create a non-profit that would change the fashion industry. By getting designers to donate excess inventory and samples, she would be able to resell them through The Fashion Foundation.  All profits raised from The Fashion Foundation provide underprivileged students in local New York schools with new school supplies, uniforms and countless other necessities.  “The beauty of The Fashion Foundation is that a little goes a long way.  You can buy a $5 shirt on our website and feel good knowing that shirt just provided a new backpack to a student”, stated Munz.

salons by jc manhattan fundraiser event

 

Let’s Meet for Lunch!

The partnership with Salons by JC Manhattan came about over a lunch meeting between Amanda and Shaurja Ray, Salons by JC Manhattan Developer.   Everyone has heard the saying, “always be prepared”, and Amanda took this advice to heart when she met her friend Shaurja for lunch one day to catch up.  “I was discussing different ways to help grow my business when Shaurja said he had an empty suite and then the wheels started turning and everything came together after that meeting”, stated a very happy Amanda.  Shaurja offered the use of one of the vacant suites to The Fashion Foundation to use as a showroom/sales space free of charge until they were able to lease that last suite out.  

fashion foundation and salons by jc manhattan

The Fusion of Beauty and Fashion

As Shaurja and Salons by JC Manhattan Concierge, Alexandra Moise, assisted in coordinating this event directly with Amanda, many of their salon suite owners donated their services for a raffle to benefit the foundation.  “Our goal is to create awareness for an amazing organization and to develop synergies between beauty and fashion. That’s very important in a city like Manhattan which is the epicenter for both industries and that have so much in common.”, stated Shaurja Ray.  But the donations for raffles items didn’t stop there. Some salon suite owners also donated items to help raise even more funds for this organization.  “We had 6 salon suite owners donate services for the raffle, they were all very excited to have our brand and theirs marketed to a new platform”, said Moise.  “It’s an amazing opportunity to be able to raise money for children that need that assistance and to have Salons by JC Manhattan showcase who we are and our values.”

salons by jc manhattan kicks off new york fashion week

Future Endeavors

After a very successful and enjoyable event, what’s next?  “Some of the salon suite owners expressed interest in having an event every couple of months because the vibe, atmosphere and event was a win/win for everyone!” stated Amanda.  The event was so successful, The New York Times ran a feature article on the event in their Fashion & Style section.  You can read that article by clicking here

the event hosted by salons by jc manhattan and the fashion foundation was a success

If you would like to find out more information about The Fashion Foundation or would like to browse their shop and donate, you can check out their site at www.thefashionfoundation.org.   Their inventory is constantly being updated, you never know what treasure you may find.  

Follow The Fashion Foundation on social media:

Facebook: @TheFashionFoundation

Instagram: @thefashionfoundation

Twitter: @FashFoundation

Photography from event provided by Matthew Fernandez @mattfernandez

About Salons by JC

In 1998, founders Jack Griffey and Cecil Miller opened the doors of the first Salons by JC in Dallas, Texas. Their big idea was to help beauty and wellness professionals break free from the traditional salon model. The company began franchising in 2011, and has since grown to over 87 locations in 24 states as well as Canada. The company’s innovative business model now gives over 2,500 salon and spa professionals the ability to be their own boss. The company was recently named #1 Salon Suite on Entrepreneur Magazine’s “Fortune 500” list. For more information, visit Salonsbyjc.com.

 

Blog written by:
Marlene Romo Flores
Salons by JC Marketing
Categories
Franchise News

Sammis | Ochoa Named Public Relations Agency for Salons by JC

Salons by JC is pleased to announce their collaboration with Sammis | Ochoa, a public relations agency.  The San Antonio based agency will partner with the salon suite giant to provide the necessary support in the arena of public relations as the brand develops and grows.

Sammis | Ochoa will be developing blog content, 20-year anniversary campaigns, social influencer and social ambassador teams, and creating store opening PR packages for franchisees.  As the dynamic of the #1 salon suite franchise grows, Salons by JC looks to join forces with leaders in the marketing industry to give themselves a competitive edge in the industry.

“Representing Salons by JC is overwhelmingly exciting. Being a part of an established brand that helps entrepreneurs live the dream of owning their own salon business is something we strongly believe in. From its beginnings in Dallas to its expansion across the country, Salons by JC is the premier salon suites brand. We are eager to learn the stories of the many salon suite owners, franchise owners, and customers. We anticipate that media will be just as enthusiastic as we are! If you have any questions regarding our plans for the publicity of the brand, feel free to contact us. We are happy to answer and share our story with you!”, stated Mario Ochoa, co-owner of Sammis | Ochoa

Drew Johnston, VP of Operations for Salons by JC, said, “Our partnership with Sammis I Ochoa is the next evolution in moving our brand forward.   What set them apart was their historical success with other brands, strategic approach, and passion for public relations and event publicity.”

About Sammis | Ochoa

Sammis I Ochoa is a San Antonio based public relations agency, specializing in media relations, copywriting, social media planning and management, and event publicity.  Firm founders Mario Ochoa and Tanya Sammis, established the agency in 2010, and have a combined 20 years of experience in media and public relations.The firm is located in Downtown San Antonio and has served clients in a variety of industries, including technology, education, lifestyle, food and beverage, and medical.  The firm currently employs nine people, with eight of them practicing public relations.  The agency has over 40 years of combined public relations experience.  The firm’s client base is diverse and includes the following brands: 13th Floor San Antonio, Downtown Tuesday, Peloton Commercial Real Estate, BIG RED DOG Engineering, San Antonio Home and Garden Show, and many others.

In addition, the firm is also San Antonio’s fastest-growing public relations firm. Among the top-10 largest firms in the city, Sammis | Ochoa ranks second, and is the most recently established firm on the list.  Firm differentiators include:  Adaptability, industry-leading understanding of the application of technology in public relations.  For more information on the firm, please visit www.sammisochoa.com.

About Salons by JC

In 1998, founders Jack Griffey and Cecil Miller opened the doors of the first Salons by JC in Dallas, Texas. Their big idea was to help beauty and wellness professionals break free from the traditional salon model. The company began franchising in 2011, and has since grown to over 87 locations in 24 states as well as Canada. The company’s innovative business model now gives over 2,500 salon and spa professionals the ability to be their own boss. The company was recently named #1 Salon Suite on Entrepreneur Magazine’s “Fortune 500” list. For more information, visit Salonsbyjc.com.

 

Blog written by:
Marlene Romo Flores
Salons by JC Marketing