Specialist Spotlight

Natalie Beri: A Salon Business Natural

Becoming a Natural in the Salon Business

Going from an upscale salon owner to a Salons by JC suite renter, Natalie Beri had ample salon business experience to draw on when it came to running a salon business.

When Natalie Beri sold her salon and transitioned to working in another, she realized that she missed running her own salon business. Originally, a divorce and a desire for more evening time with her children caused her to sell the business, but within a year her entrepreneurial spirit was reignited. Then, she saw a Facebook ad for Salons by JC.

“It was still under construction, but when I saw the location and knew I could get a window suite, I realized something great had just fallen in my lap,” she says.

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Business & Marketing Franchise News

Waypointe development welcomes Salons by JC

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Salons by JC opened its second Connecticut location in the Waypointe development in Norwalk at 515 West Ave. and celebrated the occasion with a grand opening on Monday.

Salons by JC salon offers a concept that makes it possible for salon professionals to run their own business within a new, multi-suite retail location. Its first location in the state opened in March of 2015 in the Danbury Square Shopping Center.

Franchise owner Derek Correia, who has a background in marketing, real estate, construction and launching new products, came across the Salons by JC franchise in 2013 through an old college friend, and saw potential in the tri-state area.

“It’s an opportunity for stylists and salon professionals to own their businesses without the trouble and complexity of opening a full-service salon,” Correia said in a release. “Many of them have built a loyal customer base that would enable them to do their own thing, but they may not have the capital or business expertise to open a full-service, multi-chair salon. In many cases they don’t want to deal with the drama and headaches of hiring and managing staff, or the complexities of payroll, accounting, and long-term leasing.

“The Salons by JC business model allows the stylists to have their own salon that’s right-sized for one or two professionals,” he added. “They operate their business, set their own hours and pricing, and customize and design the space the way they want it, while leaving the headaches out of it. Growth is explosive right now because the freedom, profit, and empowerment are so compelling to the artists in this industry, and the consumer experience is more personal, and more appreciated.”

The franchise owner takes care of facility maintenance, utilities, and other overhead, while also providing a customer concierge so the stylists can solely focus on their clients and their craft.

Each suite is private, facilitating a more personalized experience, while enabling clients to have a full ‘spa day’ visiting the various professionals throughout, Correia said. Salons by JC Norwalk features 6,000 square-feet, with 32 suites. Each suite includes mirrors, shampoo bowls, styling chairs, cabinets, hood dryers and roll carts. Services include hair care, hair removal, hair weaving/braiding/extensions, skin care, nail care, esthetician services and cosmetics, as well as massage.

Jack Griffey and Cecil Miller founded Salons by JC in 1998. There are over 45 locations in the United States with dozens under development throughout the United States.

Norwalk franchise owners Derek and Kelly Correia are developing a total of 10 Salons by JC throughout New York and Connecticut.


Business & Marketing Franchise News

New-to-market salon concept coming to Rookwood Exchange


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A new-to-market concept that allows beauty workers to rent individual salon spaces will begin construction at the Rookwood Exchange this year and is expected to open next spring.

Greg and Sharon Myers are opening a Salons by JC in 7,000 square feet at the Rookwood Exchange in Norwood. Construction is set to begin Dec. 1.

Salons by JC provides individual suites that hairstylists, nail technicians, aestheticians and massage therapists can rent out to run their own businesses rather than working for commission at a large salon. Other local businesses, like Salon Lofts, provide a similar concept, but Salons by JC has a twist.

“What’s differentiated for Salons by JC is the concierge we provide . If you look at our competitors in Cincinnati, there’s no employee on site, so when an issue comes up, there’s no one for them to talk to,” Greg Myers told me. “Our employee allows contractors to handle walk-ins. If someone was to walk in to a competitor, there’s no one to receive them or guide them to one of the 20 independent contractors.”
Commission rates at salons can range from 35 percent to 60 percent, according to Forbes. At Salons by JC, contractors pay rent and keep all of the fees they charge. Myers provides the hair washing sinks, power, water, concierge, storage area and cleaning services to the salon. Anymore, people care more about the person cutting their hair than the name on the salon, so it provides an opportunity for stylists to strike out on their own, he said.

“When they find someone they’re happy with, they’re loyal to that person, not the salon,” Myers said. “My wife, she’ll follow her hair stylist from salon to salon.”
Myers was previously general manager at an aerospace and defense business, but that got tough during the Great Recession, so he was looking for something that was more uplifting, he said, and didn’t want to be in charge of many employees. That’s when he came across the Salons by JC concept.
Myers hopes to be open for business by April 1, 2016. Construction will begin Dec. 1.
Salons by JC is headquartered in San Antonio, Texas. The Cincinnati location will be the first in Ohio.