Specialist Spotlight

Nozomi – JC Superstar

Nozomi started out as an aerobics instructor in Japan. When she got pregnant, she decided to change her career by enrolling in beauty school to raise her child. Nozomi says with a laugh, “If I hadn’t gotten pregnant, I wouldn’t be a hairstylist today”.


Nozomi has been a stylist for 21 years. She worked for 5 years in Japan and 10 years in Hawaii before moving to California. She says that the system in Japan is very different from the US. Even though you graduate from beauty school, you can’t become a stylist right away in Japan. You have to work as an intern in a salon and practice your skills after business hours for several months before you can actually work with a customer. She feels this instilled a discipline in her.


Now she is an experienced and skilled hair stylist. Many of her customers are Japanese and she goes to seminars to learn the newest Japanese styling and techniques. She says she needs to keep up with new trends to offer her clients the best. All of her products come from Japan including shampoos, conditioners and hair colors. Her business certainly reflects the international environment we have in the Silicon Valley.


Salons by JC Westgate Mall’s opening was perfect timing for Nozomi. She was looking for a place of her own while she was working at a salon in Los Gatos, one of several affluent areas in the San Francisco Bay Area. Her husband saw our ad in a Japanese weekly magazine. It did not take a long before she decided to sign a lease. She moved in just before Christmas after construction was finished.


She loves her new space. Nozomi says Salons by JC gives her the freedom to personalize her business, schedule, and space in ways she believes is important. For example, while many stylists take Sundays off, she opens her doors to her customers who find it convenient. She thinks the ability to schedule her own days and hours is wonderful. Equally important, her clients love the space and atmosphere we have to offer. We are grateful for Nozomi, a friend and stylist who is happy to have her business at Salons by JC Westgate Mall.

Nozomi JC Superstar


Business & Marketing

Mona Echard of MoEc Concepts



Socrates Quote


Listen up Beauty professionals!  Do you find yourself a little burned out from doing what you do, behind the chair?  Maybe the thrill is gone, you don’t get excited about getting up in the morning and going to work the way you used to.  It’s a chore!  It’s agonizing!  You could find 100 better things to do, and to top it all off, at the end of the week it seems you have little to show for your efforts and you feel like you’ve been running a long marathon, physically and mentally!

Ok, when this happens to you, it’s time to take a close look to what’s really going on.


  1. In the last quarter how many new guests have you acquired

– As a general rule, if you are not acquiring at least 1 new guest a month, maybe you aren’t “Wowing” your current ones enough for them to even tell anyone how wonderful you are.

– Also remember to acknowledge your current guests with a “Guest Appreciation day/week/month”. Create a small banner or a flyer to post so that your new guest will see how much you appreciate them.

2.  Did you run a special last quarter?

– Try something like, 7-10 foils for an accent or pop of color. Perhaps 50% off, for new guests that book a hair cut & Style.

– Another idea could be a conditioning treatment special, especially during the changes of seasons when the hair may need some TLC.

3. Lastly entrepreneurs, keep track of what you do each quarter.  How many new guests?  Who took advantage of what specials?  This will help you gauge how your business grows through your efforts.  It will

also indicate what changes you may need to make to increase revenue and gain a more solid guest base.  Tracking, is a reminder that if you don’t know where you are, you won’t know where you are going.

Traditional Salon Employees: 

  1. Ask your manager how many new guests you serviced last quarter.  Utilize the tools available to you to reach out to these guests and ensure they return to you.  Remember this will only happen if you gave them impeccable customer service in their initial visit.  Be sure your customer service skills are always on point.
  2. Take advantage of the current specials that are running in your salon, if you skills are lacking to perform the services offered. Take a class or get help!  Your technical skills should always be improving.
  3. Track your business and the money you make from it. “Growing your business means, knowing your business”.  Even when you are working for a company, you are still a “business, inside of a business”.  Do everything with this mindset.

Keep it moving where your business is concerned!  Your work is more than your technical abilities, it’s also your ability to grow and keep your business fresh and progressing.  You are Creative, Smart and Talented….but never Stale and Stagnate.  Move into your destiny creative souls!


Mona Echard is a 19 year veteran of the cosmetology industry, with a wealth of experience. As a technical and operational salon trainer she has a passion for developing salon professionals to reach above and beyond their own, sometimes, self-imposed limitations. As a salon owner and founder of a non­profit salon organization which helped build the self-esteem of women in homeless and transitional facilities, she does not hesitate to share real and honest experiences that will facilitate effective professional and personal growth. Now as CEO and President of MoEc Concepts’ her mission is to provide consulting and training to the salon professional, with an emphasis on developing good habits and practical balance in their lives, so that success is imminent! Mona can be reached directly at  [email protected]

Specialist Spotlight

Marjil Mason – Salons by JC Superstar

Marjil Mason has always known she wanted to be in the beauty industry. She enrolled in a high school program for cosmetology, then continued to a cosmetology college where she excelled. Her specialties are Keratin straightening, cut and color, and working with curly hair. Through her career she has worked for up-scale salons, privately owned, and corporate salons.

As she continued her career, Marjil decided flexibility in schedule, more than anything, drove her to become her own boss. She also enjoyed the freedom to choose what product she wanted to sell.  Her favorite is Joico products for the simplicity of their lines and quality of their product.

Marjil opened her first salon and soon had a booming business. She later had to close the salon to spend more time with her young children. When her children were old enough she opened another salon but soon realized the administrative side to owning a salon was time consuming. She made a choice to down scale her operation and looked into suite concepts. Before finding her home with Salons by JC she leased from a suite concept with no manager on-sight which she realized she did not like.

“One day I was just in the area and saw a Salons by JC.“  To Marjil it seemed like the perfect solution. “I live closer to this shopping center and when I saw [Salons by JC] going in, I thought ‘OK, Eventually I’ll be there.’…I had been at the other salon for a year and it was a good time to move before my clientele got use to me being in that location.”

Marjil was sold on the aesthetics of the salon, location and the key factor of management on-site.  “Where clients are concerned, the cleanliness–how well things are kept up–matters.”Marjil Mason Round Rock 4