Business & Marketing
4 Ways to Use Google Reviews to Improve Online Presence
June 21, 2018
In today’s technology-obsessed world, there are plenty of outlets for customers to leave a review of a business, such as Yelp, Facebook, and of course, Google. Depending on the settings on your mobile device, Google can even notify you if a location you’re at is lacking reviews or photos and recommend you should leave a review. It’s no wonder 73% of people trust local businesses more if they have positive reviews online (BrightLocal), which is just one reason to be on top of your online presence. Clearly, online reputation matters, so how do you capitalize on your online reputation through Google? This is where your Google My Business listing comes in. Here are 4 ways you can use Google Reviews on Google My Business to your advantage for your salon and your salon suite owners.
Use Positive Reviews for Marketing
Don’t let a glowing review go to waste! Get those good reviews in the face of potential clients or salon suite owners. Check out this fantastic review from our Salons by JC Westwood location in San Antonio, TX.
There are many great snippets to use in this review, such as “This place is every bit of a 5 star rating!”. Create a social media post using Canva and share it on Facebook, Instagram, or your Instagram Stories. You can even use this quote in an online ad on Craigslist or Facebook.
Negative Reviews Don’t Mean Negative Business
Don’t be scared of a negative review of your salon. Negative reviews can actually increase conversions of a customer by 67% (Rocket Digital). How? By responding and replying to these negative comments, with professionalism, of course. This shows potential customers that you care about your clients and their experience. Whether it was a bad haircut, last-minute canceled appointment, or a communication mix up, be sure to attempt to resolve the problem. Take a look at this negative review from our Salons by JC Legacy location in San Antonio, TX.
In our response, we addressed the situation by informing this client that each salon suite owner is an independent owner, and attempted to resolve the situation by suggesting she return to the salon and try out a different hair stylist.
Respond with professionalism, resolve the situation, and leave contact information to handle the conversation privately and away from the online atmosphere.
Get New Clients and New Salon Suite Owners
Getting new clients is definitely the most beneficial part of great online presence, but reviews for your salon shouldn’t just be for your salon suite owners. Encourage your salon suite owners to leave reviews based on their experience as a business owner at Salons by JC. 85% of consumers now trust online reviews as much as personal recommendations (BrightLocal), which means a great review can be just as powerful as a referral from your best salon suite owner.
This review from Salons by JC Maple Grove is a perfect example of the type of review to highlight on social media or paid advertising. Respond to these positive reviews and encourage potential clients or salon suite owners to call or visit the salon for information about your Salons by JC location when using these reviews in social postings or advertisements.
Increase Your Local SEO (Search Engine Optimization)
Search Engine Optimization, or SEO for short, is how well Google reads your Microsite and how Google decides where to rank your page in its search results. For Salons by JC locations, local SEO is a top priority, especially if you have competitors in your area. Local SEO promotes your services to consumers who are searching for your business near them, such as salon suites for rent or salons near me. So, how does a Google Review help local SEO? By making your business look established (and real) to Google’s algorithm. This is also tied to your Google My Business account, where you can manage and respond to reviews. By verifying all the information on your Google My Business listing, searchers will be more likely to find your location when searching for haircuts near me or salon suites in my area. And optimizing your online presence can put you at the top of Google search results without paid advertising.
Google has a science behind everything that they do, and a business with more reviews is more likely to be shown to a user than a business with no reviews or reviews with no description. Just one fantastic review can make you stand out against a competitor – especially when it comes to gaining salon suite owners. A review can potentially be the first point of contact a prospective client or salon suite owner sees, so make sure your reviews are being managed and responded to accordingly.
If there is a Salons by JC franchisee who would like to know more about how Google can take your business presence to the next level, we are more than happy to do an online marketing assessment. Our cutting-edge in-house marketing team is here to make sure you have all the support you need- contact us at the Corporate Office. We look forward to hearing from you.
About Salons by JC: In 1997, Jack Griffey and Cecil Miller began their journey to transform the beauty industry one salon suite at a time. Like most young entrepreneurs, they started out with a big idea but had to learn how to start and run a business from scratch. After much perseverance and hard work, one year later, they opened Salons by JC in Dallas, TX in 1998, welcoming beauty and wellness specialists who were ready to break free from the traditional salon model. The company has since moved its headquarters from Dallas to San Antonio, where it continues to grow through franchising. Today, Salons by JC has over 87 locations in 24 states and Canada. For more information, visit salonsbyjc.com or salonsbyjc.com/franchise